Mason Jenkins is a clinical assistant professor of marketing in the Belk College of Business. His research studies consumer behavior in the area of services marketing. More specifically, he investigates how consumers make sense of their world and the broader relationship between customer loyalty and core cognitive processes such as causal reasoning. His research has received funding from Marketing Science Institute and has been published in the Journal of Business Research, Journal of Psychology, and other venues.
Ph.D., Northeastern University
M.A., Northeastern University
B.A., University of North Carolina at Chapel Hill
Judgment and Decision Making