Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
    • Fall 2025 & Spring 2026 Tournaments
    • Fall 2025 Practice Resolutions
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • Engaging with American Democracy
    • August 19th: Introduction to Class
    • August 21st: The Declaration of Independence
      • Drafting the Declaration of Independence
    • August 26th: Attention on the Second Continental Congress
      • Abigail Adams to John Adams
      • The Mecklenburg Declaration of Independence
    • August 28th: “What is an American?”
      • de Crèvecoeur’s “What is an American?”
    • November 4th: In-Class Activity
    • October 14th: Uncle Tom’s Cabin excerpt
    • October 16th: Revolutions, Civil War, Stability
    • October 21st: Civil War Stuff
    • October 23rd: Cross of Gold
    • October 28th: Catching Up on Stuff
    • October 2nd: Federalist Paper #78
    • October 30th: MLK’s “Letter from Birmingham Jail” (1963)
    • September 16th: The Pursuit of Happiness
    • September 18th: The Bill of Rights
    • September 23rd: Key Amendments
    • September 25th: Federalist Paper #10
    • September 2nd: The Constitution of the United States
    • September 30th: Federalist Paper #51
    • September 4th: Alexis de Tocqueville
    • September 9th: Washington’s Farewell Address (1796)
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Logical Fallacies
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
Engaging with American Democracy » November 4th: In-Class Activity

November 4th: In-Class Activity

“Letter from a Birmingham Jail”

Announcements

  • EXTRA CREDIT: A Braver Campus Dialogue–REGISTER
    Under what circumstances should the United States become involved in international conflict?
    • Monday, Nov. 17th, 4:00pm
    • Woodward 135
  • Student Debate Fellows {This is not associated with Charlotte Debate}
  • Next two weeks
    • Test #2 is Thursday, 11/06
    • Veteran’s Day Observed on Thursday, 11/11–No Class
  • No Discussion Post due this week
  • Eisenhower Readings moved to Thursday, 11/13

Plan for the Day

  • Finish Oct. 30th’s webpage: MLK’s “Letter from a Birmingham Jail”
  • In-Class Assignment
    • Logical Fallacies
  • Democracy/Liberty/Freedom/ETC. quotation:
    “Schemes to extend federal power into the nooks and crannies of local and private activities are never publicly advertised as expansions of federal power, much less erosions of the Tenth Amendment….freedom is unlikely to be lost all at once and openly. It is far more likely to be eroded away, bit by bit, amid glittering promises and expressions of noble ideals.”
    —Thomas Sowell. The Quest for Cosmic Justice. Simon and Schuster, 2001, p. 184.

Sowell was born in Gastonia, NC.

Logical Fallacies

We’ve covered some logical fallacies this semester, but I wanted to focus your attention on the ones below for the in-class assignment.

Reductio Ad Hitlerum (Withey, 168)

This doesn’t just have to involve Hitler. The fallacy is an extreme version of ad hominem (pp. 16-28), but instead of attacking the character of a person in an attempt to invalidate a claim, this fallacy uses a practice of someone considered vile (like Hitler) to discredit it. I mean, Hitler drank water…

Godwin’s Law

Sometimes Reductio Ad Hitlerum and Godwin’s Law are lumped together, but I’d like to separate them for our purposes. “Godwin’s Law….holds that the longer an argument drags on, the likelier someone will stoop to a Hitler or Nazi analogy” (Conniff, p. 128). While the one above follows this (il)logic,

  • Major Premise: Hitler/NAZIs/Fascists did X
  • Minor Premise: This group or person also does X
  • Conclusion: Therefore, this group or person is just like Hitler.

Godwin’s Law only has to be an association. For instance, the President isn’t listening to us because he’s a fascist dictator. Of course, if one is discussing Nazi Germany or other instances of genocidal atrocities, the comparison can be true.

Appeal to Anger

This next example could be a red herring (Withey, p. 162) or appeal to fear (Withey, p. 58), but I’ll present it here as an appeal to anger. These categories are for an academic exercise and not to claim that pure fallacies exist and are self-evident. Consider this practice.

While campaigning for U.S. Senate in 1964, papa Bush dodged the issue of rampant discrimination (red herring) and implied that he would look out for the white majority that wasn’t protected by the Act. In the context of his speech to an audience of white workers (Carter xiii), Bush was also trying to appeal to the anger of the workers, who might believe minorities would be getting so-called special rights from this act. Bush’s strategy is typical of those who claim an oppressed group is trying to gain “special rights”—rights that somehow supercede their rights. Sometimes people of a majority argue against civil rights by (fallaciously) claiming that they—people of the majority—aren’t being helped by a certain piece of legislation. A politician spotlights this supposed injustice and evokes anger from a group. Here’s the quote:

“The new civil rights act was passed to protect 14 percent of the people. I’m also worried about the other 86 percent.”–George H. W. Bush quoted in Carter

So that’s it. We have incontrovertible evidence that the 41st President of the US was an absolute racist…well, let’s offer another example that might mitigate that statement. During the 1991 Louisiana Governor’s race, George H.W. Bush came out against the Republican David Duke (a long-time KKK member) in favor of the Democrat Edwin Edwards. Bush also provided the following unequivocal statement about David Duke:

“When someone asserts the Holocaust never took place, then I don’t believe that person ever deserves one iota of public trust. When someone has so recently endorsed Nazism, it is inconceivable that someone can reasonably aspire to a leadership role in a free society.”–George H. W. Bush quoted in Suro

Here’s another political example. Jesse Helms was running for re-election to the Senate in 1990, and Charlotte’s own Harvey B. Gantt opposed him. Helms ran this infamous “White Hands” ad. Although North Carolinians may take some solace in the fact that Jesse Helms never won overwhelmingly against Gantt, but he never lost, and retired in 2003 having been in that Senate seat since 1973—30 years!

In-Class Assignment: Responding to Rhetorical Messages

Originally, this was going to be the Debate Showcase, but we need a new plan. If you’re interested in debate, check out the Debate Team webpage and the Charlotte Speech and Debate Team on NinerEngage. Today, I’m going to show some clips, and you’ll get on Canvas to respond during class. This is only an in-class assignment. I hope I’ve queued these clips up, so we can watch them without any ads disrupting the flow:

  • Barry Goldwater Endorses Extremism | Flashback | NBC News: https://www.youtube.com/watch?v=iOtvO_L_XoM
    • Goldwater and MLK, Jr. both endorse extremism, yet they were on opposite sides of the Civil Rights movement.
  • Mr. Conservative: Barry Goldwater’s opposition to the Civil Rights Act of 1964: https://www.youtube.com/watch?v=JJyWWM9OHKA
    • Consider the rhetorical strategy Goldwater uses in relation to the Eight White Clergyman’s argument.
    • Why would Goldwater show he has Black support even though he’s opposing desegregation?
  • The surprising reason why women were included in the 1964 Civil Rights Act: https://www.youtube.com/watch?v=M6zcET1MLq8
    • Why did Representative Howard Smith of Virginia want “sex discrimination” added to Title VII (7) of the 1964 Civil Rights Act?
  • Thomas Sowell: This is why the left only focuses on race: https://www.youtube.com/watch?v=YeSCF0ojJQY
    • What is the most surprising thing about Dr. Sowell’s argument against the theory of “institutional [systemic] racism”?
    • From the second half of the interview (4:35 on):
      • Does Dr. Sowell’s point about Black Americans’ incomes rising before the 1964 Civil Rights Act support the argument that Goldwater and the Eight White Clergyman were making when they claimed racial equality was coming? Why or Why not?
      • What does Dr. Sowell suggest is the main reason for Black Americans living in poverty after 1940?

Time permitting:

  • William Buckley and his drive to propel America to the right: https://www.youtube.com/watch?v=XurbB8Na7lc
    • What is striking about William F. Buckley’s voice?
    • What is the main argument of Sam Tanenhaus concerning William F. Buckley’s legacy?

Next Class

We won’t meet as a class on Thursday, 11/06, because you’ll do Test #2 on Canvas. Also, no class on Tuesday, 11/11, in observance of Veteran’s Day.

Remember, there’s no Weekly Discussion due this week, and we’ll cover Dwight D. Eisenhower’s News Conference (June 17, 1953) and Farewell Address (January 17, 1961) after Test #2.


Works Cited

Carter, Dan T. From George Wallace to Newt Gingrich: Race in the Conservative Counterrevolution, 1963-1994. Baton Rouge: Louisiana State UP, 1996.

Conniff, Richard. “In the Name of the Law: How to Win Arguments without Really Trying.” Smithsonian, vol. 38, no. 7, Oct. 2007, p. 128.

Sowell, Thomas. The Quest for Cosmic Justice. Simon and Schuster, 2001.

Suro, Roberto. “THE 1991 ELECTION: Louisiana; Bush Denounces Duke As Racist and Charlatan.” The New York Times, 7 Nov. 1991, p. 18. https://www.nytimes.com/1991/11/07/us/the-1991-election-louisiana-bush-denounces-duke-as-racist-and-charlatan.html

Withey, Michael. Mastering Logical Fallacies: The Definitive Guide to Flawless Rhetoric and Bulletproof Logic. Zephyros P, 2016.

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