Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL/COMM/WRDS: The Rhetoric of Fear » March 28th: Nineteen Eighty-Four

March 28th: Nineteen Eighty-Four

I think registration begins next week on April 4th…notice Winston’s diary’s first entry.

Online Symposium: The Rise of Neo-Fascism
Where: University of Houston (online)
When: Friday, March 31, 2023, 1:00pm—5:15pm*
*This is Noon for Houston, which is in the Central Time Zone


George Orwell’s Nineteen Eighty-Four (1948) is a classic because, as with other classics, it’s not done telling us what it has to say. I’m writing a chapter for an edited collection about teaching Orwell’s works, and I happen to be focusing on using Nineteen Eighty-Four in the Technical Communication classroom (lots on surveillance). Our discussion will focus more on the rhetoric of fear, and Orwell’s novel, obviously, has lots to say.

While the mid-20th century context in which Orwell wrote is important, since 2016, Orwell has had a renewed value for contemporary propaganda and misinformation. We should remember our F/fascism and totalitarianism material when discussion this. I have some quotations below, but I’m ready to hear what you have to say! But, first, I always mention this story when discussing Nineteen Eighty-Four. I was at a summer job and justifying why I was an English major to a coworker. He was basically telling me science fiction was useless and can’t predict* the future. He pointed out, “Orwell got it wrong in Nineteen Eighty-Four…it’s not like we have huge screens in our homes with people on the other side telling us what to do.” Yep. That’s exactly what he said.

*Good science fiction isn’t about predicting the future. Although that can happen, good social science fiction reflects on an author’s time period and projects a story into a speculative setting (future, alien civilization, alternate history, etc.).

  • roman à clef (French): a story with a key; characters are thinly veiled people in the real world.
  • bildungsroman (German): a high-brow coming-of-age story.

Fromm “Afterword” (1961)

Erich Fromm wrote an “Afterword” for Nineteen Eighty-Four in 1961 that reiterates Orwell’s warning about civilization losing its humanity. Unfortunately, Fromm’s “Afterword” fails to recognize that humanity is the reason for despair. It does a good job comparing Nineteen Eighty-Four to two other important dystopian novels: Yevgeny “Eugene” Zamyatin’s We (1921) and Aldous Huxley’s Brave New World (1932). Winston makes reference to animals and losing one’s humanity, but animals (rarely and not even as close to the scale of humans) rarely kill for sport, they never go on shooting rampages, and their “societies” are governed by natural selection. You’ve probably heard someone refer to another person as an “animal” for an act of senseless violence. As you read and reflect on Nineteen Eighty-Four, consider the comments on language, and consider a higher-level, “metacritique” that questions Orwell’s and your own assumptions about who/what causes violence.

  • p. 261: “…in Orwell’s1984 it is the completely unlimited use of torture and brainwashing. None of the three authors [Zamyatin, Huxley, and Orwell] can be accused of the thought that the destruction of the humanity within man is easy. Yet all three arrive at the same conclusion: that it is possible, with means and techniques which are common knowledge today.”
  • p. 262: “…[Orwell] shows the economic significance of continuous arms production, without which the economic system cannot function. Furthermore, he gives an impressive picture of how a society must develop which is constantly preparing for war, constantly afraid of being attacked, and preparing to find the means of complete annihilation of its opponents.”
  • p. 262: “Orwell demonstrates the illusion of the assumption that democracy can continue to exist in a world preparing for nuclear war, and he does so imaginatively and brilliantly.”
  • p. 267: “…1984 teaches us, the danger with which all men are confronted today, the danger of a society of automatons who will have lost every trace of individuality, of love, of critical thought, and yet who will not be aware of it because of ‘doublethink.'”

Newspeak and Other Nineteen Eighty-Four Vocabulary

The way Orwell deals with language has always fascinated me. Naming is a way of identifying something—democracy, freedom, oppression—and the Newspeak campaign is to reduce the words in the English language.

  • crimestop: the ability to self-censor any unorthodox thought
  • doublethink: holding contradictory beliefs simultaneously
  • ownlife: individualism and eccentricity
  • thoughtcrime: thoughts against Party orthodoxy

Syme is a tragic figure, an expert on Newspeak and orthodoxy. Winston notes, “Syme will be vaporized. He is too intelligent. He sees too clearly and speaks too plainly” (p. 47). Perhaps there’s a comment on anti-intellectualism here.

  • p. 45: “‘We’re destroying words—scores of them, hundreds of them, every day….’It’s a beautiful thing, the destruction of words.'”
  • p. 46: “‘Don’t you see that the whole aim of Newspeak is to narrow the range of thought? In the end we shall make thoughtcrime literally impossible, because there will be no words in which to express it.'”
    • But is the goal to get rid of thoughtcrime completely? O’Brien’s role is to implant thoughtcrime, right?
  • p. 47: “‘Orthodoxy means not thinking—not needing to think. Orthodoxy is unconsciousness.'”

Select Quotations from Nineteen Eighty-Four

By the way, Orwell’s working title before settling on Nineteen Eighty-Four was The Last Man in Europe. Although the setting is London, England is Airship One, a province of the country Oceania. The nation is a conglomerate of Great Britain, the United States, Australia, and South Africa. I should also mention Anthony Giddens structuration theory, which explains “social systems shape individuals, even though these structures do permit degrees of freedom” (Barker and Jane 81).
Barker, Chris and Emma A. Jane. Cultural Studies: Theory and Practice. 5th ed. Sage, 2016.

  • p. 16: The horrible thing about the Two Minutes Hate was not that one was obliged to act a part, but, on the contrary, that it was impossible to avoid joining in.
  • p. 32: “‘Who controls the past,’ ran the Party slogan, ‘controls the future: who controls the present controls the past.'”
    • p. 32: “It was quite simple. All that was needed was an unending series of victories over your own memory. ‘Reality control,’ they called it: in Newspeak, ‘doublethink.'”
  • p. 37: “…the Ministry of Plenty’s forecast had estimated the output of boots for the quarter at 145 million pairs. The actual output was given as sixty-two millions. Winston, however, in rewriting the forecast, marked the figure down to fifty-seven millions, so as to allow for the usual claim that the quota had been overfulfilled.”
    • The Party of Oceania kept people barely at the threshold of starvation, rationing goods and services.
    • Contemporary American society has an overabundance of wealth and goods. Could we possibly draw comparisons between the two societies?
  • p. 42: “…the image of a certain Comrade Ogilvy, who had recently died in battle, in heroic circumstances.”
    • Larry Beinhart’s American Hero (1993) might be of interest.
  • p. 60: “If there is hope [wrote Winston] it lies in the proles.“
  • p. 73: “It was probable that there were some millions of proles for whom the Lottery was the principal if not the only reason for remaining alive. It was their delight, their folly, their anodyne, their intellectual stimulant.”
  • p. 176: “Doublethink means the power of holding two contradictory beliefs in one’s mind simultaneously, and accepting both of them.”
    • “This process has to be conscious, or it would not be carried out with sufficient precision. But it also has to be unconscious, or it would bring with it a feeling of falsity and hence of guilt.”
  • pp. 176-177: “Doublethink lies at the very heart of Ingsoc, since the essential act of the Party is to use conscious deception while retaining the firmness of purpose that goes with complete honesty.”

Technology Concerns

Langdon Winner (1986) recognizes this apparent contradiction to freedom when he points out

In our times people are often willing to make drastic changes in the way they live to accommodate technological innovation while at the same time resisting similar kinds of changes justified on political grounds. If for no other reason than that, it is important for us to achieve a clearer view of these matters than has been our habit so far. (39)

Winner, Langdon. “Do Artifacts have Politics?” The Whale and the Reactor: A Search for Limits in an Age of High Technology. Chicago: U of Chicago P, 1986: 19-39.

What Critical Theorist Jodi Dean Can Tell Us

These quotations come from Dean, Jodi. Democracy and Other Neoliberal Fantasies: Communicative Capitalism and Left Politics. Duke UP, 2009.

  • p. 2: Communicative Capitalism: “the materialization of ideals of inclusion and participation in information, entertainment, and communication technologies in ways that capture resistance and intensify global capitalism.”
  • p. 93: the irony of democracy winning out over socialism’s “costly, deadly, failed experiment in the 1990s” because of the “extensions in communication have been accompanied by, indeed rooted in, amplifications of capitalism.”
  • p. 22: Her “concept of communicative capitalism designates the strange merging of democracy and capitalism in which contemporary subjects are produced and trapped.”
    • Furthermore, “the deluge of screens and spectacles coincides with extreme corporatization, financialization, and privatization across the globe. Rhetorics of access, participation, and democracy work ideologically to secure the technological infrastructure of neoliberalism.”
  • p. 77: Dean’s comments on deliberative democracy requiring “deliberation” are relevant in light of the RNC not wanting to debate…Presidential debates aren’t really about deliberation.

Next Week

Keep up with the syllabus! You have two films and an article:

  • The Birds. Alfred Hitchcock (1963) {Check Canvas for availability}
  • Invasion of the Body Snatchers, Don Siegel (1956) {Available free on Kanopy}
  • Robinson, Tom, Clark Callahan, and Keith Evans. “Why Do We Keep Going Back?” 10.15133/j.os.2014.004

And don’t forget that your Weekly Discussion Posts are back, so make sure to do Weekly Discussion Post #9, which is on Nineteen Eighty-Four. Please respond in at least 250 words by March 31, 2023, 11:08 pm.

Skip to toolbar
  • Log In