Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL 6166: Rhetorical Theory » April 4th: Jacques Derrida’s Positions

April 4th: Jacques Derrida’s Positions

Plan for the Class

  • Remember when philosophy was easy?
    • The Golden Mean
    • The Golden Ratio
  • Mention the Derrida documentary on Kanopy
    • Not available through UNC Charlotte’s account but available through the Charlotte-Mecklenburg library’s Kanopy account
  • Let’s figure Derrida out…
  • Roland Barthes Readings
    • “Death of the Author” on Canvas
    • Barthes, Roland. ” Novels and Children” from Mythologies on Canvas
  • Let’s also talk about your Rhetoric/al Projects
  • Maybe this fits tonight…Example of polemical rhetoric
    • Gentles, Ginny. Joe Biden’s Easter Insult in the Name of Trans Activism. New York Post, 31 Mar 2024.

Derrida’s Positions

The three interviews shouldn’t be considered a totality of Derrida’s ideas; nor should we think all of deconstruction is answered. As he was quoted in his obituary, “deconstruction requires work”; therefore, its meaning can’t be handed to you.

Terms to Define

I think the following terms need to be defined, so we’re all (somewhat) on the same page. This discussion is our introduction to Derrida, but his influence will be felt for quite some time:

  • Phenomenology: the study of the structure of experience; reflection of consciousness.
  • Existentialism: the idea that human (individual) existence comes from experience, that of the individual.
  • Structuralism: studying culture as a system made up of identifiable connections that are all related to a grand structure, an overarching paradigm.
  • Post-Structuralism: well, this is structuralism “deconstructed.” What? Refer to p. 41 in Positions.
  • Liguistic terms
    • grammatology: writing doesn’t reproduce speech (the window pane theory); instead, everything to do with writing constructs/affects meaning.
    • phoneme: basic (smallest) unit in a language that builds words. (think phonetic…do re mi)
    • grapheme: words, punctuation, numbers–they don’t carry meaning themselves
  • Absolutist/Monolithic Critiques
    • logocentrism: the Western assumption that “the word” is the superior conveyor of meaning, one that has an identifiable in an ideal form.
    • différance:
      1) “the systematic play of differences, of the traces of differences, of the spacing by means of which elements are related to each other” (p. 27)
      2) “reference to a present reality [or meaning] [is] always deferred” (p. 29)
    • trace: Because the meaning of a sign is generated from the difference it has from other signs, especially the other half of its binary pairs, the sign itself contains a trace of what it does not mean.
  • transcendental signified: the first cause or zero point–absolute origin.
  • psychologism: mathematical concepts and/or truths are grounded in, derived from or explained by psychological facts or laws.
  • phonologism: the study of sounds in a system of language.
  • diacritical: marks on letters; from the dictionary: a mark near or through an orthographic or phonetic character or combination of characters indicating a phonetic value different from that given the unmarked or otherwise marked element.
    • Like the dot over the i…Thanks, Lacy!

Now, we just need to figure out where to go next. If I haven’t already, let me mention my approach to Derrida and, more importantly, teaching Derrida. Maybe one of my mentors can help us out…

Maybe we ought to watch the School of Life video on Jacques Derrida.

More Context for Derrida

I went ahead and put up the notes for Knoblauch’s Ch. 7 “Deconstructive Rhetoric” on our last class’s webpage on April 25th. Those of you joining the New Media class this fall arr getting a preview of these aspects of Derrida:

  • p. 95: logocentrism: “the reliance on fixed a priori transcendental meanings”
    • phonocentrism: “the priority given to sounds and speech over writing in explaining the generation of meaning”
    • “…privileging speech relies on the untenable idea that there is direct access to truth and stable meaning.”
  • p. 96: différance–difference and deferral
  • p. 97: archewriting: “Writing is always already part of the outside of texts. Texts form the outside of texts. Texts are constitutive of their outsides.”
  • p. 98: “Deconstruction seeks to expose the….unacknowledged assumptions” of texts, which “include those places where a text’s rhetorical strategies work against the logic of its own assumptions”
    • Technology example: The field of Composition, which has a long history of attempting to create a liberatory pedagogy (or pedagogy of liberation), has uncritically embraced communication technologies that force students, teachers, schools, and parents to get on the conveyor belt of planned obsolescence–we need to buy (and upgrade) these items in order to participate in education.
    • Therefore, student loan debt combines with personal debt in order to keep us “plugged in.” Apple’s Macintosh 1984 commercial (Irony here because many people go into debt chained to Apple products and other consumer goods).
  • p. 101: “…since words do not refer to essences, identity is not a fixed universal ‘thing’ but a description in language”

From Barker, Chris and Emma A. Jane. Cultural Studies: Theory and Practice. 5th ed., Sage, 2016.

Discussion Questions/Points

Derrida list several homonyms–words that sound alike but have different meanings (p. 40 and 42). Let’s consider some English words:

  • eight/ate
  • band/banned
  • beaut/butte
  • bight/bite/byte
  • brows/browse
  • whose/who’s

Derivatives of cat?

  • cat, catsup, Catawba, catch

Parles/z-tu/vous français? Española? Italiano?

  • chat, gâteau, cake
  • gato / gatto
  • gattina nera

What about cognates across Italian and English? (Beware of false friends!)

  • federazione–>federation
  • stazione–>station
  • folcloristico–>????
  • preservativo–>????

The linearity of Bob Dylan. “Forget the dead you’ve left, they will not follow you” (“Baby Blue”)

Looking Closure at Derrida’s Interviews

It strikes me as ironic (at first) that a theorist as loquacious as Derrida has only a paragraph introduction for these republished interviews. Then again, I think about what an introductory is and how it frames a text. Introductions and the opposite, conclusions, bookend a text, which reproduces the idea–that Derrida works against–that the physical book, the writing between the covers of a book is the complete story. Therefore, the introduction and conclusion aren’t well defined, and “What is held within the demarcated closure may continue indefinitely” (Derrida 13).

Of course, I still would like more of an “Introduction”! Derrida does give us some context in that short introduction when he identifies that “these three interviews….form…the gesture of an active interpretation,” which are “arrested here” (p. vii).

“Implications” Interview with Henri Ronse

  • p. 5: Concerning the three texts he cites, “All these texts, which are doubtless the interminable preface to another text that one day I would like to have the force to write, or still the epigraph to another I would never have the audacity to write…”
    • I think…I propose…that this statement might be a way of acknowledging, if not the arbitrariness of beginning and ending one’s writing, then the situation of writing within a deconstructive context: Whatever words writers put down differ meaning, so wouldn’t that also mean different topics could begin (or end…or come in the middle) of a text?
  • p. 6: “what is dead wields a very specific power.”
    • And, as Bob Dylan tells us, “Forget the dead you left / they will not follow you” (“Baby Blue”)
  • p. 8: “First, différance refers to the (active and passive)…deferring by means of delay, delegation, reprieve, referral, detour, postponement, reserving….What defers presence, on the contrary, is the very basis on which presence is announced or desired in what represents it, its sign, its trace…”
  • p. 10: ontico-ontological
    • ontico: pertaining to real
    • ontological: the study of being
  • p. 13-14: “writing does not begin. It is even on the basis of writing…that one can put into question the search for an archie, an absolute beginning, an origin. Writing can no more begin, therefore, than the book can end…
  • p. 14: “To risk meaning nothing is to start to play, and first to enter into the play of différance which prevents any word, any concept, any major enunciation from coming to summarize and to govern from the theological presence of a center the movement and textual spacing of differences.”

“Semiology and Grammatology” Interview with Julia Kristeva

Let’s start off by thinking about the different meanings of “metaphysics”:

  • philosophy concerned with explaining the fundamental nature of being and the world.
  • Modern, non-empirical inquiry into the nature of existence.

I should also point out this interview was first published in Information sur les sciences sociales. How would you define “social sciences”?

  • p. 17: “All gestures here are necessarily equivocal.”
  • p. 19: “‘everyday language’ is not innocent or neutral. It is the language of Western metaphysics.”
  • pp. 19-20: “‘transcendental signified,’ which in and of itself, in its essence, would refer to no signifier, would exceed the chain of signs, and would no longer itself function as a signifier.”
  • p. 20: On translation…”We will never have, and in fact have never had, to do with some ‘transport’ of pure signifieds from one language to another, or within one and the same language, that the signifying instrument would leave virgin and untouched.”
  • p. 24: Goal of deconstruction–“Like the concept of the sign–and therefore semiology–it can simultaneously confirm and shake logocentric and ethnocentric assuredness.”
    • “transform concepts, to displace them, to turn them against their presuppositions, to reinscribe them in other chains, and little by little to modify the terrain of our work and thereby produce new configurations.”
  • p. 31: “‘meaning is an intelligible or spiritual ideality…”
  • p. 32: “Language is determined as expression–the expulsion of the intimacy of an inside…”

“Positions” Interview with Jean-Louis Houdebine and Guy Scarpetta

  • p. 41: “One of the two terms governs the other…or has the upper hand. To deconstruct the opposition, first of all, is to overturn the hierarchy at a given moment.”
  • p. 42: “…the hierarchy of dual oppositions always reestablishes itself.”
  • p. 49: “‘thought’ means nothing.”
  • p. 44: the irreducibility of texts.
  • p. 57: “The metaphysical character of the concept of history is not only linked to linearity, but to an entire system of implications (teleology, eschatology…a certain type of traditionality, a certain concept of continuity, of truth, etc.)”

Deconstruction

Let’s try to deconstruct, if possible, the following passage from the preface of Ashley Montagu and Floyd Matson’s The Dehumanization of Man:

It neither kills outright nor inflicts apparent physical harm, yet the extent of its destructive toll is already greater than that of any war, plague, famine, or natural calamity on record—and its potential damage to the quality of human life and the fabric of civilized society is beyond calculation. For that reason this sickness of the soul might well be called the “Fifth Horseman of the Apocalypse.” Its more conventional name, of course, is dehumanization (p. xi).

Barthes’ “Death of An Author”

I have two translations of an important part of Barthes’s text. The first is from the copy, translated by Richard Howard, I put on Canvas, and the other is from Barthes’s Music-Image-Text (1977), translated by Stephen Heath:

  • We know that a text does not consist of a line of words, releasing a single “theological” meaning (the “message” of the Author-God), but is a space of many dimensions, in which are wedded and contested various kinds of writing, no one of which is original: the text is a tissue of citations, resulting from the thousand sources of culture. (p. 4, Howard translation)
  • We know now that a text is not a line of words releasing a single “theological” meaning (the message of the Author-God) but a multi-dimensional space in which a variety of writings, none of them original, blend and clash.” (p. 146, Heath translation)

What else can we say about this essay? How about “Death of a Martian”?

  • p. 2: “The author still rules in manuals of literary history, in biographies of writers, in magazine interviews, and even in the awareness of literary men, anxious to unite, by their private journals, their person and their work; the image of literature to be found in contemporary culture is tyrannically centered on the author, his person, his history, his tastes, his passions.”
  • p. 4: The author’s “hand, detached from any voice, borne by a pure gesture of inscription (and not of expression), traces a field without origin—or which, at least, has no other origin than language itself, that is, the very thing which ceaselessly questions any origin.”
  • p. 4: “Quite the contrary, the modern writer (scriptor) is born simultaneously with his text; he is in no way supplied with a being which precedes or transcends his writing, he is in no way the subject of which his book is the predicate; there is no other time than that of the utterance, and every text is eternally written here and now.”
  • p. 5: “Once the Author is gone, the claim to “decipher” a text becomes quite useless. To give an Author to a text is to impose upon that text a stop clause, to furnish it with a final signification, to close the writing.”
    • To impose upon a text…
  • p. 5: “this is because the true locus of writing is reading.”
    • Remember, there is no distinction (for us) between reading and interpreting. Even stop signs are interpreted…
  • p. 6: “we know that to restore to writing its future, we must reverse its myth: the birth of the reader must be ransomed by the death of the Author.”
  • p. 6: “The reader has never been the concern of classical criticism; for it, there is no other man in literature but the one who writes.”

I assume Barthes believes men and women and trans and non-binary individuals can be authors.

Barthes on Rhetoric

Previously, I assigned two books from Barthes but have settled on “Death of an Author” and the essay “Novels and Children,” which comes from the book Mythologies, a compilation of essays he wrote and published in 1957 (1972 is when the English translation came out).

What can Barthes teach us about rhetoric? He has an example on p. 136, and on p. 150, he identifies what he means by “rhetoric“:

  • “a set of fixed, regulated, insistent figures, according to which the varied forms of the mythical signifier arrange themselves….It is through their rhetoric that bourgeois myths outline the general prospect of this pseudo-physis which defines the dream of the contemporary bourgeois world.”

Some other words to define:

  • physis: nature
    From Greek: the material we can sense in the cosmos.
  • anti-physis: what we can’t sense (but we think we do)
  • pseudo-physis: ideologically real

Barthes’s Mythologies

A few terms to define from the preface:

  • bourgeois: characteristic of the middle class.
  • petit-bourgeois: belonging to the lower middle class.
  • semioclasm: the destruction of signs (that, specifically, aren’t useful).
  • sublimate: (via psychoanalysis) to modify an impulse (e.g., libido) into a more culturally appropriate action or activity.

Key quotations from the preface:

  • p. 9: First theoretical framework is “an ideological critique bearing on the language of so-called mass-culture.”
    • Second theoretical framework is “a first attempt to analyse semiologically the mechanics of this language.”
  • p. 11: Barthes’s motivation for Mythologies is “a feeling of impatience at the sight of the ‘naturalness’ with which newspapers, art and common sense constantly dress up reality which…is undoubtedly determined by history.”
  • p. 11: “myth is a language”
  • p. 12: a paraphrase of a paraphrase: things repeated are culturally significant.
  • p. 12: “I cannot countenance [definition #3] the traditional belief which postulates a natural dichotomy between the objectivity of the scientist and the subjectivity of the writer, as if the former were endowed with a ‘freedom’ and the latter with a ‘vocation’ equally suitable for spiriting away or sublimating the actual limitations of their situation. What I claim is to live to the full contradiction of my time, which may well make sarcasm the condition of truth.“

“Novels and Children”

Those of you joining the New Media class in the fall will probably revisit my 2021 SEACS presentation, which eventually became the short article “The Ethos of Motherhood: Nominating Amy Coney Barrett and Kamala Harris” in Convergences.

Barthes identifies gender reproduction in Elle magazine’s decision to photograph female novelists alongside their children. He argues this is what patriarchy (unconsciously…although many would easily argue this is overt sexism) expects: Women can work, but they have to fulfill their “natural” role as mothers.

Nancy Pelosi, first Madame Speaker of the House

Take a look at these images of Nancy Pelosi and the fact that she had been surrounded by children when she took over the position of Speaker of the house (1/4/2007):

  • Gavel Raised High (Getty Images)
  • Another image (Getty Images)
  • On House floor with grandchildren (Chronicle)
  • Holding baby on House floor (Cook)***
  • Search results page (Getty Images)

What might Barthes say about the choice of children surrounding her?
From where does female power come?

Notice the background when John Boehner takes over as Speaker of the House, 2011 (there used to be more readily available online). Then, Paul Ryan takes the gavel, 2015.

***Yes, there is a picture of Boehner holding a baby when he takes over as Speaker, and there are pictures of children in the audience when Ryan takes over. But to not recognize the OVERWHELMING presence of children during Pelosi’s first time taking over as Speaker of the House is willfully ignoring the gendered message that was just as obvious to Barthes in the 1950s.

  • Of course, times have changed, which is why during the 2016 presidential campaign, Hillary Clinton avoided being associated with children…

Next Week’s Reading

We have two more class meetings, but next week isn’t one of them. I’ll be at a conference, but I’ll have up notes for Knoblauch’s Ch. 4 and 5, and you’ll have a discussion post due by Friday, 4/12, 11:00pm (no sense in making it Thursday if we’re not meeting in class. In two weeks (4/18) we’ll read Barbara Biesecker’s “Towards a Transactional View of Rhetorical and Feminist Theory” and Nancy Myers’s “Cicero’s (S)Trumpet: Roman Women and the Second Philippic.” I actually meet Myers at a conference. Then, we’ll finish up Cy Knoblauch’s book (Ch. 6, 7, and “Afterword”) for our last class meeting (4/25).

Then, you’ll just have to do a presentation…let’s discuss that.

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