The V.I.C.E. Lab

Virtual Identity, Community, and Entitativity

Understanding Online and Face-to-Face Groups and Communities 

The V.I.C.E. lab is an interdisciplinary group of undergraduate students, graduate students, and faculty who research how online and FtF groups/communities are perceived as “groups” or “communities.” Our research allows scientists and practitioners better understand these social units by examining how individuals’ perceptions affect their cognition and behavior in relation to their group.

We draw from the disciplines of industrial and organizational psychology, social psychology, sociology, communication studies, management, and human-computing interactions. We conduct experiments, surveys, and qualitative analyses at the individual and group level.

Learn more about our projects by exploring the VICE lab website!

• Entitativity in Groups (including a blog post about our first paper!)
• Meetings
• Online Groups

To find out about becoming an undergraduate research assistant and to apply, please go here.