Rhetoric & Technical Communication
Rhetoric & Technical Communication
Toscano, Aaron, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Conference Presentations
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS Presentation 2021
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 24th: Introduction to the Class
    • August 31st: Rhetoric, Words, and Composing
    • Major Assignments for ENGL 4183/5183 (Fall 2022)
      • Rhetoric of Fear
    • November 16th: Voice and Other Nebulous Writing Terms
      • Finding Dominant Rhetorical Appeals
    • November 2nd: Rhetorical Effects of Punctuation
    • November 30th: Words and Word Classes
    • November 9th: Cohesive Rhythm
    • October 12th: Choosing Adjectivals
    • October 19th: Choosing Nominals
    • October 26th: Stylistic Variations
    • October 5th: Midterm Exam
    • September 14th: Verb is the Word!
    • September 21st: Coordination and Subordination
    • September 28th: Form and Function
    • September 7th: Sentence Patterns
  • ENGL 4275: Rhetoric of Technology
    • April 13th: Authorities in Science and Technology
    • April 15th: Articles on Violence in Video Games
    • April 20th: Presentations
    • April 6th: Technology in the home
    • April 8th: Writing Discussion
    • Assignments for ENGL 4275
    • February 10th: Religion of Technology Part 3 of 3
    • February 12th: Is Love a Technology?
    • February 17th: Technology and Gender
    • February 19th: Technology and Expediency
    • February 24th: Semester Review
    • February 3rd: Religion of Technology Part 1 of 3
    • February 5th: Religion of Technology Part 2 of 3
    • January 13th: Technology and Meaning, a Humanist perspective
    • January 15th: Technology and Democracy
    • January 22nd: The Politics of Technology
    • January 27th: Discussion on Writing as Thinking
    • January 29th: Technology and Postmodernism
    • January 8th: Introduction to the Course
    • March 11th: Writing and Other Fun
    • March 16th: Neuromancer (1984) Day 1 of 2
    • March 18th: Neuromancer (1984) Day 2 of 2
    • March 23rd: Inception (2010)
    • March 25th: Writing and Reflecting Discussion
    • March 30th & April 1st: Count Zero
    • March 9th: William Gibson’s Neuromancer (1984)
  • ENGL 6166: Rhetorical Theory
    • April 12th: Knoblauch. Ch. 4 and Ch. 5
    • April 19th: Jacques Derrida’s Positions
    • April 26th:  Feminisms and Rhetorics
    • April 5th: Knoblauch. Ch. 3 and More Constitutive Rhetoric
    • February 15th: Isocrates (Part 2)
    • February 1st: Aristotle’s On Rhetoric Books 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 8th: Isocrates (Part 1)-2nd Half of Class
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric Book 1
    • March 15th: Descartes, Rene, Discourse on Method
    • March 1st: Knoblauch. Ch. 1 and 2
    • March 22nd: Mary Wollstonecraft
    • March 29th: Second Wave Feminist Rhetoric
    • May 3rd: Knoblauch. Ch. 6, 7, and “Afterword”
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 7th: Fascism Part 3
  • LBST 2212-124, 125, 126, & 127
    • August 21st: Introduction to Class
    • August 23rd: Humanistic Approach to Science Fiction
    • August 26th: Robots and Zombies
    • August 28th: Futurism, an Introduction
    • August 30th: R. A. Lafferty “Slow Tuesday Night” (1965)
    • December 2nd: Technological Augmentation
    • December 4th: Posthumanism
    • November 11th: Salt Fish Girl (Week 2)
    • November 13th: Salt Fish Girl (Week 2 con’t)
    • November 18th: The Hitchhiker’s Guide to the Galaxy (Part 1)
      • More Questions than Answers
    • November 1st: Games Reality Plays (part II)
    • November 20th: The Hitchhiker’s Guide to the Galaxy (Part 2)
    • November 6th: Salt Fish Girl (Week 1)
    • October 14th: More Autonomous Fun
    • October 16th: Autonomous Conclusion
    • October 21st: Sci Fi in the Domestic Sphere
    • October 23rd: Social Aphasia
    • October 25th: Dust in the Wind
    • October 28th: Gender Liminality and Roles
    • October 2nd: Mary Shelley’s Frankenstein
    • October 30th: Games Reality Plays (part I)
    • October 9th: Approaching Autonomous
      • Analyzing Prose in Autonomous
    • September 11th: The Time Machine
    • September 16th: The Alien Other
    • September 18th: Post-apocalyptic Worlds
    • September 20th: Dystopian Visions
    • September 23rd: World’s Beyond
    • September 25th: Gender Studies and Science Fiction
    • September 30th: Mary Shelley’s Frankenstein
    • September 4th: Science Fiction and Social Breakdown
      • More on Ellison
      • More on Forster
    • September 9th: The Time Machine
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology (Spring 2021)
    • April 13th: Virtually ‘Real’ Environments
    • April 20th: Rhetoric/Composition Defines New Media
    • April 27th: Sub/Cultural Politics, Hegemony, and Agency
    • April 6th: Capitalist Realism
    • February 16: Misunderstanding the Internet
    • February 23rd: Our Public Sphere and the Media
    • February 2nd: Introduction to Cultural Studies
    • January 26th: Introduction to New Media
    • Major Assignments for New Media (Spring 2021)
    • March 16th: Identity Politics
    • March 23rd: Social Construction of Gender and Sexuality
    • March 2nd: Foundational Thinkers in Cultural Studies
    • March 30th: Hyperreality
    • March 9th: Globalization & Postmodernism
    • May 4th: Wrapping Up The Semester
      • Jodi Dean “The The Illusion of Democracy” & “Communicative Capitalism”
      • Social Construction of Sexuality
  • Science Fiction in American Culture (Summer I–2020)
    • Assignments for Science Fiction in American Culture
    • Cultural Studies and Science Fiction Films
    • June 10th: Interstellar and Exploration themes
    • June 11th: Bicentennial Man
    • June 15th: I’m Only Human…Or am I?
    • June 16th: Wall-E and Environment
    • June 17th: Wall-E (2008) and Technology
    • June 18th: Interactivity in Video Games
    • June 1st: Firefly (2002) and Myth
    • June 2nd: “Johnny Mnemonic”
    • June 3rd: “New Rose Hotel”
    • June 4th: “Burning Chrome”
    • June 8th: Conformity and Monotony
    • June 9th: Cultural Constructions of Beauty
    • May 18th: Introduction to Class
    • May 19th: American Culture, an Introduction
    • May 20th: The Matrix
    • May 21st: Gender and Science Fiction
    • May 25th: Goals for I, Robot
    • May 26th: Isaac Asimov’s I, Robot
    • May 27th: Hackers and Slackers
    • May 30th: Inception
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • Isaac Asimov’s “A Cult of Ignorance”
    • Langdon Winner Summary: The Politics of Technology
    • Marxist Theory (cultural analysis)
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL 4183/5183: Editing with Digital Technologies » September 21st: Coordination and Subordination

September 21st: Coordination and Subordination

Remember, Homework #2 is due before class at 11:00pm on Canvas.
Extension: Quiz #1 isn’t due until Friday, 9/23, 11:00pm

Plan for the Lesson

  • Chapter 4: Coordination and Subordination
  • A Practical Editing Situation
  • Chapters 7 and 8 in Barrett
  • Next Week: HOMEWORK #3 is due, so keep up with the syllabus

Although I won’t cover Barrett in these notes, please read those chapters. They might be refresher, but refreshers are good.

A Note on Coordination

Although we’re focusing on individual sentences or pairs, you know that most writing has more context. As the editor or writer, you must make effective choices to combine sentences for your topics. Often you will have to describe a situation or argue for a position, and both purposes require supporting prose. Consider the following “paragraph”:

I went to Virginia Tech. I majored in Economics and English. I did well in English. I did poorly in Economics. Economics was in the Business College. I went to Towson University. My Master’s is in Professional Writing. I had a class on rhetorical grammar. “Rhetorical Grammar” was an excellent class. That class provided a great foundation for analysis. I analyze the rhetoric of prose. Rhetoric is a topic I enjoy. I went to the University of Louisville. I did my PhD in Rhetoric/Composition there. My dissertation was on Guglielmo Marconi’s wireless. I revised that dissertation. I also expanded the dissertation. That revision and expansion became my first book.

109 words

Ok. That is difficult to write without coordination (and subordination), so I know it’s just awful to read such prose. For now, consider the grammatical choices. Unless I missed something (always embarrassing for an English professor…), every sentence is grammatically correct. However, the choice to have all simple sentences has a negative rhetorical effect—it reads very pedestrian. Everything in the paragraph is true and tells that I was an English major, have a Master’s in Professional Writing, and got a PhD in Rhetoric/Composition. But the paragraph doesn’t show that. Such choices convey a poor ethos. At the end of this page, I have a more effective revision, one that conveys an ethos of a rhetorician and professional writer.

Punctuation and Coordinating Conjunctions

This will probably be a review, but reviews are fun! In fact, what could be funner?* I have a Punctuation Refresher for my classes online for reference. I’m going to have to respectfully disagree with Kolln & Gray at the bottom of p. 48—but not a the top of p. 49. While I agree, in theory, that you can use a comma purposely for rhetorical effect, I think the example they use is too likely to be taken as a mistake, and I caution you on using this for effect. For your quizzes and exams, remember that you use a comma before a coordinating conjunction joining two independent clauses.

However, the advice on p. 49 to use a dash is quite good advice. In that situation a dash is obviously purposeful—just use sparingly!

*By the way, funner is a word…we’ll come back to this later on in the semester.

A Note on Dashes

You’ll notice I use dashes quite a bit. My dissertation advisor felt I used too many, so I scrutinized my use of them more. I probably use them too frequently, and, when you use a technique too much, it loses its effect overall. I recommend using dashes (—) infrequently.

I try to be consistent in using “–” or “—,” but sometimes different browsers display the em-dash differently as a single en-dash (-) or even an error. And sometimes I just forget. The great thing about teaching an Editing class is I can always claim any mistakes on the website were placed on purpose in order to give you some proofreading practice. Then, I rest easily at night.

The Serial Comma (aka The Oxford Comma)

I’m going to end this debate right now. Use the serial comma! If your organization’s style guide doesn’t use that comma, change jobs. This isn’t a matter of grammar; it’s a matter of style. Both using and not using the serial comma are grammatically correct. However, the serial comma is very useful for advanced writers. After you learn more about style, you’ll insist on using the serial comma because you’ll know better.

One reason people think the serial comma (the comma after and OR or) doesn’t get used is because most newspaper style guides follow Associate Press style, which omits the serial comma. Think about it. Newspapers need to fit text in columns, and printed pages only have so much real estate. It makes sense to omit superfluous commas in order to conserve space. Is that as necessary as news moves online? Nope. Instead of considering this a rule, think about it as a way to limit confusion for advanced writing.

For instance, consider the confusion that could ensue with the following:

  • My uncle left me all his property, houses and cars.
    • Do houses and cars make up all his property, or does property mean a collection of smaller items such as coins, CDs, clothes, etc.?
    • Could property just mean land? Maybe context makes this clear, but your goal is to make sure the message in writing is clear.
  • My uncle left me all his property, houses, and cars.
    • In this sentence, it’s obvious—100% clear—that the uncle bequeathed three separate components of his estate to a lucky child of his sibling:
      *property
      *houses
      *cars
    • Below, you’ll learn why the order of the series might want to be arranged to cars, houses, and property.

p. 50: Thinking about ordering items in a series

  • With his bright sunflowers, searing wheat fields, and blazing yellow skies, Vincent van Gogh was fanatic about light.

Phrases in the series:

  • bright sunflowers (5 syllables)
  • searing wheat fields (4 syllables)
  • blazing yellow skies (5 syllables)

Kolln & Gray point out that arranging items in a series in “order of increasing scope” or level or degree creates climax in a clause. Notice the following adjectives in the above sentence:

  • bright
  • searing
  • blazing

The heat or intensity rises with this ordering. If you recall Buffalo Wild Wings’s sauce heat scale, this will make sense. They order their sauces from mild to %&#% hot: see Barrett’s use of friggin

  • Hot
  • Wild
  • Blazin’ (full list)

Obviously, if your series contains steps—for instance, in procedures—you’d order them logically in the series. Alphabetizing could also be an appropriate ordering logic for series. Normally, an appropriate convention to follow is to order the series by the number of syllables per item in ascending order. For instance,

  • Guglielmo Marconi excited the imaginations of artists, journalists, and entrepreneurs.
    • artists (2 syllables)
    • journalists (3 syllables)
    • entrepreneurs (4 syllables)

On p. 51, Kolln & Gray reference a passage from Barack Obama’s 2009 Inaugural Address to highlight the effectiveness of having series come with three items:

  • spend wisely* (3 syllables)
  • reform bad habits (5 syllables)
  • do our business in the light of day (10 syllables)

Notice that the syllable count increases throughout the series, and the last phrase is double the number of syllables as the previous phrase.

*What happened to “to”? “To” in this sentence marks the use of the infinitive of a verb—it isn’t a preposition…it’s a particle. In Obama’s passage, “to” belongs to each verb in the series, but for concision, Obama doesn’t repeat it. Re-read the passage below:

  • to spend wisely, [to] reform bad habits, and [to] do our business in the light of day

Prepositions are often not repeated when each phrase logically begins with the preposition introducing the series:

  • Cultivating a concise, efficient prose style is good for school, [for] work, and [for] democracy.

Writing “for” in front of the 2nd and 3rd items of a series can be a rhetorical strategy to slow down and [to] emphasize each item in a series. Remember, these are stylistic suggestions, but you should know what rhetorical effects your choices have. The above sentence follows all three conventions for ordering a series: logical order, number of syllables, and climactic rhetorical effect. We can easily say one goes from school to work, and the concept of citizenship is of a larger scope. “School” and “Work” are both one syllable each, and “democracy” is four syllables.

Seriously, remember this: you should know what rhetorical effects your choices have. Otherwise, this class is meaningless. Editing can be learned by practicing over and over again. Re-visioning takes a higher-level commitment to critical thinking.

If we need more examples for parallelism, you know I’ve got plenty online. That link takes us to a previous course, so make sure you’re able to navigate back. You aren’t required to follow that link, but you may want to for further practice.

Correlative Conjunctions

The previous discussion might have been a bit longer than needed, but I want you to understand the effects of parallel structures. You won’t always be able to have parallel structures, but you ought to try to have them. That will definitely show up on an exam…

I have a rather long discussion on a practical editing situation for the correlative conjunction not only—but also. That discussion is on using not only—but also in Video Games and American Culture.

Using Semicolons in Series

Use semicolons for a series that includes commas or other punctuation to improve clarity:

  • Dates that live in infamy in the United States are April 12, 1861; December 7, 1941; and September 11, 2001.

Consider the rhetorical effect of these versions using a colon (or not using one):

  • The following dates live in infamy in the United States: April 12, 1861; December 8, 1941; and September 11, 2001.
  • Dates that live in infamy in the United States are the following: April 12, 1861; December 8, 1941; and September 11, 2001.
  • Acts of terror against the United States happened on April 12, 1861; December 8, 1941; and September 11, 2001.

Semicolons are a marker of advanced writing. Of course, proper use is a marker of that. I would suggest not using them in journalistic writing or informal writing, but I wouldn’t ban their use in any genre. Having more awareness of available writing choices—including semicolons—as opposed to blanket rules against certain usage allows for more effective writing. {By the way, what’s the subject and verb of that sentence, and is it punctuated correctly?}

Moving Along to the Exercises

I hope you re-read this 36-page chapter. I won’t go over subject-verb agreement (Exercise #13 on p. 56), but it’s necessary to understand. Most of you seem to have that down, but it can be tricky for compound subjects. Do all the exercises in these chapters. In fact, your HOMEWORK #2 is to turn these in, so I hope you did that already.

p. 68: Group Discussion in Kolln & Gray

Let’s consider what the topic wishes to convey. Locate the dependent clauses in each of the 6 sentences on p. 68. You should also label them adverbial, adjectival, and nominal.

First, I want you to notice the difference between the three types of dependent clauses discussed in this section (pp. 66-68):

  • adverbial clause
  • adjectival clause
  • nominal clause

Because those clauses have verbs or verb phrases and adverbial and nominal clauses often have subjects and verbs, we might be confused by what are the subject and verb of the sentence. Not recognizing or not clearly specifying what’s going on in the sentence is a major problem for editing. When you revise—your writing or someone else’s—make sure you know what the sentence is trying to communicate. Stringing together a series of subordinate clauses often has the effect of stretching the reader’s attention to what you actually want to get across in the very sentences you write. (Please recognize the irony of that previous sentence. Don’t model such prose.)

Below I’ve highlighted the dependent clauses and labeled the type: adverbial, adjectival, and nominal.

1. Addis Ababa, which means “new flower,” is the capital of Ethiopia.
Adjectival—it describes the subject, a proper noun

2. After Berlin was reunified, it became the capital of the Federal Republic of Germany.
Adverbial—notice it deals with time, when an action took place

3. One theory about the etymology of Tegucigalpa is that it comes from the Nahuatl word for “silver hills.”
Nominal—notice that “it comes from the Nahuatl word for ‘silver hills’” is an independent clause, a full sentence.

4. The national capital that has the highest elevation is La Paz, Bolivia.
Adjectival—it describes the noun phrase “The national capital.”

5. Some believe that Reykjavík was Iceland’s first permanent settlement.
Nominal—notice that “Reykjavík was Iceland’s first permanent settlement” is an independent clause, a full sentence.

6. Although Tokyo is usually considered a city, it is officially a metropolitan prefecture.
Adverbial—although, during, while, because often signal an adverbial clause


Paragraph Revision

I majored in Economics and English at Virginia Tech. I did well in English but did poorly in Economics, which was in the Business College. After graduating, I pursued a Master of Science in Professional Writing at Towson University, where I had an excellent class on rhetorical grammar. That class provided a great foundation for analyzing the rhetoric of prose, a topic I enjoy. To further my intellectual goals, I went to the University of Louisville for my PhD in Rhetoric/Composition and wrote my dissertation on the rhetoric of Guglielmo Marconi’s wireless. Eventually, I revised and expanded that dissertation into my first book: Marconi’s Wireless and the Rhetoric of a New Technology.

112 words

I certainly could have made other choices, but this revision flows much better and conveys a more appropriate ethos of an English professor specializing in rhetoric and professional/technical writing. Some techniques above—adverbial and infinitive phrases—are covered in the next chapters of Kolln & Gray. The important thing to do is to compare the two paragraphs: they’re nearly exactly the same length (3 words more in the revision), but the revision seems more efficient and adds more information. The book title alone—not included in the original paragraph—is 9 words.

By the way, my dissertation title was this: Positioning Guglielmo Marconi’s Wireless: A Rhetorical Analysis of an Early Monumental Twentieth-Century Technology. That’s just pretentious! I’m glad someone suggested a much more efficient book title…we all could use another perspective for our writing choices, so, when you can, try to get someone else to look over your work.

Next Class

Continue with the reading. Remember, Barrett’s book is supplemental and reinforces mechanics. I’d rather spend time on rhetorical usage, but, of course, your exams will have questions from Barrett’s book. Next week, you’ll have HOMEWORK #3 due, but that won’t open up on Canvas until Sunday night. Of course, the Assignments Page has detail.

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