Visual Rhetoric
Visual Rhetoric
Spring 2014 - ENGL 6008 Topics in Technical Communication at UNC Charlotte
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  • Projects
    • A. Still Photographs
    • B. Illustration & Video
    • C. Individual Projects
      • Cinematic Threshold
      • A Pictorial Narrative of the Philippines:1889-1934 and Real Photography Postcards
      • The World of Product Placement

Contact Us

Office: Fretwell 290H
Phone: 704-687-0617
Email: gawickli@uncc.edu

Links

  • Dept. of English
  • Dr. Gregory Wickliff

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  • Projects
    • A. Still Photographs
      • Cultural Context and Post-Mortem Photography–Honoring President Lincoln
      • Larry Burrows: Shooting Soldiers In Vietnam
      • The Capture of Prohibition
      • The War on Poverty
    • B. Illustrations & Videos
      • Crimean Status Referendum Billboards
      • Misrepresentations in Information Graphics: the American Educational Experience
      • Olympic Pictograms
      • Safety in Numbers: Dietmar Otte’s Motorcycle Helmet Impact Diagram
      • Statistical Probability of Sickle Cell Anemia
    • C. Individual Projects
      • “Think Small” Advertising Campaign
      • A Pictorial Narrative of the Philippines:1889-1934 and Real Photography Postcards
      • Ali vs. Frazier I: “The Fight of the Century”
      • Cinematic Threshold
      • Emotion Through Theatrical Lighting
      • Socket Wrenches and Wands: “How to” Guides and the Act of Deciphering the Service Manual
      • The Crimean War, Roger Fenton and the Birth of Photojournalism
      • The World of Product Placement
  • Visual Rhetoric – An Overview

Tags

1964 Abraham Lincoln albumen prints Colin Ware college admissions data college enrollment data Crimea Crimean Status Referendum Crimean War Daguerreotype End-Of-Grade Tests Graflex Igorot people Jeremiah Gurney John Dominis Leslie Jones life magazine Lyndon B. Johnson Maria Clara Dress narrative Nazi Germany NC Education Reseach Council NC School Report Card Nikon open enrollment Photography Photojournalists Pictograms pop-out Post-mortem photography Public Education referendum Roger Fenton Russia salted paper prints silver nitrate Speed Graphic student performance Subliminal Persuassion Tachistoscope Ukraine War war on pverty western influence wet-collodion plates

Authors

  • Andrea Patawaran-Hickma
  • Christopher Hall
  • Gregory Wickliff
  • Mark Taylor
  • Rachael Winterling
  • Sarah Lovin
  • Shawn Simmons
  • William Carter
Projects » C. Individual Projects

C. Individual Projects

Emotion Through Theatrical Lighting: William Carter

daguerre diorama1

“Midnight Mass at St. Etienne du Mont” – Nighttime.

Emotional lighting can be described as the potential of lighting being used to induce relaxation, motivation, and intimate atmosphere (“Emotional Lighting,” Right Light); it is simply lighting used to provoke emotions. In the 1830s, lighting transitions were the most astonishing effects used to manipulate mood or atmosphere by stimulating dynamic lighting of indoor and outdoor sources. The effect was first exhibited in Diorama Theatres created by Louis Daguerre. A Daguerre Diorama exhibit would consists of two tableaux or scene paintings. These scenes are painted on both sides of huge translucent canvases that would measure around 7.5 meters wide and 6.5 meters tall; the scenes would be paintings of cathedrals, cities, chapels, rivers, valleys, or other scenic locals (“Photographer Nicephore Niepce,” History of Photography). Through skillful manipulation of front and back lighting with natural light, a transition of day and night would occur within the painted scene, revealing and hiding certain aspects of the scene.

Socket Wrenches and Wands: “How to’ Guides and the Act of Deciphering the Service Manual: Mark Taylor

Drawn diagrams with labeling

Honda service manual diagram

The rapid development of communication technology continues to alter and expand the ways in which people interact.  This essay examines how the increased production and use of internet “how to” guides and videos alters the relationship between amateur and expert mechanics.  Close attention is paid to how these guides use images and graphics to translate the often context minimal language of the service manual into a context rich language of colleagues.

“Think Small” Advertising Campaign: C. Justin Hall

Upside DownThese advertisements were considered a success in part because they sold a lot of cars, but what really set in stone their success was how they turned the marketing world on its head. Considered by the industry to be groundbreaking, this, along with some other advertising techniques of the time, ushered in a new wave of marketing dubbed the “Creative Revolution.” This new era in marketing schemes attempted to associate the product being advertised with an idea or way of living. Companies were no longer just trying to sell consumers a product, now they were trying to sell a lifestyle. (Mathew) This was quite a change from previous campaigns of the century where marketers attempted to “motivate” consumers into purchasing their product boasting that said product was a type of status symbol. “Beetle ownership allowed you to show off that you didn’t need to show off” (Garfield)

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