Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL 6166: Rhetorical Theory » January 18th: Plato’s Phaedrus

January 18th: Plato’s Phaedrus

Announcements

  • Charlotte Motor Speechway needs judges
    • Next weekend: January 27th & 28th
    • Mebane (formerly COED) and CHHS buildings
    • No experience needed!
    • Fill out this Google Form
  • WAMU’s 1A (NPR) has had interesting topics this week
    • 01/11/2014: “What does it mean to engage in self-care in American society?” (Rebroadcast)
    • 01/15/2024: “The Choice to not Have Children” (Rebroadcast)
      • President Theodore Roosevelt weighs in (1905)
    • 01/17/2024: “What’s New with COVID-19?” (banned in Florida)

Plan for the Day

  • Encomiums of Helen (last week)
  • Plato’s Phaedrus (Benjamin Jowett Trans. online)
  • Aristotle preview
  • Mini-Rhetorical Analysis

Gorgias’ and Isocrates’ “Encomium(s) of Helen”

Let’s jump back to last week’s discussion on these two important works. We’ll also discuss Biesecker a bit before heading onto Phaedrus.

Initial Information about Plato

There is plenty more of Plato’s work out there, but, in the interest of having more figures to study, I decided to have us just read Phaedrus. Instead of thinking about Plato’s different ideas across his texts, I’d rather us just focus on a single work. We could spend the entire semester on Plato…In fact, you could do an entire degree just on Plato. In Gorgias, Plato has nothing good to say about rhetoric, but he seems to believe it has a place in Phaedrus. Keep in mind that Plato (via Socrates) believes in absolute truth and that perfect types exist. However, it’s hard to know if Plato believed we could ever reach a full understanding of perfection or good. It seems that we can get close if we’re really devoted to philosophy.

“Plato sought a cure for the ills of society not in politics but in philosophy, and arrived at his fundamental and lasting conviction that those ills would never cease until philosophers became rulers or rulers philosophers.”

Hamilton, Walter. Trans. Phaedrus and Letters VII and VIII. Radice, Betty. Ed. New York: Penguin, 1973: 1.

More from Hamilton’s “Introduction” (p. 17):

  • Platonic “Forms, of which shifting phenomena of the sensible world are imperfect imitations or copies…The Forms are in fact universals given the status of independent and absolute entities.”
  • “…there exists a Form for every class of things which can be embraced under a common name, beauty, for example, or triangle or horse.”
  • “The Forms, arranged in a hierarchy at the head of which stands the Form of Good, constitute the only true objects of knowledge….the business of the philosopher is to make use of the reminders of them furnished by a sensible world as a starting-point in [their] pilgrimage back from the changing world of sense and opinion to the eternal world of reality and truth.” (italics mine)

Notice the capitalized words: Forms and Good. Any comments?

Once again, keep these in mind:
Taste/Conviction
Opinion
Theories/Laws
Facts

Questions for Phaedrus

Before Lysias’ Speech

  • What is the nature of the dialogue between Socrates and Lysias?
  • Is it important for Socrates to draw (or drag) out the word-for-word speech Lysias brought with him?
  • Platonic Dialogues
  • Why is Socrates close to dismissing the myths “too ingenious and labored” and, instead, claims he wants to know himself before worrying about “other such monsters” (pp. 24-25, 230)?

Another online version of Phraedrus (that I couldn’t access earlier…it was “forbidden”)

Curious parts of Lysias’ Speech

  • p. 27: Love is fickle: it “value[s] any new love in the future more than the old.”
  • p. 27: Love is a disorder. Lovers aren’t in their right minds, so their intentions can’t be trusted.
  • p. 28: Those in love “are apt to interpret anything as a personal slight.” They don’t like their partners with others.
  • p. 30: Love the one who’s most grateful and “gratitude will be proportionate.”

Socrates 1st Speech

  • p. 36: “Most people are unaware that they are ignorant of the essential nature of their subject.” Consider the benefit of starting a speech by defining your terms.
  • pp. 36-37: “in each one of us there are two ruling and impelling principles…a desire for pleasure…and an acquired conviction which cause us to aim at excellence.”
  • p. 37: “The conviction which impels us towards excellence is rational…self-control.”
  • “the desire which drags us towards pleasure is irrational…excess.”
  • p. 40: “the companionship of a lover, besides being injurious, is in the highest degree disagreeable to the object of his passion.”
  • pp. 40-41: “While he is in love the lover is a tedious nuisance, but” he’ll leave you when “his passion cools” regardless of any vows, oaths, or promises made.
  • p. 41: Socrates concludes “that it is far better to yield to a non-lover who is in his sober senses than to a lover who from the very nature of things is bound to be out of his mind.”
  • p. 41: Socrates also warns that lovers aren’t friends, and an older man has an appetite for a young boy that he needs satisfied.
    • Online Jowett Trans: “As wolves love lambs so lovers love their loves.”
  • Socrates gets a divine sign that makes him stay and redo his speech on love. This sets up his 2nd speech. Before he talks, though, he seems to set up his argument and warns that they risk being seen as uncivilized if anyone heard them talk this way.
  • Question: “Is Plato being genuine here? Why bring up something so specific (the idea of lover in the previous speech) just to refute it? Is he trying to hide what he really thinks? Perhaps he’s shunning the corrupt “illusion” of love that some maintain between each other.

Socrates on Souls

After explaining “that soul is uncreated and immortal,” Socrates explains the myth of the charioteer and how souls come to earth and, eventually, get freed.

  • pp. 52-53: The main gods (Zeus et. al. on Mount Olympus) have horses that take them on easy journeys, allowing them to see truth. The lesser gods and lower (humans) don’t get that glimpse and see varying degrees of the truth.”
  • p. 53: Those souls beneath gods don’t get the entire “absolute knowledge…in the fullest sense.”
  • p. 53: The lesser souls struggle with their horses and “depart without achieving initiation into the vision of reality, and henceforth upon mere opinion.”
  • Opinion: has the appearance of knowledge but isn’t reality, which is “knowledge of the real world of the forms” (Hamilton, note 1, p. 53).
  • p. 54: The hierarchy of souls—how much they glimpse of the truth.
    • 1st: seeks wisdom, beauty, or love—a philosopher
    • 2nd: monarch or warrior commander
    • 3rd: manager of a household or financier (banker)
    • 4th: lover of physical activity
    • 5th: soothsayer
    • 6th: poet or other (imitative) artist
    • 7th: artisan or farmer
    • 8th: popular teacher or demagogue
    • 9th: tyrant
  • Apparently, it takes 10,000 years for a soul to regrow wings…unless—

Love is Regrowth

  • p. 57: the corrupted man “feels no fear or shame in pursuing a pleasure which is unnatural.”
  • pp. 58-59: the soul that glimpses its love and is shut off will be awestruck when it sees its love again.
  • p. 58: “he is ready to be a slave and to make his bed as near he is allowed to the object of his passion.”
  • p. 61: “every man desires to find in his favourite a nature comparable to his own particular divinity.”

Notice what’s happened here. Instead of aiming to love a lesser soul, as Socrates advocated in his first speech, he claims true love is a desire to be with one comparable to oneself.

Rhetoric and Philosophy

  • p. 92: Once the speaker knows the types of souls and knows them when he encounters them, “then can he be said to have perfectly mastered his art.”
  • p. 94: Socrates has a problem with probability and, therefore, rhetorical training because “probability establishes itself in the minds of the populace because of its likeness to truth.”
  • p. 97: “once a thing is [written] it circulates equally among those who understand the subject and those who have no business with it.”
  • Who is a suitable and unsuitable reader? Any parallels in American history?

Next Class

We’ll finish up any Plato if needed, and we have two weeks for Aristotle’s On Rhetoric. Don’t forget to do the Weekly Discussion Post #2 by next Tuesday (1/23). Then, let’s get in the habit of doing these before Noon on Thursdays: Weekly Discussion Post #3 is due at Noon on 1/25.

The above link to On Rhetoric is fine, but there’s another one using standard numbering online, but you need to use the Wayback Machine. The late Lee Honeycutt (an alumnus of our Tech/Prof Writing program) created this based on W. Rhys Roberts’s translation. (Rhetorica. The Works of Aristotle, vol 9. Ed. W.D. Ross. Oxford: Clarendon P: 1924 [vols 1- , 1913-1931]. If you like old books, Volume 9 is linked here, but it is a HUGE file and will take a minute or 10 to load.)

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