Plan for the Day
I want to remind you that registration starts next week! Although I’m no longer the Director of Advising for English or Coordinator for the Humanities, Technology, and Science minor, let me take a moment to answer any questions you might have about courses I know something about. {I’m teaching ENGL 4008/5008 “New Media: Gender, Culture, Technology” in the Spring. I’m also most likely teaching an ENGL 3051 (W) “Gender in American Science Fiction” online in Summer Session I–this isn’t definite.}
We’ve got a few things to do today, so below is a list:
- Jen H. will Rock ‘n Roll on Type for us
- Effective Repetition: ethos, pathos, logos
- Last Week’s Page
- Typography
- More on Typography
- Possible Photoshop Lesson on Extracting Images…better for next week
- Cat or Lion (gatto o leone)
Typography Intro
Let’s go back to the supplemental Typography page from last week.
How to install fonts.
Chapters 9 and 10
Try your best to use these terms when you describe your assignments (in memos and reflections). Of course, when I say use, I really mean know them and use them properly. The following come from Robin Williams’ book (3rd pp. 145-152; 4th pp. 167-174):
- Concord–typefaces have little or no variety within a document; elements are of the same family.
Not to be confused with Concord, NC - Conflicting–typefaces are similar (but not the same), and that similarity is what’s distracting; such type looks like a mistake. (this is usually considered an ineffective design)
- Contrasting–typefaces that are moderately to dramatically different. (this is considered an effective design)
When you use the above terms, make sure you explain why typefaces are concordant or contrasting and why you chose conflicting typefaces…why you broke the rules.
Categories of Type
We mostly think of (at least in my design classes and research) two types of fonts and sometimes a third–serif, sans serif, and script. Of course, artsy, crunchy Robin Williams has to have six types (p. 153–3rd; p. 175–4th). Well, she is the design guru. What do the following category types say? In other words, when might you use them? In even other words, describe their perceptual, cultural, and rhetorical effects.
Oldstyle
Modern
Slab Serif
Sans Serif
script
Hey, at least we have choices. But why?
Chapter 11
Are you ready to be bold? What have you learned from Williams this semester?
LET’S BE BOLD…or should we?
Chapter 11 concludes Williams’ book (we still have Chapter 7 in two weeks–11/06), and she commands designers to be bold. So I have to ask, when can/should you be bold, and when should you be…more reserved?
Next Week
Well, you weren’t able to dodge the documentary Helvetica. What messages do the Helvetica signs convey? What do you think about design being part of the need to rebuild, specifically in the post-WWII era? If we have time, let’s watch the 95 sec trailer or up to 8:35 in the full documentary.
Make sure you read Chapter 5 in Design for Information before coming to class next week (10/30). Chapter 7 in The Non-Designer’s Design Book is assigned for two weeks after that (11/06).
For next class (10/30), bring in a draft of Document #3, so you can workshop. Also, don’t forget to bring in graphics that you can work with for next week’s in-class webpage assignment on digital graffiti and/or doctoring assignment.