Rhetoric & Technical Communication
Rhetoric & Technical Communication
Toscano, Aaron, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Conference Presentations
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS Presentation 2021
    • SEACS 2021 Presentation
  • Dr. Toscano’s Homepage
  • ENGL 2116-082: Introduction to Technical Communication
    • ENGL 2116 sec. 082 Major Assignments (Summer 2021)
      • Final Portfolio Requirements
      • Making Résumés and Cover Letters More Effective
      • Oral Presentations
      • Research
    • June 14th: Information Design
    • June 15th: Proposals, Marketing, and Rhetoric
    • June 17th: More I, Robot and Science Fiction in a Technical Communication context Discussion
    • June 1st: Plain Language and Prose Revision
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • June 21st: Ethics and Perspective Discussion
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • June 22nd: More on Ethics
    • June 2nd: More on Plain Language
    • June 3rd: Review Prose Revision
    • June 7th: Effective Documents for Users
    • June 8th: Final Project and Research Discussion
      • Epistemology and Other Fun Research Ideas
    • June 9th: Technology in a Social Context
    • May 24th: Introduction to the course
    • May 25th: Critical Technological Awareness
    • May 26th: Audience, Purpose, and General Introduction
    • May 27th: Résumé Stuff
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • May 31st: More Resume Stuff
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 26th: Introduction to the Class
    • December 2nd: Last Day of “Class”
    • Major Assignments for ENGL 4183/5183 (Fall 2021)
      • Rhetoric of Fear
    • November 11th: Cohesive Rhythm
    • November 18th: Voice and Other Nebulous Writing Terms
      • Finding Dominant Rhetorical Appeals
    • November 4th: Rhetorical Effects of Punctuation
    • October 14th: Choosing Adjectivals
    • October 21st: Choosing Nominals
    • October 28th: Stylistic Variations
      • Revising Prose: Efficiency, Accuracy, and Good
    • October 7th: Midterm Exam
    • September 16th: Verb is the Word!
    • September 23rd: Coordination and Subordination
      • A Practical Editing Situation
    • September 2nd: Rhetoric, Words, and Composing
    • September 30th: Form and Function
    • September 9th: Sentence Patterns
  • ENGL 4275: Rhetoric of Technology
    • April 13th: Authorities in Science and Technology
    • April 15th: Articles on Violence in Video Games
    • April 20th: Presentations
    • April 6th: Technology in the home
    • April 8th: Writing Discussion
    • Assignments for ENGL 4275
    • February 10th: Religion of Technology Part 3 of 3
    • February 12th: Is Love a Technology?
    • February 17th: Technology and Gender
    • February 19th: Technology and Expediency
    • February 24th: Semester Review
    • February 3rd: Religion of Technology Part 1 of 3
    • February 5th: Religion of Technology Part 2 of 3
    • January 13th: Technology and Meaning, a Humanist perspective
    • January 15th: Technology and Democracy
    • January 22nd: The Politics of Technology
    • January 27th: Discussion on Writing as Thinking
    • January 29th: Technology and Postmodernism
    • January 8th: Introduction to the Course
    • March 11th: Writing and Other Fun
    • March 16th: Neuromancer (1984) Day 1 of 2
    • March 18th: Neuromancer (1984) Day 2 of 2
    • March 23rd: Inception (2010)
    • March 25th: Writing and Reflecting Discussion
    • March 30th & April 1st: Count Zero
    • March 9th: William Gibson’s Neuromancer (1984)
  • ENGL 6166: Rhetorical Theory
    • April 12th: Knoblauch. Ch. 4 and Ch. 5
    • April 19th: Jacques Derrida’s Positions
    • April 26th:  Feminisms and Rhetorics
    • April 5th: Knoblauch. Ch. 3 and More Constitutive Rhetoric
    • February 15th: Isocrates (Part 2)
    • February 1st: Aristotle’s On Rhetoric Books 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 8th: Isocrates (Part 1)-2nd Half of Class
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric Book 1
    • March 15th: Descartes, Rene, Discourse on Method
    • March 1st: Knoblauch. Ch. 1 and 2
    • March 22nd: Mary Wollstonecraft
    • March 29th: Second Wave Feminist Rhetoric
    • May 3rd: Knoblauch. Ch. 6, 7, and “Afterword”
    • Rhetorical Theory Assignments
  • LBST 2212-124, 125, 126, & 127
    • August 21st: Introduction to Class
    • August 23rd: Humanistic Approach to Science Fiction
    • August 26th: Robots and Zombies
    • August 28th: Futurism, an Introduction
    • August 30th: R. A. Lafferty “Slow Tuesday Night” (1965)
    • December 2nd: Technological Augmentation
    • December 4th: Posthumanism
    • November 11th: Salt Fish Girl (Week 2)
    • November 13th: Salt Fish Girl (Week 2 con’t)
    • November 18th: The Hitchhiker’s Guide to the Galaxy (Part 1)
      • More Questions than Answers
    • November 1st: Games Reality Plays (part II)
    • November 20th: The Hitchhiker’s Guide to the Galaxy (Part 2)
    • November 6th: Salt Fish Girl (Week 1)
    • October 14th: More Autonomous Fun
    • October 16th: Autonomous Conclusion
    • October 21st: Sci Fi in the Domestic Sphere
    • October 23rd: Social Aphasia
    • October 25th: Dust in the Wind
    • October 28th: Gender Liminality and Roles
    • October 2nd: Mary Shelley’s Frankenstein
    • October 30th: Games Reality Plays (part I)
    • October 9th: Approaching Autonomous
      • Analyzing Prose in Autonomous
    • September 11th: The Time Machine
    • September 16th: The Alien Other
    • September 18th: Post-apocalyptic Worlds
    • September 20th: Dystopian Visions
    • September 23rd: World’s Beyond
    • September 25th: Gender Studies and Science Fiction
    • September 30th: Mary Shelley’s Frankenstein
    • September 4th: Science Fiction and Social Breakdown
      • More on Ellison
      • More on Forster
    • September 9th: The Time Machine
  • LBST 2213-110: Science, Technology, and Society
    • August 24th: Science and Technology from a Humanistic Perspective
    • August 26th: More Introduction
    • August 31st: Collins & Pinch’s The Golem (Science), Prefaces and Ch. 1
    • December 2nd: Violence in Video Games
    • December 7th: Video Games and Violence, a more nuanced view
    • November 11th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 18-26
    • November 16th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 18th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 23rd: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 2nd: Wells, H. G. The Time Machine Ch. 6-The End
    • November 30th: Shelley, Mary. Frankenstein. 1818. Ch. 17-Ch. 24
      • Dayna’s Frankenstein Class Notes
    • November 9th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 1-17
    • October 14th: Lies Economists Tell
    • October 19th: Brief Histories of Medicine, Salerno, and Galen readings
    • October 21st: Politicization of Science
    • October 26th: COVID-19 Facial Covering Rhetoric
    • October 28th: Wells, H. G. Time Machine. Ch. 1-5
    • October 5th: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 14th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 16th: Test 1
    • September 21st: The Golem at Large (Technology), Prefaces and Ch. 1
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 2nd: Collins & Pinch’s The Golem (Science), Ch. 2
    • September 30th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • September 9th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology (Spring 2021)
    • April 13th: Virtually ‘Real’ Environments
    • April 20th: Rhetoric/Composition Defines New Media
    • April 27th: Sub/Cultural Politics, Hegemony, and Agency
    • April 6th: Capitalist Realism
    • February 16: Misunderstanding the Internet
    • February 23rd: Our Public Sphere and the Media
    • February 2nd: Introduction to Cultural Studies
    • January 26th: Introduction to New Media
    • Major Assignments for New Media (Spring 2021)
    • March 16th: Identity Politics
    • March 23rd: Social Construction of Gender and Sexuality
    • March 2nd: Foundational Thinkers in Cultural Studies
    • March 30th: Hyperreality
    • March 9th: Globalization & Postmodernism
    • May 4th: Wrapping Up The Semester
      • Jodi Dean “The The Illusion of Democracy” & “Communicative Capitalism”
      • Social Construction of Sexuality
  • Science Fiction in American Culture (Summer I–2020)
    • Assignments for Science Fiction in American Culture
    • Cultural Studies and Science Fiction Films
    • June 10th: Interstellar and Exploration themes
    • June 11th: Bicentennial Man
    • June 15th: I’m Only Human…Or am I?
    • June 16th: Wall-E and Environment
    • June 17th: Wall-E (2008) and Technology
    • June 18th: Interactivity in Video Games
    • June 1st: Firefly (2002) and Myth
    • June 2nd: “Johnny Mnemonic”
    • June 3rd: “New Rose Hotel”
    • June 4th: “Burning Chrome”
    • June 8th: Conformity and Monotony
    • June 9th: Cultural Constructions of Beauty
    • May 18th: Introduction to Class
    • May 19th: American Culture, an Introduction
    • May 20th: The Matrix
    • May 21st: Gender and Science Fiction
    • May 25th: Goals for I, Robot
    • May 26th: Isaac Asimov’s I, Robot
    • May 27th: Hackers and Slackers
    • May 30th: Inception
  • Teaching Portfolio
  • Topics for Analysis
    • American Culture, an Introduction
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • Langdon Winner Summary: The Politics of Technology
    • Marxist Theory (cultural analysis)
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Video Games and Violent Behavior: The Specious Link
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 280F
Phone: 704.687.0613
Email: atoscano@uncc.edu
ENGL 2116-082: Introduction to Technical Communication » May 26th: Audience, Purpose, and General Introduction

May 26th: Audience, Purpose, and General Introduction

Quick Tutorial

You may find that screen captures will be helpful for your assignments. How do you do screen captures?

[ALT] + [Print Screen] {capture the active window}

Try it out. Then, paste the image into MS Word or a different application, and play around with manipulating the image. For instance, although I doctored this image slightly (removed the ad), this is a screen shot from the UNC Charlotte Bookstore’s list of materials for this course:

Focus on Chapter 1 in Tebeaux & Dragga

Ch. 1 is an introduction to what technical communication is. It’s short, but it’s foundational, so we should discuss it a bit.

  • What is technical communication? What is technical writing?
  • How is technical writing received–do audiences want to read?
  • Who needs to understand technical communication?
  • Where (in what industries) do we find technical communication?

Technical Writer Outlook (from BLS)

Focus on Chapter 2 in Tebeaux & Dragga

Ch. 2 brings us to two of the most important ideas to consider when approaching ANY communication situation–Audience and Purpose.

  • Reader-based vs. Writer-based prose
  • Limit interpretation and ambiguity
    • The best thing you can hope if you send an unclear message is that the receiver will get a hold of you to clarify what you mean.
    • Of course, this assumes a reader knows who you are and takes the time to get in contact with you. It’s doubtful this would happen unless it was someone within your organization.
  • Ethos: the presentation of one’s credibility or character
  • Writing process(es) (pp. 15-19, 4th ed.; pp. 16-20, 3rd ed.)
  • Grammatical correctness, while important, is NOT as important as having a clear message
  • Re-visioning vs. editing
    • Editing is proofreading and catching technical errors.
    • Re-visioning is a much deeper commitment to re-doing the communication and re-thinking the rhetorical strategies as they relate to audience and purpose.

The following topics may or may not be familiar to you. Please read them over and then contemplate the questions below.

  • Measles-mumps-rubella (MMR) vaccinations
  • Hurricane evacuation routes
  • Introduction to a Major (English, Comm Studies, SIS, Chemistry, etc.)
  • Obtaining a Driver’s License
  • Sports Injuries
  • Pick an infectious disease
  • Planning for your estate
  • Carowinds
  • The Biltmore

Imagine that you were writing a brochure for one of the topics. Consider the following:

  • Who would be the primary audience?
  • Who would be the secondary audience?
  • Other audiences?
  • How would you gather information about these assumed audiences?
  • What is the brochure’s main, secondary, and/or tertiary purposes?
  • What would be the context for your brochure?
  • How could your context change? Explain. (p. 19 in Tebeaux & Dragga–4th and 3rd ed.)

Homework

Don’t forget to keep up with the syllabus. You should read Ch. 12 in Tebeaux and Dragga and read the supplemental résumé reading for tomorrow (5/27).

Skip to toolbar
  • Log In