Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
LBST 2213-110: Science, Technology, and Society » November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end

November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end

Plan for the Day

  • Note about Weekly Discussion Post #13 and #14
    • Weekly Discussion Post #13 is due Friday, 11/18, 11:00pm
    • You don’t have a discussion post for next week because of Thanksgiving Break
    • Weekly Discussion Post #14 (worth 40 points) will be due after Thanksgiving Break (12/02)
  • Wrapping up Planet of the Apes (below)
    • What’s all this Monkey business around Planète des Singes?
    • The French word singe actually translates as “monkey”
    • Consider the choice of “ape” vs. “monkey”
  • Read reviews of Planet of the Apes:
    The Complete Review of The Planet of the Apes
    Tor.com’s Review of The Planet of the Apes
  • Did you hear about those poor monkeys force into labor?!? (Not required reading but tangentially related to our class)

Planète des Singes

We’ll be wrapping up our discussion of Pierre Boulle’s novel. I’m not sure how much value showing parts of the films will be, but, remember, I’ll ask very specific (and not-so-specific) questions on the final that will show whether or not you’ve read the novel or just watched a film adaptation. Below we’re going to start by thinking about the Soror Ape society and what roles the different groups play—gorillas, orangutans, and chimpanzees…and humans.

Non-hierarchal Society

Compare this discussion with the one on The Time Machine where The Time Traveller points out that the future had no challenges left to conquer. What did he think that led to? Think about collectivistic vs. individualistic cultures. Soror doesn’t have nations: “a council of ministers, at the head of which is a triumvirate consisting of one gorilla, one orangutan, and on chimpanzee” (p. 150).

  • p. 150: “[T]here is also a parliament composed of three chambers:” gorillas, orangutans, and chimpanzees.
  • p. 150: “In principle they all have equal rights and are allowed to occupy any position.”
  • p. 152: “any form of hierarchy is contested.”
  • p. 154: “The unification of the planet, the absence of war and military expenditures…strike me as being factors that would foster rapid progress in every realm of the simian world.”

Scientific Establishment

Obviously, this book is a satire on politics and probably satirizes the politics of establishment science the most. The orangutans “are Official Science” (p. 128 and 152), but, as Cornelius and Zira describe the chimpanzees make the most contributions to science.

  • p. 120: Ulysse laments that Zira might consider him to be “an animal: an intelligent animal, perhaps, but by no means an intellectual one.” But…
  • p. 122-123: “It was a spiritual communion that had been established between Zira and me through the medium of geometry.”
  • p. 129: Zira believes humans on Soror are “incapable of progressing and acquiring a precise knowledge of the universe. Because of this he has never been able to use a tool with any success.”
  • p. 133: “[Zira] subsequently told me that for a long time she had preferred to regard me as a sorcerer or a charlatan rather than accept my statements.”
    Why would a scientist—or anyone—want that belief even for a little while?
  • p. 141: “‘[Zaius]’s as stubborn as a mule and as stupid as a man!’ Zira burst out….nothing will make him change his opinion.”
  • p. 144: “[T]here are also, among the scientists, a few chimpanzees whom the Academy has been obliged to admit because of their sensational discoveries.”
  • p. 152: Zira’s view of orangutans—“Pompous, solemn, pedantic, devoid of originality and critical sense, intent on preserving tradition, blind and deaf to all innovation, they form the substratum of every academy.”
  • p. 153: “Not so long ago…school textbooks still stated that the planet Soror was the center of the world, although this heresy had been rejected long before by every ape of even mediocre intelligence.”
  • pp. 155-156: The chimps have a thirst to answer scientific questions—they want to know their origins, to create knowledge.
  • p. 192: “[T]he Grand Council granted” Ulysse the chance to collaborate with Cornelius even though “[t]he authorities still appeared reluctant to admit [his] nature and origin.”

Public Opinion on Science

Wait a minute! The Public doesn’t establish science, so why would public opinion be important?

  • p. 143: “[P]ublic opinion is a more powerful element than Zaius, more powerful than all the orangutans combined, more powerful even than the gorillas.”
  • p. 180: “[P]ublic opinion demanded [Ulysse go free]and they had to yield.”
  • p. 181: Ulysse “knew what a powerful support the press could be.”
    • His being a journalist is relevant here.

Civilization

Towards the end of the novel, we learn about what it means to have a civilization. We also learn how apes came to rule the Monkey Planet.

  • p. 204: “It seems that this prehistoric city was not very different from those of the present day.”
    • For that to be true, what might the comment on technology (technological advancement) be?
  • p. 210: “What is it that characterizes a civilization?” “It is principally the arts, and first and foremost, literature.”
  • p. 211: “[O]nce an original book has been written–and no more than one or two appear in a century–men of letters imitate it.”
  • p. 212: “It seemed absolutely clear that industry did not require the presence of a rational being to maintain itself. Basically, industry consisted of manual laborers, always performing the selfsame tasks, who could easily be replaced by apes.”
    • Can you be replaced by a machine (or an ape)?
  • p. 250: On politics–“The gorillas have not yet adopted an official stand, but they are always against anything that tends to disturb law and order.”

Education

In class we discussed the issues surrounding the need for creativity and imagination in education. Although the novel doesn’t spend too much time on education, we can conclude that Boulle is making a pointed comment on the problem of rote memorization as a pedagogical practice.

  • p. 200: “It begins in childhood. All our education is based on imitation.”
    • Consider the meaning of the verb “ape”
  • p. 200: “’It’s the orangutans…They force every young monkey to repeat the errors of his ancestors.”
  • p. 201: “The dark ages the chimpanzee deplored had lasted about ten thousand years.”
  • p. 241: Machine that explains what happened–“…not only her own individual memory but the memory of the species
    • Obviously, I hope, this idea of a memory of a species is metaphoric. Could it be based on a science of memory, cognition, or socialization?
  • p. 243: On reading…”A cerebral laziness has taken hold of us. No more books; even detective novels have now become too great an intellectual effort.”
    • Why mention “detective novels” and intellectual effort?
  • p. 246: “I’m not unhappy. I have no more worries or responsibilities. Most of us are adapting ourselves to this regime [being the apes slaves…or pets].”
  • p. 246: “Here we have stayed put, mainly from laziness. We sleep; we are incapable of organizing ourselves for resistance…”
  • Relax! Now, everything is done for you…
  • p. 262: “To hell with the professor….he has apparently found a satisfactory solution to the problem of existence.”
    • What does Ulysse mean by “the problem of existence”?

Critic vs. Critical

I came across a review on the novel The Planet of the Apes. It is a surface reading of the novel and devoid of critical thinking. I thought, “what a useless review,” but then I managed to think of a pedagogical reason to include it. Sorry for the cliché, but it’s a teaching moment:

The Complete Review’s review of The Planet of the Apes

After reading the review, consider how the review presents its criticism. What does the author value? Pay attention to the “B+” rating at the beginning and the descriptive words the author uses to refer to plot devices and setting.

A critic often provides criticism, which isn’t the same as critical thought, which requires critical thinking. In English Studies, we often try to separate a text’s value from reading it purely for entertainment. A critic isn’t usually able to think about metaphor, allusion, and cultural constructions of texts. Therefore, they focus on believability, excitement, coherence, and taste/conviction. It’s unfortunate that critical analysis, the higher form of interpretation, shares the same root as “critic.” Critics write reviews akin to book reports; students in the academy write essays.

After reading the review, consider the tone and content of the piece. Specifically, consider what the reviewer decided to focus on and how you feel about that approach. Obviously, reviews are short (well, effective ones are), so things will be missing, but you should be able to recognize what the reviewer privileges based on what’s mentioned.

Whenever anyone communicates–professor, friend, journalist, scientist, etc.–they pick and choose what to (re)present to an audience. In other words, the communicator filters the information based on biases, assumptions, audiences, and purposes. So what?

Time permitting. Here’s a slightly better review of the novel. Besides calling the planet “Sonor,” what other flaws do you see with the review?

Next Class

On to Mary Shelley’s Frankenstein!!! I should have put this closer to Halloween, but Planet of the Apes follows The Time Machine well. You can read Frankenstein for free online.

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