Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • Engaging with American Democracy
    • August 19th: Introduction to Class
    • August 21st: The Declaration of Independence
      • Drafting the Declaration of Independence
    • August 26th: Attention on the Second Continental Congress
      • Abigail Adams to John Adams
      • The Mecklenburg Declaration of Independence
    • August 28th: “What is an American?”
      • de Crèvecoeur’s “What is an American?”
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
Engaging with American Democracy » August 28th: “What is an American?”

August 28th: “What is an American?”

Plan for the Day

  • Enlightenment Context
    • Philosophy, Science, Invention
    • Maybe push to Tuesday, 9/02
  • The Mecklenburg Declaration of Independence, May 20, 1775 (???)
  •  J. Hector St. John. de Crèvecoeur “What is an American?”
  • Democracy/Liberty/Freedom/ETC. quotation:
    “Remember Democracy never lasts long. It soon wastes, exhausts, and murders itself.”
    —John Adams. “From John Adams to John Taylor,” 17 Dec 1814.
    • John Taylor (a Virginian) wrote An Inquiry into the Principles and Policy of the Government of the United States, which Adams had problems with, and wrote Taylor about his concerns.
    • Because we didn’t discuss this last class, I’m just moving it to today.
    • Why do we think Adams had that attitude about democracy?

Reading Matters

I am concerned that Americans are reading fewer books. As an English professor, curious person, and son of a librarian, I find it vital for engaged citizens and critical thinkers to read. I have told you that I have biases, and I will identify them–this is one of them. Reading helps you sustain attention to an argument. When you read a lot, you’re able to comprehend not just the words on the page but also meanings that are hidden, subtle, or perspectival. The more you read, in theory, the more curious you become, which leads to asking more effective questions. I’m not discounting that one can actively watch TV and films, but there’s more struggle in reading.

What’s special about the readings I assign is that they require delayed gratification. These readings will build on American principles related to democracy to help us better identify rhetorical strategies that reappear across our readings. I’m asking you to read for both content (Jefferson wrote, “…all men are created equal…”) as well as rhetorical techniques (Abigail Adams invokes divine plans to motivate Johns Adams to “Remember the Ladies”). This course is mandated because the State has an interest in your civic education, but I have an interest in your intellectual development, and these readings and the approach we’re taking serves both these purposes.

  • What did these founders have in common?
  • What give us a right to know?

The Mecklenburg Declaration of Independence

Let’s head over to a new page that houses our discussion points and notes about this perplexing document.

Enlightenment Context

As mentioned last class on the first day, The Renaissance gave way to The Enlightenment in Western Civilization. This period is marked by scientific advancements and philosophical ideals that make up this “Age of Reason.” In this post-Scientific Revolution era, we see calls for rethinking and even dismantling traditional institutions, specifically Church and Monarchical State. Publishing was widespread, so people were reading about these thinkers and debating their merits. Some ideas that come out of the era are the following:

  • classic liberalism: the state may not enroach on citizens’ rights or property without due process; the people are no longer merely subjects of a monarch.
    • John Locke’s idea of the social contract needed to bind individuals together is relevant here.
  • scientific revolution
    • scientific method: creating knowledge through hypothesis, observation, and testing
    • falsifiability: an experiment’s hypothesis is open to being not demonstrated* based on testing methods
  • the public sphere: where ideas circulate among citizens

Brief History Lesson: The Public Sphere as Enlightenment Phenomenon

In the 18th century (the 1700s), pamphlets and newspapers circulated spreading ideas to the masses, who engaged in conversations (dare I say debates) about the topics. A starting point for an academic discussion of the public sphere comes from Jürgen Habermas, but that’s a bit beyond the scope of this class. For now, just consider that we’re reading documents from a revolutionary time. Think back to your history classes about the French Revolution (1789) or, perhaps, Les Misérables (“red….and black…”). You may remember the Estates General that “advised” the monarch:

  1. First Estate: Church/Clergy
  2. Second Estate: Nobility
  3. Third Estate: Peasants…(They’re revolting!)

Eventually, the Press would become known as the Fourth Estate, which supports Habermas’s idea that newspapers are important for forming “public opinion.” As feudalism and monarchy, in general, gave way to more representative, classical liberal forms of government, the public (citizens) deliberated on policy and elected representatives.

  • classic liberalism: the state may not enroach on citizens’ rights or property without due process; the people are no longer merely subjects of a monarch.
  • neoliberalism: the idea of a total (or nearly total) market-driven economy with little or no government regulations.
    • In America, we often label people who promote this philosophy conservatives, neoconservatives, libertarians, or Republicans. In American popular media, the term “neoliberal” would be confusing because a “liberal” is considered (these are generalizations, of course) having the opposite view of the term “neoliberal.” This term is more a European one and rarely heard outside of academic discussions in America.

Below are some other definitions related to our Enlightenment discussion:

  • objectivity: an unbiased approach to knowledge making, communicating, and deliberating.
  • subjectivity: a more personal reference to “truth” based on one’s perspective and interpretation of phenomena.
  • intersubjective: a group consensus of those with similar backgrounds and/or commitments to knowledge creation; sometimes called “expert opinion” in the case of specialized discourse communities.
  • conventional wisdom: general assumptions of knowledge that are culturally defined (although not seen as culturally relative by adherents)
  • common sense: pragmatic responses and decisions to events, including taken-for-granted socially constructed conventional wisdom.
  • rationality: pursuing knowledge creation and communication based on convention and observable evidence.
  • instrumental rationality: a means justifies the ends approach where one bases conclusions on what appears most pragmatic and, therefore, situationally advantageous. If a choice fulfills one’s ends, it’s situationally rational; however, assuming that’s the only way to think is rather myopic.

de Crèvecoeur’s “What is an American?”

The reason this piece is in the class is because it gives us some insight into the make up of the early Colonies. John Hector St. John. de Crèvecoeur is most likely embellishing the successes he finds, but it’s his message that is important. In addition to identifying the rhetorical techniques he uses and comparing them to other texts in class, we ought to think about the text as a place reproducing values. This socially constructed text gets published and re-presents the immigrant experience, especially the assumption of doing well for oneself. Beside this being a narrative in American culture today, it can help us understand motivations to engage with democracy and American culture. First, who was de Crèvecoeur?

  • Born to wealthy parents in France (1735)
  • Fought for the French in the French and Indian War
  • Moved to New York and bought a farm in Chester, NY, northeast of New York City
  • Returned to Europe and published Letters from an American Farmer in 1782
  • This was a popular book and led to his being named a diplomat
    • George Washington and Thomas Jeferson admired the book.
  • Returned to the US to find his wife dead, children missing, and farm destroyed (1783)
  • Published more books on America and, of course, wrote more letters

Guiding Questions for de Crèvecoeur

I have another webpage devoted to good ol’ Jean or John or James, so let’s consider these questions before jumping on over to “What is an American?”. His audience was Europeans, but colonists did read this book.

  • What does de Crèvecoeur’s text communicate about civilization, especially European influence?
    • What about education?
  • As a farmer, the land is vital to de Crèvecoeur. What does he say about the land?
  • How does he characterize the indigenous peoples?
  • What are important values to him regarding hardwork.
  • What is his message about hard work and the land?
    • This question is important because de Crèvecoeur has an assumption about usefullness and, ultimately, who gets to control the land.

Next Week

Next Tuesday, 9/2, we’ll be covering the US Constitution! Please read all seven (7, VII) articles. We’ll address the Bill of Rights and additional amendments later. For next week, will focus of the articles. Next Thursday, 9/4, you need to have read Alexis de Tocqueville’s “Chapter IV: On the Principal Causes Tending to Maintain a Democratic Republic,” which is our longest text of the semester, so set aside extra time.

Don’t forget to do Discussion Post #1 on Canvas before tomorrow (8/29) at 11:07pm.

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