Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL 4183/5183: Editing with Digital Technologies » October 4th: Form and Function

October 4th: Form and Function

Remember, Homework #3 is due before class at 6:00pm on Canvas.

Plan for the Lesson

  • Nominalizations
  • Ch. 5: Choosing Adverbials
  • Review #1 Comments on Canvas–don’t forget the annotations
  • Homework #3 Review on Canvas will open up after class
  • Overall Midterm Grades: Those of you with grades below 70% will get a Midterm grade sometime next week but before the Friday, 10/13, Noon deadline (Note to self: You really can’t miss this Friday the 13th deadline again).
    • If you’re missing any assignments, you’ll receive an ‘F’ as a Midterm grade.

Nominalizations

Something I noticed in your reviews was the heavy use of nominalizations. That’s a fancy way of saying you’re trapping useful verbs in noun forms. We’ll discuss this at greater length later in the semester, but it will be part of your Midterm Exam next week (10/05), so I want to introduce it here. What do the following words have in common?

  • Determination
  • Confirmation
  • Speculation
  • Compliance

You’ll notice the first three word end in -tion, and you might recall (make a recollection) past professors asking you to limit shun words (this is a pun on shun–ha! Love the rhyme). Your goal is to free the trapped verbs in these nominalizations. You can revise the above nouns to be the following active verbs:

  • Determination → determine
  • Confirmation → confirm
  • Speculation → speculate
  • Compliance → comply

Often, these nominalizations come in passive voice constructions, so you have a couple strategies to employ to make your prose sing. Consider the following sentence and its revision:

  • Original: In this case a determination of your negligence has been made by us.
  • Revision: We’ve determined your negligence in this case.
  • Even better: You’re negligent.

While I have your ear, make sure you pay close attention to dangling modifiers (pp. 87-88). Although they can be punctuated correctly, they can also sound illogical. For instance, the following sentence is a contemporary example:

  • While streaming Netflix, my cat hopped into my lap.

It may be possible for your cat to stream Netflix; after all, what creature “chills” more than a cat? You’ll want to revise to have you as the subject of the adverbial clause (or the person actually streaming Netflix):

  • While I was streaming Netflix, my cat hopped into my lap.

Notice that in the above revision ‘I’ is the subject of the adverbial clause and NOT the sentence. “Cat” is the subject of the sentence. Remember, “my” is the determiner for the noun phrase “my cat,” and “cat” is the headword. If this is confusing, you need to review pp. 8-9 in Kolln & Gray and probably all of Ch. 2.

Independent Clauses

In Ch. 4, p. 56, Kolln & Gray defined independent clauses. Independent clauses may be stand-alone sentences with the following:

  • Subject
  • Verb
  • Complete thought

On the next page, Kolln & Gray state, “Use a comma before the coordinating conjunction joining the two independent clauses of a compound sentence.” (p. 57). You don’t use commas before the FANBOYS (for, or, nor, but, or, yet, so) unless they’re joining independent clauses. Make sure you understand why the following sentences are punctuated correctly:

  • The kids played outdoors all morning but stayed inside all afternoon.
  • The kids played outdoors all morning, but they stayed inside all afternoon.

In the second sentence, “they” is the subject of the second independent clause, so it needs a comma before “but.” If it helps, separate the subjects of the independent clauses in your head. Below “kids” and “they” are the subjects:

  • The kids played outdoors all morning, but they stayed inside all afternoon.

Commas with coordinating conjunctions will be important for the rest of the semester. Yes, this will be on both the Exam #2 and the Final Exam.

Ch. 5: Choosing Adverbials

Adverbs modify verbs, and adverbials modify the functions of adverbs and other words. They often answer when, where, how (frequency and manner), and why. As with adverbs, adverbials are the most movable words, phrases, and clauses in sentences. While it’s important to know how to properly punctuate these clauses, it’s more important to understand how placement creates a rhetorical effect.

I hope you re-read Ch. 5 in Kolln & Gray and did all the exercises.

Adverb Phrases (AdvP)

Don’t be fooled by the word “phrases” when talking about parts of speech or parts of sentences; a single word can be a “phrase.” Using the following adjectives, create logical adverbs for the following sentences:

Adjectives: serious, skillful, slow, lucky, drastic

  • The Italian quiz caused me pain.
    • The Italian quiz seriously caused me pain.
    • Seriously, the Italian quiz caused me pain.
  • My trip to Las Vegas was a winner!
    • Luckily, my trip to Las Vegas was a winner!
    • Full disclosure: My last trip to Vegas was NOT a lucky trip.
  • My boss is making changes.
    • My boss is drastically making changes.
  • My cat navigates my counters, dressers, and dining room table.
    • My cat skillfully navigates my counters, dressers, and tables.
  • People from South Carolina drive.
    • People from South Carolina drive slowly.

Prepositional Phrases

I’m confident that you can easily identify prepositional phrases, but, after reading your Reviews, I’m not sure I’m confident that you wisely place prepositional phrases. On p. 79, Kolln & Gray mention they may be used to show possession (which is the way other languages—French, Italian, and Spanish—show possession). Read the following and explain why one is preferred over the other or whether it matters.

  • Shakespeare’s plays garnered the crowd’s laughter opening night.
  • On opening night, the plays of Shakespeare garnered laughter from the crowd.

Don’t try to eliminate ALL preposition phrases (as the first example does), but use them strategically. For instance, notice where the stress is on certain words when you consider end focus (p. 80).

Every single one of you should review p. 14 in Kolln & Gray to refresh your memories on what the main prepositions are.

Verb Phrases*

Verb or verbal phrases are quite common when giving advice, explaining habitually actions, and providing context for why something was done. (this isn’t in Kolln & Gray’s book, but I think it helps understand why we often use them). For instance,

  • Jack got up early that morning to work on his project.
    {Jack did something to do something.}
  • Jack gets up early in the morning to work out.
    {Jack routinely does this particular activity.}
  • To train for a marathon, Jacks needs a morning workout ritual/program.
    {Jack’s advice to himself.}

Notice where to place commas in these infinitive phrases (p. 81).

  • to work
  • to work out*
  • to train

*Notice I selected to work out. In this instance, “work out” is the entire verb, and “out” is actually a verb particle–not a preposition. Technically, “to” is also a verb particle because it’s the infinitive particle and not a preposition. Remember, a word can be a variety of parts of speech. Use context clues to determine what’s what.

Dependent Clauses

Dependent clauses cannot stand alone as complete sentences. Often, writers punctuate dependent clauses with periods (.) because they see a subject and verb, but they forget a sentence needs a complete thought. When I see this in your work, I will often write “not a sentence.” I like that Kolln & Gray dispel the myth that you can’t start a sentence with “because,” and they even point out teachers took the easy way out by just banning its use as an opener instead of explaining it further (p. 86). Remember, coordinating conjunctions combine independent clauses, creating compound sentences. Subordinating clauses add more information to independent clauses, creating complex sentences. This often helps vary your prose, moving from choppy, short sentences to rhythmic, longer sentences.

Of course, intentional fragments can be effective. Sparingly.

Not-So-Complete Thoughts

Notice the following incomplete thoughts. I’ve bolded the subjects and underlined the verbs, but these can’t stand alone as complete sentences:

  • After my parents departed for vacation.
    There’s no complete thought: this is just an adverbial clause and can’t stand on its own.
  • Before they go to bed at night.
    This one also isn’t a complete thought but just an adverbial clause.
  • The helicopter hovering over the roof.
    In Ch. 6, you’ll learn about participial phrases like hovering over the roof. Without adding is, “hovering” isn’t a complete verb, so this phrase has a subject, no complete verb, and no complete thought.
  • Over the bridge near the general store.
    This has no subject and no verb and no complete thought.

Complete Thoughts

Below are possible revisions to make the previous phrases complete sentences. I haven’t marked the subjects and verbs, but can you find them?

  • After my parents departed for vacation, my sisters and I threw an enormous party.
  • Before they go to bed at night, the family always lowers their American flag.
  • The helicopter is hovering over the roof.
  • Over the bridge near the general store,* you will find an historical marker.

*Our closed punctuation style goal asks you to use more punctuation than the open style. The above opening prepositional phrase should have a comma, and Kolln & Gray (along with many other style guides) use commas for opening prepositional phrases when the phrase is 6 or more words (see p. 234…or wait a month until we get there). I tend to use commas for all opening prepositional phrases. The lesson here is that you need to make a choice and be consistent. Also, don’t confuse this standard with the absolutely necessary comma after an opening adverbial clause.

Ch. 5 Exercises

Homework #3 is to do the exercises (#17, #18, and #19) from Ch. 5 in Kolln & Gray. These exercises reinforce what you’re reading. Below I have an example related to Exercise #17 (pp. 83-84):

  • When a party ends, what do you do?
    {go home, go to another’s home, find an after hours place, go to jail, etc.}
  • Revision: After the party ended at midnight, we went to Waffle House.

If all goes according to plan, I will have shared a Google Doc with you right before class. Let’s open that up and do those exercises together.

Comments and Annotations on Review #1

I finished commenting on all of your Review #1 assignments. It has no grade because it is a an assignment you’ll revise for your final portfolio. Everyone has revision to do, so don’t let the amount of commenting scare you (too much). Re-read the assignment guidelines. Also, and this is VERY important, please notice that I offer summative comments AND annotations. In order to read all my feedback, you might have to scroll right on your Canvas submission. If you don’t see my overall comments AND the annotations, you’re missing my entire feedback.

Please follow my suggests closely. Although you don’t have to incorporate everything, you’ll need to explain why you made the choices you did in your Final Portfolio’s reflective letter.

Next Class

Keep up with the syllabus reading. Notice that your last graded homework, Homework #4, will be due next class (10/11) before 6:00pm. The syllabus claims 11:00pm, but that’s a copy+paste error, which is actually a lesson for you in editing with digital technologies. If all goes according to plan, I’ll try to highlight some stuff from Barrett’s book.

As a heads up, your Review #2 is due in two weeks: Wednesday, 10/18, 6:00pm.

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