Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
    • Fall 2025 & Spring 2026 Tournaments
    • Fall 2025 Practice Resolutions
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • Engaging with American Democracy
    • August 19th: Introduction to Class
    • August 21st: The Declaration of Independence
      • Drafting the Declaration of Independence
    • August 26th: Attention on the Second Continental Congress
      • Abigail Adams to John Adams
      • The Mecklenburg Declaration of Independence
    • August 28th: “What is an American?”
      • de Crèvecoeur’s “What is an American?”
    • Dwight D. Eisenhower
    • November 11th: No Class Meeting—Veterans Day
    • November 13th: Labor & Ideology in America
    • November 4th: In-Class Activity
    • October 14th: Uncle Tom’s Cabin excerpt
    • October 16th: Revolutions, Civil War, Stability
    • October 21st: Civil War Stuff
    • October 23rd: Cross of Gold
    • October 28th: Catching Up on Stuff
    • October 2nd: Federalist Paper #78
    • October 30th: MLK’s “Letter from Birmingham Jail” (1963)
    • September 16th: The Pursuit of Happiness
    • September 18th: The Bill of Rights
    • September 23rd: Key Amendments
    • September 25th: Federalist Paper #10
    • September 2nd: The Constitution of the United States
    • September 30th: Federalist Paper #51
    • September 4th: Alexis de Tocqueville
    • September 9th: Washington’s Farewell Address (1796)
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Logical Fallacies
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
Engaging with American Democracy » Dwight D. Eisenhower

Dwight D. Eisenhower

Democracy/Liberty/Freedom/ETC.

After Robert J. Donovan of the New York Herald Tribune asked the President’s opinion on removing “controversial books”:

After all, I have never known any generalization that did not need some modification when it came to applying it to a specific case. Generally speaking, my idea is that censorship and hiding solves nothing; that is exactly what I believe. But I do say I don’t have to be a party to encouraging my own self-destruction. That is the limit; and the other limit I draw is decency. We have certain books we bar from the mails and all that sort of thing; I think that is perfectly proper, and I would do it now. I don’t believe that standards of essential human dignity ought to be violated in these things, and human decency; also, as I say, this Communist propaganda.
Eisenhower, Dwight D. “The President’s News Conference.” The American Presidency Project. 17 June 1953, paras. 55-57.

Brief Biography on Eisenhower

Eisenhower Interstate System

Both Democrats and Republicans wanted him in their respective parties

Dwight D. Eisenhower’s “The President’s News Conference” 17 June 1953

Eisenhower had many news conferences, so this is a snapshot in time of the early part of his presidency (just six months into his first term). Of course, this comes on the heels of Joseph McCarthy’s being censured by the Senate for his antics with the Senate Committee on Un-American Activities. As you read, consider how Eisenhower’s language reflects the rhetoric of most of the other texts we’ve read. I’ll try to fill in the historical context, but you can probably catch many references and allusions to prevailing American values.

We’ll cover the McCarthy stuff below as well as these parts of the transcript:

Making information from the Federal Government available to the public.

Para. 4: “…29 of the existing agencies of Government….will not have the right to classify anything as secret or in any other fashion that keeps it away from the public.”

Para. 5: “It limits the authority to classify in 16 additional departments…”

Para. 6: “…the information may be classified only if required in the interests of the defense of the United States.”

Notice President Eisenhower’s projection of ethos by claiming, “By the way, you don’t need to copy too much. I should have said you will get copies of the letter from the Attorney General….I am sorry if I caused you needless work” (para. 8). He also sounds assuring with, “I don’t by any manner of means promise that your detailed ideas are going to be accepted, but they will certainly be considered…” (para. 11). This is how effective leaders talk: the President is saying he will listen to them but not incorporate all their ideas, but the Press is thankful (this is my opinion as a rhetorician; I have no clue what the reporters in the room felt).

The Korean War (25 June 1950 – 27 July 1953—one month left as of this news conference)

Para. 14: “I wrote a letter to Mr. [Syngman] Rhee in which I earnestly tried to express what is my understanding and, I believe, the American understanding of how we got into that war

Para. 15: “the North Koreans and the Chinese Communists….[may have] complete indifference to human life and to the individual, because what would be the purpose of these attacks if they are definitely sincere in wanting an armistice, attacks obviously designed for taking a hill here or a little portion of a position there, and willing to waste the human lives that are involved in such attacks?”

Paras. 32-34: “I don’t pretend to any secret way of interpreting [North Korean and Chinese Communists’] intentions…. we do have some evidence again of how little they value the individual citizen as compared to the state.”

Senator Joseph McCarthy (para. 17- )

Para. 18: He tells the reporter (Merriman Smith) that he’s not going to talk about “personalities.”

Para. 19: Eisenhower claims to be against material “that attempts to persuade or propagandize America into communism.”

“Indeed, our courts found 11 Communists guilty of practically traitorous action; they pointed out that these men were dedicated to the destruction of the United States form of government by force, and that they took orders from a foreign government.

https://en.wikipedia.org/wiki/Smith_Act_trials_of_Communist_Party_leaders

para. 20: “I believe the United States is strong enough to expose to the world its differing viewpoints from those of what we call, almost, the man who has Socialist leanings to the man who is so far to the extreme right that it takes a telescope to find him.”

Para. 21: “I am against ‘book burning’ of course–which is, as you well know, an expression to mean suppression of ideas. I just do not believe in suppressing ideas. I believe in dragging them out in the open and taking a look at them.”

Labor and Taft-Hartley Act revision (para. 26-30)

Officially known as The Labor Management Relations Act of 1947, this was a symptom of the early stages of the Second Red Scare in the United States. This act, overall, limited the power of Labor Unions but reaffirmed the rights of employees to join unions. The “commerce clause” from the Constitution (Art. 1, sec. 8) was used as a way to allow Congress jurisdiction over regulating unions, especially those engaged in manufacturing goods important to the United States. Think back to our discussion about how after 1937, the Supreme Court started interpreting the commerce clause more broadly to include the inputs of making things and not just the transportation and selling of goods. This act revised The National Labor Relations Act that significantly bolstered Unions.

Para: 27: “…I promised several things: one, that I would, above all things, try to be a friend of every portion of our population. That definitely and specifically included labor.”

Para. 28: “…I promised that there would be a revision of the law, if I could bring it about, that would eliminate that one provision that can be used for union busting…”

Para. 29: “…the Communist oath. I said that I didn’t believe that labor leaders should be required to sign any such thing because I found no evidence that they required manufacturers to sign it; and I still believe in it.”

The Taft-Hartley Act allowed anti-communist oaths, but Eisenhower thought that wasn’t appropriate. It had been upheld by the Supreme Court in American Communications Association v. Douds (1950); however, it was struck down in 1965.

Book Burning/Banning (paras. 35-39 & paras. 52-61) and Libraries/Universities (paras. 82-88 & 98-102)

Para 37: What should be gotten rid of:

“I see no reason for the Federal Government of the United States to be supporting something that advocates its own destruction. That seems to me to be about the acme of silliness.”

Para. 38: If it isn’t treasonous…

“then let’s don’t be afraid of the kind of thinking that goes on in the United States, the kind of writing, the kind of argument. Let’s put it out.”

Para. 58: “…we had failed to read Mein Kampf seriously…”

I do not believe this is an instance of Godwin’s Law or Reductio ad Hitlerum.

Para. 59: “How many of you have read Stalin’s Problems of Leninism? How many of you have really studied Karl Marx and looked at the evolution of the Marxian theory down to the present application?”

Para. 60: “…let’s educate ourselves if we are going to run a free government, and let’s don’t be afraid of its weaknesses as well as its strength.”

Para. 61: “…I am certain in my own mind that the methods of just trying to pretend communism does not exist, or trying to pretend that it does not have a great appeal for people in certain areas and under certain conditions, is silly.”

I see this as Eisenhower’s very pro-education stance. He’s saying learn about ideas to understand the appeal(s) they have and in what specific contexts.

Para. 86: “I insisted that communism, the facts of communism, were going to be taught at Columbia. I insisted likewise that if there were any teacher there who was persuaded of communism and who was trying to induce students to follow communism, I wouldn’t stay there if we couldn’t get rid of that person.

Para. 87: “The facts of communism are one thing. Lay it out in front of us. Do you cure cancer by pretending it does not exist?”

Para. 88: “So, these things that expose to us right from the original source what is communism, I don’t believe we should hide them. We should attempt to show our students the way in which they should approach them…. there is a very great distinction in teaching facts and exhorting, teaching doctrine.”

Para. 98: “Would you remove books by Marx and Lenin from our State Department libraries overseas?”

Para. 99: “…it would seem to me that they have plenty of access to the documents that are definitely communistic.”

Para. 101: “…on the contrary, I hold with the old Frenchman that said, ‘All generalizations are false, including this one.’”

This is often attributed to Mark Twain, but it’s probably just a French proverb used by many French philosophers.

Cold War Arms Race

Para. 51: President Eisenhower admits he’s not sure how to (or if to) inform Americans about the Soviets nuclear testing and capacity.

Paras. 62-63: He’s not talking about the nuclear arsenal of the United States.

Paras. 64-65: Thoughts on a Korean truce and summit.

Creeping Socialism (paras. 66-69) and Support for Social Security (paras. 70-74)

Para. 67: “…the socialistic theory: that we, all of us, provide such cheap power for one region–apparently it is subsidized by taxes from all of us all over the country–but then it can appeal and take away the industries from the other sections of the country.”

Paras 68-69: “…I want the local people to have a greater interest and a greater voice in it. Now, that is what I say–getting on a middle-of-the-road trend and not merely go to the socialistic idea that the central government is the controlling factor in every one of these great economic things.

Para. 72: “…if [workers] haven’t been able during the course of their active life to save up enough money, we have these systems.”

Para 73: “…I am always delighted to see local and State people participating so that again the whole power does not get into the Federal Government.”

Para. 74: “What I am trying to say is that we find a middle-of-the-road basis here…”

Taxes (paras. 75-81)

Para. 80: Here is what I believe to be a sound argument. If we don’t close the gap in our deficits, in the long run there is no tax reduction; because the constant cheapening of your money, as a result of that, finally brings you to the point that your prices go up and everything goes up on you faster than you can catch it. Inflation has a way of galloping away from you. Consequently, unless we close the gap in our budget, I don’t believe that tax reduction in the long term is possible.

Relations with Britain (para. 105- 110)

Para. 108:  “…the type of law that we inherited from those people, when we think of our heritage from them of the Magna Carta and other great documents and traditions, I think it is a good thing…”

Butter and Divinity

Para. 117: “…we do believe that we are a product and a representative of the Judaic-Christian civilization, and it does teach some concern for your brother.”

President Dwight D. Eisenhower’s Farewell Address (17 Jan 1961)

In this famous address, Eisenhower reflects on his time in public service. Instead of looking at policies, let’s focus on the rhetorical strategies he uses. Consider the context of the occasion here: Eisenhower is expressing his hopes for the Nation and giving grave warnings about communism and militarization in general. In this one, I’m counting the paragraphs (para. as what’s between the ******).

Para. 1: appeal of ethos

“fellow Americans”

“half a century in the service of our country” (patriotism)

Bipartisanship: “to serve the national good rather than mere partisanship, and so have assured that the business of the Nation should go forward.”

Religious references:

Para. 1: “…Godspeed. I pray that the coming years will be blessed with peace and prosperity for all.”

Para. 7: “So-in this my last good night to you as your President-I thank you for the many opportunities you have given me for public service in war and peace.”

“You and I-my fellow citizens-need to be strong in our faith that all nations, under God, will reach the goal of peace with justice.”

Final paragraph of the last section:

We pray that peoples of all faiths, all races, all nations, may have their great human needs satisfied; that those now denied opportunity shall come to enjoy it to the full; that all who yearn for freedom may experience its spiritual blessings; that those who have freedom will understand, also, its heavy responsibilities; that all who are insensitive to the needs of others will learn charity; that the scourges of poverty, disease and ignorance will be made to disappear from the earth, and that, in the goodness of time, all peoples will come to live together in a peace guaranteed by the binding force of mutual respect and love.

Appeal to Patriotism

Para. 2: “America is today the strongest, the most influential and most productive nation in the world. Understandably proud of this pre-eminence… how we use our power in the interests of world peace and human betterment.”

Para. 3: “Throughout America’s adventure in free government, our basic purposes have been to keep the peace; to foster progress in human achievement, and to enhance liberty, dignity and integrity among people and among nations.”

Rhetoric of Fear

Para. 3: “We face a hostile ideology-global in scope, atheistic in character, ruthless in purpose, and insidious in method. Unhappily the danger it poses promises to be of indefinite duration.”

Para. 6: “…another war could utterly destroy this civilization which has been so slowly and painfully built over thousands of years-I wish I could say tonight that a lasting peace is in sight.”

Rhetoric of Moderation (notice the repetition of “balance”)

Para. 3: “…the need to maintain balance in and among national programs—balance between the private and the public economy, balance between cost and hoped for advantage—balance between the clearly necessary and the comfortably desirable; balance between our essential requirements as a nation and the duties imposed by the nation upon the individual; balance between action of the moment and the national welfare of the future.”

Para. 5: “Another factor in maintaining balance involves the element of time….We cannot mortgage the material assets of our grandchildren without risking the loss also of their political and spiritual heritage. We want democracy to survive for all generations to come, not to become the insolvent phantom of tomorrow.

Technological Revolution

Para. 4: “…we can no longer risk emergency improvisation of national defense; we have been compelled to create a permanent armaments industry of vast proportions….We annually spend on military security more than the net income of all United State corporations.”

“…we must guard against the acquisition of unwarranted influence, whether sought or unsought, by the military-industrial complex. The potential for the disastrous rise of misplaced power exists and will persist.”

“We must never let the weight of this combination endanger our liberties or democratic processes. We should take nothing for granted.”

Para. 4: “The prospect of domination of the nation’s scholars by Federal employment, project allocations, and the power of money is ever present and is gravely to be regarded.”

Para. 4: “…the free university, historically the fountainhead of free ideas and scientific discovery, has experienced a revolution in the conduct of research. Partly because of the huge costs involved, a government contract becomes virtually a substitute for intellectual curiosity.”

“For every old blackboard there are now hundreds of new electronic computers.”

Stay Informed

Para. 4: “Only an alert and knowledgeable citizenry can compel the proper meshing of the huge industrial and military machinery of defense with our peaceful methods and goals, so that security and liberty may prosper together.”

“It is the task of statesmanship to mold, to balance, and to integrate these and other forces, new and old, within the principles of our democratic system-ever aiming toward the supreme goals of our free society.” {your weekly discussion post}

Para. 6: “Disarmament, with mutual honor and confidence, is a continuing imperative. Together we must learn how to compose difference, not with arms, but with intellect and decent purpose.”

Debate…?

Preserve the Union regardless of flaws

Para. 6: “America…must avoid becoming a community of dreadful fear and hate, and be, instead, a proud confederation of mutual trust and respect.” “Such a confederation must be one of equals. The weakest must come to the conference table with the same confidence as do we, protected as we are by our moral, economic, and military strength. That table, though scarred by many past frustrations, cannot be abandoned for the certain agony of the battlefield.”

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