Faculty Connections
Faculty Connections

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Faculty Connections is an aggregation of UNC Charlotte faculty profiles.

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Colleges & Departments

  • ▼Belk College of Business
    • ►Business Info Systems/Operations
    • ►Economics
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    • ►Management
    • ▼Marketing
      • Alireza Golmohammadi
      • Brian Whelan
      • Charles Bodkin
      • Cynthia Fox
      • Jennifer Ames Stuart
      • Mason Jenkins
      • Ming Chen
      • Nima Yahyapour Jalali
      • Sangkil Moon
      • Shaoyin Du
      • Sunil Erevelles
      • Tamara Cohen
      • Xia Liu
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  • ▼School of Data Science (SDS)
    • Anthony Stylianou
    • Bei-Tseng Chu
    • Bojan Cukic
    • Cem Saydam
    • Chandrasekar Subramaniam
    • Cory Brouwer
    • Daniel Janies
    • David Wilson
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    • Ming-Chang Huang
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    • Mirsad Hadzikadic
    • Mohamed Shehab
    • Monica Johar
    • Moutaz Khouja
    • Ram Kumar
    • Reginald Silver
    • Rick Hudson
    • Robert Cox
    • Sangkil Moon
    • Srinivas Akella
    • SungJune Park
    • Sunil Erevelles
    • Tao Hong
    • Vinay Vasudev
    • Wei-Ning Xiang
    • Wenwen Dou
    • Wenwu Tang
    • Wlodek Zadrozny
    • Xiuli He
    • Yaorong Ge
    • Zachary Wartell

Programs, Centers & Initiatives

  • ►Center for Applied Geographic Information Science
  • ►Metropolitan Studies
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Full-Text Search

Sangkil Moon

Marketing
School of Data Science (SDS)
culture
culture and consumers
customer relationship management
marketing analytics
movie marketing
social media
text mining
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Sangkil Moon photo
Chair of the Department of Marketing; and Cullen Endowed Professor of Marketing
Friday 252B
704-687-7672
smoon13@uncc.edu

Sangkil Moon joined the Belk College of Business in 2013 to be part of the university-wide analytics initiative after his ten years of service at North Carolina State University. His research has been published in various leading journals including the Journal of Marketing, Journal of Marketing Research, Management Science, Journal of Retailing, International Journal of Research in Marketing, Journal of Interactive Marketing, Journal of Business Research, Journal of International Marketing, and European Journal of Marketing.  He won the 2002 Marketing Science Institute (MSI) Alden G. Clayton Dissertation Proposal Competition and the 2008 Davidson Award the best paper award by the Journal of Retailing). He has taught courses in Marketing/Consumer Analytics, Innovation Analytics, Marketing Research, and Social Media Analytics for both graduate (MBA and DSBA) and undergraduate students. Dr. Moon is currently serving as chair for the Department of Marketing.

Degree(s):

Ph.D., University of Iowa
M.B.A., Seoul National University
B.B.A., Seoul National University

Expertise:

Marketing/Consumer Analytics
Text Analytics
Social Media
Culture & Consumers
Innovation
Movie Marketing
Weather Marketing

Website(s):

Click here to view Dr. Moon’s website

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