Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL 4183/5183: Editing with Digital Technologies » November 1st: Stylistic Variations

November 1st: Stylistic Variations

Prose Revisions are due tonight by 6:00 pm. See Canvas for more details.

Plan for the Day

  • Ch. 8: Other Stylistic Variations
  • Three (3) paragraphs for your Prose Revision Assignment (due tonight, 11/01)
    • Follow the directions carefully:
      • Before you revise, make sure you know what the sentence is trying to communicate.
      • Be efficient, but don’t remove any important information.
      • Don’t change the meaning of the original sentence or paragraph.
  • Happy Halloween!

We’re definitely turning a corner in this class and going from standardized, expected syntax and grammar to stylistic variation. Continue to consider these lessons from the perspective of effective/ineffective and not correct/incorrect. However, the “correct” message in the “wrong” context is both incorrect and ineffective…

One thing I just re-learned about communication that is relevant to our class is that it isn’t necessarily what you write but what they read. Your assumption of what you’re conveying will not always be the same assumption(s) of those reading your message. This is the difference between writer- and reader-based prose:

  • Writer-based prose is writing, often composed for oneself, where the author knows what is meant, but they haven’t taken the reader’s context in mind and often make huge leaps in logic and narrative gaps.
  • Reader-based prose is careful writing that communicates with the reader’s context in mind, crafting clear, concise sentences without any logical holes or writer-assumed topics, ideas, information, etc.

For example, consider the following sentences on the same topic.

  • Writer-based prose: The greatest identity marker of the United States is the time at which America became an independent nation as well as the nation which independence was won from.
  • Reader-based prose: The American Revolutionary War, the conflict in which America won independence from Great Britain, is the greatest identity marker of the United States.

I admit the second sentence isn’t a stunning example of prose, but, as a topic sentence, what might you expect to follow?

****************************************************************************

For a lesson on interpretation, let’s consider the first sentence of the paragraph above written this way:

  • One thing I just re-learned about communication relevant to our class is…

What’s the effect of dropping “that is” from the original?

Ch. 8: Other Stylistic Variations

Before we get too far ahead, I want to assure you that you won’t need to know all the Greek words for style. However, the following will be important for the final exam:

  • polysyndeton: adds the extra ands into a series
  • asyndeton: just uses commas as the conjunction for a series (drops ands)
  • repetition: repeating information for emphasis
  • redundancy: repeating information to uselessly fill up space
  • antithesis: juxtaposing opposite ideas
  • chiasmus: (not in the chapter or book) a mirror-like repetition of words for a pleasing sound.

As mentioned all semester, we’re more concerned with style than correctness. Even grammatically correct sentences can be incorrect when in the wrong context:

  • When speaking to children…“The best thing to do when crossing the street–an action you will do many times coming to and departing from school–is to look both ways, searching for vehicles and bikes to avoid.
    {Don’t baby talk children when discussing something serious, but also don’t be a pompous fool. Speak/write in age-specific terms and structures.}
  • When emailing the dean…“Dear Exalted One, Please find the attached request for funding for student enrichment for the FY 2023 budget for your review.”
    {On second thought…a dean might like that language.}

This chapter has examples of stylistic choices that may violate other techniques you’ve learned. For instance, passive voice is used to help change the emphasis of a sentence; parallel structure is not always followed in some sentences completely; and fragments are used deliberately. I’ve bolded the three topics above to emphasize a point–knowing the available style choices will help you vary your prose style, which improves your writing.

A bit of caution: many of the choices discussed in this chapter aren’t the most appropriate for traditional technical writing contexts. A general rule that governs technical writing (as opposed to creative writing) is that technical writing limits interpretation. The best thing you can hope your audience does when receiving an unclear message from you is that they get a hold of you for clarification. Because tech writing is often anonymous writing from an organization, their getting a hold of you is highly unlikely. Always consider your audience’s expectations and the purpose(s) of your message.

Don’t forget, those of you enrolled in the ENGL 5183 section, you have a Rhetorical Analysis bonus assignment, so check the Assignments Page for more details.

A Note on Style

The goal of this chapter is “to encourage you to make the kinds of stylistic choices that will engage your readers” (p. 124). Kolln & Gray open by mentioning the following styles: 1) the plain style, 2) the pompous style, 3) the grand style, and 4) the official style. Technical writing aims for the plain style, but that style isn’t exclusively for technical writing. The plain style uses plain language without excess verbiage that obfuscates your intended meaning.

But isn’t plain language just that—plain? Well, yes. But being plain in the sense of clear and concise is a good thing. Don’t think of plain as dumbed down or unsophisticated. Writing in a plain style means you write in a reader-oriented way—you communicate your ideas effectively, so the reader doesn’t have to do all the work or guess at your meanings. Language, after all, can be ambiguous. It is difficult to write efficiently and in a plain style, but that’s why we revise—to clean/r up our prose.

Remember, no one writes because they fetishize grammatically correct sentences; writers write to communicate; professional writers write to communicate in their careers. Regardless of the writing context, all writers must write and subsequently revise with the audience and communication purpose in mind.

Consider the following issues:

  • What is jargon? When is it appropriate?
  • What on earth is efficient prose?
  • How do I elevate my writing in order to sound better?
  • When is it appropriate to lie? (obviously, this is a trick question in the context of technical/professional communication)
  • With all this cool technology, why can’t I just get a computer to do my writing?

Did you know there’s actually an organization called PLAIN: The Plain Language Association International? Check it out. The English Department’s very own Deborah Bosley (emeritus) is a member of the above group and was interviewed about language and policy making.

Also, check out what Maxine C. Hairston found regarding what businesses want from employees regarding communication skills. I question if grammar is the golden ticket, but we should follow the standards our audiences expect. Don’t disregard ethos. The Hairston link is for your further inquiry and not for an exam.

This call for efficiency is culturally based to some extent. Although we won’t talk enough about intercultural communication, I want to point out that the push for a plain style is Western-centric and adheres to our “system’s” desire for efficiency and increased productivity. Our concept of efficiency may be very different from another culture’s ideas about efficiency and effective communication.

Absolute Phrases

This is the least important information of the chapter. How about we agree that absolute phrases act an awful lot like sentence appositives. You will rarely (if ever) use them in standard technical communication, but I can see their value in reviews, descriptions, and advertisements. They do have a literary sound to them, which is probably why Kolln & Gray’s examples are mostly literary. Consider the following sentence from a review of the Red Hot Chili Peppers:

  • Californication, the RHCP’s 1999 album, showcases the band’s rap-funk-alternative style, their melodies trip over each other, their deliberate off-key chords play with expectations.

This could easily be re-written the following way, but what is lost (or gained or changed) in the revision:

  • The RHCP’s 1999 album Californication showcases the band’s rap-funk-alternative style with melodies tripping over each other and deliberate off-key chords playing with listeners’ expectations.

Polysyndeton-Asyndeton

Remember these two (pp. 128-129). Polysyndeton uses an extra and to emphasize each item in a series. Asyndeton uses commas instead of conjunctions to speed up prose and leave readers with the assumption the author could keep adding items to the series.

Repetition-Redundancy

We like repetition with variation. Repeating items and words can reinforce concepts for your audience. Repetition without any variation or stylistic attempt at emphasis is redundant. Redundancy is great for networks and safety measures. Not so good for messages. Consider the following:

  • I must forewarn you ahead of time before you meet my parents.
  • Redundancy happens when you unnecessarily repeat information that you don’t need to repeat.
    • Get the joke?
  • Education trains minds to flourish; education lifts communities to prosper; education conditions humanity to advance.
    • This one also attempts to have the series follow the rules of climax.
    • But notice the above sentence is an example of repetition and NOT redundancy.

Antithesis

Although this is a well-known literary device, it comes up frequently in professional prose. You will most likely need to argue or advocate for a position in your future, perhaps supporting one plan over another. Bring your attention to the first example on p. 134:

Before our engineers design our cars, our racing programs design our engineers.

Juxtaposing ideas is a standard practice when comparing or contrasting. Your audience is going to remember the catch phrase easier than not using antithesis as a technique, a rhetorical strategy. Consider what’s lost with the following:

Our racing programs prepare our engineers before they design our cars.

The sentence above is shorter, but it actually sounds longer when spoken. The one using antithesis flows better than the nuts-and-bolts version above. Of course, use this sparingly, or it’ll lose its effect.

My favorite:

  • If you think education is expensive, try ignorance.

Consider the following antithesis in the context of you trying to draw your boss’s attention to investing in your idea:

  • If we fail to innovate creatively, we’ll succeed at failure spectacularly.
  • If the English Department doesn’t get its head on its shoulders, it’ll continue with its head…

The Nelson Mandela paragraph on p. 134 is a good example from a politician. I’ve pulled out the contrasts invoked:

  • peasant–>doctor
  • worker–>boss
  • farmer–>president
  • have–>given

If you aren’t an orator, Mandela’s style isn’t something you should adopt, but it does highlight antithesis well.

Chiasmus

This isn’t in the book, but it’s my favorite rhetorical strategy to discuss (I doubt I’ve ever used it in writing). Chiasmus is a type of repetition and antithesis that aims to create a pleasing sound, so it’s a bit too poetic for professional prose and would seem out of place. But it would be perfectly fine in reviews or advertisements. Here’s the famous one:

A = “your country”
B = “you can”

This is definitely for political speeches and not technical communication. Of course, you’ll never forget it because the structure of A, B, B, A reminds you of a pleasing sound…just like

The Deliberate Fragment

The fragment question. Most fragments are unintentional and happen when we poorly punctuate subordinate clauses or any clause that can’t stand alone as a sentence. The deliberate fragment is a conscious choice. A rule to break. In professional prose, you would most likely use a deliberate fragment at the beginning of a paragraph.

If we were in class, we’d discuss the first two paragraphs in the “For Group Discussion” section on p. 135 and consider the techniques that deliberately make readers pause on important places in the texts. I think you should pay close attention to those paragraphs and notice the choices the authors make. Of course, these are from high-brow writers, so their choices are different from the ones you’d most likely make in professional contexts. Then again, is there really just one single professional context?

Happy Halloween

Have a safe and fun, preferably socially distant, Halloween. In the spirit of Halloween, check out the most adorable black kitty on the planet!

Next Week

Please notice that we’re jumping ahead in Rhetorical Grammar to Ch. 13. We’re skipping in Kolln & Gray (for now)–Ch. 9, 10, 11, & 12–discuss higher-level prose topics such as as sentence rhythm, voice, and diction. We’ll cover those chapters in later weeks. I hope to have your Review #2 assignments commented on shortly. Remember, those are Portfolio assignments you revise for your Final Portfolio due Dec. 6th…just 4 weeks away.

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