Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
Topics for Analysis » How to Lie with Statistics

How to Lie with Statistics

This is a group of examples related to statistical chicanery or fallaciousness in general. Depending on your class, the readings below may or may not have been assigned, so check your syllabus.

Readings for Analysis

Usually, I bring up the following reading around Halloween, but it’s interesting to consider in terms of statistics:

  • A very interesting Ghost Story

The above article uses statistics to debunk vampires and zombies. Although zombies exist metaphorically (see Black Friday shoppers), they’re fictional representations making social commentary, so we can critique those narratives based on artistic as opposed to scientific merits. The same is true about vampires; however, I think the above article misses an important factor about vampires when stating, “if a vampire sucked one person’s blood each month–turning each victim into an equally hungry vampire–after a couple of years there would be no people left, just vampires” (“Vampires and Zombie,” 31 Oct. 2006).

  • What if the vampire bite didn’t always turn a victim into a vampire but killed them?
  • What if vampires could live off animals?
  • What about feeding off of already dead people?
  • How about if they robbed blood banks, so they drank blood but never bit a human?

Sometimes even science can’t answer the most important questions in life.

Al Gore’s Earth in the Balance Selection

Below I have a discussion about a statistic from Al Gore’s Earth in the Balance (1992)–on Canvas. The overall point isn’t to debunk evidence of the Earth warming; instead, it is about our (social, perhaps) commitment to facts, figures, and statistics.

The Al Gore excerpt is relevant for our next discussion on statistics, but I wanted to use it as an introduction for critically thinking about statistics and the false equivalence fallacy.

  • Gore explains that the scientific community is overwhelmingly in agreement that Global Warming (he wrote this in 1992) is happening, yet some people want “equal time” devoted to the other side, the group that rejects the Earth is warming because of human activity. Gore’s point is that it’s misleading to give the opposition “equal time” because doing so implies there’s more doubt than there is or that both perspectives have the same amount of support. Again, overwhelming evidence, supported by the scientific community, demonstrates the Earth is warming. The small fringe group of scientists shouldn’t get “equal time” because that actually distorts the scientific view.
  • Gore also does something that’s misleading, but it doesn’t really take away from the overwhelming scientific evidence of global warming. He states “when 98 percent of the scientists in a given field share one view and 2 percent disagree, both viewpoints are sometimes presented in a format in which each appears equally credible” (pp. 38-39; emphasis added).
    • I’m not trying to debunk global warming or claim Gore is way off base with his claims. If anything, the fact that his source is nearly 30 years old, and we’re feeling the effects of global warming (now called “climate change”) proves his reporting was correct.
    • However, Gore uses percentages to describe a scientific field’s agreement and disagreement regarding global warming. His percentages aren’t real. By “real” I mean they aren’t a survey of all scientists or a representative sample of scientists in climate science. If they do represent a survey or other enumeration, he doesn’t provide evidence.
  • Again, I’m not refuting the idea that humans are causing the Earth to warm. I only want to point out that Gore is using 98 percent in ways that we might in everyday conversation, which doesn’t follow strict scientific verification.
    • How often have you claimed, “99% of the time, I take an Uber if I go out drinking”; or “90% of the time, I’m happy with my spouse/partner/significant other”?
    • We say “99% of the time…” quite often when we really mean the following: “My perception is that I overwhelmingly do something very often.” We can’t possibly quantify all our habits in such precise percentages, so our claims or “99%” can’t be taken literally.

The takeaway here is to be careful when presenting statistics or what you hope to pass off as “overwhelming evidence” by grabbing a random “98%, 99%, 99.9%, etc.” out of thin air when your audience expects quantifiable evidence gathered appropriately according to the field’s adherence to the scientific method.

Facts, Figures, and the Fine Print

  • Height of Inequality
    • This is a rather interesting representation of wealth based on percentile (not percentage) of the population.
    • The size of the figure represents the amount of wealth an individual in a particular percentile has.
    • When you get to the far right of the chart (99.995th percentile), the figure is represented as being 933 feet tall. Of course, all you see is the figure’s shoe.
    • What message is this chart conveying about those who’ve accumulated an enormous amount of wealth?

The next discussion is about several charts and graphs related to HIV/AIDS infection among African Americans. The first link below goes to a webpage with bright graphics and facts and figures clearly and effectively placed on the page–good design overall. The second link goes to the full report and opens on page 11, which is the “Technical Notes” section that discusses limitations to data collection.

  • HIV/AIDS among African Americans
  • Don’t miss the “Technical Notes” section (p. 11) of the 2018 Surveillance report
    • I’ll give you a hint: Read the 2nd paragraph that starts out “Please use caution when interpreting data on diagnoses of HIV infection. HIV surveillance reports may not be representative of all persons with HIV because not all infected persons have been (1) tested or (2) tested at a time when the infection could be detected and diagnosed.” (p. 11). The link should jump right to page 11.
  • This discussion would be better if we were face to face, but I’m going to present some further critical analysis of this report.
    • First, I’m not suggestion that anyone is manipulating data or flat out lying about disease transmission; however, we can’t ignore the word “surveillance” in the title without considering health departments’ desire to keep track of infections.
    • Second, the CDC derives these statistics from states reporting infections, so the CDC relies on the accuracy of over 50 different entities (don’t forget Washington, D.C. and US Territories) reporting the results from all the different health departments with a state of territory. It’s unlikely there is anything like uniform reporting.
    • Even a cursory look at the news will show you that African Americans are disproportionately affected by COVID-19 and a host of other ailments. Much of the health disparities may be linked to socioeconomic status, and, if African Americans are disproportionately affected by poverty, and, if we can assume health care is lacking in poorer communities, health care disparities become obvious.
    • One theory (that hasn’t been verified because I’m not an epidemiologist) I have based on a critical thinking thought experiment is that it’s possible African Americans are under more surveillance for infections than other groups.
    • Health clinics in economically depressed areas might be more likely to report all cases of infection to the CDC because they’re mandated to in order to comply with community health rules. On the other hand, people in more affluent areas with private doctors screening them might be less likely to report all cases.
    • The parallel here is, I hope, obvious during this tumultuous time and protests against police brutality. One thing you might have heard is that predominantly African American communities are “policed” more; they have more police surveillance and, thus, more attention leads to more arrests.
    • Looking at the CDC numbers in regard to the amount of surveillance is important, so we aren’t pathologizing a group because of deep-seated prejudice conditioned by systemic racism.

But don’t just take my word for it–do some research. Again, read the fine print. On that same CDC Surveillance report’s “Technical Notes” they state, “testing patterns are influenced by many factors, including the extent to which testing is routinely offered to specific groups and the availability of, and access to, medical care and testing services” (p. 11; emphasis added). In order to think critically, you have to not just read the headlines and captions; instead, you have to understand how the data were compiled.

“How to Lie With Statistics”

Huff’s “How to Lie with Statistics” is on Canvas, so I expect that you read it already 9depending what class you’re in). Below are some old images that might still be useful for this discussion on distortion. When do visuals lie? What should you do to make sure you’re accurately representing the facts in a visual?

  • Averages: mean, median, mode
  • Pictorial representations
  • Decimals

What’s going on in the chart below?  Does it represent twice as much?

Maybe we have time for this old PowerPoint.

One More Visual

Although we would all agree that purposely manipulating data and visuals would be unethical, we might not readily recognize that even inadvertent manipulating data or presenting unclear information is unethical. A technical communicator–and this goes for anyone communicating technical information regardless of title–must convey information accurately and in a way the audience will understand.

Take a look at the visual below. It’s a graph that was included in an old business writing textbook as a good example of an area graph. What do you think? What does the graph represent?

I’m not 100% sure, but my assumption is that this is supposed to represent income distribution equity based on population…but I’m not betting the ranch on that assumption. Although there are other problems, below are four major ones:

  1. There is no key or details on what those numbers represent. Are they actual figures? Are they out of 1,000? 10,000? 100,000?
  2. The gray population values have six numbers, but the X-axis only has five areas: Africa, S.E. Asia, Middle East, Far East, South America.
    • The blue ‘GNP Distribution’ has five values marked.
  3. There are hash marks on the x-axis that don’t correspond to any discernible region, making the reader ask, “are they missing geographic areas, or am I supposed to know what ‘Africa and a half’ is”?
  4. The order of geographic regions follows no discernible order. The order isn’t alphabetical or based on an east-to-west or west-to-east orientation.

Most bizarre, huh? This “image” comes from the following Business Writing Textbook:
Murphy, Herta A., Herbert W. Hildebrant, and Jane P. Thomas. Effective Business Communication. 7th ed. Boston: McGraw-Hill, 1997: 575.

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