Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
Conference Presentations » SEACS 2025 Presentation

SEACS 2025 Presentation

Gender and Popular Culture: Postmodern Reflections on Contemporary Texts

Panel Presentations

  • April Markowski “Patriarchy and Postmodern Capital: Masculine Bodies in Monkey Man“
  • Marian Cowhig Owen “The Rhetoric of Cheerleading in the Series America’s Sweethearts“
  • Mina Dooley “Halloween, Hitchcock, and Heights: Pastiche and the Complexities of Gender Presented in That ‘70s Show“
  • Aaron A. Toscano “Heteronormativity and Technological Determinism: Retro Science Fiction’s View of Future Immediacy”

“Heteronormativity and Technological Determinism: Retro Science Fiction’s View of Future Immediacy”

Scope of the Presentation

  • Analyzing a media segment to explain it’s cultural work
  • Retro Sci-Fi: the past’s view of the future
  • R. A. Lafferty’s “Slow Tuesday Night” (1965)
  • Computer Dating: Immediacy over Intimacy?
  • Robophilia and Agalmatophilia
  • Cherry 2000 (1987)

Retro Sci-Fi: the past’s view of the future

  • Assumption that technology will always advance
    • Gordon Moore on transitors (often considered just speed) doubling every two years (1965).
    • “Moore’s Law describes the increasing number of transistors on integrated circuits, which in itself doesn’t matter for us as users of computer equipment. But it matters for those aspects that we do care about, like the speed and cost of computing” (Roser, Ritchie, and Mathieu, March 28, 2023)
  • Hypertrophy & Atomization
  • By the year 2000…
    • Flying Cars
    • Lazor Guns
    • Jetson Houses/Apartments (c.f. Novak)
  • Speculation on contemporary technologies and situations into the future
  • Long history of Sexual Technologies (Ruberg)
    • Lens of colonization, slavery, patriarchy
    • Dames de voyage dating back to the 1600s–sailors
    • “Love in the Age of Silicone”

R. A. Lafferty’s “Slow Tuesday Night” (1965)

  • WWII Army Veteran (Pacific); Electircal Engineer; prolific writer until the 1980s
  • Plot device: Removal of the Abebaios (ay-bah-buy-os) block
    • Greek for unsteadiness, uncertainty, fickleness, and unreliability (Wilburn)
    • “When the Abebaios block had been removed from human minds, people began to make decisions faster, and often better. It had been the mental stutter. When it was understood what it was, and that it had no useful function, it was removed by simple childhood metasurgery.”
  • Three Groups Divided Among Time of Day (based on their best productivity)
    • Auroreans (aka Dawners): 4:00am-Noon
    • Hemerobians (aka Day Flies): Noon-8:00pm
    • Nyctalops (aka Night Seers): 8:00pm-4:00am
  • Fortunes, Careers, Buildings
    • “He would make and lose four fortunes within eight hours; and these not the little fortunes that ordinary men acquire, but titanic things.”
    • “A person could have one or several pretty intricate careers within an eight-hour period.”
    • “Hundred-story buildings had been erected, occupied, obsoleted and demolished again to make room for more contemporary structures….The city was rebuilt pretty completely at least three times during an eight-hour period.”
  • Love, Fleeting and New
    • “Ildefonsa and Freddy had taken only the one-hour luxury honeymoon. Freddy wished to continue the relationship, but Ildefonsa glanced at a trend indicator…”
    • She marries a philosopher, but “[Ildefonsa] had never been really up on philosophy so she had scheduled only the special thirty-five-minute honeymoon. She looked at the trend indicator to be sure. She found that her current husband had been obsoleted…

Computer Dating: Immediacy over Intimacy?

  • Operation Match, first computer dating tool, 1965
    • “Harvard, classmates Jeff Tarr and Vaughan Morrill were inspired, after an evening of drinking, to see whether a computer could find them a date” (Quinn)
    • Can you think of another Harvard tool?
  • Tinder, eHarmony, Match.com
  • Busy people; many options; quick results
  • Robophilia: exactly what you think it is
  • Agalmatophilia: think mannequins…like Kim Cattrall

Cherry 2000 (1987)

  • Set in the postapocalyptic year of 2017…prescient
  • Heteronormativity in a transactional world
    • Relationships are negotiations
    • Many interpretations, even feminist possibilities
  • Sam Treadwell is the “last” romantic
    • Wants his Cherry 2000 to greet him, have dinner, and …
    • Works in a recycling center that’s basically a Walmart
    • “No life for household appliances…”
    • Sam’s friends try to get him to date real women:
      “Each one of these honeys has her own special magic, her own special way.”
  • Full Trailer (2:26 total)
  • “Dating is Big Business” (brief 0:37)

Conclusion

  • Phallocentrism is all over this film (rocket launcher)
  • E. Johnson, Melanie Griffith, tracker willing to sacrifice herself for Sam’s robot
  • Sam finds “love” when he realizes E. Johnson puts his desires first
    • He’s found a real woman to partner with
    • In the wasteland of the Mojave Desert (in a Casino factory of robots)
  • Sam likes Cherry’s vulnerability and childlike nature
    • Before she short circuits, she gets a question he asks wrong, but he comforts her
  • Social Construction of Technology
    • Sexual technologies aren’t new
    • No Technological determinism: technologies come about and change values
  • Sam Treadwell’s masculinity is complete when he can rescue the damsel in distress
    • He’s traditional, so E. Johnson will drop the “Johnson” from her name
    • But maybe she’ll hyphenate it

Works Cited

Lafferty, R. A. “Slow Tuesday Night.” Evans, Arthur, et. al. The Wesleyan Anthology of Science Fiction. 2010, pp. 359-366. (originally published in 1965) https://www.baen.com/Chapters/9781618249203/9781618249203___2.htm

Novak, Matt. “18 Bizarre Letters to the Future That Only ’70s Kids Will Understand.” Paleofuture.com, 24 Oct 2013, https://paleofuture.com/blog/2013/10/24/18-bizarre-letters-to-the-future-that-only-70s-kids-will-understand.

Quinn, Tacita. “‘It felt risqué:’ How a Computer Dating Service Launched in 1965 Changed Our Love Lives.” CNN.com, 29 Sep 2024. https://www.cnn.com/2024/09/29/style/operation-match-patsy-jeff-tarr/index.html

Ruberg, Bo. Sex Dolls at Sea: Imagined Histories of Sexual Technologies. MIT P, 2022.

Wilburn, Josh. “Gorgias on Knowledge and the Powerlessness of Logos.” Humanities, vol.12, no. 1, 2023, pp. 1-15. https://doi.org/10.3390/h12010009

Skip to toolbar
  • Log In