Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
    • Fall 2025 & Spring 2026 Tournaments
    • Fall 2025 Practice Resolutions
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • Engaging with American Democracy
    • August 19th: Introduction to Class
    • August 21st: The Declaration of Independence
      • Drafting the Declaration of Independence
    • August 26th: Attention on the Second Continental Congress
      • Abigail Adams to John Adams
      • The Mecklenburg Declaration of Independence
    • August 28th: “What is an American?”
      • de Crèvecoeur’s “What is an American?”
    • Dwight D. Eisenhower
    • November 11th: No Class Meeting—Veterans Day
    • November 13th: Labor & Ideology in America
    • November 4th: In-Class Activity
    • October 14th: Uncle Tom’s Cabin excerpt
    • October 16th: Revolutions, Civil War, Stability
    • October 21st: Civil War Stuff
    • October 23rd: Cross of Gold
    • October 28th: Catching Up on Stuff
    • October 2nd: Federalist Paper #78
    • October 30th: MLK’s “Letter from Birmingham Jail” (1963)
    • September 16th: The Pursuit of Happiness
    • September 18th: The Bill of Rights
    • September 23rd: Key Amendments
    • September 25th: Federalist Paper #10
    • September 2nd: The Constitution of the United States
    • September 30th: Federalist Paper #51
    • September 4th: Alexis de Tocqueville
    • September 9th: Washington’s Farewell Address (1796)
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Logical Fallacies
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
Engaging with American Democracy » November 13th: Labor & Ideology in America

November 13th: Labor & Ideology in America

Announcements

  • EXTRA CREDIT: A Braver Campus Dialogue–REGISTER
    Under what circumstances should the United States become involved in international conflict?
    • Monday, Nov. 17th, 4:00pm
    • Woodward 135
  • Student Debate Fellows {This is not associated with Charlotte Debate}
  • Discussion Post #9 due this week
  • Heads up on Lewis F. Powell, Jr.’s “The Memo” (1971)

Plan for the Day

  • Brief History of Labor Movements in the United States
  • Brief History of Marxism
  • The United States becoming a world Superpower
  • Dwight D. Eisenhower
  • Cesar E. Chavez {time permitting}
  • Democracy/Liberty/Freedom/ETC. quotation:
    “Freedom has been defined as the opportunity for self-discipline. Other forms of discipline are imposed, but in freedom we must have self-discipline. Therefore, a soldier goes to his task because he feels within himself the duty to do it, to discipline himself, not to respond merely to the methods of tyranny and dictatorship..”
    —Dwight D. Eisenhower. “Remarks Upon Receiving the 1958 World Peace Award at the AMVETS Luncheon.” The American Presidency Project, 1 May 1959.

History of Labor: Rights, Power, Freedom

Although I mention above that we’ll discuss Labor History in the United States, I’m backing up a bit to show how long human civilization has organized and tried to codify labor membership and rules. It makes sense that people would organize around their employment and want to maintain proper wages as well as the vetting system of new skilled tradespeople. Today, we have unions and industry organizations that advocate for workers, and many of them are international organizations. These organizations are massive compared to the local groups that banded together.

Minimum Wage, Guilds, and Incorporated Towns

One of civilization’s oldest known legal codes specifies payment for specific commercial endeavors: The Babylonian Code of Hammurabi (1755–1750 BCE). The code is quite detailed and justified by Hammurabi, who claims, “I am Hammurabi, king of justice, to whom the god Shamash has granted (insight into) the truth” (Roth 135). The Code specifies the following:

  • “¶ 257 If a man hires an agricultural laborer, he shal give him 2,400 silas of grain per year.” (Roth 129)
  • “¶ 261 If a man hires a herdsman to herd cattle or the sheep and, he shall give him 2,400 silas of grain per year.” (Roth 129)
  • “¶ 274 If a man intends to hire a craftsman, he shall give, per [day]: as the hire of a …, 5 barleycorns of silver; as the hire of a woven-textile worker, 5 barleycorns of silver; as the hire of linen-worker…” (Roth 131)

Even in Ancient Mesopotamia, there were attempts to standardize payment for goods and services. There’s also a suggestion that professional standards (“being up to code”) were practiced and regulated:

  • “¶ 228 If a builder constructs a house for a man to his satisfaction, he shall give him 2 shekels of silver for each sar of house as his compensation.
  • “¶ 229 If a builder constructs a house for a man but does not make his work sound, and the house that he constructs collapses and causes the death of the householder, that builder shall be killed.”
  • “¶ 230 If it should cause the death of a son of the householder, they shall kill a son of that builder.”
  • “¶ 231 If it should cause the death of a slave of the householder, he shall give to the householder a slave of comparable value for the slave.”
    (Roth 125)

We’re a long way from thinking about the hourly minimum wage and the actual conditions of this work, but we have a legal basis for “just” compensation.

Guilds

Guilds are groups of skilled craftsmen and merchants, and they have a long history. In addition to guilds standardizing measurements from Ancient Mesopotamia, guilds existed in Ancient Rome, but we often jump to the Medieval Guilds of Europe to lay the foundations of organized Labor in the 19th, 20th, and 21st centuries. Guilds of Medieval Europe had support of the Church, and flourished among Germanic and English groups. Because of our focus, we’ll draw a line from there to post-WWII American Unions. Some important aspects of these Medieval Guilds:

  • “Accredited” the process of progression: apprentice, craftsman, journeyman, and master (even grandmaster)
  • Codes/Standards for work
  • Set boundaries for areas of commerce
  • Settled disputes among members
  • Safey net for elderly or injured members (and families)

The Oxford English Dictionary (available on campus and when signed into Atkins off campus) has both definitions and a nice history in its entry on “guilds.”

United States Labor History

There were “guilds” and professional organizations before the United States was established. These groups were organized around occupation. We often point to the rise of the Industrial Revolution as a starting point for our sense of Unions today. One of the first groups to strike were the Cordwainers (shoemakers and leather workers) in 1804. Interestingly, unions were “legalized” (or had the beginning of a legal basis) in a Massachusetts Supreme Court case Commonwealth v. Hunt (1842). However, union members (especailly the leaders) were at risk of the following:

  • Seen as thwarting private enterprise
  • Convicted of conspiracy
  • Heavy fines

The Labor movement in the United States is not all picket lines of workers on strike. There was a lot of violence that eventually led to better working conditions codified in law. Here are a few to consider:

  • Great Railroad Strike of 1877 (West Virginia & Maryland)
    Railroad workers went on strike (for 52 days–more than Congress’s “strike”) because their wages were cut by the Baltimore & Ohio Railroad (B&O). The workers weren’t in a union, but they were a collective. The workers didn’t allow any goods to be transported, so the National Guard was brought in. The unrest spread to several states, and many people were killed.
  • Haymarket Affair (Chicago 1886)
    What began as a protest for an 8-hour workday (which seems a bit long), literally blew up: Someone threw a stick of dynamite after police fired into a crowd of rioters who were storming the gates of the McCormick Harvesting Machine Company. Local anarchists were arrested, and the public turned against unions and German immigrants.
  • Homestead Strike (near Pittsburg 1892)
    Pennsylvania steel workers, specifically members of the Amalgamated Association of Iron and Steel Workers (AAISW), went on strike to protest Carnegie Steel Company’s wage cuts while the Company made record profits. Pinkerton agents tried to squash the strikers, but they were stopped, and people were killed on both sides. The National Guard came in and ended the strike. AAISW disbanded.
  • Pullman Strike (Chicago 1894)
    Railway Union members went on strike and called for a boycott against the Pullman Company for refusing to recognize the American Railway Union (ARU) headed by Eugene V. Debs. Riots broke out and people were killed, which led President Grover Cleveland to send in the Army. The strike went around the country and was unpopular with the public. Debs went to prison, and the ARU was disbanded, but Debs would eventually return.
  • International Association of Bridge Structural Iron Workers (1906-1911)
    This group decided to dynamite sites (bridges, factories, warehouses, etc.) that were “open shops,” ones that prohibited or didn’t require union membership to work. This is more terrorism than “protest,” but it shows how violent Labor got.

Brief History of Marxism

Unfortunately, there’s no definitive definition of “marxism” because the philosophy has been adapted, rethought, and changed from when Karl Marx (and Friedrich Engels) wrote The Communist Manifesto (PDF) in 1848. However, regardless of one’s stance, M/marxism has been influential as well as controversial. This isn’t attempting to be an exhaustive history but to get us to Eisenhower’s anti-communist stance and show it’s influence on Labor movements.

Quotes from The Communist Manifesto

  • “I. Bourgeois and Proleterians” (first page after many Prefaces)
    • “The history of all hitherto existing society is the history of class struggles.”
    • “The modern bourgeois society that has sprouted from the ruins of feudal society has not done away with class antagonisms. It has but established new classes, new conditions of oppression, new forms of struggle in place of the old ones.”
    • In the 1888 edition, Engels define these terms:
      • “By bourgeoisie is meant the class of modern capitalists, owners of the means of social production and employers of wage labour. By proletariat, the class of modern wage labourers who, having no means of production of their own, are reduced to selling their labour power in order to live.”
  • “II. Proletarians and Communists”
    • p. 22: “All property relations in the past have continually been subject to historical change consequent upon the change in historical conditions. The French Revolution, for example, abolished feudal property in favour of bourgeois property.”
    • p. 23: “Capital is therefore not only personal; it is a social power.”
      • “In bourgeois society, living labour is but a means to increase accumulated labour. In Communist society, accumulated labour is but a means to widen, to enrich, to promote the existence of the labourer.”
    • p. 24: “You must, therefore, confess that by ‘individual’ you mean no other person than the bourgeois, than the middle-class owner of property. This person must, indeed, be swept out of the way, and made impossible.
      • What do you think “swept out of the way” might mean?
    • p. 25: Notes on the family and education
      • “Abolition [Aufhebung] of the family! Even the most radical flare up at this infamous proposal of the Communists.”
      • “On what foundation is the present family, the bourgeois family, based? On capital, on private gain.”
      • “The bourgeois family will vanish as a matter of course when its complement vanishes, and both will vanish with the vanishing of capital.”
      • “And your education! Is not that also social, and determined by the social conditions under which you educate, by the intervention direct or indirect, of society, by means of schools, &c.? The Communists have not invented the intervention of society in education; they do but seek to alter the character of that intervention, and to rescue education from the influence of the ruling class.”
      • Think about the socialization process of education.

Marxist Theory — Texts and Contexts are Social Constructions

As a literary theory, Marxism is a 20th-Century development influenced by the writings of the 19th-Century philosophers Karl Marx and Friedrich Engels. At a basic level (again, we could go into more detail), Marxist analysis “focus[es] on the study of the relationship between a text and the society that reads it” (Bressler, p. 193). Another core Marxist principle is the idea of reality or consciousness: cultural analysis, our focus in this course, is intertwined with the idea that “[a] person’s consciousness is not shaped by any spiritual entity; through daily living and interacting with each other, humans define themselves” (Bressler, p. 193). Marx and Engels, products of newly industrialized/ing cultures, critique industrial society and theorize the following two tenets of industrial society: base and superstructure.

  • Base: “the economic means of production within a society” (Bressler, p. 193); think capital, land, wealth, etc.
  • Superstructure: the institutions and ideologies of a society that “develop as a direct result of the economic means of production, not the other way around” (Bressler, p. 193).

It’s important to understand the difficulty of critiquing a culture that one belongs to because there’s little chance for critical distance. We (humans in general) like to believe culture is absolute and not relative to the social conditions in which we interact or, in Marxist terms, the economic system in which we exist. For example, capitalism is pervasive in American culture and the “free” market is seen as the only appropriate way to organize or distribute resources. Therefore, the means of production and who owns those means influence the ways in which institutions form.

Cesar E. Chavez’s “United We Shall Stand: Delano Manifesto” (1966)

This is a short piece, but it requires the context of the labor movement in the United States. Grape workers (California wine and table grapes), with support of farm workers across California, went on strike. This went on for several years: Remembering Delano’s Historic Grape Strike (video).

Eventually, California would pass the Agricultural Labor Relations Act (ALRA) in 1975. One specific component of the ALRA is that “it provides agricultural unions with an additional bargaining tool by allowing the unions, under the conditions specified in the Act, to bring indirect pressure on a primary employer by requesting that the public not patronize the neutral who is doing business with the primary” (Levy 793)

The Rhetoric of the Manifesto

I wanted you to see the “poster” of the excerpted El Plan de Delano, so you can feel the force it has. The full version is here (PDF). Consider the effect of the following:

  • para. 1: “We seek our basic, God-given rights as human beings.”
    • “We shall do it without violence because that is our destiny.”
  • para. 2: “We know why these United States are just that–united.”
    • “The strength of the poor is also a union.
  • para. 3: “…bargain collectively. We must use the only strength that we have, the force of our numbers….UNITED WE SHALL STAND.”
  • para. 4: Repetition of “we do not want” that leads to a contrast.
    • “We do not want the paternalism of the rancher; we do not want the contractor, we do not want charity at the price of our dignity.”
    • “We want to be equal…”
    • “WE SHALL OVERCOME.”

More resources and background on this strike:

  • Huerta, Dolores. “Proclamation of the Delano Grape Workers for International Boycott Day” (10 May 1969)
  • National Park Service. “Mobilizing Support for La Causa”
  • AFL-CIO’s César Chávez Bio

By 1969, the boycott had stopped the sales of California table grapes in Detroit, Chicago, New York, Boston, Philadelphia, Montreal and Toronto. In July 1969, the Giumarra family told the union they wanted to sign a contract. They agreed to assemble the other 28 major grape growers, and, after three days of intense negotiations, the growers agreed to recognize the union, raise the grape pickers’ pay, create a hiring hall, set up a joint labor-management committee to regulate pesticide use and contribute to the farm workers’ health and welfare plan.”
“César Chávez.” AFL-CIO

Questions (time permitting)

  • What types of boycotts (or buycotts) do you recognize contemporarily?
  • Are boycotts (or buycotts) engaging with democracy?
  • Do you think boycotts (or buycotts) are effective?

Next Class

We’ll finish up Eisenhower and Cesar E. Chavez’s “United We Shall Stand: Delano Manifesto” (1966) before moving onto the excerpt from Lewis F. Powell, Jr.’s “The Memo” (1971). Don’t forget to do Weekly Discussion #9 before Friday, 11/14, 11:07pm.


Works Cited

Bressler, Charles E. Literary Criticism: An Introduction to Theory and Practice. (4th ed.) Upper Saddle River, NJ: Pearson, 2007.

Levy, Herman M. “The Agricultural Labor Relations Act of 1975 – La Esperanza De California Para El Futuro.” Santa Clara Lawyer, vol. 15, no. 4, 1975. Digital Commons

Roth, Martha Tobi. “Laws of Hammurabi.” Law Collections From Mesopotamia and Asia Minor. Altanta: Scholars Press, 1997, pp. 71-142.

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