Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
New Media: Gender, Culture, Technology » November 20th: Compulsory Heterosexuality

November 20th: Compulsory Heterosexuality

Plan for the Day

  • Critical Media Analysis Project
    • How to Make an Argument with Sources
    • Google Doc (time permitting)
  • SEACS Conference at UNC Charlotte
    • February 21-22, 2025
    • Registration Funding available
    • New Deadline 12/06/2024
  • EGSA Conference (a lesson in reading what’s not included)
    • Abstracts Due January 31st
    • Google Form
  • Charlotte Motor Speechway (5000-level group)
    • January 25th-26th

Adrienne Rich’s “Compulsory Heterosexuality and Lesbian Experience”

Instead of going to major quotations of the article, let’s watch some videos and think about what Adrienne Rich would say. Maybe some vocabulary first:

  • Compulsory Heterosexuality: (Adrienne Rich) “women may not have a preference toward heterosexuality, but may find it imposed, managed, organized, propagandized, and maintained by society.”
  • Heterosexism: the belief that heterosexuality is the only valid relationship type–man and woman.
  • Heteronormativity: a term that is used to describe situations wherein variations from heterosexual orientation are marginalized, ignored or persecuted by social practices, beliefs or policies.
  • homophobia: fear or hatred of homosexuals; fear of one’s own homosexual desires or the idea that one may be homosexual.
  • Myth: Lillian Feder’s definition–“Myth is a narrative structure of two basic areas of unconscious experience which, of course, are related….In other words, myth is a form of racial [national, social, regional, etc.] history–a narrative distillation of the wishes and fears both of ourselves and the human race” (Dick, p. 188).
    [myths] tap into our collective memory,” our unconscious.
    “Myths are ultimate truths about life death, fate and nature, gods and humans” (Dick, p. 189).
  • phallocentrism: male-dominated society holding power over the others (usually women) through the phallus, the symbol of male potency.
  • phallus: any object that represents the figure of a penis.

Adrienne Rich’s “Compulsory Heterosexuality”

Last reading of the semester! I’m sure you’ll have lots to say and lots to connect to other readings and a myriad of texts.

  • p. 632: “Any theory or cultural/political creation that treats lesbian existence as a marginal or less “natural” phenomenon, as mere “sexual preference,” or as the mirror image of either heterosexual or male homosexual relations is profoundly weakened thereby, whatever its other contributions.”
  • p. 633: “heterosexuality is presumed the “sexual preference” of “most women,” either implicitly or explicitly. In none of these books, which concern themselves with mothering, sex roles, relationships, and societal prescriptions for women, is compulsory heterosexuality ever examined as an institution powerfully affecting these, or the idea of “preference” or “innate orientation” even indirectly questioned.”
  • p. 634: “None of the “experts’” advice has been either particularly scientific or women-oriented; it has reflected male needs, male fantasies about women, and male interest in controlling women—particularly in the realms of sexuality and motherhood—fused with the requirements of industrial capitalism.”
    • “…the economic imperative to heterosexuality and marriage and to the sanctions imposed against single women and widows—both of whom have been and still are viewed as deviant.”
  • p. 635: “The fact is that women in every culture and throughout history have undertaken the task of independent, nonheterosexual, woman-connected existence, to the extent made possible by their context, often in the belief that they were the “only ones” ever to have done so.”
    • “Chodorow believes that the fact that women, and women only, are responsible for child care in the sexual division of labor has led to an entire social organization of gender inequality, and that men as well as women must become primary carers for children if that inequality is to change.”
  • p. 636: “According to Chodorow, women ‘have learned to deny the limitations of masculine lovers for both psychological and practical reasons.'”
  • p. 637: “I am suggesting that heterosexuality, like motherhood, needs to be recognized and studied as a political institution—even, or especially, by those individuals who feel they are, in their personal experience, the precursors of a new social relation between the sexes.”
  • p. 638: “I believe large numbers of men could, in fact, undertake child care on a large scale without radically altering the balance of male power in a male-identified society.”
  • pp. 638-639: Kathleen Gough “The Origin of the Family”–eight characteristics on the power of men
    • 3. “male control of abortion, contraception, sterilization, and childbirth”
  • p. 640: “…we are confronting not a simple maintenance of inequality and property possession, but a pervasive cluster of forces, ranging from physical brutality to control of consciousness, which suggests that an enormous potential counterforce is having to be restrained.”
    • “Yet each one I have listed adds to the cluster of forces within which women have been convinced that marriage and sexual orientation toward men are inevitable—even if unsatisfying or oppressive—components of their lives.”
  • pp. 641-642: Via Katherine MacKinnon, “Central and intrinsic to the economic realities of women’s lives is the requirement that women will “market sexual attractiveness to men, who tend to hold the economic power and position to enforce their predilections.'”
  • p. 645: “The ideology of heterosexual romance, beamed at her from childhood out of fairy tales, television, films, advertising, popular songs, wedding pageantry, is a tool ready to the procurer’s hand and one which he does not hesitate to use, as [Kathleen] Barry documents.”
  • p. 648: “The assumption that “most women are innately heterosexual” stands as a theoretical and political stumbling block for many women*….it has been treated as exceptional rather than intrinsic.”
    • *In her 2003 revision, Rich replaces this 2nd “most women” with “feminism.”
  • p. 649: “Lesbian existence comprises both the breaking of a taboo and the rejection of a compulsory way of life. It is also a direct or indirect attack on male right of access to women.”
  • p. 650: “[Rich] perceive[s] the lesbian experience as being, like motherhood, a profoundly female experience, with particular oppressions, meanings, and potentialities we cannot comprehend as long as we simply bracket it with other sexually stigmatized existences.”
    • p. 651: “exist[ing] on a lesbian continuum…”
    • Consider this in the context of non-monolithic identities. Then, consider the factors that could influence a subgroup’s experiences (race, class, gender, region, etc.). Then, consider the individual. A label can’t capture the entirety of one’s experience.
  • p. 652: “…male tyranny.”
  • p. 653: “Heterosexuality has been both forcibly and subliminally imposed on women.”
  • p. 657: “Woman identification is a source of energy, a potential springhead of female power, curtailed and contained under the institution of heterosexuality.”
  • p. 659: “Historians need to ask at every point how heterosexuality as institution has been organized and maintained through the female wage scale, the enforcement of middle-class women’s “leisure.'”

Images of Gender vs. (normal) Behavior

It seems we live in binary worlds, the feminine and masculine, the gay and straight, the liberal and conservative, the red and the blue. While there are more complex arrangements in the “real world,” our menus for gender and sexuality are usually dualistic. Those spheres (and their duality) are socially constructed–they are made up of what is considered normal, and any deviation is considered abnormal. Some say media influence our understanding of what it means to be a man or woman, but others point out that it merely reflects what is already considered normal, or, more importantly, ideal. That’s fairly easily seen with images of men and women–we’ve discussed the limited standards of beauty that are simulated and repeated throughout media–but it’s not as easily seen when we analyze behavioral patterns.

What are normal behaviors and where do they come from?

He-Man and She-Ra

Compare the two introductions to He-Man and She-Ra. Are they the same–meaning no difference in the portrayal of the masculine character vs. the feminine character?

  • He-Man: http://www.youtube.com/watch?v=b7SjnG4Yr4Q
  • She-Ra: http://www.youtube.com/watch?v=wR65P73X5GI

Are the representations congruent with your understanding of masculine and feminine roles? Don’t forget your psychoanalytic hat either: What’s going on with the ways the two hold their swords?

Poor Unfortunate Soul…

I have a couple clips for you from The Little Mermaid. As you might remember, Ariel loses her voice and grows legs, so she can be with her man. What’s going on in terms of gender, compulsory heterosexuality, and a girl’s/woman’s conditioning to be acceptable in patriarchal society. Before you answer that, watch the final scene where she’s “given away.”

While we’re on the subject of princesses, who was the audience for the last Royal Wedding? Why are so many American girls/women obsessed with princesses?

Next Class

We’ll finish up discussing the readings and Critical Media Analysis Essay and the presentations you’ll be giving after Thanksgiving.

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