Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL/COMM/WRDS: The Rhetoric of Fear » January 17th: Scapegoats & Conspiracies

January 17th: Scapegoats & Conspiracies

Plan for the Day

We’re going to continue the semester preview and get into our readings and other fun stuff. I know we have a few things to cover from last week, so let’s start there.

  • Slovic, Paul. “Perception of Risk”
  • Withey, Michael. Mastering Logical Fallacies
  • Red Hot Chili Peppers. “Otherside” {Video and Lyrics}
  • Antonello da Messina. Vergine Annunciata

Then, we’ll get into tonight’s scapegoating readings and try to figure out how to deal with nihilism…we’ll see.

Scapegoating, Ideology, Video Games

In this chapter, the author explains that scapegoating video games not only follows a pattern of blaming children’s materials for being bad but also follows a not uniquely American practice of fearing the Other. Some big takeaways from the reading specific to this class are below:

Need to Blame

  • p. 57: “…the rhetoric against certain children’s entertainment has often been for protecting children.”
  • p. 57: “American culture has a history of conjuring false reasons for apparent social problems (both real and imagined).”
  • p. 58: “Related to human desire to have problems solved is that humans have a difficult time with meaninglessness; things have to happen for a reason.”
  • p. 58: “Focusing on an evil-regardless of whether or not there is any truth to the situation-puts a face or a name to something causing problems.”
  • p. 65: “…we find ourselves thinking in binaries we just defend as pure instead of thinking of spectrums, gradients, or circles that lend themselves better to dialectical exchange.”
  • p. 68: “Doubt and uncertainty are not anxieties Americans want to feel.”

Limits of Empiricism

  • p. 59: “Using a cultural studies lens means looking at texts as products influenced by prevailing cultural ideology.”
  • p. 59: Surveys aren’t enough–“Rarely will people claim they indulge in misogynist media because they identify as mis­ogynists.”
  • p. 60: “Members of a culture do not always locate or acknowledge the relativism of cultural myth because cultural values are absolute to them.”
  • p. 61: polysemic: words have multiple meanings.

Manufactured Evil

  • p. 61: [From Barker & Jane]–“…’language is a tool for doing things in the world and not a mirror that reflects objects.'”
  • p. 63: “Getting rid of that evil rallies members, allowing them a chance to fellowship with others as they mutually condemn manufactured evil.”
  • p. 66: “Sometimes even a fantasy text is enough to scare established authorities who fear the text threatens their version of reality.”
  • p. 66: “…show[ing] constituents they are working to find the solution.”

Scapegoating

  • p. 64: “Rhetorically, people use scapegoats to reify evil, blaming an easy target that is innocent or, perhaps, not fully to blame for a social ill.”
  • p. 68: “Politicians and cultural crusaders need to rally supporters, so they play on hopes and fears to prove they are doing something. The need to place blame is a way to subconsciously take control over a problem that is too difficult for quick, easy solutions.”
  • p. 69: “The scapegoat is easy to point to and chase, directing attention to a concrete, yet innocent, group.”

Cafeteriarization

  • p. 64: “In postmodern life, the lasting ideologies allow cafeteriarization.”
  • p. 64: “…maintain[ing] Orwellian doublethink, which is holding two contradictory ideas at the same time.”

The Anti-Semitism of Henry Ford, the United States, and the World

Besides learning that Henry Ford inspired Hitler, what connections can you draw between the anti-immigration sentiment of the 1920s and Nazi propaganda against Jews. We will be covering some of this when we read Passmore’s Fascism: A Very Short Introduction, so this will be a start into the pervasiveness of anti-Semitism in Western ideology.

PBS. “Ford’s Anti-Semitism.” American Experience.

At this point, I’m more interested in us noticing the difference between this article and the next one. Consider the rhetorical strategies.

  • para 1: “Henry Ford’s anti-Semitic views echoed the fears and assumptions of many Americans in the late 19th and early 20th centuries.”
  • para 3: “…distributed half a million copies to his vast network of dealerships and subscribers.”
    • “As one of the most famous men in America, Henry Ford legitimized ideas that otherwise may have been given little authority.”
  • para 7: “There were many places…in which ‘the Jew’ serves as, at that point of time, almost both a theological and a kind of racialized symbol of forces that people considered to be nefarious.”
    • Rhetorically, the author uses quotation marks to identify that she refers to the stereotypes associated with the group.
  • para 10: “[The Dearborn Independent] was Henry Ford’s newspaper, and pretty much anything Henry Ford did was news.”
    • Think about the power of celebrity entrepreneurs of today.
  • para 11: “Henry Ford’s ability to gain a national audience with his words made him a very dangerous person.”
  • para 20: “Hitler was very aware of Henry Ford, of Henry Ford’s writings, and praised them.”

The Henry Ford. “Henry Ford and Anti-Semitism: A Complex Story.”

  • para 1: “As with most famous people, Henry Ford was complex and had traits and took actions that were laudatory as well as troublesome.”
    • Offering balance makes one seem fair minded.
  • para 1: “Between 1920 and 1922 a series of articles denounced all things Jewish. While officially apologizing for the articles in 1927, Ford’s anti-Jewish sentiments ran deep. Seen within the context of the times, they demonstrate the sharp realities and tensions that emerge in societies undergoing profound cultural, economic and political change.”
    • Let’s break this passage down:
      1) Statements and phrases that apologize.
      2) …that deflect.
      3) …that hold Ford to account.
  • para 3: “to counter the attacks that had been launched against him for the five-dollar day, his pacifist activities, and his 1918 run for the U. S. Senate, which he believed his opponent, Senator Truman H. Newberry, had stolen from him.”
  • para 5: Who else could be to blame…
    • “Ford’s personal secretary…[Ernest] Liebold’s anti-Semitic views are well documented.”
    • “William Cameron…editor of the Independent, was an enthusiastic supporter of the publication of the anti-Semitic diatribes.”
  • para 6: But Ford is to blame–they do own it, and I’m not the arbiter of whether or not this is an appropriate apology, but, as a rhetorician, I have a goal to identify the mode(s) of persuasion, or what appears to be motivating the passage’s meaning.
    • “However, Ford’s own attitudes towards Jews were the major reason for the publication of “The International Jew.” His anti-Semitic beliefs formed along several strands from his upbringing, attitudes, and personal beliefs.”
  • But then it’s back to he’s a product of his time…
    • “A common stereotype…”
    • “the stereotype noted above may have convinced him…”
    • Appeal to tradition (See also Withey, p. 80)–“Lastly, Ford’s growing cultural conservatism, anti-urbanism, and nostalgia for the rural past…”
  • para 9: Although forced to apologize…
    • Conclusion: “Although this seemingly ended a sad chapter in Henry Ford’s life, the episode tarnished his reputation and it has never been completely forgotten.

While I am impressed The Henry Ford discusses Ford’s anti-Semitism, the lesson here is on communication and how to mitigate the impact of a person’s less-than-desirable traits. Who’s not mentioned in this article? Don’t forget to check the article’s sources.

United States Holocaust Memorial Museum. “Protocols of the Elders of Zion.”

This article isn’t about Henry Ford, but it makes clear he “published a series of articles based in part on the Protocols” and compiled them into “The International Jew…[which] was translated into at least 16 languages.” Both Hitler and Goebbels “praised Ford and The International Jew” (“Origin of the Lie,” para. 4).

This isn’t the only instance of ideology (and associated texts) from the United States being imported to the Nazi regime. The Scientific Racism of the 19th century, most notably the pseudo-science of phrenology, eventually led to the eugenics movement. Steven A. Farber claims, “What is often not appreciated is that Nazi efforts were bolstered by the published works of the American eugenics movement as the intellectual underpinnings for its social policies” (para. 13). Edwin Black’s War against the Weak makes a similar claim.

Next Class

We’ll catch up on whatever we didn’t get to today, but make sure you do your Weekly Discussion Post #2 before Thursday, 1/19 at 11:00 pm. Michael J. Wreen’s “A Bolt of Fear” (10 pages) and Richard Conniff’s “In the Name of the Law” (1 page) are on Canvas. You’ll also have the first third of the easy-to-read Mastering Logical Fallacies.


Works Cited

Farber, Stephen A. “U.S. Scientists’ Role in the Eugenics Movement (1907–1939): : A Contemporary Biologist’s Perspective. Zebrafish, vol. 5, no. 4, 2008, pp. 243–245. doi: 10.1089/zeb.2008.0576

Skip to toolbar
  • Log In