Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
New Media: Gender, Culture, Technology » November 18th: Feminism’s Non-Monolithic Nature

November 18th: Feminism’s Non-Monolithic Nature

Plan for the Day

  • Critical Media Analysis Project
    • How to Make an Argument with Sources
    • Google Doc (time permitting)
  • SEACS Conference at UNC Charlotte
    • February 21-22, 2025
    • Registration Funding available
    • New Deadline 12/06/2024
  • Charlotte Motor Speechway (5000-level group)
    • January 25th-26th
  • Hank Green’s An Absolutely Remarkable Thing (Part 3)
  • McRobbie Essay
  • A little on masculinity (clips…segments…ideas!)

McRobbie Essay

McRobbie, Angela. “Feminism, Postmodernism, and the ‘Real Me.’” Media and Cultural Studies: Keyworks. Eds. Meenakshi Gigi Durham and Douglas M. Keller. Malden, MA: Blackwell, 2001. 598-610.

McRobbie’s article critiques the subject(ed) ideal of feminism. She argues that the concept of feminism is not simply defined or even definable philosophy (in terms of having a concrete definition or essentialized qualities). Working from a postmodern perspective, McRobbie shows feminism in a state of flux, ever changing and developing through discourse (p. 603). McRobbie shows feminism as a philosophy that would reject monolithic narratives of itself because having a dominant ideal or driving force is a patriarchal concept. It’s best, according to McRobbie, to see feminisms–multiple discourses–and “[f]eminist thinking should…attempt to represent and analyse what it is to be female” (p. 604).

essentialism: for any specific kind of entity (i.e., a class, group, ethnicity,”race,” etc.), there is a set of characteristics or properties all of which any entity of that kind must posses.

subjection: process by which a person becomes relegated to a position or place under the power or authority of another.

{I forget where the above definitions come. I didn’t make them up, but I don’t think they came from one particular source.}

  • p. 600: “The notion of the ‘real me’ suggests the fictive unity of the self and the essentialism entailed in the search for a person.”
  • p. 601: “…beware of meta-narratives. Knowledge is not pure or in the mind but moves in a game. Habermas, in contrast, sees the Enlightenment as an ideal not a reality.”
    • “We can retain hope of objectivity in universals (the good life, the better society) without having ‘naive expectations.’ Enter the theory of communicative action/reason.”
    • Oh the Good Life / Full of fun
  • p. 602: McRobbie appears to privilege Stuart Hall’s approach of “adopt[ing] a strategy of unsettlement and an embracing of the idea of difference and hybridity….It is focused around the ‘new ethnicities’ and it looks out for the connections among subjugated people which emerge from within the tracks of the metacommunications networks of the new global order.”
    • This essay comes from McRobbie’s book Postmodernism and Popular Culture (1994), so whatever the “metacommunication networks” were then, they’re much more important to today’s globalized reality.
    • Postmodernism and Popular Culture is available via Atkins Library (need to be logged on)
  • p. 603: “Enlightenment concepts, which have been part of an apparatus of regulation and subordination hidden under the great achievements of rationality and knowledge.”
    • “…on whose behalf do we think as critical feminist intellectuals?”
    • “What is the responsibility of the feminist intellectual? Is it not, in part, to think about thinking and thus to unveil some of the power relations caught up in the category of knowledge?”
  • p. 604: “Such an emphasis on desire inevitably runs the risk of positing desire as the source of a new essentialism.”
    • “…we must revisit the sites of assumed essentialism and work through them. We should explore the boundaries by going back to them.”
  • p. 605: Growing philosophy: “as the society within which feminism exists also undergoes quite dramatic changes, this too has an impact on what feminism is and can be.”
    • “Judith Butler…disputes the assumption that there ‘must’ be a foundation and a stable subject to have a politics. She sees this as authoritarian, the use of the must’ clause.”
      • This “must clause” refers to Boolean operations for searching as opposed to grammar where must isn’t a clause but a modal/helping verb.
    • Postmodern fragmentation not a problem: having multiple discourses or arguments “allows for open debate and dispute about boundaries and disciplines and what constitutes a study, what is knowledge.”
  • p. 606: “The category of women has to be released from the anchoring which feminism felt it needed. ‘What women signify has been taken for granted too long…. We have to instead break from the list of meanings and expand the possibilities of what it is to be a woman’ (Butler, 1992:16).”
    • “Sex imposes a uniformity on bodies for the purposes of reproductive sexuality. This is also an act of violence.”
    • “…it is frightening to think that without truth, pure power might prevail.”
    • “‘At its best postmodernity invites us to engage in a continual process of dis-illusionment with the grandiose fantasies that have brought us to the brink of annihilation’ (Flax, 1992b:460). Feminist postmodernism does not eliminate the subject or the self but finds it in operation as a series of bit parts in the concrete field of social relations.”
  • p. 607: Feminist social self formed through discourse and experience: “The feminist social self…is an amalgam of fragmented identities formed in discourse and history and called into being both by the experiences of femininity and by the existence and availability of a feminist discourse whether that comes in the form of books, education, mass media, or through friends, politics and community.”
    • “The ‘real “respectable” me’ is also the product of a certain kind of psychoanalytical violence where desire is also constrained and endlessly defined in culture around the tropes of heterosexuality.”
  • p. 608: “…abandoning the ‘real me’ need not mean resignation, despair, or simply being reconciled to the loss of wholeness.”
    • “In short the strength of feminism lies in its ability to create discourse, to dispute, to negotiate the boundaries and the barriers…”
  • Abandon the search for the “real me”(p. 609): The “real me” is a mask, but the search leads to questions about what it means to be a woman.

So, what does it mean to search for the ‘real me’?

Also, in light of McRobbie’s essay, what does F/feminism mean today. Perhaps I can show a clip from the presentation I gave this past weekend.

Queer Theory and Deconstruction

Queer theory: critical theory emerging in the 1990s out of the fields of LGBT studies and feminist studies; critiques or provides “queer readings” of texts to question/challenge the idea that gender is part of the essential self; the theory uncovers socially constructed views of sex, gender, sexuality, and identities.

  • Queer theorist Michael Warner: [commenting on the institutions that appear to be just given…] “The dawning realization that themes of homophobia and heterosexism may be read in almost any document of our culture means that we are only beginning to have an idea of how widespread those institutions and accounts are.”

Deconstruction: critical theory that examines the historical traditions (often mediated by ideology) that create meaning–specifically in words but useful for cultural studies.

Next Class

We’ll finish up McRobbie if needed and then move on to our last reading: Adrienne Rich’s “Compulsory Heterosexuality and Lesbian Experience.” Don’t forget to do your last Weekly Discussion Post before 11:00pm, Friday, 11/22.

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