Rhetoric & Technical Communication
Rhetoric & Technical Communication
Toscano, Aaron, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Conference Presentations
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS Presentation 2021
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 24th: Introduction to the Class
    • August 31st: Rhetoric, Words, and Composing
    • Major Assignments for ENGL 4183/5183 (Fall 2022)
      • Rhetoric of Fear
    • November 16th: Voice and Other Nebulous Writing Terms
      • Finding Dominant Rhetorical Appeals
    • November 2nd: Rhetorical Effects of Punctuation
    • November 30th: Words and Word Classes
    • November 9th: Cohesive Rhythm
    • October 12th: Choosing Adjectivals
    • October 19th: Choosing Nominals
    • October 26th: Stylistic Variations
    • October 5th: Midterm Exam
    • September 14th: Verb is the Word!
    • September 21st: Coordination and Subordination
    • September 28th: Form and Function
    • September 7th: Sentence Patterns
  • ENGL 4275: Rhetoric of Technology
    • April 13th: Authorities in Science and Technology
    • April 15th: Articles on Violence in Video Games
    • April 20th: Presentations
    • April 6th: Technology in the home
    • April 8th: Writing Discussion
    • Assignments for ENGL 4275
    • February 10th: Religion of Technology Part 3 of 3
    • February 12th: Is Love a Technology?
    • February 17th: Technology and Gender
    • February 19th: Technology and Expediency
    • February 24th: Semester Review
    • February 3rd: Religion of Technology Part 1 of 3
    • February 5th: Religion of Technology Part 2 of 3
    • January 13th: Technology and Meaning, a Humanist perspective
    • January 15th: Technology and Democracy
    • January 22nd: The Politics of Technology
    • January 27th: Discussion on Writing as Thinking
    • January 29th: Technology and Postmodernism
    • January 8th: Introduction to the Course
    • March 11th: Writing and Other Fun
    • March 16th: Neuromancer (1984) Day 1 of 2
    • March 18th: Neuromancer (1984) Day 2 of 2
    • March 23rd: Inception (2010)
    • March 25th: Writing and Reflecting Discussion
    • March 30th & April 1st: Count Zero
    • March 9th: William Gibson’s Neuromancer (1984)
  • ENGL 6166: Rhetorical Theory
    • April 12th: Knoblauch. Ch. 4 and Ch. 5
    • April 19th: Jacques Derrida’s Positions
    • April 26th:  Feminisms and Rhetorics
    • April 5th: Knoblauch. Ch. 3 and More Constitutive Rhetoric
    • February 15th: Isocrates (Part 2)
    • February 1st: Aristotle’s On Rhetoric Books 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 8th: Isocrates (Part 1)-2nd Half of Class
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric Book 1
    • March 15th: Descartes, Rene, Discourse on Method
    • March 1st: Knoblauch. Ch. 1 and 2
    • March 22nd: Mary Wollstonecraft
    • March 29th: Second Wave Feminist Rhetoric
    • May 3rd: Knoblauch. Ch. 6, 7, and “Afterword”
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 7th: Fascism Part 3
  • LBST 2212-124, 125, 126, & 127
    • August 21st: Introduction to Class
    • August 23rd: Humanistic Approach to Science Fiction
    • August 26th: Robots and Zombies
    • August 28th: Futurism, an Introduction
    • August 30th: R. A. Lafferty “Slow Tuesday Night” (1965)
    • December 2nd: Technological Augmentation
    • December 4th: Posthumanism
    • November 11th: Salt Fish Girl (Week 2)
    • November 13th: Salt Fish Girl (Week 2 con’t)
    • November 18th: The Hitchhiker’s Guide to the Galaxy (Part 1)
      • More Questions than Answers
    • November 1st: Games Reality Plays (part II)
    • November 20th: The Hitchhiker’s Guide to the Galaxy (Part 2)
    • November 6th: Salt Fish Girl (Week 1)
    • October 14th: More Autonomous Fun
    • October 16th: Autonomous Conclusion
    • October 21st: Sci Fi in the Domestic Sphere
    • October 23rd: Social Aphasia
    • October 25th: Dust in the Wind
    • October 28th: Gender Liminality and Roles
    • October 2nd: Mary Shelley’s Frankenstein
    • October 30th: Games Reality Plays (part I)
    • October 9th: Approaching Autonomous
      • Analyzing Prose in Autonomous
    • September 11th: The Time Machine
    • September 16th: The Alien Other
    • September 18th: Post-apocalyptic Worlds
    • September 20th: Dystopian Visions
    • September 23rd: World’s Beyond
    • September 25th: Gender Studies and Science Fiction
    • September 30th: Mary Shelley’s Frankenstein
    • September 4th: Science Fiction and Social Breakdown
      • More on Ellison
      • More on Forster
    • September 9th: The Time Machine
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology (Spring 2021)
    • April 13th: Virtually ‘Real’ Environments
    • April 20th: Rhetoric/Composition Defines New Media
    • April 27th: Sub/Cultural Politics, Hegemony, and Agency
    • April 6th: Capitalist Realism
    • February 16: Misunderstanding the Internet
    • February 23rd: Our Public Sphere and the Media
    • February 2nd: Introduction to Cultural Studies
    • January 26th: Introduction to New Media
    • Major Assignments for New Media (Spring 2021)
    • March 16th: Identity Politics
    • March 23rd: Social Construction of Gender and Sexuality
    • March 2nd: Foundational Thinkers in Cultural Studies
    • March 30th: Hyperreality
    • March 9th: Globalization & Postmodernism
    • May 4th: Wrapping Up The Semester
      • Jodi Dean “The The Illusion of Democracy” & “Communicative Capitalism”
      • Social Construction of Sexuality
  • Science Fiction in American Culture (Summer I–2020)
    • Assignments for Science Fiction in American Culture
    • Cultural Studies and Science Fiction Films
    • June 10th: Interstellar and Exploration themes
    • June 11th: Bicentennial Man
    • June 15th: I’m Only Human…Or am I?
    • June 16th: Wall-E and Environment
    • June 17th: Wall-E (2008) and Technology
    • June 18th: Interactivity in Video Games
    • June 1st: Firefly (2002) and Myth
    • June 2nd: “Johnny Mnemonic”
    • June 3rd: “New Rose Hotel”
    • June 4th: “Burning Chrome”
    • June 8th: Conformity and Monotony
    • June 9th: Cultural Constructions of Beauty
    • May 18th: Introduction to Class
    • May 19th: American Culture, an Introduction
    • May 20th: The Matrix
    • May 21st: Gender and Science Fiction
    • May 25th: Goals for I, Robot
    • May 26th: Isaac Asimov’s I, Robot
    • May 27th: Hackers and Slackers
    • May 30th: Inception
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • Isaac Asimov’s “A Cult of Ignorance”
    • Langdon Winner Summary: The Politics of Technology
    • Marxist Theory (cultural analysis)
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL/COMM/WRDS: The Rhetoric of Fear » January 10th: Introduction to the Class

January 10th: Introduction to the Class

Tonight we will get to know each other and find out the course goals and requirements. I will go over the syllabus and highlight some important dates and assignments to come. Then, we’ll get to know our classmates and go over the texts for tonight (possibly in a different order than what’s below).

  • Syllabus and course requirements
  • Canvas Overview
  • Class Introductions
  • Tonight’s Readings, Notes, Etc.
  • Rhetoric, the Only Universal Subject

Your Story

I want us to get to know one another briefly. I hope you were able to put this up before tonight, but, if you haven’t, no worries. Just make sure you do this soon. Below are the questions from Canvas:

  • Name (preferred pronouns)
  • Year (don’t say “2023″; I mean your year in the/a program—Junior, Senior, etc.)
  • Major/Minor
  • Hometown(s)
  • Job and Future Job (aspiration)
  • For this next group of questions, if you don’t have a favorite, just let us know your most recent.
    • Favorite Book
    • Favorite Movie
    • Favorite TV Show
    • Favorite Video Game
  • Favorite Technology
  • If you had to pick one thing (source, person, specific authority, etc.) that you trust the most, what would it be?
  • What do you expect in “The Rhetoric of Fear”?

Ubiquity of Rhetoric

You’d think that with such a rich history, rhetoric would be introduced to students long before college. Well, it is, but not necessarily as a pillar of Western Civilization. The term comes up when politicians or their critics denounce an opponent’s speech as empty; therefore, “rhetoric” is often associated popularly with “empty speech,” non-contributing verbiage, or fluff.

But the study of rhetoric is much more complicated. Just as each discipline has its own epistemology–the study of knowledge, its foundations and validity– each discipline’s communication has a rhetoric. And rhetoric isn’t limited simply to disciplines: Movements, Social Norms, Technology, Science, Religion, etc. have a rhetoric. I often define such analyses into “rhetorics of…” as common factors surrounding the power or belief in a particular area. In other words, beliefs, attitudes, values, and practices are rhetorics of prevailing social ideology: One’s acceptance of cultural “truth” is based largely on one’s immersion into the culture’s myths and beliefs. Therefore, this definition of rhetoric requires us to recognize the relationship among sender-receiver-mediator. Of course, for our discussion, the “mediator” is culture. There is no concrete, definitive transmission of rhetorically pure communication. Sender and receiver filter the message(s) based on their experiences. Lucky for us, we can locate prevailing patterns in messages because culture mediates them. When doing a rhetorical analysis, you have to ask what are common ways particular ideas are conveyed in a culture. There are plenty of examples in new media.

For instance, what’s the rhetoric behind Hollywood movies that end in marriage and/or babies? Well, getting married and having children is a major cultural practice, so that gets “played out” in films. Additionally, women are often consider babymakers in search of a man to donate the necessary ingredient, so female characters in Hollywood films have traditionally not been *complete* until they marry and have children or somehow fulfill a woman’s socially constructed “proper” role according to prevailing attitudes. Because our culture (remember, this is a generalization) favors families as opposed to singles, the rhetoric of our entertainment—the power behind acceptance or enjoyment of a film—conforms to the cultural value of privileging families.

A brief Introduction of Rhetoric.

Asimov’s “A Cult of Ignorance”

Let’s discuss the article you read for today. I use this in nearly every class I teach and have notes and questions for further thought on this 43-year-old article that’s still relevant today. Please head over to the “Cult of Ignorance” webpage for the discussion.

Other Texts for This Evening

If I haven’t already discussed the goals and vision for this course, let me do that now. This class is related to my current book project, but it’s not identical. The book is much more narrowly focused on politics, but I want this class to be more expansive. Let’s discuss Slovic and Withey a bit more formally; then, we’ll discuss the video and painting. I’m interested in your impressions.

Slovic, Paul. “Perception of Risk” (on Canvas)

I know what you’re thinking: how can such an old article be valuable for us? It’s not that old…only about 36 years old. Although this article assumes more sociological expertise, Science is a bit more general and aims for a variety of scientific audiences. We’ll just gloss over the statistical jargon (multidimensional scaling, multivariate analysis, etc.)

  • p. 280: Survival is also aided by an ability to codify and learn from past experience.
  • p. 280: “…to evaluate hazards, the majority of citizens rely on intuitive risk judgments, typically called ‘risk perceptions.'”
  • p. 280: “…experience with hazards tends to come from the news media, which rather thoroughly document mishaps and threats occurring throughout the world. The dominant perception for most Ameri­cans…is that they face more risk today than in the past and that future risks will be even greater than today’s.”
  • p. 281: “…perception and acceptance of risk have their roots in social and cultural factors.”
  • p. 281: “…probabilistic processes, biased media coverage, misleading personal experiences, and the anxieties generated by life’s gambles…”
  • p. 281: “New evidence appears reliable and informative if it is consistent with one’s initial beliefs; contrary evidence tends to be dismissed as unreliable, erroneous, or unrepresentative.”
    • You still don’t think this is relevant? The authors just theorized echo chamber.
  • pp. 282-283: :…the concept ‘risk’ means different things to different people. When experts judge risk, their responses correlate highly with technical estimates of annual fatalities.”
  • p. 283: “…the higher its perceived risk, the more people want to see its current risks reduced, and the more they want to see strict regulation employed to achieve the desired reduction in risk.”
    • Let’s pause on this for rhetorical reflection. How might this be useful for your understanding of persuasion? What might this reveal about a potential lay audience.
  • p. 285: “…people’s deep anxieties are linked to the reality of extensive unfavorable media coverage and to a strong association between nuclear power and the proliferation and use of nuclear weapons.”
  • p. 285: CONCLUSION–“In short, ‘riskiness’ means more to people than ‘expected number of fatalities.’ Attempts to characterize, compare, and regu­late risks must be sensitive to this broader conception of risk.”

Withey, Michael. Mastering Logical Fallacies “Foreword,” “Introduction,” & “Key Terms,” pp. 7-13
Red Hot Chili Peppers. “Otherside.” {Video and Lyrics}
Antonello da Messina. Vergine Annunciata, c. 1476. A 21st Century text: https://www.youtube.com/watch?v=Z37ulRPTmfE

Find Examples of Rhetoric

Although I don’t want you to assume rhetoric is always about nefarious stuff, try to be on the lookout for examples of rhetorical chicanery. Throughout the semester, I’ll try to provide examples of the rhetoric of fear or rhetoric in general. I happened across these two articles today:

  • Jasper, Simone. “North Carolina is home to one of nation’s best places to raise a family, report finds.” Raleigh News & Observer. 2 November 2022.
    • And what is StorageCafe…https://www.storagecafe.com/
  • Tompkins, Meilin. “NC ranked among the worst states for raising a family, study shows.” WCNC. 9 January 2023.
    • And what is WalletHub…https://wallethub.com/edu/best-states-to-raise-a-family/31065
  • And people still keep moving here…
    • McCreary, Joedy and Claire Curry “NC added more people in 2022 than every state but 2, census shows.” WNCT. 9 January 2023.

What do you think about the titles? What do you expect the articles to discuss?

Next Week

Keep up with the syllabus. You have readings on Canvas. If you plan to be in this course, get the textbooks for the class. Your first textbook reading will be in two weeks—January 24th. Don’t forget to do this week’s Weekly Discussion Post–Your Introduction–on Canvas. Set a reminder because these will be due every Thursday by 11:00 pm.

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