Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
New Media: Gender, Culture, Technology » October 30th: Social Construction of Sexuality

October 30th: Social Construction of Sexuality

Plan for the Day

  • Velvet, the halloween kitty
  • One last thing from Misunderstanding the Internet
  • Move away from class to identity
  • TV narrative discussions
    • Will & Grace
    • Modern Family
  • FYI: Not required but relevant to voters
    • Michigan Polls over the Last Week

Will & Grace and Jack & Karen

I don’t like being so direct with my views on the media we discuss because my goal isn’t to present my ideas as better or “truth”; instead, I want introduce ideas and interpretations as a way to have us think differently than we might normally have given our culturally constructed lenses. That being said…

Will & Grace is a heteronormative TV show. On the surface, the show is about a gay man, Will, and his heterosexual best friend, Grace. The show also shows viewers–on the surface–two other friends–Jack, a gay man, and Karen, a heterosexual woman. While the two sets of couples have extra relationships, those are peripheral–the show focuses on Will & Grace and Jack & Karen as if they were two couples. Will and Grace live together (even when dating others), and Jack and Karen are seen together so often viewers would assume they’re married except for Jack’s flamboyancy and Karen’s talk of her convict husband (who’s always off camera).

Gayness Sanitized

The gayness of the show is sanitized for “polite” middle-American society watching this show on prime time TV. Male-to-male affection is never the same as male-to-female affection, and, interestingly, Grace and Karen touch each other in more sexual ways than Will and Jack ever touch their romantic interests…I’ll leave that to your critical thinking selves.

While the show might be consider more gay than previous sitcoms, the antics of Will and Grace–living together, planning to have a baby together, planning to raise a baby together, hugging and kissing all the time–show them to be a heterosexual couple. Unconsciously, America accepts Will & Grace because the show is not too gay; it doesn’t offend heterosexist paradigms. That fact was underscored in the series finale when {spoiler alert…don’t keep reading if you don’t want to know the ending} we learn Will’s baby–with his husband, Ben–and Grace’s baby–with her husband, Leo–are to fulfill Will & Grace’s destiny–to make a heterosexual union happen. Will & Grace’s kids meet in college and eventually get married…what’s next? Exactly, potential for a baby to be born. Will & Grace fulfill their destiny in “proper” heterosexual fashion by producing children who marry.

How is that a gay show?

Modern Family can have multiple readings (interpretations). On the surface, ABC’s Modern Family is a funny story and a leading character triumphs. Below the surface, it’s a trite display of gender roles and gendered value in patriarchal culture. Check out Gloria meeting Javier’s fiancée. (Here’s a short article about the first part of the episode–Season 4, ep. 20). Here’s the link to Jay getting Gloria new shoes. Phil worried about his manhood when discussing his potential vasectomy with Jay. Here’s an article/review on the entire episode–Modern Family: “Schooled”/”Snip.”

Vance’s “Social Construction Theory and Sexuality”

She does cover, briefly, “constructivist” perspectives, which are more important in the history of psychology and anthropology, so we won’t focus on that. Instead, recognize that Vance points out that social construction theory comes from the work of several disciplines. Like the other critical theories we’ve used to look at new media and, therefore, re/think about culture, social construction theory is impossible to “get” in the short time we’re devoting to it. However, haven’t we discussed social construction throughout the semester? Because culture mediates how we experience the world, I argue that nearly all epistemologies (the study of knowledge or ways of knowing) can be thought of a socially constructed ideologies that are governed or just influenced by ideology–the overall set of beliefs and values of an entire culture.

Below are some key points from Vance’s article, which is more a review of literature than argument:

  • p. 38: “theories which used reproduction to link gender with sexuality.”
  • p. 38: male domination of science “provided ideological support for current social relations.” In other words, ‘he who had the power over science used it to explain woman’s place in the world.’
  • p. 38: feminist struggle “to separate sexuality from reproduction and women’s gendered roles as wives and mothers.”
  • p. 39: members of a culture see sexuality “as natural, seamless, and organic.”
  • p. 40: homosexual behavior and homosexual identity…universal and culturally specific, respectively.
  • p. 42: No universal meaning for sexual acts or sexualities.
    • “…sexuality is mediated by historical and cultural factors.”
    • “…a sexual act does not carry with it a universal social meaning…”
    • “Cultures provide widely different categories, schema, and labels for framing sexual and affective experiences.”
  • p. 43: What about the point that sexual desire is “constructed by culture and history from the energies and capacities of the body”?
  • p. 48: “reproductive sexuality constitutes a small portion of the larger sexual universe.”
    • This is probably the most surprising quote, so we ought to understand it.
  • p. 48: the hegemonic view of sexuality–essentialism.

Basically, Vance shows that we’ve observed physiological responses (e.g., stimuli) and reproductive features of sexuality, and we assume those are essentially all there is to sexuality or that those are the main components of sexuality. Well, maybe it’s just a socially influenced way of thinking about sexuality? Although not necessarily enforced, many societies have laws that essentially ban sex outside of marriage.

Products of the Culture: Children’s Shows

As I’ve mentioned once or twice, the texts of a culture tell you about that culture. They are repositories that reproduce cultural ideology, but it’s not always conscious. A creator might consciously use masculine or feminine codes, but they might not think they’re social constructs: it is what it is…(that’s an anti-intellectual phrase by the way). Consider the gender codes in the openings of two 1980s children’s shows over on the Gender Studies section of another page.

Steven Seidman “Sex Work”

Seidman’s argument, while more nuanced, can be boiled down to a simple statement–all work is similar to prostitution. What do you think?

Below are some key points from Seidman’s article:

  • p. 114: “Sex work raises a boundary dispute over the relationship between sex and commerce.” If we permit porn, why not selling sexual acts?
  • p. 118: “Is sex work different from other types of work? In many jobs, workers exchange the use of their bodies for wages.”
  • p. 119: “sex as a form of pleasure and self-expression.”
  • p. 121: “Women become sex workers…in part because of a culture that already values them for their sexual attractiveness.”
  • p. 121: “Many of our work choices are constrained and are not self-fulfilling.”
  • p. 121-122: “sex work is exploitative to the extent that it is women who do the sex work while the men control the industry.”

What’s going on here? What critique(s) can you make about the assumption that “the system” naturally orders things for us? Therefore, work is simply a matter of supply and demand and other market logics.

Next Class

We’ll be discussing social media from a fictional perspective the next two weeks, so finish reading Hank Green’s An Absolutely Remarkable Thing. Also don’t forget to do your weekly discussion post before 11:00pm on Friday, November 1st.


Works Cited

Dick, Bernard F. Anatomy of Film. (5th ed.). Boston: Bedford, 2005.

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