{"id":2871,"date":"2016-11-08T19:25:16","date_gmt":"2016-11-08T19:25:16","guid":{"rendered":"http:\/\/pages.uncc.edu\/aaron-toscano\/?page_id=2871"},"modified":"2017-11-06T23:00:46","modified_gmt":"2017-11-06T23:00:46","slug":"designingwithcolor","status":"publish","type":"page","link":"https:\/\/pages.charlotte.edu\/aaron-toscano\/engl4182-5182fall2017\/engl4182-5182november13\/designingwithcolor\/","title":{"rendered":"Designing with Color"},"content":{"rendered":"<p class=\"style25\"><b><span style=\"font-size: large\">Creating Color on Screens and Paper<\/span><\/b><\/p>\n<p class=\"style25\">Let&#8217;s see if we can&#8217;t make some sense out of the Adobe color pickers.<\/p>\n<ul>\n<li class=\"style25\">Additive color: RGB colors for the screen. <strong>Production<\/strong> of light for perception.\n<ul>\n<li>additive primary colors: the hues red, green, and blue.<\/li>\n<\/ul>\n<ul>\n<li class=\"style24\">additive secondary colors: cyan, magenta, and yellow.<\/li>\n<\/ul>\n<\/li>\n<li class=\"style25\">Hexadecimal colors for webpages: <strong><a href=\"http:\/\/johncfish.com\/bggallery\/otherchart\/hextable.gif\">common chart<\/a><\/strong> and <strong><a href=\"http:\/\/www.pagetutor.com\/common\/bgcolors1536.png\">&#8220;full&#8221; chart<\/a><\/strong> (1551 colors)<\/li>\n<li class=\"style25\">Subtractive color: CMYK color for reflective surfaces. <strong>Absorption<\/strong> of light for perception.\n<ul>\n<li>subtractive primary colors: <span class=\"style24\">cyan, magenta, and yellow<\/span>.<\/li>\n<\/ul>\n<ul>\n<li class=\"style24\">subtractive secondary colors: red, green, and blue.<\/li>\n<\/ul>\n<\/li>\n<li class=\"style25\">Process color: &#8220;overprinting the same sheet four times with four different inks&#8221; to get the desired printed color.<\/li>\n<li class=\"style25\">Pantone Matching System: standard codes for different colored inks.<br \/>\n<a href=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/11\/PMS349_UNCC.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1074\" src=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/11\/PMS349_UNCC.jpg\" alt=\"PMS349_UNCC\" width=\"374\" height=\"254\" srcset=\"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/11\/PMS349_UNCC.jpg 374w, https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/11\/PMS349_UNCC-300x203.jpg 300w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/a> <a href=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/11\/ColorLibrary.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1084\" src=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/11\/ColorLibrary.jpg\" alt=\"ColorLibrary\" width=\"374\" height=\"254\" srcset=\"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/11\/ColorLibrary.jpg 374w, https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/11\/ColorLibrary-300x203.jpg 300w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/a><\/li>\n<\/ul>\n<p><strong><a href=\"http:\/\/advancement.uncc.edu\/sites\/advancement.uncc.edu\/files\/media\/identity-standards-guide.pdf#page=10\">Check out UNCC&#8217;s color codes<\/a><\/strong> (p. 7)<br \/>\n<strong><a href=\"http:\/\/advancement.uncc.edu\/sites\/advancement.uncc.edu\/files\/media\/identity-standards-guide.pdf#page=16\">Another PDF for Branding Identity<\/a><\/strong> (p. 13)<\/p>\n<p><a href=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/11\/PMS349_UNCC.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1074\" src=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/11\/PMS349_UNCC.jpg\" alt=\"PMS349_UNCC\" width=\"374\" height=\"254\" srcset=\"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/11\/PMS349_UNCC.jpg 374w, https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/11\/PMS349_UNCC-300x203.jpg 300w\" sizes=\"auto, (max-width: 374px) 100vw, 374px\" \/><\/a><\/p>\n<p><strong><a href=\"https:\/\/www1.udel.edu\/cookbook\/scan-print\/gamut-hue-sat\/gamut-huesat.html\">Out of gamut for printing<\/a><\/strong><\/p>\n<p><a href=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/11\/OutOfGamutColor.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1073\" src=\"http:\/\/pages.uncc.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/11\/OutOfGamutColor.jpg\" alt=\"OutOfGamutColor\" width=\"393\" height=\"264\" srcset=\"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/11\/OutOfGamutColor.jpg 393w, https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-content\/uploads\/sites\/121\/2014\/11\/OutOfGamutColor-300x201.jpg 300w\" sizes=\"auto, (max-width: 393px) 100vw, 393px\" \/><\/a><\/p>\n<ul>\n<li class=\"style25\">Monochromatic color scheme: using colors restricted to one hue.<\/li>\n<li class=\"style25\">Analogous color scheme: using a narrow range of hues contiguous to a central hue.<\/li>\n<li class=\"style25\">Complementary color scheme: using two colors on opposite sides of the wheel.<\/li>\n<li class=\"style25\">Split-complementary color scheme: choosing one hue and two or more hues close to the complementary first hue.<\/li>\n<\/ul>\n<p class=\"style24\">Of course, as the book tells us, we can&#8217;t expect the colors on our screens to appear the same as on paper. We have to print out our designs in order to know what they&#8217;ll look like on paper. Sometimes having too many choices is daunting, but keep the one unbreakable design rule in mind: &#8220;Just because you can do something doesn&#8217;t mean you should.&#8221; After all, you want to avoid <strong><a href=\"http:\/\/dictionary.reference.com\/browse\/garish\">garishness!<\/a><\/strong><\/p>\n<p class=\"style25\"><b><span style=\"font-size: large\">Color Schemes<\/span><\/b><\/p>\n<p class=\"style25\">Let&#8217;s head over to a <strong><a href=\"http:\/\/webpages.uncc.edu\/~atoscano\/fall2013\/engl4182-5182\/colorschemes.html\">page on color schemes<\/a><\/strong>, so we can talk about what they mean culturally and, of course, rhetorically.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating Color on Screens and Paper Let&#8217;s see if we can&#8217;t make some sense out of the Adobe color pickers. Additive color: RGB colors for the screen. Production of light for perception. additive primary colors: the hues red, green, and blue. additive secondary colors: cyan, magenta, and yellow. Hexadecimal colors for webpages: common chart and [&hellip;]<\/p>\n","protected":false},"author":598,"featured_media":0,"parent":3955,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-2871","page","type-page","status-publish","hentry"],"jetpack_shortlink":"https:\/\/wp.me\/P2HAOx-Kj","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/pages\/2871","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/users\/598"}],"replies":[{"embeddable":true,"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/comments?post=2871"}],"version-history":[{"count":6,"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/pages\/2871\/revisions"}],"predecessor-version":[{"id":3959,"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/pages\/2871\/revisions\/3959"}],"up":[{"embeddable":true,"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/pages\/3955"}],"wp:attachment":[{"href":"https:\/\/pages.charlotte.edu\/aaron-toscano\/wp-json\/wp\/v2\/media?parent=2871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}