Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

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  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL/COMM/WRDS: The Rhetoric of Fear » May 2nd: The Satanic Panic Part II » Rhetoric of Fear and Job Losses

Rhetoric of Fear and Job Losses

Below are highlights from early- to mid-1980s journalism on manufacturing jobs losses and automation. What are the connections among the strategies? Also, what’s fallacious fear appeal and supportable fear appeal? Look for keywords that reflect the discussions we’ve had about us vs them, survival, apocalyptic terms, etc.

Townsend, Ed. Those New ‘Steel Collar’ Workers Have American Unions Worried.” Christian Science Monitor, 11 Feb 1981, p. 3.

  • para 3: “Unions complain that ‘tens of thousands of jobs will disappear’ in industries able to use computer-controlled machinery….widespread use of robots poses the threat of ‘large-scale, permanent unemployment, a degradation of skills, and new work hazards.'”
  • para 9: According to “Richard Beecher, head of GM’s machine perception and robotics department….Jobs will be lost, he admits, but ‘there will be no jobs for any of us unless we use the technology; we will all be driven out of the market by our competitors.'”
  • para 12: “A GE official denies that robots have cause any major cutbacks in jobs. Instead, he says, in the years ahead robotics will open up tens of thousands of new jobs.”
    • This is a common refrain that new technology means new jobs: renewable energy leads to jobs in that sector.

Cyert, Richard M. and Ben Fischer. “If US Manufacturing Is to Survive.” Christian Science Monitor. 7 Sept 1983, p. 23. (Atkins)

What’s interesting about this article are the titles of the two authors: Richard M. Cyert is president of Carnegie-Mellon University and an economist. Ben Fischer, formerly a negotiator with the United Steelworkers of America, is director of CMU’s Center for Labor Studies.

  • para 2: “The objective of an increasing number of firms is going to be survival. That survival is at least as important to labor as it is to the owners of capital.”
  • para 3: “Somehow, both labor and management must recognize that without improvements in productivity jobs will disappear because the firm will disappear.”
  • para 7: “Improved equipment for inspection and measurement of quality must be purchased and utilized even if it means replacing jobs.”
  • para 8: “Ways of making the worker a stockholder of the company must be examined. We must investigate and utilize every method to dramatize labor’s identification with the success of the firm as the key to the success of labor.”
    • I need to check another source for this (I used Newsbank) to make sure that reads “stockholder” and not “stakeholder.”
  • para 10: “America is fighting for its life in terms of its manufacturing industry….Without increased productivity and improved quality, there will be no manufacturing industry to speak of in the US by the turn of the century.

Gertler, Gayle. “Apple Chief: Reprogram Schools for Computer Age.” Providence Journal, 7 March 1984, p. A-01. (Atkins)

  • para 1: “John Sculley, president of Apple Computer Inc., challenged U.S. schools yesterday to produce an ‘educational Marshall Plan’ to radically restructure elementary and high school curriculums.
  • para 11: “…low-skill jobs will disappear, relocated to countries where labor costs are lower. For example, he said, Apple makes chips in Singapore and Korea.”
  • para 15: “Can an economy based on industries that demand highly skilled employees survive with a labor force trained to work on assembly lines?”
  • para 19: “We must train our students. . . . If we don’t, we’re going to have a work force that’s as unemployable as the auto workers in New Jersey.”

Salisbury, David F. “America’s Coming Renaissance.” Christian Science Monitor. 4 June 1984, p. 27. (Atkins)

  • para 1: “The shadows of double-digit inflation and rising interest rates still stalk the land.”
  • para: 3: [William F. Miller] “believes [in] a fundamental shift in basic American values….The basic tools of transformation will be high-technology. And its institutional midwife will be the venture-capital community.”
  • para 16: “Information technologies have been the major agent of economic change for some time and will continue to be so for the next 20 or 30 years. Automation is on the verge of dramatically increasing the productivity of office workers.”
  • para 24: “Education, particularly technical education, is crucial to the economic future of the United States….retraining the 15 percent of the work force whose present jobs will disappear by 1990.”

Kraft, Randy. “Partners in Progress and Pain–The Factory of the Future will be a Hi-Tech Showcase and Social Challenge.” The Morning Call, 18 March 1986, p. D01. (Atkins)

  • para 1: “Someone who lacks the intelligence, motivation or cash to go to college or technical school no longer can count on getting a decent-paying life-time job in a local factory.”
  • para 4: “They believe many more jobs will be lost if the country does not integrate computers, industrial robots and other high-tech equipment into its manufacturing plants.”
  • para 5: “They argue that manufacturing has strategic national importance, that our standard of living and even our survival as a world power may depend on it.”
  • para 13: “But the number of employees needed for companies that will produce automation for industry is expected to be relatively small.”
  • para 26: “Because there won’t be as many workers and computers will be making more routine decisions, fewer human managers will be needed in a plant.”
  • para 27: “If factory employees are going to need technical skills, what will happen to non-technical people? ‘It leaves them out in the cold, quite frankly,’ said Dr. John Ochs, associate professor of mechanic engineering at Lehigh. ‘They will have to become technical literate or a burden to the rest of society.'”
  • para 28: “Dr. Steven Goldman, a history and philosophy professor who is director of Lehigh’s science, technology and society program, predicts: ‘There will be an increase in the number of people who are essentially unemployable in our society….It will make current welfare problems seem mild. It translates into social unrest that will threaten our prosperity in the 21st Century.'”
    • The article cites him twice more, and he doesn’t paint a rosy picture.
  • para 32: “But Goldman is doubtful. ‘It looks as though there will always be some country whose workers are so poor that they will work for a wage much lower than workers in a country that already is industrialized.'”
  • para 33: “[Goldman] said the time when hard work alone guarantees economic security and upward mobility may be rapidly coming to an end. He anticipates widening gaps between the lower, middle and upper classes.”
  • para 34: “Nagel doesn’t deny that people now holding manufacturing jobs will be put out of work by automation.”
    • “He agrees sociological solutions will have to be found if the time comes when jobs are lost faster than new jobs become available.”
    • What could those “sociological solutions” be?
  • para 35: “Several Lehigh profs said people also have a responsibility to educate themselves to prepare for a more technical world.”
  • para 47: “Computer integrated manufacturing [CIM] may be the salvation for many American companies, but not all of them will be able to afford it.”
  • para 57: “The ultimate goal is ‘a totally automated unmanned factory’ – a concept that Odrey said ‘borders on science fiction.’ Both he and Nagel said such plants won’t be built for a long time, after many more technological advances are made.”

Contemporary Jobs Outlook

A couple days ago, the World Economic Forum (WEF) released a report that 14 million jobs would be gone by 2027. The article and first few paragraphs are worth looking at.

Horowitz, Julia. “14 Million Jobs Worldwide will Vanish in the Next 5 Years, New Economic Report Finds.” CNN.com. 30 April 2023.

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