Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL 2116-014: Introduction to Technical Communication » February 1st: Reflection on Workplace Messages

February 1st: Reflection on Workplace Messages

DUE: Your Cover Letters and Résumés need to be submitted onto Canvas by 11:00 pm tonight.

Chapters 4 and 7 Tebeaux and Dragga

These two chapters are foundational chapters–they have basic information on revision and types of documents used for communication. Obviously, we’ll refer to Ch. 4 over the next few days, but Ch. 7 is one that should be in your minds throughout the semester. We won’t go page-by-page (unless I think there wasn’t enough reading…), but we will address the concerns Ch. 7 brings up throughout the term.

Chapter 4 in Tebeaux and Dragga

As I mentioned, these chapters have basic information on revision and types of documents used for communication. Our class activities cover a good portion of the chapters, but we’re not going page by page reviewing each detail. Of course, you are suppose to read, and reading is good for your Midterm and Final Exams.

I do want us to focus on a couple of places in Ch. 4, so have your books hand, and let’s illuminate the following:

  • p. 57–Style is specific to the preferences of an organization, so organizational culture will determine style
  • p. 58–Conciseness (or concision) vs. Brevity
    • Concise: “An organization’s culture guides its style preference.”
    • Brevity: “Org culture prefers specific style.”
  • p. 60–Characteristics of good and bad writing
    • Really, we should say “effective” and “ineffective writing.”
    • What’s the purpose of technical writing?
  • pp. 61-70–Word choices for clear, concise prose.
    • Why are those words under “business jargon” on p. 69?
    • I’ll comment on a couple below:
    • “at the present writing”–the authors flag this because it’s unclear, but it might be clear in certain contexts. For instance, if you want to explain that, as of now, you only know so much about a topic that might change, similar phrasing can accomplish that.
      • At this moment, the exchange rate from USD to EUR is too expensive for this venture to be profitable.
    • “please be advised”–this one is flagged because the communication itself is an FYI, so you don’t need to explicitly state “please be advised”; instead, go right into the message.
    • On January 1st, a new tax law took effect, so we must now report income on international transactions greater than $50,000.
  • Refer back to Ch. 4 over the next few days, but Ch. 7 is one that should be in your minds throughout the semester.

Chapter 7 Tebeaux and Dragga

Even though there is overlap between Technical and Business Writing (why we often use “Professional” Writing/Communication to refer to both), we’re not trying to replicate a business writing class. Much of the content of Ch. 7 would be thoroughly examined in a business writing class, so we’re not going to spend too much class time on it. However, I want us to focus on a couple of places in Ch. 7, so pull out your books and let’s illuminate the following:

  • pp. 151-153–Tone doesn’t carry well in e-mail because the reader doesn’t have voice or body language cues.
    • The following phrases can be taken differently based on the tone of the speaker…
      • “I hate you!” (The speaker dislikes the receiver greatly.)
      • (While laughing) “I hate you.” (The speaker is being playful and joking with the receiver.)
        *Via text: “I hate you :)”
      • (Trailing one’s voice off at the end of a sentence) “I hate you…” (Could just be a way to acknowledge that the receiver’s in a better position than the speaker. For instance, the receiver got their taxes done in early February and got their refund within two weeks, but the speaker hasn’t filed yet, and it’s April 10th!)
  • pp. 164-165–“Planning” and “Revising” Checklists
    • Good list of questions for thinking (critically) about audience and purpose.

Practice Sentences from Monday (1/30)

Below I have revision suggestions for the practice sentences.

  1. The financial sector of the Charlotte economy mirrors the overall health of the economy as a whole. (17 words, reduce to 6)
    • What is this sentence trying to say? Charlotte’s economy reflects the overall economy. Charlotte is a microcosm of the American economy.
    • Obviously, “overall…as a whole” makes this sentence redundant. That repetition adds nothing to the sentence but extra words.
    • Revision 1: Charlotte’s economy mirrors the overall economy. (6 words)
    • Revision 2: Charlotte’s financial sector mirrors the overall economy. (7 words)
    • The above revisions differ depending on what the original sentence meant to convey. Think of the “economy” as all the economic activity generated in a locale. The original stated “financial sector,” which for economists might really be the banking aspect of economic activity and not the entire Charlotte economy.
  2. Growth in these two segments are predicted to increase due to the surge of development in the north side of town. (21 words, reduce to 9 or 8)
    • What is this sentence trying to convey? Development in one part of town will lead to growing two segments of the economy (most likely).
    • Find the agent–“north side (or northside) development”
    • Find an action verb–“grow”
    • Revision 1: Surging northside development will grow these two segments. (8 words, 9 if you separate “north side”)
    • Revision 2: We predict the northside development surge will grow these two segments. (11 words)
    • Get the agent into the subject position. “Surging development” is the agent and it “will grow” the two segments.
  3. This divided direction caused a degree of confusion on my part as to the type and extent of response required. (20 words, reduce to 11 and 5)
    • Revision 1: This divided direction confused me. I didn’t know how to respond. (11 words; 12 if you use “did not”)
    • Revision 2: I’m confused and can’t respond. (5 words)

The third practice sentence is a classic example of going out of your way to add unnecessary words to a sentence. Basically, this person is confused and appears to be getting different interpretations about where the organization or project is going. Without context, it’s hard to know definitively, but the original sentence is a good example of what to look for when aiming for efficiency.

  • Possible agents–the speaker or “I” in this case; also, the “divided direction” is a candidate.
  • Better verbs–hidden in the nouns “confusion” and “response” are “confuse” and “respond,” respectively.

Getting an agent into the proper subject spot will solve most inefficiency problems in your sentences. Aim for active voice constructions and use more descriptive verbs to move your message along. For instance, don’t “provide a determination”–“determine”; don’t “make a utilization of” something–“use it”; and don’t “give an examination of the facts”–“examine them!”

One question I asked about the example revision was is there a difference between “doubt” and “in disbelief”? I think there is, so look at the original and revised sentences:

  • Original: The bond markets are in disbelief of the ability of First world countries to maintain this level of debt. (19 words)
  • Revision: The bond markets doubt First world countries can maintain this debt level. (12 words)

In the above revision, the verb “doubt” means one doesn’t believe something will continue. For instance, I doubt we will find a COVID-19 vaccine that eradicates current and future variants. Although “in disbelief” is similar to “doubt,” in disbelief suggests someone is shocked or can’t believe what they’re seeing or hearing. For instance, I’m in disbelief that people don’t get vaccinated. That doesn’t mean I don’t believe anti-vaxxers exist; instead, it means I’m shocked that people don’t get vaccinated against COVID-19, which is a deadly disease. It’s a subtle difference, but using “doubt” or “in disbelief” can change the sentence’s meaning. The lesson here is to make sure you understand what the author is trying to communicate, and scrutinize your word choices.

Moving along…

Next week, we are going to continue with sentence-level exercises. These “lessons” are for you to carry with you for the rest of the semester. I’ve got pages up already if you’d like to preview what we’re going to do.

  • Revising Prose Lessons
  • Sentence Clarity Fun
  • Euphemisms

Is “Funner” a word? Think about why or why not, and I’ll explain later. Enjoy.

Homework and Future Work

We will continue with our Prose Revision lessons next week. They will be important for your Midterm (3/06) and Final (5/11) Exams.

Your Cover Letters and Résumés are due on Canvas by 11:00pm tonight.

Skip to toolbar
  • Log In