Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL 4183/5183: Editing with Digital Technologies » October 11th: Choosing Adjectivals

October 11th: Choosing Adjectivals

Remember, Homework #4 is due tonight (10/11) before 6:00pm.

  • Next Week: Review #2–check out the Assignments Page for more details

Ch. 6: Choosing Adjectivals

I will submit midterm grades based on your work up to this point of the semester, so, if you have below 70% (a C), you will get a midterm grade. Canvas should have your grade up to this point.

Determiners

Kolln & Gray tell us that determiners are a type of “preheadword modifier” and are “the noun signaler that occupies the opening position in a noun phrase” (p. 92). Determiners include the following: articles (a, an, the), possessives, numbers, and words identifying–determining–which particular person, place, or thing needs to be identified. Although there are many determiners, the following underlined and bolded ones are pretty common:

  • A rule to follow while driving is not to use your cell phone.
    • “A” is an indefinite article and identifies one of millions of possible driving rules {Yes, there are tons of driving rules people don’t follow…}.
    • “Your” is the second-person possessive pronoun that identifies the specific cell phone.
  • Dr. Toscano’s cats were well-behaved and adorable.
    Dr. Toscano’s adorable, well-behaved cats were orange tabbies. {why the comma?}
    • Of course, all cats are adorable (not all are well behaved, though), but this sentence refers to “Dr. Toscano’s” cats and not other cats. Notice this is past tense, which is very sad.
  • That job I had at Chili’s taught me how hard (and thankless) being a server is.
    •  Which job? Not this one but that one. “That” is a determiner for job. Notice I could use the first-person possessive pronoun “my” in its place: “My job at Chili’s…”
    • The indefinite article “a” conveys to readers that I refer to many types of servers in all different types of restaurants.

On pages 94-95, Kolln & Gray refer to “modifier noun proliferation,” which I usually call noun stacks. Sometimes you can’t avoid them, but limiting their use will make your prose flow better. Having noun stacks makes your sentences noun driven as opposed to verb driven. Consider the revision suggestion for your future Suburbanization Prose Revision assignment:

Moreover, suburban area population growth has occurred while city populations have declined,

  • suburban area population growth is the noun stack, and it sounds clunky and robotic.
  • One solution was this revision: Moreover, suburban populations grew while city populations declined,
    • Notice how the sentence’s subject “suburban populations” is closer to the verb “grew.”
    • Be on the lookout for nominalizations that trap perfectly good verbs. In the above sentence, “growth” traps the verb “grew”.

By the way, Kolln used “noun stacks” in early editions of Rhetorical Grammar.

Prepositional phrases

In this chapter, Kolln & Gray focus on prepositional phrases as adjectivals, which modify nouns. These are the most common modifiers (p. 95). Notice what the underlined prepositional phrases modify:

  • The man in the high castle published revolutionary literature.
    Which man? The one in the high castle.
  • The coffee in the faculty lounge tends to get stale and bitter by 5 pm.
    The coffee at the Thoughtful Cup? No. The coffee at Starbucks? No. The coffee at Solstice? No. The coffee in the faculty lounge.

Use prepositional phrases (and determiners) to make your sentences more concise, but avoid using them to lengthen your sentences unnecessarily. Which sentence flows better…and why?

  • The car I owned at the age of sixteen got me from home to school to houses of my friends reliably during the school year.
  • During my junior year of high school, my reliable car got me from school to home and to my friends’ houses.

First, what is this sentence trying to say? I had a reliable car in high school (thanks mom and dad!). Identify the prepositional phrases:

  • at the age
  • of sixteen
  • from home
  • to school
  • to houses
  • of my friends

Notice I didn’t include “age” in my revision because one is generally 16 their junior year of high school. I also dropped “during the school year” because other information reveals that I used the car during the school year.

Please note, in the above sentence “during the school year” is actually an adverbial prepositional phrase, modifying the verb “got”. The adverb “reliably” is a good clue that “during the school year” also modifies the verb “got.” Perhaps “transported” is a more sophisticated choice than “got.”

Participial Phrases

I think these phrases, conveying sophisticated language use, distinguish excellent writers from simply good writers. Remember, you have adverbial participial phrases, which modify verbs; and you have adjectival participial phrases, which modify nouns.

  • Adverbial participial phrase: Waiting for the bus, the students got wet from the rain.
    • Adverbials often answer where, when, why, how often, and in what manner.
  • Adjectival participial phrase: The students waiting for the bus got wet from the rain.
    • Adjectivals often answer which one, what type, how big or small, etc. They distinguish nouns. Which students in the above sentence got wet? The ones waiting for the bus (as I drove by them in my car–Ha!).

In the intro to this section, why did I use a semicolon to join two independent clauses if I also used the coordinating conjunction “and”. Don’t we usually use commas with for, and, nor, but, or, yet, & so?

Relative Clauses

As Kolln & Gray point out, a relative clause is “a structure with a subject and a predicate…[,] enabl[ing] the writer to embed a complete subject-predicate idea into a noun phrase” (p. 101). The relative pronouns–that, who, and which–begin these clauses, so you can easily identify that type. Relative clauses may also begin with relative adverbs, and the common ones are where, when, and why.

We could probably spend days on relative clauses, but I’d rather focus your attention to common usage for that, which, who, and whom.

  • Use “that” to begin restrictive relative clauses. These won’t be set off by commas and cannot be deleted without change the sentence’s meaning or confusing readers.
  • Use “which” to begin nonrestrictive relative clauses. These should be set off by commas, and removing them won’t change the meaning of the sentence.
  • It is generally expected to use “who” for restrictive relative clauses referring to a person. However, you may likely be able to drop “that” or “who” in these clauses without changing the meaning and, most likely, improving concision.

Punctuation

Please review punctuation for phrases and clauses the chapter refers to. Pay particular attention to how you punctuate restrictive and nonrestrictive clauses. As a general rule, if you can remove the phrase without changing the sentence’s meaning–often when commenting, making asides,* or adding extra information–you enclose the phrase in commas.
*I prefer to use parentheses to enclose asides.

  • People often congratulate others on buying homes (as if 30 years of being in debt is something to celebrate).
  • What rhetorical effect do parenthetical asides convey? (I’m NEVER guilty of this…)
    • Sarcasm? (Ha! Unlikely…)
    • Bombast?
    • Repetition?

Ch. 6 Exercises

Of course, you’ll be turning in Exercises #21, #22, and #23, but try to do all the exercises in these chapters. Homework #4 is the last time you’ll be turning in these chapter exercises, but continue to do them for future chapters in order to reinforce what you’re reading. The Homework #4 review will be on Canvas, but I want to direct us to a confusing sentence from Exercise #23:

  • 1) Many coal miners who work in West Virginia refused to approve two sections of the contract offered by management. They maintain that the sections covering wages and safety represent no improvement over their present contract, which expires on Friday at midnight.

Let’s look at what you listed for these sentences.

Brief Mention about Rhetorical Meaning

In the paragraph above the example, I wrote: “…I want to direct us to a confusing sentence from Exercise #23.” Thinking back to last week, consider the subtle meaning differences among the original and the following (also, is the opening phrase dangling?):

  • Original: I want to direct us to a confusing sentence from Exercise #23.
  • Revision 1: I want to direct us to a sentence from Exercise #23 that may cause confusion.
  • Revision 2: I want to direct us to the confusion (that) a sentence from Exercise #23 caused.

Next Class

Next week, you’ll have Review #2 to turn in on Canvas. Check the Assignments Page for more details. Review #2 is similar to the first, but it’s shorter (600-750 words) because I’m expecting more efficient prose. Also, you must choose a different topic for your review (don’t review the same film or book), and I hope you branch out and choose a different medium (film, book, video game, etc.).

Exam #2 is in two weeks (10/25), and it’ll be on Canvas, so we won’t meet in person. It will mostly cover material since Exam #1, but, as is the case with the final exam, anything we’ve covered is fair game.

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