Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
New Media: Gender, Culture, Technology » August 28th: Media & American Culture

August 28th: Media & American Culture

Plan for the Day

  • Last bit of Asimov
  • Assignments (Canvas)
  • Ways of assessing the truth…
    • Tastes and Convictions
    • Opinions
    • Theories/Laws
    • Facts
  • Monday’s Readings
  • Today’s Readings

Our Public Sphere

What is our public sphere? In other words, where is public opinion formed and what mediates that communication? This is a perfect time to consider our class’s definition of rhetoric: how meaning is communicated through discourse, texts, media, etc.

But isn’t reality reality?

  • More on our public sphere–time permitting
  • There was a video from the Daily Show about this, but it’s behind a paywall: 24-hour news comment from Jon Stewart (10/12/2009)
    • There were some articles about it, but they don’t do the segment justice
      Jon Stewart: CNN leaves it there
      Daily Show Misses Mark With CNN “Leave It There” Critique
      CNN Fact-Checks SNL’s Spoof on Obama

Thomas Jefferson et. al.

I included this reading in order to have us revisit the formal document that establishes (sure, not totally) the United States of America.

  • People should be able to govern based on the consent of those governed (in fact, they are guaranteed this right by nature).
  • After the preamble: notice the listing of abuses. There aren’t heavy details, but there are many abuses the writers point to for why the colonies ought to separate from Britain.
  • In essence, the listing is a group of sound bites that can be used to gather support for rebellion.
  • The Natives: notice the one group (besides the British) that the writers “call out” as particularly aggressive. They seem like…

David Mervin: “The News Media and Democracy in the United States”

I don’t post a set number of notes on each article. These notes are to guide your thinking but not replace your own reading of the material.

This article was published over 25 years ago and doesn’t consider Internet news, but the point to come away with is how powerful the American media are and the perceived impact on democracy. A new conversation didn’t just come about after online news…you’ll notice some things haven’t changed…

Values apparent in the article

  • Informed citizenry (p. 7): “A vigorous democracy cannot settle for a passive citizenry that merely chooses leaders and then forgets entirely about politics….Some kind of public deliberation is required that involves the citizenry as a whole” (Page, 1996).
    • Consider this in the context of Curran, Fenton, and Freedman’s discussion of slactivism and clicktivism, where users quickly like or donate and then leave the conversation.
    • You’ll be reading that in October…
  • Television as less intellectual effort (p. 9): “As Neil Postman has argued coming to grips with political news presented in print requires a far greater degree of intellectual effort than watching television” (1985).
    • I’m not sure this is so straightforward, but I have plenty of evidence that multitasking means you do “simultaneous” tasks worse than if you focused attention on a single task.
    • Yes, reading is an example.
  • (p. 9): “The primary purpose of television is for entertainment.”
  • infotainment: presenting “news” like entertainment not to be informative.
    • I use quotes around news because, in contrast to well-researched journalism, cable news appears to be factual and well-vetted.
    • Although journalists are a part of the overall media, I think we need to distinguish between journalism and infotainment that passes a news.
  • (p. 10): “Watching television newscasts clearly does not engage the mind in the same way as reading columns of newsprint.”
  • (p. 19): Ends on a reference to Adolph Hitler. He’s making an argument, and of all the wars he could have chosen, he chose WWII.
    Remember this from the Conniff reading?

Democracy and the Media

  • Role in politics (p. 7): The media play a more dominant role in selecting candidates.
  • Consider this along with Donald Trump’s rise to become the Republican candidate in 2016.
  • The media (including journalists) followed his every move and covered his every tweet…

Quality of Coverage

  • Brief and Superficial coverage of politics (p. 10): “the coverage of political news is brief and superficial: complexities have to be skimmed over and there is no opportunity to debate controversial matters in the sort of depth that informed decision-making requires and that newspapers, theoretically at least, can provide” (emphasis mine).
  • Cronkite on TV coverage (p. 10): “Hypercompression of facts, foreshortened arguments, the elimination of extenuating explanation all are dictated by television’s restrictive time frame and all distort to some degree the news available on television” (his biography, 1996).
  • Pictures distort reality (p. 11): “Pictures, rather than illuminating complex situations, often distort the reality—oversimplifying and exaggerating, emphasizing the ephemeral and the trivial at the expense of the truly consequential” (emphasis mine).
  • Question: Do *we* want in-depth coverage, though? Doesn’t the media give us what we want? If we keep watching, why would they change?
    • *By “we” I mean the collective, possibly prevailing mass of citizens—I do not mean a universal exists.
  • Political coverage as ‘horse race journalism’: “[TV producers] have relatively little interest in issues, or policy alternatives, instead presenting politics as yet another form of sporting contest with individuals competing against one another for political advantage.” (p. 16)
    • Maybe we should make a distinction between “the media,” “journalism,” and “the news.”

Cultural Norms

  • American leeway in criticizing public officials (p. 13): “the First and Fourth Amendments to the Constitution gave citizens and the press an absolute, unconditional right to criticise official conduct.” (“criticise” is the British spelling)
  • UK willingness to tolerate secrecy (p. 12): “In the United Kingdom…reporters have to operate in a culture marked by restrictive libel laws and a willingness to tolerate secrecy in government.”
  • Secrecy of government officials in US is less (p. 14): “Populism and a degree of openness, rather than hierarchy and secrecy, prevail in the American political culture. There is a widespread belief that the people have a right to know what is being done in their name.”
    • Question: What ideologies, prevailing cultural attitudes, support Mervin’s observation?
    • Do we need to revisit Asimov’s “Cult of Ignorance?”

Celebrity Status and Power of Media Talking Heads

  • Cronkite and the Vietnam War (p. 18): “If I’ve lost Cronkite, I’ve lost Middle America”—LBJ’s statement to an aide after Walter Cronkite said the Vietnam War was un-winnable in 1968.
  • Christiane Amanpour’s “‘nose for death and destruction'” (p. 18): news deliverers as celebrities who can influence policy.
  • Question: Who do you trust for news? In fact, what do you consider “news” vs., say, “information”?

Mervin wrote this in the late-1990s, so the proliferation of online news wasn’t what it is today. Twenty-four hour news channels were quite popular in the 1990s. Do they allow for more in-depth as opposed to superficial coverage of stories?

The events of 2020 have shown the superficiality of news or what passes as news. Some news is really opinion (conviction, in fact). If you want to read an “article” to practice finding an obvious bias, check out the one below:

  • “Socialists, with George Floyd, Get Their Anti-Police Wedge” Cheryl K. Chumley
  • I went to her page at The Washington Times and saw a series of brief (around 100 words) pieces–not articles–that read like long tweets. In one rant about the protests on police brutality, she claims, “[George Floyd]’s become the tool by which socialists, communists, anarchists can topple our nation’s police forces.”
  • But then consider this: She wrote a 2014 book Police State USA, which is about how bad it is to militarize police forces. Here’s a quote from her book blurb:
    • “The acquisition by police departments of major battlefield equipment emboldens officials to strong-arm those they should be protecting. The failure of the news media to uphold the rights of citizens sets the stage for this slippery slope.”
    • Obviously, she’s for police when they attack those she’s against, but she’s against the police if they affect her sense of “freedom.”

Have a good Labor Day Weekend!!!

We’ll be back in class Wednesday, 9/04, so follow the syllabus for the readings we’ll discuss. Also, don’t forget to do your Weekly Discussion Post before Friday, 8/30, 11:00pm.

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