Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL 6166: Rhetorical Theory » January 11th: Introduction to Class

January 11th: Introduction to Class

Welcome to the Class

Tonight we will get to know each other and find out the course goals and requirements. I will go over the syllabus first, which will only be located online. I have been told by the University to conserve resources, so I will not print or photocopy anything for this class. We will use this website and Canvas to communicate course material.

After we go over the syllabus, I’ll highlight some important dates and assignments to come. Then, we’ll get to know our classmates.

Your Story

We’ll most likely do this after break (usually 7:30-7:45).

I want us to get to know one another briefly tonight. Usually, I pair you up with a neighbor and have you answer the following questions, but, tonight, if you haven’t done so already, hop onto Canvas and answer these questions for Weekly Discussion Post #1. Then, each of you will report back to class about yourself.

  • Name
  • Year (don’t put 2024–year in the program)
  • Degree and Concentration
  • Hometown(s)
  • Job/Future Job
  • Favorite Book (or most recent)
  • Favorite TV Show
  • Favorite Movie
  • What do you expect in ENGL 6166?
    • What do you want to know about Rhetorical Theory?
    • What are your educational plans?

Freewrite on “Rhetoric”

What is rhetoric? For the next 5 min, please freewrite. Consider popular and academic definitions you’ve encountered. Where do you find rhetoric, and how has it been characterized? There’s no right or wrong here.

Asimov’s “A Cult of Ignorance”

Let’s discuss the article you read for tonight. Areas to start or get to…

  • Anti-intellectualism
  • Elites
  • Right to know
  • Credibility and trust
  • Reading scores
  • Drop in magazine readership
  • Ignorance, willful ignorance, celebrating ignorance…
  • “true concept of democracy”
  • “Why not trust the experts? Also, what’s wrong with highway signs having pictures instead of words?

Isaac Asimov’s “A Cult of Ignorance”–page devoted to the article

Gorgias’ “Encomium of Helen”

I prefer the George Kennedy translation of this speech (pp. 251-256), but Brian R. Donovan’s translation is good enough. When discussing the speech, please refer to line and section numbers to orient the class.

This speech is most likely a refined oratory used for didactic purposes, a class lesson. Observing the structure is obvious (especially in the Kennedy translation with the subheadings), so let’s consider what makes it persuasive. Thinking forward to your rhetorical analyses, how is meaning built into this speech? What might be a priori, and what might be a posteriori? Additionally, if this is an example of how one prepares a speech, what are some features you recognize?

More fun with a priori and a posteriori

Consider Gorgias’ views on the following:

  • Royalty
  • The Gods
  • Love
  • Destiny/Fate
  • Persuasion (good, bad, beautiful)

This speech is an often anthologized work from the 5th century B.C.E., so it’s a major work of Western Civilization. Did Gorgias just argue that no crime of passion should be seen as unjust? After all, love etches itself on the soul and may shape an individual’s actions. Can one really be to blame if they commit a crime of passion, such as murder?

From Kennedy’s translation:

  • p. 251: Kennedy notes “Paris had been promised the most beautiful woman in the world as a bribe for choosing Aphrodite, goddess of love, when he judged a beauty contest between her, Hera, and Athena.”
    • Divine intervention…
  • [1], p. 252: “for it is equal error and ignorance to blame the praiseworthy and to praise the blameworthy.”
    • What type–think structure–of argument is Gorgias making?
    • Does it have a pleasing sound?
  • [4], p. 252: “[Helen] possessed godlike beauty, which getting and not forgetting she preserved.”
    • We should compare this to Isocrates’ praise of chastity ([58], pp. 44-45, esp. note 56).
  • [8], p. 253: “Speech is a powerful lord that with the smallest and most invisible body accomplishes most godlike works.”
  • [10], p. 254: “…the two arts of witchcraft and magic are errors of the soul and deceivers of opinion.”
    • So Harry Potter is evil.
  • [11], p. 254: “…on most subjects most people take opinion as counselor to the soul. But opinion, being slippery and insecure, casts those relying on it into slippery and insecure fortune.”
    • If we haven’t already, let’s discuss these:
      Taste/Conviction
      Opinion
      Theories/Laws
      Facts
  • [19], p. 255: “If love, a god, prevails over divine power of the gods, how could a lesser one be able to reject and refuse it?”

Isocrates’ “Encomium of Helen”

I prefer the David C. Mirhady and Yun Lee Too translation of this speech (in Isocrates I, pp. 31-48), but J. A. Freese’s translation is good enough. When discussing the speech, please refer to line and section numbers to orient the class.

From Mirhady & Too’s Translation:

  • After a lesson or 20 in Greek mythology, Isocrates gets to his argument about Helen…
  • [40], p. 41: “…it was already clear to all that she would be the object of armed struggle.”
  • [53], p. 43: “They thought it was nobler for them to die fighting for the daughter of Zeus than to live and not face danger on her account.”
    • What might we learn from this observation about the rhetoric of dying for the motherland?
  • [54], p. 44: “[Helen] had the most beauty, which is the most venerated, most honored, and most divine quality in the world.”
    • Bless her heart…I’m being 100% sarcastic here.
  • [56], p. 44: “We distrust those who are foremost in intelligence or anything else, unless they win us over by treating us well every day and compelling us to like them. But we have goodwill toward beautiful people as soon as we see them…”
  • It’s a good thing we’re not as shallow as the Athenian demos!

The Speeches’ Contexts

As mentioned in the course description on the syllabus, “Critiquing the nearly all male, Eurocentric canon is greatly encouraged and an assumed goal for the course.” Biesecker provides excellent contexts for these speeches, using Pericles’ citizenship law (451 or 450 B.C.E) to explain them in regard to the status of women in Athens…well, Athenian women, and we will discuss the subtle difference in those two phrases: “women in Athens” as opposed to “Athenian women.” Think citizenship.

  • p. 100: “women’s status worsened with the transformation of Athens from an aristocratic to a more democratic society.”
  • p. 100: teleology: the explanation or ultimate meaning of a subject (person, event, technology, etc.) derives from its (assumed) purpose or design.
    • telos: the ultimate end, goal, culmination.
    • Often refered to as “the ends justify the means” in studies of ethics.
  • p. 100: Citing Sarah B. Pomeroy (1975):
    • “the ensuing ideal of equality among male citizens was intolerable. The will to dominate was such that [the male citizens] then had to separate themselves as a group and claim to be superior to all nonmembers: foreigners, slaves, and women (78).”
    • Is it possible to imagine a democracy founded on slavery and the subordination of women? This seems far fetched…
  • p. 100: “the exclusion of women from the public sphere can be explained as a symptom of a psychic dynamic in the male Athenian collective unconscious.”
  • Most important aspect of this article for tonight (p. 102):
    “by stipulating the necessary condition for citizenship the law made possible disputes over questions of citizenship. Put more concretely, the law provided a legal standard (two parent citizenship) by which litigants could and more than likely did contest or defend an individual’s claim to citizenship in a court of law.”
  • pp. 100-101: Biesecker explains her definition of “rhetorical” in terms of analysis of messages
    • “I analyze events in which human beings produce messages that both are shaped by and shape social history. Such a focus recognizes human agency as a force in the trend, and acknowledges that change is neither inevitable, down a predetermined path, nor unidirectional, but subject to symbolic practices, and sometimes resisted….I read oratorical texts as mediated uses of language that influenced the trend.”
  • p. 101: Biesecker explains her goal precisely as reading–not so much against Pomeroy and Cantarella–divergently from the approaches of established rhetorical scholars:
    • “By reading speeches as reinforcements of or challenges to the stability of prevailing gender relations, a history of women’s status can be written as a history that included resistance and contestation.”
  • p. 103: “the law opened up the possibility for contesting women’s subjugated status with respect to citizenship by making no gender distinction.”
  • p. 104: “Gorgias’ speech was written sometime in the last quarter of the fifth century, a time notorious for the widening of political access; Isocrates wrote his encomium around 370 B.C.E., a moment in which democratization was being contested.”
  • p. 105: “Gorgias’ Helen, at least implicitly, entertains alternative versions of the status of women in society.”

Isocrates on MAGA (Make Athens Great Again)

  • p. 106: “Isocrates…advocate[d]…controlled democracy…a form of government which, in its most extreme form, amounts to monarchy, and which benefits the few rather than the many. Isocrates’ educational program, then, is conservative in its socio-political agenda: it seeks a return to a time before the democratization of Athens.”
  • Helen’s patrilineage is valued, therefore, she’ll produce great sons
    “Isocrates praises Helen for her patrilineage because it guarantees that she will reproduce more members of the aristocratic class.”
  • p. 107: “if Pericles’ law did in fact create an opening for contesting women’s exclusion from the public sphere, Isocrates’ speech would shut it, if only by not attending to it.”

Biesecker provides an analysis for how Pericles’ law acknowledges matrilineage and how “Gorgias’ and Isocrates’ speeches can be read as having responded, however implicitly, to questions concerning gender relations…” (p. 107, italics added).

Next Class

We’ll catch up on whatever we missed today (basically the encomiums…). You’ll have a longer reading for next week, but it’s a classic! The bookstore should have Plato’s Phaedrus, the preferred translation, but you may also read it here.

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