Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
New Media: Gender, Culture, Technology » September 16th: Social Construction of Gender and Sexuality

September 16th: Social Construction of Gender and Sexuality

Plan for the Day

  • Critical Analysis of Culture Essay (Due Friday, 9/20, 11:00pm)
  • Fraser on Androcentric Bias and Capitalism (last week)
  • Judith Butler’s “Performative Acts and Gender Constitution”
    • I didn’t assign this, but the notes might be helpful for further research
  • Probably won’t get to Simon Malpas’s The Postmodern on Wednesday, but it’s definitely on for next week

Ch. 9 “Sex, Subjectivity, and Representation”

Quite a bit in this chapter is repeated in other places, but repetition is good for us. In fact, it helps reinforce your own ways of analyzing texts, so you must have lots to say, so discuss the gendered nature of texts you’ve consumed.

  • Let’s see if we can watch this video through my sharing the screen. I’m curious how the sound is for you. It’s a 30-secound commercial for, well, just check it out:
    • 30-sec Mantality commercial
  • What do cyborgs, Barbie dolls, G.I. Joe Action Figures, and this product say about gender? What does it say about 1980s America…white America…very white America?
  • Oh, I’m just a girl, take a good look at me
    Just your typical prototype
    —Who is typical about the “girl” Gwen Stefani/No Doubt reference?
  • Modern Family discussion from another class

Still can’t think of what media texts to relate to discussions of sex/sexuality? How about these:

  • The L-Word (2004-2009)
  • The Real L-Word (2010-2012)
  • Queer as Folk (2000-2005)
  • Hollywood (Netflix miniseries [2020])

So Many Feminisms, so Little Time

Think of feminisms–plural–as opposed to capital-F Feminism.

  • pp. 343: Feminisms: liberal, difference, socialist, radical,* poststructuralist, black, postcolonial, postfeminism.
    • p. 345: “Liberal feminists regard differences between men and women as socio-economic and cultural constructs rather that the outcome of an eternal biology.”
    • p. 347: “A radical feminist version of this position [of women’s opporession in society] is that all women are oppressed by all men.”
    • p. 347: postfeminism claims “the most significant and systematic institutional barriers to women’s participation in politics and culture have been removed in the West.”
    • “radical feminism” is on p. 347, but deserves to go here
    • pp. 347-348: “The performance of victim identity reinforces the myth that women are the ‘weaker sex’…risk[ing] perpetuating the power dynamic inherent between victim and perpetrator (or victim and voyeur).
  • p. 350: “poststructuralist feminists and other writers reject the sex-gender split.”
  • p. 351: “many so-called biological ‘facts’ about women and men are not supported by empirical evidence. Indeed, many of the classic differences between women and men are exaggerated or non-existent.”
  • p. 352: “the 1990s period of science exaggerated difference, underplayed similarity, and glossed over the complex ways that brains, hormones, genes, and culture actually work.”
    • So what can we say about people who graduated college in the 1990s and stopped learning about the revisions to gender(ed) science?
  • p. 353: “Reproductive anatomy is just one measure used by biological scientists to describe a person’s sex.”
    • p. 345: This contrasts with “difference feminism[, which] asserts that there are essential distinctions between men and women.
    • Women’s Declaration International (WDI)
  • p. 356: “It is likely that many differences are learned and shaped by culture rather than being something we are born with.”
  • “…human culture and human biology have co-evolved and are indivisible.”
  • p. 357: Luce Irigaray (Loos) argues that male-dominated culture is phallocentric and unable to describe the “feminine”; therefore, her representation is a “symbolic” discursive attempt that “lacks a grammar that could articulate the mother-daughter relationship, [and] the feminine…can only return in its regulated form as man’s ‘Other’.”
    • To make the psychoanalytic argument reductive for our purposes, consider that women have a discursive space incomprehensible to men.
    • p. 358: Western philosophy–written by, for, and about men–is the language and basis for knowledge “guaranteeing the masculine order and its claims to self-origination.”
    • “Irigaray…critique[s] philosophy for its exclusions while using the very language of that philosophy.
    • See bell hooks’s discussion on speaking in the language of the oppressor.
  • p. 359: “Catharine MacKinnon….argues that women’s subordination is a matter of social power founded on men’s dominance of institutionalized heterosexuality.”
    • Reading Adrienne Rich’s “Compulsory Heterosexuality and Lesbian Existence” essay in FYW…that went over really well.
  • p, 359: “sex and gender are infinitely malleable…they are moulded and regulated into specific forms under particular historical and cultural conditions.”
  • p. 361: From Foucault, “…the discourses of modern science….produced women as hysterical and nervous subjects while reducing them to their reproductive system.”
  • p. 365: From Julia Kristeva:
    • “We may identify with gendered identities but one cannot be a woman in an essentialist ontological sense.
    • “Sexual identity is not an essence but a matter of representation.”
    • “…degrees of masculinity and femininity are said to exist in biological men and women.”
  • p. 370: Coming out narratives have been important for visibility, but they’ve been critiqued for their often rigid, linear progression from ‘in’ to ‘out’.
  • I’ve been told “coming out narratives are heteronormative…the most heteronormative clichés in the media.

More on Judith Butler from Barker & Jane’s Ch. 9

  • p. 366: “‘performativity’ is not as the act by which a subject brings into being…rather ‘as that reiterative power of discourse to produce the phenomena that it regulates and constrains’.
  • “‘sex’ is produced as a reiteration of hegemonic norms understood as a performativity that is always derivative.”
    • Why don’t hipsters like math?
      –It’s so derivative.
  • “…but an iterable practice, is secured through being repeatedly performed.”
  • p. 367: “Performativity is not a singular act for it is constituted by the reiteration of a set of norms.”
    • “…the performance of sex is compelled by a regulatory apparatus of heterosexuality that reiterates itself through the forcible production of ‘sex’.”
    • “For Butler, identification [or, taking on the normative idealization of sex] is understood as a kind of affiliation and expression of an emotion tie with an idealized fantasized object (person, body part) or normative ideal.”
    • “For Butler psychoanalysis highlights the very instability of identity.”
  • p. 369: “For Butler, all identity categories are necessary fictions which, though we continue to use them should simultaneously be interrogated.

What about TERF Wars?

We discussed Trans-Exclusionary Radical Feminism (TERF) briefly earlier this semester, and here Barker & Jane bring it up, providing a “balance” of sorts. I usually don’t offer my biases, but I’ll mention this:

Feminism is broad enough to include a variety of perspectives, from radical feminism to Sarah Palin,* so it makes sense that some self-described feminists might exclude transgendered individuals–it’s not a monolithic movement, consciousness, or theoretical perspective. However, one cannot claim to be a gender/sexuality scholar and believe transgender, non-binary, questioning, etc. identities aren’t worth discussion. Such exclusion is the apex of ignorance.

* Ok…maybe not Palin, but many 2nd Wave feminists pointed out that the female-misogynist activist Phyllis Schlafly was more liberated than they were.
  • If you’re interested in a somewhat-contemporary text on TERF wars, check out the “Man on the Land” episode from Transparent (2014-2019). It’s fascinating.
  • p. 371: Quoting Michelle Goldberg “‘…what’s determinative isn’t people’s chromosomes or their genitals or the way they were brought up but how they see themselves’ (2014).”
  • p. 371: TERF feminists “insist transgender women should not be allowed to use women’s public bathrooms or to participate in women-only events.”
  • p. 373: From Judith Butler…”we may not need the language of innateness or genetics to understand that we are all ethically bound to recognize another person’s declared or enacted sense of sex and/or gender.”

Men and Masculinity(ies)

We may need a “typical” male to help us define masculinity, but Barker & Jane identify how we might study masculinity/ies.

  • p. 374: Giddens, “In Western culture at least, today is the first period in which men are finding themselves to be men, that is, as possessing a problematic ‘masculinity.'”
  • p. 375: “The modernist division of labour gave men the role of providing wages of survival and women the domestic duties of child-rearing and housekeeping.”
    • “…hyper-individualism, competitiveness, and separation from the relational….These traditional values of masculinity may no longer be serving men well.”
  • p. 376: “according to Steve Biddulph….loneliness, compulsive competition, and lifelong emotional timidity–are rooted in the adoption of impossible images of masculinity that men try, but fail to live up to.”
    • “…low self-esteem (itself an outcome of family life), along with the self-perceived failure to meet cultural expectations of achievement, lies at the root of depression and drug abuse amongst men.”
  • p. 377: “Downsizing, unemployment, the Vietnam and Korean Wars, feminism, and the decline in public concern with space travel all undermined the confidence and security of post-war American men.”
    • Susan Faludi…”Ornamental culture is a culture of celebrity, image, entertainment, and marketing, all underpinned by consumerism….masculinity becomes a performance game to be won in the marketplace.”

As someone who loves the 1990s, I’m surprised the chapter was able to avoid referencing Salt-N-Pepa’s “Let’s Talk about Sex.” Many used it as an intro to any discussion of sexuality. While I’m at it, how do we define “sexuality.”?


How to Argue in a Rhetorical Analysis

Based on some of the Critical Analysis of Culture Essay “proposals” I read, I think a discussion on preparing a topic and using sound, logical arguments is warranted. Now, I’m someone who wants airtight arguments weaved throughout your essays. I don’t want to work to find the argument, I need you to make it crystal clear. Don’t worry, you’ll never be able to completely please me and craft a fully coherent argument, but you certainly should try. There is no finishing your thoughts on a topic: there are only deadlines that make you stop. Below is an example of a rhetorical analysis that you can model for your next essay. Notice how it’s structured and what evidence you’d want to supply if your were writing this as an essay.

Role of Women in Media

Maybe I read too much into things, but I see so many romantic comedies ending the same way–marriage and/or children. In fact, it’s not even just romantic comedies: there are countless shows and films that follow the “boy meets girl” format. What do we think about this romantic pattern?

For instance, what’s the rhetoric behind Hollywood movies that end in marriage and/or babies? Well, getting married and having children is a major cultural practice, so that gets “played out” in films. Additionally, women are often consider babymakers in search of a man to donate the necessary ingredient, so female characters in Hollywood films have traditionally not been *complete* until they marry and have children or somehow fulfill a woman’s socially constructed “proper” role according to prevailing attitudes. Because our culture (remember, this is a generalization) favors families as opposed to singles, the rhetoric of our entertainment–the power behind acceptance or enjoyment of a film–conforms to the cultural value of privileging families.

Double Standards…(Time permitting)

Right about now is when we start talking about double standards. The authors we’ve read recently (as well as Jean Kilbourne’s film, which you’ll watch October 16th) point out that men don’t have the same stigmas attached to them or the same expectations:

  • Things to think about as you contemplate our gender analysis discussions:
    • What are some roles and expectations that women have but men don’t or, at least, don’t have to the same extent?
    • Where do these roles or expectations show up? Be specific. Don’t just say “the media”–that’s a given in this class.
  • Let’s review a discussion on Language and Hegemony.
    • Have you ever thought about language and how it replicates hegemonic practices? What’s the word for a promiscuous female?
    • How about a male?
    • Check out the definition for the word ‘slut’ (if you’re on campus, check out the OED’s expanded definition). What’s the double standard in that word?
  • Where else do ideal(ized) images get reproduced?

Here’s an interesting look at Breastaurants, but the video no longer plays. Of course, you could watch these:

  • Twin Peaks Orlando
  • 30-sec Mantality commercial
  • Tailgate Rivals Hot Spot (I doubt you’ll finish this one).
    • Maybe we can jump ahead to time stamp 1:10…

There’s even an NPR story on Breastaurants.–brings new meaning to economic “bust” (by the way, that’s not my clever joke; it’s in the article). And, if you want even more discussion and a legal perspective, this article’s for you: “The Battle of the ‘Breastaurants’”. Finally, the original Breastaurant, Hooters, hasn’t had a good last few years: “Hooters Abruptly Closes Dozens of ‘Underperforming’ Restaurants Across the Country.”

Next Class

I’m sure we’ll still be covering this reading on Wednesday, 9/18, but try to read the first part of Malpas. We’ve got that reading scheduled for two and a half days, so we’ll be get to it next week. Of course, you have your Critical Analysis of Culture Essay due Friday, 9/20, 11:00pm.

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