Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
LBST 2213-110: Science, Technology, and Society » October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion

October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion

Midterm Exam

Remember, your Midterm Exam is open now and due Friday, 10/07, 11:00pm,on Canvas. You’ll have 75 minutes to complete the exam once you start. Of course, that assumes you start the Exam at least 75 minutes before it closes, so my advice is to do it early. Also, set a reminder for the exam, so you don’t forget to take it. Set aside 75 minutes of distraction-free time to complete the Midterm Exam. Everything from the semester is fair game, so, if you’ve done the reading, you’ll be fine.

Announcements

  • Spring Break Study Abroad Fair Next Week–Oct. 6th
    • Student Union Lobby
    • 10:30am – 1:30pm
  • Intercultural Communication on the Amalfi Coast (6 credits)
    • May 27, 2023-June 24, 2023
    • Summer Study Abroad Fair (this program) is Tuesday, Nov. 15th
    • Tuesday, November 15
    • Student Union Lobby & Norm’s Gameroom
  • Amalfi Coast Study Abroad 1
  • Amalfi Coast Study Abroad 2
  • More information should be available in a couple weeks

Context on an Emerging Pandemic

In high school, I did a project on the 1980s, which had barely ended. HIV/AIDS was a major topic in that decade and through the 1990s. Sometime in the early 2000s, we paid less attention to HIV/AIDS, and I’m not exactly sure why, but one reason could be the advancement in treatments. People were living longer with HIV, and now there is a prophylactic drug that stops the spread of HIV–Pre-Exposure Prophylaxis (PrEP). Deaths from HIV peaked in the United States in the mid-1990s, and, after that, more people lived longer with new treatments. But in the early 1980s, the medical community and, therefore, the public had lots of uncertainty about the disease. There was disagreement on how the virus spread, but evidence as early as 1982 strongly suspected sexual contact and blood transfusions. The CDC did not think the virus was a risk to the general population. However, in 1985, the first HIV antibody test comes along, and the blood supply is finally screened.

I highly recommend the film And the Band Played On (1993)–based on Randy Shilts’s 1987 book–for an account of how the CDC went about tracking the virus early on and eventually coming up with a way to test blood. Not everyone, including the Red Cross, wanted the blood supply tested because there wasn’t “enough proof” that infected blood was a significant transmission of HIV.

  • The American Red Cross’s opposition falls squarely under the politics of science and technology
    • Technological policy, and medicine is a technology, isn’t always clearly defined in the beginning of an emerging epidemic or other crisis
    • Opposition to screening blood donations for HIV antibodies didn’t stem from being evil; instead, there was most likely an assumption that the virus wasn’t as prevalent in the general population
    • See the January 26, 1983 note
  • The stigma associated with an HIV/AIDS diagnosis was so great that many people kept it a secret
    • It wasn’t until a decade after Isaac Asimov died that we learned he contracted HIV from a blood transfusion during his December 1983 triple bypass procedure
    • School children with HIV were chased out of town by threats, vandalism, and harassment
    • Ryan White, who was infected through a blood transfusion, got national attention when his Indiana school denied him readmission after parents and teachers complained about his being a risk to others in 1984

Epidemic: a widespread occurrence of an infectious disease in a community at a particular time. (OED.com)
Pandemic: an international or worldwide spread of disease. (Merriam-Webster)

Chapter 7: “ACTing UP: AIDS Cures and Lay Expertise”

Guiding Question:

What is medical or scientific expertise? How does one come to possess it? How does it come to be recognized as expertise? How does it relate to medical or scientific authority?

Collins and Pinch tell the story in this chapter of a “lay” or non-expert group of AIDS patients and their advocates who managed to “reframe the scientific conduct of clinical research” and “change the way it was conceived and practised” (197). By learning the language of medicine and combining medical expertise on AIDS with their personal experiences, they created conditions in which the official medical authorities had to listen to them. Collins and Pinch thus argue that non-experts may have expertise to offer the official medical or scientific establishment, but the “crucial issue….is getting that expertise recognized as such” (197).

Guiding Question:

When is it reasonable to be skeptical of medical authority? What can the non-expert do when she suspects that the official story may be false and/or dangerous? What role does political or social power play when the skeptic wants to challenge the official story?

Collins and Pinch argue that the reason the gay community was so effective in mobilizing and altering the strictures of clinical trials had something to do with their skepticism of the medical establishment and their ability to navigate in the political and medical realms of power. Considering that homosexuality had been labeled as a medical condition for years, the gay community knew that at times it may be reasonable to mistrust the official word of the establishment. So when, contrary to US Secretary Health and Human Services Margaret Heckler’s 1984 promise that a vaccine would be available in two years, no cure seemed on the horizon, AIDS activists were quick to challenge the official story and develop avenues to get sick patients the medicine they needed. That, especially in New York and San Francisco, AIDS advocates included large numbers of well-educated, white, middle-class (i.e. socially powerful) men enabled them to enact change, but such change would not be possible if they had accepted the process of the medical establishment. Their skepticism, and the action it inspired, saved lives.

Yet to recognize their education and social influence, particularly in San Francisco and New York, is not to say that mainstream society, and conservatives in particular, were not virulently homophobic. With AIDS known as “the gay plague,” this is the context in which William F. Buckley proposed that AIDS patients get mandatory tattoos on their upper forearms and buttocks (p. 167). The following clips of news media coverage from the early years of AIDS places this story in its social context and shows how homosexuals were stigmatized in mainstream America.

  • Does this footage complicate the presentation in Collins and Pinch of homosexuals as a socially powerful group?
    • There appears to be a great bias against the gay community
    • Gay men were specifically the targets of much vitriol and physical attacks
  • Video of ACT-UP leader Peter Staley on Crossfire from the mid-1980s
  • Legislators Weigh In on Gay Lifestyles (opens at time 33:32)
    • There are places in this video that are very disturbing and show intravenous drug use and use anti-gay slurs
    • The link should open the video after the visuals that may be disturbing to viewers
    • The NBC reporter account (33:58-35:5) discusses AZT and the FDA’s “quick” approval…sound familiar? Any analogous disease you can think of?

The above video links are for further context and aren’t required watching for the Midterm or Final Exams. The notes above and what we discuss in class will be on the exams. Although the videos don’t capture the entirety of attitudes about AIDS and homosexuality in the early to mid-1980s, they offer a chance to see how mainstream news outlets covered the issues.

Other Questions to Consider

While this story takes place in the late 1980’s, the larger issues of medical (or scientific) expertise and skepticism toward medical (or scientific) authority are relevant to many public debates today.

On what issues do you, or others you know, disagree with the official medical or scientific consensus? Why?

In the book The Patient Will See You Now (2014), Eric Topol argues that in the future, medicine will be democratized, allowing patients to do their own testing and diagnosis through smartphone technology. Would you take advantage of such technology, or prefer the expertise of a trained medical professional? How have you used or do you know how others have used telehealth care service during this pandemic?

Again, the above questions aren’t on any exam, but I want you to be thinking about them, so you can draw connections to current issues, which should help reinforce Collins & Pinch’s discussion.

ACT UP: The Medical Establishment Welcomes the Activists

The second half of the chapter focuses on the radical activist group ACT UP, which was incredibly successful in changing the process of clinical trials in AIDS research. Large, well-organized protests put pressure on the medical establishment, but in private “they were quite prepared to engage with the scientists and argue their case” (186). They attended conferences and consulted with professionals. Their aims included:

  1. Forcing the FDA to speed up approval of new drugs
  2. Expanding access to new drugs outside of clinical trials
  3. Transforming clinical trials to make them “more humane, relevant, and more capable of generating trustworthy conclusions”

The second and third aims diverge from the standard way of doing clinical studies, the normal practice being to restrict access to drugs outside of trials.

Additional Important Quotations from Ch. 7

  • pp. 176-177: “AIDS researchers [were not] incompetent or evil…they were too bound up in their own specialties and too dependent on bureaucratized sources of funding to be able to present and communicate a full and objective picture…”
  • p. 178: Equipoise is “the state of uncertainty as to which of the two arms in a clinical controlled study is receiving the better treatment.”
    • Medical ethicists believe it is unethical to withhold treatment to one group, possible the placebo group, when they begin to learn one treatment is superior.
    • Collins & Pinch point out that there is rarely total uncertainty about the efficacy of a treatment going into initial trials.
    • p. 179: “In blunt terms, a successful study required a sufficient number of patients to die.”
  • p. 180: Patients in trials began to test if they had the placebo or real AZT.
  • p. 182: “Community doctors were appalled that seriously ill patients were not allowed to take their medicines because of the rigid protocols of such trials.”
    • p. 183: Community trials “would avoid the bureaucratic delays which faced the official trials…and…assure[d] better compliance.”
    • FDA approval for pentamide was the first drug approved “based solely on data from community-based research.”
  • p. 185: “One of ACT UP’s political messages was that AIDS was a form of genocide by neglect.”
    • It is certainly obvious that anti-gay discrimination slowed the public’s concern for AIDS–we are a reactive species
    • However, there’s more to this. Frank discussions about preventing STDs/STIs were difficult for prevailing “abstinence only” sex education policies.
    • The President’s Commission on the HIV Epidemic had a powerful member opposed to any discussion of condoms
    • The 200+-page report mentions condoms but doesn’t advocate them; instead, it calls for more testing of condom efficacy
  • Messy realities of clinical trials
    • p. 192: pragmatic clinical trials “should try and mirror real world untidiness and heterogeneity of ordinary clinical practice patients.”
    • pp. 192-193: fastidious trials “favoured ‘clean’ arrangements, using homogenous groups…that might not apply to the real world of medical practice where patients might be taking a combination of drugs.”
  • p. 193: “By learning the language of science [activists] were able to translate their experience into potent criticism of the standard methodology of clinical trials.”
  • p. 194: Activists, such as Martin Delaney eventually appreciated the complexity that went into trials.
    • This process of being anti-establishment, engaging in community research, and learning about the golem of science and technology comes out in the film Dallas Buyers Club (2013).
    • The film doesn’t use “golem,” but you can see Ron Woodroof’s (played by Matthew McConaughey) trajectory throughout the film.
    • Great film. You should pretty much watch all of McConaughey’s films…except Failure to Launch (2006)–unless you’re a Terry Bradshaw fan
  • p. 197: “Just as lay people gain expertise in plumbing, carpentry, the law, and real estate, they can gain expertise in at least some areas of science and technology.”

Here’s a rather prescient observation from Admiral Watkins’s Commission…sound familiar? {Not required reading but available if you’re interested about this history.}

One of the primary barriers between those infected with HIV and those not infected is the widespread belief that HIV infection is someone else’s problem–there is no need to become educated about it.

President’s Commission on the HIV Epidemic. 24 June 1988: p. 124.

Conclusion: The Golem Goes to Work

Technology is an application, a tool to deal with circumstances. We believe technology will advance, and most take that to mean it will get better and solve more problems. But we need to remember that it takes time and can’t always solve the issues to the level(s) we expect. Collins & Pinch are right to argue that we shouldn’t have a model of technology be “perfection against failure with no middle road”; if that’s our model, “perfection will never be attained and ‘failure’ will be the only conclusion left” (p. 203).

Following up on a promise in the first book, this follow-up argues for the importance of its perspective when regarding “matters of public concern” (198). Each chapter, then, relates to debates that we are having today about science and society. Can you relate any of the following conclusions to any specific debates, such as those we have discussed in class today?

The chapter on the Challenger explosion demonstrates that it is unfair to assign blame to individuals when some uncertainties are inevitable, and it reveals how applications of science can be not just simplified but also distorted by the media. Thus we may be skeptical of official media reports on such issues, particularly when we rely on technology as somehow perfect and unassailable.

The chapter on the train and plane crashes, and the analysis of the success of Patriot missiles, shows that “distance lends enchantment,” or “enchantment can only last when we remain at a safe distance in time, space, and understanding, from technology in practice” (199). This is to say that the closer you get to any science or technology in practice, the more you recognize that it is messy with often unclear conclusions–a perspective contrary to popular conceptions of science and technology.

This relates to our sense that quantitative data is always reliable. The chapter on econometric modeling shows that expertise is not in the models themselves, but in the “judgments which emerge from long experience” (199). To make something quantitative does not necessarily make something true or effective. Instead, devoting one’s time to an area–which is what experts do–can make that person’s expert opinion better than one who hasn’t devoted their time to a topic.

The chapter about the origins of oil demonstrates what Collins and Pinch call the “technologist’s regress.” Both wells were drilled to give an unambiguous answer to oil’s origins, and both failed because, as we have discussed, it is difficult to determine what the successful outcome in certain experiments will be. Scientists rely on theory, but theory relies on practical results, leading into new experiments to a cyclical process. Although Gold found oil, he didn’t find enough to be commercially viable; therefore, the search stopped.

Collins and Pinch finally turn to the discussion on dealing with information about an unknown epidemic. They write: “Golem science and technology is a body of expertise, and expertise must be respected. But we should not give unconditional respect before we understand just what the expertise comprises and whether it is relevant. To give unconditional respect is to make science and technology a fetish” (201)

In order not to make science a fetish, we have to have the right expectations of it: “Neither science nor technology,” the authors argue, “are the kind of ‘higher superstitions’, or quasi-religions, that many scientific fundamentalists take them to be” (203)

Rejecting the model of the scientific fundamentalists, Collins and Pinch propose an alternative view. Technology and science, they conclude, is like the work of a cook or gardener, as “an application of expertise in trying circumstances” (204). Technologies are tools. We’d like to think that they always make life easier, but, as we’ve seen, it’s more complicated than simply viewing technological advancement as an inherent progression to perfection.

Next Class and Next Week

Make sure you do the Midterm Exam on Thursday, 10/07. If you haven’t already, set a reminder that we won’t be meeting as a class, and you’ll take the Midterm Exam on Canvas. This exam is cumulative and should have questions from nearly every reading.

Next week is Fall Break (10/10-10/11), so we won’t have a webpage for Monday, 10/10. Our webpage will be Wednesday, 10/12, and it’ll cover more about economics, and the short reading for that day is on Canvas. Then, we’ll get into a little on the history of medicine and COVID-19 rhetoric before starting our science fiction section of the class. If you want to get ahead on the sci-fi reading, H. G. Wells’s Time Machine. 1895 is available online for free.

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