Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
Topics for Analysis » Efficiency in Writing Reviews

Efficiency in Writing Reviews

This page should be for a class lesson (assuming we have time to get to it), but it will also help you think about your own reviews. The paragraph below takes you through revising with certain stylistic choices from Kolln & Gray’s Rhetorical Grammar in mind.

The Music Review

As I’ve mentioned before, music used to come on albums, vinyl records. Later, music came on cassette tapes and, eventually, CDs, but we still called them albums (or even “records”). Below is an excerpt from a review on The Red Hot Chili Pepper’s album Californication. This isn’t the entire review. It starts with the section focused on the individual tracks.

Try to identify techniques that make the prose more efficient. Also, what other revisions could make this even more efficient? Below this excerpt are possible original sentences that demonstrate how to revise for a more efficient style. Also, notice how titles are formatted: album titles are italicized and song titles have quotation marks around them.


The album’s first song “Around the World” begins in the unique Chili Peppers way–distorted guitar pedals pull listeners in immediately. A slower tempo brings in lead singer Anthony Kiedis’s patented staccato rap style and melodious bellow, framing the song’s chorus: “I know I know for sure / That life is beautiful around the world.” The entire first song is a road map for the album. Kiedis’s lyrics focus on the Golden State, its geography painted in the music and its allure felt in every part of the world.

The second track “Parallel Universe” explains that California is a microcosm of the world: “I’m a California King / I swear it’s everywhere / It’s everything.” The song’s fast guitar riffs during the chorus contrast the somber tone of the rest of the verses. Kiedis’s languid voice, set perfectly to the track’s transitions, carries listeners deeper into the Western fairy land.

The third track “Scar Tissue,” first single released, delivers a poignant tune of the potential vices new arrivals encounter in California: the runaway “southern girl with a scarlet drawl,” falling victim to the dangers of drugs; the “young Kentucky girl in a push-up bra,” entering a life of prostitution; the “Sarcastic mister know-it-all,” self-aggrandizing with the false bravado of a dilettante. Each reminds us where the train ride to fame and fortune in California can derail.

Although the CD touches on bad parts of California, you won’t find a sermon preaching to avoid the state. It just is. No excuses. The title track “Californication” makes that abundantly clear. Kiedis sings about “dreams of silver screen quotations” and “pay[ing] your surgeon very well / to break the spell of aging.” Yes, California is a plastic world of stars, has-beens, never-beens. Regardless of the bad times, the world loves the creative entertainment capital: “It’s understood that Hollywood sells Californication.”

This song suggests that we’re all connected to the world: “Space is made of everything.” California may be a cesspool of vice, victims, and vanity, but we turn on the shows and watch the movies and indulge in the characters produced there. Besides, “Californication” tells us that we get our dreams and information from California and not from the source: “Space may be the final frontier / But it’s made in a Hollywood basement.”

Don’t expect a moral to jump out at you when you listen to the CD. On their adventure, a mixture of fun and loss, the Chili Peppers reflect and (perhaps) conclude that it’s an overall enjoyable, happy place. Sure, your heart strings will be tugged a little, but the album is a reflection of our world—good and bad. And it’s the album we’ve been waiting for since 1991, an album that doesn’t share the spotlight but takes it. The Chili Peppers are back from an eight-year hiatus with material from the only place where life never gets boring, California.


Indulge me and look at the original text of the paragraphs and think through the revisions. I’ll pull out at least one sentence per paragraph.

Paragraph #1

  • 2nd Sentence: The tempo slows down when lead singer Anthony Kiedis comes in with his patented staccato rap style, and then he switches to a melodious bellow for the song’s chorus: “I know I know for sure / That life is beautiful around the world.”
    • Revision: A slower tempo brings in lead singer Anthony Kiedis’s patented staccato rap style and melodious bellow, framing the song’s chorus: “I know I know for sure / That life is beautiful around the world.”
    • Reason: What’s the effect of adding the participial phrase? Identify what (and) where that phrase is.
  • 4th Sentence: Also, the lyrics cue us to Kiedis’s main focus: there’s a little bit of California in every part of the world.
    • Revision: Kiedis’s lyrics focus on the Golden State, its geography painted in the music and its allure felt in every part of the world.
    • Reason: What information has been added to vary the language? Can you identify the absolute phrase?
    • It would also be ok to punctuate the sentence the following way to accentuate the participial phrases (new commas highlighted):
      Kiedis’s lyrics focus on the Golden State, its geography, painted in the music, and its allure, felt in every part of the world.
    • Normally, I’d advise you not to use those commas, but please notice the rhetorical effect of accentuating the phrases:
      • “…painted in the music…”
      • “…felt in every part of the world…”

Paragraph #2

  • 3rd Sentence: Kiedis’s languid voice changes perfectly to the transitions throughout the song as well as the album.
    • Revision: Kiedis’s languid voice, set perfectly to the track’s transitions, carries listeners deeper into the Western fairy land.
    • Reason: Look up participial phrases on p. 97 of Kolln & Gray. Can we move the participial phrase in this sentence?

Paragraph #3

  • 1st Sentence: The third track, “Scar Tissue,” is the first single from the album. It’s a poignant tune of the potential vices the newly arrived encounter in California: the runaway “southern girl with a scarlet drawl” who falls victim to the dangers of drugs, the “young Kentucky girl in a push-up bra” entering a life of prostitution, and the self-aggrandizing “Sarcastic mister know-it-all”.
    • Revision: The third track “Scar Tissue,” first single released, delivers a poignant tune of the potential vices new arrivals encounter in California: the runaway “southern girl with a scarlet drawl,” falling victim to the dangers of drugs; the “young Kentucky girl in a push-up bra,” entering a life of prostitution; the “Sarcastic mister know-it-all”, self-aggrandizing with the false bravado of a dilettante.
    • Reason: Parallelism? Does it work?

Paragraph #4

  • 1st Sentence: Although the CD touches on bad parts of California, it doesn’t make excuses for the vices or preach sermons for us to avoid the state.
    • Revision: Although the CD touches on bad parts of California, you won’t find a sermon preaching to avoid the state. It just is. No excuses.
    • Reason: What’s the effect of the added two sentences?

Paragraph #5

  • 2nd Sentence: California may be a cesspool of vice, victims, and vanity, but we turn on the shows and watch the movies produced there.
    • Revision: California may be a cesspool of vice, victims, and vanity, but we turn on the shows and watch the movies and indulge in the characters produced there.
    • Reason: Subtle change through polysyndeton, which “puts emphasis on each element of a series with a fairly equal beat (Kolln & Gray, p. 128). Notice how the sentence is purposely lengthened to make the reader realize they tune in, watch, and indulge:
      • “…turn on the shows and watch the movies and indulge in the characters produced there.”
    • The above series slightly violates parallelism. Notice that the verbs in the series aren’t of the same structure. The first and third are verbs with particles (on and in) and the second has no particle:
      • turn on
      • watch
      • indulge in

Paragraph #6

  • 2nd Sentence: After all, the Chili Peppers have fun in California, and the album reflects that through its overall enjoyable, happy tone.
    • Revision: On their adventure, a mixture of fun and loss, the Chili Peppers reflect and (perhaps) conclude that it’s an overall enjoyable, happy place.
    • On their adventure, a mixture of fun and loss, the Chili Peppers reflect and (perhaps) conclude that it’s an overall enjoyable, happy place.
    • Reason: The appositive “a mixture of fun and loss” is probably unnecessary, but it’s a repetition of the songs moral on life–there are good times and bad times.
  • 3rd Sentence: Furthermore, since 1991, we’ve been waiting for this album, and it doesn’t share the spotlight but takes it.
    • Revision: And it’s the album we’ve been waiting for since 1991, an album that doesn’t share the spotlight but takes it.
    • Reason: Another subtle change. How might punctuation and word placement affect emphasis in the sentence?

Don’t let the excerpted review above scare you. For class purposes, I went out of my way to try to use strategies from Kolln & Gray. I wouldn’t write this way normally and don’t feel I have to change ALL my sentences. I just like having options, and I want you to have them as well.

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