{"id":2785,"date":"2016-10-18T18:30:10","date_gmt":"2016-10-18T18:30:10","guid":{"rendered":"http:\/\/pages.uncc.edu\/aaron-toscano\/?page_id=2785"},"modified":"2017-10-24T00:02:04","modified_gmt":"2017-10-24T00:02:04","slug":"typography","status":"publish","type":"page","link":"https:\/\/pages.charlotte.edu\/aaron-toscano\/engl4182-5182fall2017\/engl4182-5182october16\/typography\/","title":{"rendered":"Typography"},"content":{"rendered":"<p style=\"text-align: center\"><span style=\"font-size: large\"><strong>Type fever, type fever<br \/>\nWe know how to do it<\/strong><\/span><br \/>\n(da-da-dun, da-da-dun, da-da-dun)<br \/>\n<span style=\"font-size: large\"><strong>Gimme that type fever, type fever<br \/>\nWe know how to show it<\/strong><\/span><\/p>\n<p style=\"text-align: center\"><span style=\"font-size: small\">(So let&#8217;s show it!)<\/span><\/p>\n<hr \/>\n<h2><b>Ethos, Pathos, Logo<\/b><\/h2>\n<p class=\"style8\" align=\"left\">Type is probably more of an appeal of ethos, but type may also evoke emotions. Yes, ethos and pathos aren&#8217;t either-or when it comes to design. Elements of a design may relate to both. But you need to recognize (and explain) their boundaries. I&#8217;m pretty confident there is no appeal of logos in typography.<\/p>\n<ul>\n<li class=\"style8\"><strong><a href=\"http:\/\/en.wikipedia.org\/wiki\/Ethos\">Ethos<\/a><\/strong>:<br \/>\n<span style=\"font-family: algerian\">appeal or presentation of one&#8217;s character or credibility; characterization<\/span><\/p>\n<ul>\n<li class=\"style8\"><span style=\"font-size: x-large;font-family: algerian\">western gear<\/span><\/li>\n<li class=\"style8\"><span style=\"font-size: x-large;font-family: algerian\">fortune cookie<\/span><\/li>\n<li class=\"style8\"><strong><a href=\"http:\/\/www.free-fonts-ttf.org\/true-type-fonts\/algerian-r-a-7237-download.htm\" target=\"_blank\" rel=\"noopener\">Algerian<\/a><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li class=\"style8\"><strong><a href=\"http:\/\/en.wikipedia.org\/wiki\/Pathos\">Pathos<\/a><\/strong>:<br \/>\n<span style=\"font-family: magneto\">appeal to emotions; evoking emotional responses<\/span><\/p>\n<ul>\n<li><span style=\"font-family: magneto\">Ford Fairlane<\/span><\/li>\n<li>Close to\u00a0<a href=\"http:\/\/logos.wikia.com\/wiki\/Delta_Air_Lines\"><strong>Delta Airlines logo typeface<\/strong><\/a>\u00a0from 1945-1962<\/li>\n<li><strong><a class=\"style12\" href=\"http:\/\/www.fonts.com\/findfonts\/detail.htm?pid=409330\" target=\"_blank\" rel=\"noopener\">Magneto<\/a><\/strong><\/li>\n<li><strong><a href=\"https:\/\/s-media-cache-ak0.pinimg.com\/originals\/cf\/ee\/eb\/cfeeeb753562981da7bc2636da2c5873.jpg\">Happy Days<\/a><\/strong><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"style8\">Some other definitions to consider when distinguishing between ethos, pathos, and logos:<\/p>\n<p class=\"style8\"><span style=\"text-decoration: underline\">Ethos<\/span><\/p>\n<ul>\n<li class=\"style8\">character: an assumption of one&#8217;s moral or ethical nature&#8211;good, bad, ugly.<\/li>\n<li class=\"style8\">credibility: an assumption that an individual or group is fair minded, believeable, trustworthy.<\/li>\n<li class=\"style8\">characterize: marking an individual, organization, idea, situation, or text (e.g., document) with specific attributes or characteristics.\n<ul>\n<li>For instance, how might you characterize the Jackass movies?\n<ul>\n<li>juvenile<\/li>\n<li>immaturity<\/li>\n<li>gross-out humor<\/li>\n<li>extreme stunts<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li class=\"style8\"><em>look and feel<\/em>: this is an idiomatic expression we use in American English to refer to the qualities, attributes, characteristics, and textures of an item, person, or text.\n<ul>\n<li>&#8220;Feel&#8221; in this phrasing has NOTHING to do with a speaker or document trying to evoke an emotional responses of an audience.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"style8\">Why does the following have a <em>look and feel<\/em> of a Greek restaurant?<\/p>\n<p class=\"style8\"><a href=\"http:\/\/www.greekislesrestaurant.com\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-985\" src=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/GreekIslesLogo-150x105.gif\" alt=\"GreekIslesLogo\" width=\"150\" height=\"105\" \/><\/a><\/p>\n<p class=\"style8\">Why do the following have a <em>look and feel<\/em> of a Chinese\u00a0restaurant?<\/p>\n<p class=\"style8\"><a href=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/eggrolls.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-993 size-medium\" src=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/eggrolls-300x177.jpg\" alt=\"eggrolls\" width=\"300\" height=\"177\" srcset=\"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/eggrolls-300x177.jpg 300w, https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/eggrolls.jpg 454w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\u00a0<a href=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/friedrice.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-994 size-medium\" src=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/friedrice-300x183.jpg\" alt=\"friedrice\" width=\"300\" height=\"183\" srcset=\"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/friedrice-300x183.jpg 300w, https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/friedrice.jpg 443w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p><span style=\"font-size: small\"><em><strong>What&#8217;s improper about including the above three images?<\/strong><\/em><\/span><\/p>\n<p class=\"style8\"><span style=\"text-decoration: underline\">Pathos<\/span><\/p>\n<ul>\n<li class=\"style8\"><strong><a href=\"http:\/\/en.wikipedia.org\/wiki\/Emotion\">emotion<\/a><\/strong>: sadness, anger, happiness, joy, celebration, etc.<\/li>\n<li class=\"style8\"><strong><a href=\"http:\/\/en.wikipedia.org\/wiki\/Affect_(psychology)\">affect<\/a><\/strong>: response to emotional stimuli.<\/li>\n<li class=\"style8\"><strong><a href=\"http:\/\/en.wikipedia.org\/wiki\/Feeling\">feeling<\/a><\/strong>: can refer to emotions but is also used for senses like touch, which has NOTHING to do with a speaker or document trying to evoke an emotional responses of an audience.<\/li>\n<\/ul>\n<p class=\"style8\">Additionally, we sometimes claim &#8220;I <em>feel<\/em> like this is a well-designed proposal,&#8221; which doesn&#8217;t imply an emotion&#8211;it&#8217;s an assumption or perspective. An assumption, belief, attitude, or opinion is not the same as an emotion. You might &#8220;feel&#8221; someone is credible or not, but that has NOTHING to do with a speaker or document trying to evoke emotional responses from an audience.<\/p>\n<p class=\"style8\">However, one could make an argument that &#8220;I <em>feel<\/em> like you don&#8217;t talk to me enough,&#8221; represents an attempt to make the listener consider the feelings&#8211;emotions&#8211;of the speaker, which elicits an emotional response from the listener. That is for the psychologists to figure out. I seriously doubt this will ever be of concern for you in document design. Your personal life, however, might be full of it.<\/p>\n<p class=\"style8\"><span style=\"text-decoration: underline\">Logos<\/span><\/p>\n<ul>\n<li class=\"style8\">logic: as in a formal study and not an audience&#8217;s interpretation of what&#8217;s &#8220;logical&#8221;<\/li>\n<li class=\"style8\">argument: reason behind supporting a position through evidence or formal logic (as in <strong><a href=\"http:\/\/en.wikipedia.org\/wiki\/Syllogism#Types_of_syllogism\">syllogism<\/a><\/strong>)<\/li>\n<li class=\"style8\">facts: evidence claimed to, assumed to, or known to be true<\/li>\n<li class=\"style8\">statistics: collection, interpretation, and organization of data; often numerical or chart-based representations<\/li>\n<\/ul>\n<p class=\"style8\">Please consider the above elements when doing your assignments and use the terms in your discussions and memos.<\/p>\n<p class=\"style8\">Also, unless wikipedia is mistaken (hardly a chance at that), <strong><a href=\"http:\/\/en.wikipedia.org\/wiki\/Typeface#Legal_aspects\">typefaces are not subject to copyright<\/a><\/strong>. <strong><a href=\"http:\/\/en.wikipedia.org\/wiki\/Typeface#Intellectual_property\">Check out &#8220;Intellectual Property&#8221; section on the page<\/a><\/strong>.<\/p>\n<h2 class=\"style8\" align=\"left\"><b>Type Highlights<\/b><\/h2>\n<p class=\"style8\" align=\"left\">I know you use fonts daily, but do you ever stop to think about what they convey? Robin Williams is pretty detailed about how to incorporate typefaces into your designs, but I want us also to think about what typefaces convey. Let&#8217;s go over some general information on type:<\/p>\n<ul>\n<li class=\"style8\">boumas (distinctive shape of words)\n<ul>\n<li><strong><a href=\"https:\/\/www.ecenglish.com\/learnenglish\/lessons\/can-you-read\">Read this&#8230;<\/a><\/strong><\/li>\n<\/ul>\n<\/li>\n<li class=\"style8\">Characteristics of letter forms (Kimball &amp; Hawkins, p. 159)<br \/>\n<a href=\"https:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2016\/10\/TypographyCharacteristics.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3892\" src=\"https:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2016\/10\/TypographyCharacteristics.jpg\" alt=\"\" width=\"1267\" height=\"367\" srcset=\"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2016\/10\/TypographyCharacteristics.jpg 1267w, https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2016\/10\/TypographyCharacteristics-300x87.png 300w, https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2016\/10\/TypographyCharacteristics-768x222.png 768w, https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2016\/10\/TypographyCharacteristics-1024x297.png 1024w\" sizes=\"auto, (max-width: 1267px) 100vw, 1267px\" \/><\/a><\/li>\n<li class=\"style8\"><span class=\"style22\">Serif<\/span> vs. Sans Serif\n<ul>\n<li>Eye direction and perception<\/li>\n<li>Serif creates a line<\/li>\n<li>Sans serif&#8217;s vertical look<\/li>\n<\/ul>\n<\/li>\n<li>roman vs. <em>italic<\/em><\/li>\n<li>Text vs. Display Typefaces\n<ul>\n<li><span style=\"font-size: large;font-family: verdana\">Verdana<\/span><\/li>\n<li><span style=\"font-size: large;font-family: bookman oldstyle\">Bookman Oldstyle<\/span><\/li>\n<\/ul>\n<\/li>\n<li class=\"style8\">Monospace vs. proportional\n<ul>\n<li class=\"courier\"><span style=\"font-family: courier\">Imagine this line of text?<\/span><\/li>\n<li class=\"courier\"><span style=\"font-family: courier\">What does this type remind you of?<\/span><\/li>\n<li class=\"courier\"><span style=\"font-family: courier\">Where might you see this?<\/span><\/li>\n<li class=\"courier\"><strong><a href=\"http:\/\/d2oadd98wnjs7n.cloudfront.net\/file_attachments\/136627\/files\/20131016113841-oldest-movie-script.jpg?1381948721\">Movie Script 1<\/a><\/strong> and <strong><a href=\"http:\/\/upload.wikimedia.org\/wikiversity\/en\/thumb\/9\/9c\/Film_School_Movie_Script_Romeo_Juliet_et_al.pdf\/page2-463px-Film_School_Movie_Script_Romeo_Juliet_et_al.pdf.jpg\">Movie Script 2<\/a><\/strong><\/li>\n<\/ul>\n<\/li>\n<li class=\"style8\">Leading (not <em>line spacing<\/em>)<\/li>\n<li>Line Spacing&#8211;single, double, triple, etc. spacing between lines (uniform across all lines)<\/li>\n<li class=\"style8\">Kerning&#8211;adjust the space between just two characters<\/li>\n<li>Tracking&#8211;uniform spacing between all characters<\/li>\n<li class=\"style8\">Justification<\/li>\n<li class=\"style8\">Quotation marks <span style=\"font-size: xx-large\">\u2018\u2019 \u201c\u201d<\/span><\/li>\n<li class=\"style8\">Primes <span style=\"font-size: xx-large\">&#8216; &#8220;<\/span>\u00a0&#8211;When I publish my page here, the primes switch to quotation marks&#8230;\n<ul>\n<li class=\"style8\">Compare to what Robin Williams calls &#8220;typewriter marks&#8221; (pp. 153-155&#8211;4th ed)<\/li>\n<\/ul>\n<\/li>\n<li class=\"style8\"><strong><a href=\"https:\/\/www.fonts.com\/support\/faq\/font-formats\">OpenType, PostScript, TrueType<\/a><\/strong>: If you&#8217;re interested in a brief discussion of these, click on the link.<\/li>\n<li class=\"style8\">Setting typeface (&#8220;font-family&#8221;) for webpages<\/li>\n<li class=\"style8\">Typeface vs font<\/li>\n<li class=\"style8\"><strong><a href=\"http:\/\/en.wikipedia.org\/wiki\/Antialiasing\">Antialiasing<\/a><\/strong>: reduces distortion when an originally high resolution image (or sound) is displayed (or played) at a lower resolution.<\/li>\n<\/ul>\n<p class=\"style16\" align=\"left\"><span style=\"text-decoration: underline\"><strong>Describing Fonts<\/strong><\/span> (What rule\/s am I breaking?)<\/p>\n<p class=\"style8\" align=\"left\">The following font is &#8220;professional&#8221; because it has a no frills look that calls out longevity and stability. The typeface is <span style=\"font-family: bookman oldstyle\">Bookman Old Style<\/span>. It&#8217;s rather &#8220;stately&#8221; looking and evokes an <span style=\"color: white\">ethos<\/span> of conservative, prudent business.<\/p>\n<p class=\"style8\" align=\"left\"><a href=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/BookmanOldStyle.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-986 size-full\" src=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/BookmanOldStyle.jpg\" alt=\"BookmanOldStyle\" width=\"159\" height=\"41\" \/><\/a><\/p>\n<p class=\"style8\" align=\"left\">The above fonts conform to a business or law firm look that has no desire to be seen as goofy or childish like this font called <a href=\"http:\/\/fontzone.net\/font-details\/ravie\"><span style=\"font-family: ravie\">Ravie<\/span><\/a>:<\/p>\n<p class=\"style8\" align=\"left\"><a href=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/RavieFont.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-987 size-full\" src=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/RavieFont.jpg\" alt=\"RavieFont\" width=\"262\" height=\"47\" \/><\/a><\/p>\n<p class=\"style8\" align=\"left\">The above font evokes a very &#8220;clown-like&#8221; <span style=\"color: white\">ethos<\/span> with the colors and wavy appearance. Also, if you think your font looks like candy, it&#8217;s probably a sign (semiotics anyone?) that you should use it for kids and not professional, white-collar businesses.<\/p>\n<p class=\"style8\" align=\"left\">What does the following font suggest?<\/p>\n<p class=\"style8\" align=\"left\"><a href=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/ORCaSTD.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-988 size-full\" src=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/ORCaSTD.jpg\" alt=\"ORCaSTD\" width=\"325\" height=\"34\" srcset=\"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/ORCaSTD.jpg 325w, https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/10\/ORCaSTD-300x31.jpg 300w\" sizes=\"auto, (max-width: 325px) 100vw, 325px\" \/><\/a><\/p>\n<p class=\"style8\" align=\"left\">These fonts were created in Photoshop and saved as .jpgs&#8211;they aren&#8217;t &#8220;a cheap design shortcut&#8221; like\u00a0WordArt (p. 187). Put your cursor over the font image to see the typeface name.<\/p>\n<p class=\"style8\" align=\"left\">What do you think about this <strong><a href=\"http:\/\/ballymote.files.wordpress.com\/2009\/11\/img_3761.jpg\">design on the wine bottle<\/a><\/strong> (thanks to Jennifer in a previous class for this link)?<\/p>\n<p class=\"style8\" align=\"left\">In what time period might you find the <strong><a href=\"http:\/\/www.fonts.com\/font\/linotype\/metro-nova\">Metro Nova typeface<\/a><\/strong>?<\/p>\n<h2 class=\"style8\" align=\"left\"><b><a id=\"typegroupwork\" name=\"typegroupwork\"><\/a><\/b><b>Type and Culture<\/b><\/h2>\n<p class=\"style8\" align=\"left\">Read over this section. Before we start discussing it, though, I want you to do something.<\/p>\n<p class=\"style8\" align=\"left\">Open up MS Word (or create a new webpage and name it &#8220;culture.html&#8221; or &#8220;myculture.html&#8221; or something like that). You don&#8217;t have to put this online, but I want you to have something to review. Describe the communication attributes and affinities of your\u00a0culture(s). What are the proper or improper ways of communicating in a culture you&#8217;re in or one you know well. Also, consider the documents important to your culture&#8211;what texts do you interact with? Remember, we&#8217;re not just looking at capital-C Culture; instead, consider subcultures such as workplaces, peer groups, regional memberships, educational cohort, etc.<\/p>\n<p class=\"style8\" align=\"left\">A few weeks ago, I asked you to have a typeface that you&#8217;d be able to explain. We&#8217;ve talked quite a bit about ethos and typefaces because it seems to be more likely when discussing type. But I&#8217;m sure we can find typefaces with emotional appeals.<\/p>\n<p class=\"style8\" align=\"left\">Consider the following cultural questions:<\/p>\n<ul>\n<li class=\"style8\">Are there any regional conclusions I can make about type?<\/li>\n<li class=\"style8\">What is the dominant industry, organization, bureaucracy, or condition that seems to govern <em>business<\/em> standards?<\/li>\n<li class=\"style8\">What is the dominant industry, organization, bureaucracy, or condition that seems to govern <em>social<\/em> standards&#8230;\n<ul>\n<li>in the country?<\/li>\n<li>in the world?<\/li>\n<li>in the region?<\/li>\n<li>in the city?<\/li>\n<li>in what part of the city?<\/li>\n<li>in the community?<\/li>\n<li>in your occupation?<\/li>\n<\/ul>\n<\/li>\n<li class=\"style8\">What defines Charlotte life? Or what defines your hometown&#8217;s life?<\/li>\n<\/ul>\n<p><span style=\"font-family: Rage Italic;font-size: xx-large;color: #ff33cc\">What Video Game am I?<\/span><\/p>\n<p>In order to see the above text in <strong>rage italic<\/strong>, you&#8217;ll need to have the <strong>rage italic<\/strong> font saved in your <strong>FONTS<\/strong> subfolder in your <strong>WINDOWS<\/strong> folder. I do have the\u00a0<strong>rage italic<\/strong> font saved on my computer, but it doesn&#8217;t show up. Let&#8217;s see if it does in the Computer Lab. Alternatively, can you tell the difference between the following two png files?<\/p>\n<p><a href=\"https:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2015\/10\/Text_RageIt_R237-G90-B204.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2802\" src=\"https:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2015\/10\/Text_RageIt_R237-G90-B204.png\" alt=\"text_rageit_r237-g90-b204\" width=\"869\" height=\"100\" srcset=\"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2015\/10\/Text_RageIt_R237-G90-B204.png 869w, https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2015\/10\/Text_RageIt_R237-G90-B204-300x35.png 300w, https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2015\/10\/Text_RageIt_R237-G90-B204-768x88.png 768w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/><\/a> <a href=\"https:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2015\/10\/Text_RageIt_R255-G51-B204.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2803\" src=\"https:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2015\/10\/Text_RageIt_R255-G51-B204.png\" alt=\"text_rageit_r255-g51-b204\" width=\"869\" height=\"100\" srcset=\"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2015\/10\/Text_RageIt_R255-G51-B204.png 869w, https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2015\/10\/Text_RageIt_R255-G51-B204-300x35.png 300w, https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2015\/10\/Text_RageIt_R255-G51-B204-768x88.png 768w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/><\/a><\/p>\n<h2><span class=\"style8\">Random typeface examples not included above<\/span><\/h2>\n<ul>\n<li class=\"style8\"><strong><a href=\"http:\/\/media-cache-ec0.pinimg.com\/236x\/92\/70\/dc\/9270dc782a7908d92661b34944162141.jpg\">Western Look<\/a><\/strong> (it conveys an American West ethos)<\/li>\n<li class=\"style8\"><strong><a href=\"http:\/\/www.magicalears.com\/clipart\/Disney%20Theme%20Parks\/FORT_1073.jpg\">Wilderness Look<\/a><\/strong> (what message does the characters&#8217; shape convey?)<br \/>\n<strong><a href=\"https:\/\/secure.parksandresorts.wdpromedia.com\/media\/disneyparks\/blog\/wp-content\/uploads\/2012\/06\/vrc980675LARGE.jpg\">River Country&#8230;<\/a><\/strong>(<a href=\"http:\/\/www.wftv.com\/news\/local\/rundown-river-country-hot-spot-disney-world-advent\/106671464\">ever wonder why it closed?<\/a>)<\/li>\n<\/ul>\n<p class=\"style8\" align=\"left\"><strong><a href=\"http:\/\/media-cache-ec0.pinimg.com\/236x\/7f\/4a\/1d\/7f4a1d3feee2818dae4dd2762707cbbc.jpg\">Classic Las Vegas<\/a><\/strong> (pre-LV strip boom)<\/p>\n<p class=\"style8\" align=\"left\"><strong>Chinese Restaurants<\/strong><\/p>\n<ul>\n<li><strong><a class=\"style8\" href=\"http:\/\/blog.eat24hours.com\/wp-content\/uploads\/2009\/10\/fong-wong-logo.jpg\">Fung Wong<\/a><\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.happychinarestaurant.net\/\">Happy China<\/a><\/strong><\/li>\n<li><strong><a href=\"http:\/\/realpages.com\/sites\/hunanathens\/images\/logo.jpg\">Hunan<\/a><\/strong><\/li>\n<li><strong><a href=\"http:\/\/www.truvaatlanta.com\/\">Mediterranean Restaurant&#8230;<\/a><\/strong><\/li>\n<\/ul>\n<p class=\"style3\" align=\"left\"><strong><a href=\"http:\/\/www.thelogofactory.com\/coffee-shop-logos\/\"><span class=\"style8\">How&#8217;d the hipster burn the roof of his mouth?<\/span><\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Type fever, type fever We know how to do it (da-da-dun, da-da-dun, da-da-dun) Gimme that type fever, type fever We know how to show it (So let&#8217;s show it!) Ethos, Pathos, Logo Type is probably more of an appeal of ethos, but type may also evoke emotions. Yes, ethos and pathos aren&#8217;t either-or when it [&hellip;]<\/p>\n","protected":false},"author":598,"featured_media":0,"parent":3849,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-2785","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/P2HAOx-IV","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/pages\/2785","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/users\/598"}],"replies":[{"embeddable":true,"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/comments?post=2785"}],"version-history":[{"count":18,"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/pages\/2785\/revisions"}],"predecessor-version":[{"id":3894,"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/pages\/2785\/revisions\/3894"}],"up":[{"embeddable":true,"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/pages\/3849"}],"wp:attachment":[{"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/media?parent=2785"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}