Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL 2116-014: Introduction to Technical Communication » January 11th: More Introduction to Class

January 11th: More Introduction to Class

Isaac Asimov’s “A Cult of Ignorance”

I have all my classes read this one-page article that’s 40 years old, but still seems relevant. It might be less related to this course and more relevant to the cultural studies courses I teach. I still think it’s important for education in general, so I’m assigning it.

The great Isaac Asimov is a major figure in science fiction. He wrote more than science fiction (he was quite prolific), including popular press articles of which “A Cult of Ignorance” is one. Unfortunately, when doing cultural studies analyses, we often uncover bad or unsettling aspects of our culture. Many people deride cultural studies for this, but it’s important to understand that not everything about our system has benefited everyone else. Fortunately, because American culture is based (in part) on freedom of speech, we’re free to critique the system without fear of repercussions…that’s a system I’m glad to live under!

But Asimov doesn’t think Americans think critically enough. In fact, in 1980, he told us we didn’t read enough, so we couldn’t possibly have a right to know because we put no effort into knowing.

Consider the following themes of Asimov’s short article:

  • Anti-intellectualism
    • What might be contemporary examples of this? Consider the anti-vaccination and COVID-19 quarantine protester crowds.
    • For further information, beyond the scope of this class, check out evidence that the public trust in higher education has fallen.
  • Elites
    • Who are the elites? What’s the difference between economic and intellectual elites?
  • Right to know
    • With great rights come even greater responsibility…
    • What’s Asimov’s point about the public’s assumption they have the right to know?
  • Credibility and trust
    • What are credible sources? Who are credible people?
    • How might you rank the following people in terms of credibility?
      • Teacher
      • Politician
      • Parent
      • Veteran
      • Celebrity
      • Scientist
      • Uber/Lyft Driver
      • Hedge Fund Manager
  • Asimov claims reading scores have dropped, but he doesn’t provide any evidence
    • The National Assessment of Educational Progress (NAEP) has been tracking reading (and math) scores since 1971.
    • This NAEP graph (pdf) shows some improvement for particular age groups, but is it significant improvement, or does it look pretty much the same since 1971.
  • Drop in magazine readership
    • Consider Asimov writing in 1980…the internet wasn’t in anyone’s home, so newspapers, magazines, and network (not cable) news was how people got their information.
    • Although debatable, one could get news information from more media these days (although not necessarily in-depth reporting), there are a good portion of Americans who don’t read books.
  • Ignorance vs willful ignorance
    • Consider “ignorance” in the non-pejorative sense to mean “not knowing.” We are all ignorant in that we don’t know everything. I’m extremely ignorant on nuclear physics, organic chemistry, fishing, among other things.
    • The problem is willful ignorance or celebrating your ignorance as a badge of honor. Willfully ignoring the facts because they don’t fit one’s worldview is beyond ignorant; it’s just plain stupid.
  • “true concept of democracy”
  • Asimov is claiming at the end of his article that, without striving to learn, without having an educated citizenry who doesn’t celebrate their ignorance, we don’t have a true democracy or rule be the people.
  • Oh well, what does he know. He’s just a sci-fi writer.* It’s not like he can predict the future…

*For those of you who don’t know me, this bullet point needs to be read in a sarcastic tone.

Why not trust the experts? Also, what’s wrong with highway signs having pictures instead of words?

Questions about Technology

This page is an introduction to thinking broadly about technology and beyond technologies’ uses. We’re moving towards an understanding of technology as a product of the culture from which it comes and in which it’s used. Again, this is an introduction, so, if it’s confusing at first, don’t let that confound you. We’ll revisit this throughout the semester.

Consider the following when you’re reading:

  • How would I define my/our culture?
  • What constitutes cultural norms, values, ideologies?
  • Is there any validity to the term “conventional wisdom”?
  • What do the products I use say about the person I am in regard to my social place?
  • What makes the Internet uniquely…
    American…
    Western…
    Global…
    Capitalist…
    Individualistic?
  • What do nuclear weapons say about society?

We must understand the impact science and technology have on our world. But to do that, we have to understand the social and cultural values that created sciences and technologies.

Below are a few terms that will help us think about technologies critically–think about their meaning beyond just use.

  • Ideology: prevailing cultural/institutional attitudes, beliefs, norms, attributes, practices, and myths that are said to drive a society.
  • Hegemony: the ways or results of a dominant group’s (the hegemon) influence over other groups in a society or region. The dominant group dictates, consciously or unconsciously, how society must be structured and how other groups must “buy into” the structure. For example, the former Soviet Union was the hegemonic power influencing the communist countries of Eastern Europe during the Cold War.
    {Of course, hegemony isn’t just between nations. What hegemonic values are prevailing in American culture?}
  • Systemic: (adjective) pertaining to an entire system, institution, or object; something ‘systemic’ cannot be removed from the system.

Envisioning 21st Century Work

Have you ever thought about telecommuting and virtual teams? What about Instant Messaging as a collaboration tool?

Have any of you thought about the ways in which you’ll communicate in the future? How do you think collaboration will happen (and will it)? What’s the importance of collaboration and good communication in science, technology, and industry.

Interface Design and Imagination in Technical Communication

According to several journal responses I’ve gotten over the years, there appears to be no place for imagination in technical communication. Apparently, facts are facts and they’re unambiguous. Unfortunately, facts aren’t just given; they’re constructed and interpreted. One’s perception or a group’s adherence to “truth” (often called myth) can cause a person to misinterpret facts or misinterpret what is a fact.

Interfaces are perfect examples of hi-tech objects (screw ups) that rely on a user’s mental model (an individual thought process or ways of viewing the world from a subjective perspective). A growing concern in design these days deals with usability. Instead of having the tech experts decide what goes into an interface, the firm brings in users to test products or documentation for products to determine if the interface or documents are effective. In other words, can users get from Point A to Point B without issue?

Your Turn on Technology

Next week, I’ll have a Canvas prompt for you to do related to this topic. Below I have questions that I’d ask about specific technologies we’d discuss in class if we were face to face. For now, consider these questions, and I’ll address them below by commenting on mobile phones:

  • What are the social values that appear embedded in the technology? In other words, if technology is mediated (comes to be) because of prevailing cultural values, from what cultural values does the technology come?
  • What are the social implications of its design or use? Is it gendered?
  • Is it systemic (meaning, a product of the ever-present “system” aka the man, the culture, ideologies)? Consider if it would “work” in another culture.
  • What does your technology say about the culture that created it?

Mobile Phones from this Perspective

How can something as simple as a phone generate so much discussion? You will find that somewhat simple items can have enormous back stories. You could write a brief set of procedures for any number of goals users have for mobile communication devices; you could write articles on the latest devices, comparing them in fact; or you could write a history of communication where you identify the key players and contexts for mobile devices being created. Those are a bit beyond the scope of this class, but I wanted you to be introduced to the ways of thinking about these devices.

The basic thing to remember about critical technological awareness is that the concept asks you to look at technologies not for how to use them but to consider how they might use you. Although there are many approaches we could take to investigate this, I’m going to present two ways for now:

  1. We adopt technologies to conform to broader cultural norms;
  2. Technologies don’t change values, but they certainly affect behaviors and may alter certain practices.

Let’s stick with #2 for now. Cultural attitudes inform ways of doing things within a society and ways of accepting ideas—including technology. Technologies that don’t follow a culture’s values and practices most likely won’t get realized unless they alter the ideology (or in some cases are at least presented as being in accordance with social values and practices). For instance, mobile phones haven’t caused an instant communication craze; they simply fit into a world that already has a demand for it. Instant communication has been a part of Western society and much of the industrialized world long before mobile phones, but the popular phrase “wireless” has crept back into our vocabulary in the last 20 years. Besides certain companies with “wireless” in their names, connecting to the Internet via wireless network adapters is ubiquitous. Colleges, businesses, and homes have vast wireless “infrastructures,” allowing users to get online virtually anywhere. As with many technologies, wireless access has gone from a mere convenience (circa 2005) to an absolute “necessity” today.”

It’s important to remember, though, humans and their ancestors lived for hundreds of thousands of years without any means of wireless communication, but “I couldn’t live without my cell phone” or other “necessary” technologies is a common contemporary phrase. There are many behavioral changes related to mobile phone use, but consider the assumption we have as members of society: Prior to 2010, a perfectly valid question before getting someone’s contact information was, “do you have a cell phone”; now, that question is unthinkable, and one would state, “let me text you, so you have my number.”

That’s a subtle difference, but it identifies a major cultural change in practices. Think about this, in high school, when we called someone, we often asked, “what are you up to?” Now, you might text or call and ask, “where are you?”

What are some practices that you can think of that have changed or been influenced by the plethora of mobile communication devices out there? Growing up, science fiction narratives claimed we’d have flying cars and video phones by 2000. Well, it’s 2023, and we have all kinds of video calling capabilities…no flying cars, though.

Next Week

Make sure to get on Canvas and respond to the week’s prompt before Thursday, 1/12 at 11:00 pm. I won’t have a page up for Monday, 1/16, because it’s Martin Luther King, Jr. Day. Read Ch. 1 and 2 in Tebeaux and Dragga.

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