Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
Topics for Analysis » Cultural Studies and Science Fiction Films

Cultural Studies and Science Fiction Films

Science Fiction Films

I have information about Marxism below because it’s important for cultural studies. Again, it’s for information and not to start a Marxist revolution. Get through this first section, and move onto the Marxism discussion if you’re interested.

Let’s turn our attention to what this has to do with science fiction. The approach we’re taking in this course is more social science fiction, which focuses on society. It’s more concerned with what will happen to society if cultural conditions continue as there are in an author’s time period. This type of science fiction isn’t trying to predict what technology will be like in the future. Instead, the cultural work this (sub)genre does is expose social relations and how ideology mediates beliefs, practices, values, and attitudes.

Many science fiction texts are about what shapes reality. In order for an audience to believe in a story, that audience needs to have certain assumptions that allow it to suspend disbelief (thinks aliens and wormholes) and accept a story. The major, nearly universal assumption Americans have about technology is that it will advance. I know that sounds simple, but it’s a prevailing assumptions we share. It doesn’t mean we all think technology will make our lives better, but how often have you said (or heard) “one day they’ll create a pill to cure that,” or “someday there will be a new technology to do that work”? We assume technology will advance; that is a shared cultural assumption.

Science fiction films (and novels) often are driven by action: special effects, hi-tech weapons, spaceship chases, etc. As you watch science fiction films, consider how plots reflect American values. For instance, the advanced technologies in the projected future often allow the individual to do amazing things–save the galaxy, overcome adversity, win the girl, or be efficient. Those reflect the American value of individualism. American culture, which influences laws, respects the individual and believes the individual has the will to transform him or herself. There are countless narratives in American culture about the “self-made person” and “pulling oneself up by the bootstraps” and making it on their own.

How might the following American values be reflected in science fiction films:

  • Capitalism (think efficiency and, well, making money)
  • Hardwork
  • Equality
  • Adventure and conquering the unknown

Basically, when you watch these films of shows, be thinking about what American values they reflect.

Marxist Theory (cultural analysis)

We could devote an entire semester to Marxism and (neo)marxist interpretations of texts. Consider what’s below supplemental to the course, but don’t consider it an exhaustive exploration. There are volumes upon volumes of analysis devoted to Marxism and Marxist Theory. We will concern ourselves with a few broad factors or tenets of Marxism.

Charles E. Bressler offers the following as “core principles of Marxist thought” (p. 192):

  • Reality itself can be defined and understood
  • Society shapes our consciousness
  • Social and economic conditions directly influence how and what we believe and value.
  • Marxism details a plan for changing the world from a place of bigotry, hatred, and conflict because of class struggle to a classless society in which wealth, opportunity, and education are accessible for everyone.

…Of course, the above are the theories of marxism (just as capitalism has theories of salvation and prosperity). An ongoing philosophical question is “can we ever have a pure capitalist or marxist society, economy, government?”

The last point is important to focus on because American cultural bias against Marxism stems from issues about Marxism’s utopian perception. The following are often the immediate associations/responses to Marxism:

  • Soviet Union (the Evil Empire): The Cold War enemy of America and the American way.
    • Communism was a Devil Term during the Cold War. Labeling something or (worse) someone “communist” was similar to the contemporary labeling of terrorist.
    • The Soviets under Stalin were seen as oppressive and anti-freedom. While Stalin’s atrocities are no secret and he was a communist, neither Stalin nor the Soviet Union (or other communist states for that matter) stand as the sole examples of the theoretical framework or cultural critique of Marxist Theory.
  • Utopian economic system that cannot exist. People will not work harder unless they have incentives to do so.
  • Massive government control and no private property/ownership…definitely a hard “sell” for capitalists and capitalist states.

Marxist Theory — Texts and Contexts are Social Constructions

As a literary theory, Marxism is a 20th-Century development influenced by the writings of the 19th-Century philosophers Karl Marx and Friedrich Engels. At a basic level (again, we could go into more detail), Marxist analysis “focus[es] on the study of the relationship between a text and the society that reads it” (Bressler, p. 193). Another core Marxist principle is the idea of reality or consciousness: cultural analysis, our focus in this course, is intertwined with the idea that “[a] person’s consciousness is not shaped by any spiritual entity; through daily living and interacting with each other, humans define themselves” (Bressler, p. 193).

It’s important to understand the difficulty of critiquing a culture that one belongs to because there’s little chance for critical distance. We (humans in general) like to believe culture is absolute and not relative to the social conditions in which we interact or, in Marxist terms, the economic system in which we exist. For example, capitalism is pervasive in American culture and the “free” market is seen as the only appropriate way to organize or distribute resources. Therefore, the means of production and who owns those means influence the ways in which institutions form.

Other Marxist Theories (After Marx and Engels)

  • Georg Lukacs, a prominent genre theorist, advocates “that a text directly reflects a society’s consciousness” (Bressler, p. 197).
    • What cultural work do the following genres do?
      Science Fiction, Romance, Detective Fiction, Mysteries, Self Help…
  • Antonio Gramsci theorizes that the bourgeoisie, the ruling class, “establish and maintain what he calls hegemony, which is the assumptions, values, and meanings that shape meaning and define reality for the majority of people in a given culture” (Bressler, p. 198). This hegemonic relationship between the rulers and the ruled is “a kind of deception whereby the majority of people forget about or abandon their own interests and desires and accept the dominant values and beliefs as their own” (Bressler, p. 198).
    • For a contemporary analysis of Gramsci’s theory that the ruled allow themselves to be duped by the rulers, check out What’s the Matter with Kansas by Thomas Frank, who discusses why Kansans vote against their self interests. Frank does not invoke Gramsci in any way, but the analysis has a Gramsci-leaning aura.
  • Pierre Macherey argues “what authors mean to say [in their writings] and what they actually write and say are different. The various meanings of their texts continuously escape writers because they themselves do not recognize the multiple ideologies at work in them and their text” (Bressler, p. 200).
  • Joseph Schumpeter predicted a slow decline of capitalism as corporate interests (special interests) influenced government, and intellectuals (or elites) attempted to advocate for a working class from which they were disassociated. {The previous is a simplified paraphrasing of Schumpeter’s rich analysis of economics in the Western world.}
    • Curran, Fenton, and Freedman refer to his “Cycles and Long Wave Theory” in Ch. 1 of Misunderstanding the Internet (p. 3). More on this in a different semester–look for my “New Media” class.
  • Raymond Williams is credited as a major contributor to what we today regard as cultural studies criticism, which is concerned with “the relationship between ideology and culture” (Bressler, p. 200).
  • Terry Eagleton, more closely connected to the cultural studies lens through which we’re examining new media, “[b]eliv[es] that literature is neither a product of pure inspiration nor the product of the author’s feelings…literature is a product of an ideology that is itself a product of history” (Bressler, p. 201).
    • Any text–digital or print–is also a product of history and ideology.

What’s missing from the summaries above is the fact that those adhering to Marxism advocate revolution or changing the status quo structure that they claim has the capitalists rule and the workers oppressed. While using a Marxist lens does not necessarily mean one has to adhere to such an idea, it’s important to note that Marxist thought stems from the desire to make visible the conditions people find themselves in, and those conditions are not favorable to workers. The new media texts we examine are different from literary texts (to some extent), but they are still cultural products and reify the ideologies of the cultures from which they come.

Of course, technologies can be read just like texts.

  • “Texts, like all elements of social life, cannot be analyzed in isolation because they do not exist as isolated entities; rather, they are part of a complex web of social forces and structures” (Bressler, p. 205).

Works Cited

Bressler, Charles E. Literary Criticism: An Introduction to Theory and Practice. (4th ed.) Upper Saddle River, NJ: Pearson, 2007.

Curran, James, Natalie Fenton, & Des Freedman. Misunderstanding the Internet. 2nd Edition. Routledge, 2016. {eBook available through Atkins Library–must be signed into your account}

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