Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL 4182/5182: Information Design & Digital Publishing » October 30th: Working with Graphics

October 30th: Working with Graphics

We’ve got a few things to do today, so below is a list:

  • ELECTION DAY next Tues., Nov. 7th–go out and do your civic duty
  • There doesn’t seem to be any Early Voting on Campus
    Last day for early voting is Saturday, Nov. 4
  • Dr. Anthony Fernandes from The Department of Mathematics and Statistics
    Summer Internship Opportunity
  • Finish up typography from Last Week’s Page (if needed)
  • Effective Repetition: ethos, pathos, logos
  • Photoshop Lesson on Extracting Images
  • Color preview for next week
  • Workshop for Document #3
  • Information Design Critique–Get on it!

Graphics

Some of you have been using graphics in your designs very well. As you might have guessed, I’m no artist, so my own designs are more “utilitarian” than say Robin Williams’ designs or some of our more artistic classmates. Tonight I’ll show you a few tricks with Photoshop that deal with manipulating graphics.

How might graphics evoke emotions in an audience or make make appeals to ethos or logos?

Here are some basic things to remember about graphics.

  • graphics show; prose tells
  • Elevated zero point and y-axis intervals on graphs (Scroll to Charts 4 & 5)
    • More on Graphs that Mislead
  • Cropping
  • Copyright and images
  • Branding Guidelines
    • UNCC’s Brand Standards
    • UNCC’s “Stake Your Claim” Guide
    • UNCC’s Logo History–should jump to p. 1
    • Northeastern’s “Graphic Identity“
  • Bitmap graphics
    • Bitmaps (Raster) graphics–the file describes each individual pixel of information (bmp, jpg, tif)
    • rasterize: convert an image to a bitmap
    • lossy compression
    • Pixelation
    • Anti-aliasing
  • Vector graphics use mathematics to describe lines, shapes, patterns, and colors of drawing objects (.svg, .ai, eps)
    • Adobe Illustrator allows you to create these infinitely scale-able graphics, so the image doesn’t lose its resolution at higher or lower sizes
  • use highest possible resolution and downsample later
  • CMYK and RGB
    • Robin Williams has a preview for us on pp. 110-112

Ethics and Visuals

When creating visuals or, more likely, manipulating visuals, make sure you aren’t distorting reality. I know we all remember Dove’s Campaign for Beauty (could be a commercial before video starts) model’s metamorphosis. Anyone know of other distortions? Imagine this transformation…

Ever heard of “Hitler’s Pope”? Apparently, he never met Hitler, but this picture, through juxtapositioning, makes a case.

This is typical of Washington, DC protests–remember, the camera “frames” the shots. I do realize this isn’t Washington, DC, but it’s typical of protests I’ve seen where the media, because of the limited camera view, make the crowd look bigger. This Web page discusses when to crop for legitimate reasons.

A century and a half of Political photo doctoring or, more accurately, Orwellian propaganda.

While the above might seem like extreme cases, even minor touch ups can be unethical as the book points out. However, not all photo doctoring is unethical, and removing people or appendages that taint photos can be appropriate, and cropping helps focus the reader’s attention. You don’t have to be Stalin to want to remove those who fall out of favor. Let’s take a look at eight-week old Netti.

Photoshop And Mischievous Behavior

In the spirit of Halloween, let’s cause some mischief! I want you to create some graffiti using found images. Of course, you need to be somewhat tasteful considering you’re manipulating an image, but you have some room. Here’s a sign I like to mess with. Here are before and after shots of some digital graffiti on a church sign:

Before

After

Alternatively, (or do both, but don’t neglect Document #3) I want you to doctor an image somehow. I don’t expect you to go to the lengths that Stalin and others did in the ethics discussion above, but, using the “Clone Stamp Tool” in Photoshop, you should remove a portion of an image, and, if possible, add something. Please provide before and after images.

This assignment is part of your webpage grade, so please don’t put up anything that will embarrass you…or me! If you aren’t doing the webpage, upload the before and after to your webpage. Also, if I don’t have your webpage linked to the Classmates Webpages, please e-mail your link to me.

Design for Information Ch. 5

We’ll just hit the highlights, so we can get to our workshop and digital graffiti fun. This chapter is (once again) about maps and focuses on spatio-temporal design. Basically, how do we represent the 4th dimension in two-dimensional spaces?

  • p. 161: “[W]e have traditionally used maps as models for spatial reasoning and decision making. Similarly, we have been using maps to represent and help us reason about spatio-temporal phenomena.
  • p. 162: “‘Maps in a temporal series are especially useful for describing the spread or contraction of a distribution.'”
    • HFMD Fuyang Anhui Province china: Temporal Series Maps
  • p. 163: “the types of display affect the analytic inference processes.” Andrienko, et. al.’s study is here and claims many factors affect how people process information, including display.
    • Animated map of human civilization
    • Interactive map of human civilization
    • No time to do this in class, but here are 40 Maps that look at the Middle East over time
    • Do you focus on different spaces and/or process information differently depending on the display? There is absolutely no right answer to this.
  • p. 165: “When structuring and devising measurement systems for time, we have relied traditionally on spatial metaphors as well as on the observation of the motion of celestial objects.”
  • Hurricane Sandy Map (p. 164)
  • Isochrones (I thought they weren’t used anymore, but here’s one for Finland)
  • Sir Francis Galton’s “Isochronic Passage Chart for Travelers” (p. 161)
  • Mileage Charts
    • Traditional Chart in a Road Atlas
    • Excel Spreadsheet Generator
    • I prefer Google Maps
  • Cartograms
  • p. 169: “[T]ime can also be scaled at different granularities, affecting the amount of information provided for analysis.”

Document #2 Issues

I’ll return your Document #2 assignments to you tonight, but, because I started seeing patterns early on when commenting, I decided not to write the same things over and over again, so review the list below for more information. Generally, your designs are VERY good. Some are excellent. Your discussion of how your document conveys its intended message, however, is lacking.

Below are a few general issues to consider:

  • Ethos–describe your choices using the vocabulary from the course
    • EVERY SINGLE ONE of you can add more to your discussion (or lack thereof) on ethos
  • Your “feeling” or taste regarding a design element isn’t as important as your being able to describe the rhetorical and/or cultural significance of the element
    • Why do you include what you include?
    • Just because you like something doesn’t mean that meaning, feeling, or perspective is conveyed to an entire audience.
  • Explain your typeface choices
  • If you stray from Robin Williams design techniques (use center alignment and standard fonts such as Times New Roman or Arial), you need to explain why–don’t just write “because I did”
  • Stay parallel
  • Arial vs. Ariel
  • When citing your images from a google search, click “View image” and get a shorter url. Not doing so shows a lack of sophistication navigating the internet.
  • Consider using QR Codes to send users to more information. Guess where the below QR Code takes you? And, yes, that’s the official UNC Charlotte Hexadecimal Green (#00703C).
    qrcode-37402941

In anticipation of your next document, consider the following:

  • Uniform, clear screen shots (paste them in Photoshop)
  • “Basal” text–not the herb
  • MS Word Document look…
  • Stay parallel
  • Use captions for extra-textual elements (Figure X.X)
  • [Color] C=___ M=___ Y=___ K=___

Next week we’ll discuss Ch. 7 in The Non-Designer’s Design Book and cover color in design. In your planning memos, I want you to explain your reasons for choosing colors. Don’t just state what a color means based off some out-of-context web page or your own “tastes.” Instead, you should let me know why a color means what it does. There are several interpretations possible.

  • Why is blue calming?
  • Why is yellow for sickness?
  • Exceptions: Green for environmental stuff and Red for danger or love…those are pretty common, but state that your purpose for choosing them.

Those of you who haven’t turned in these portfolio assignments will definitely want to get them to me ASAP.

Tutorial or Brochure Workshop

Let’s get to it! You know the drill by now. We’ll start at 8:30 pm…even if you’re still talking about tonight’s reading.

Next Week

Make sure you read Chapter 7 on color in The Non-Designer’s Design Book will be for next week (11/06). This RGB to Hexadecimal Color Code Page might be good for next week’s class.

Also, Document #3 is due next week (11/06). Please review the assignments page because a lot of things are going to be due one right after the other.

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