Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL/COMM/WRDS: The Rhetoric of Fear » March 7th: Fascism Part 3

March 7th: Fascism Part 3

Plan for Tonight

  • Clarification on Assignments and Syllabus Changes
  • Plan for the Rest of the Semester
  • Conspiracy Theories–Presentation for SEACS
    • I try to put up notes for my Conference Presentations–thanks, COVID-19
  • Definitions for Introducing American Politics
  • Kevin Passmore’s Fascism: A Very Short Introduction (pp. 92-155)
  • Propaganda Fun Part 3

Remember, we will not meet as a class the next two weeks: 3/14 and 3/21. Our next face-to-face meeting will be 3/28 after I return from a conference. You have reading to do, and I suspect reading to catch up on. I’m going to be much more likely to call on you in class for participation, so have the material read before class, and, while in class, demonstrate you’re reflecting on it.

We won’t have a Midterm Exam, so I’m adjusting the syllabus and grade distribution. If you turned in a draft for the Critical Thinking Essay–on time…after 3 extensions–you’ll get 100 points. If you didn’t you won’t get 100 points, but that will NOT count against you. Your next essay’s draft (Due April 11th) will be worth 100 points, and not doing it WILL ABSOLUTELY count against you. Therefore, some of you will have a course total out of 900 points, and the rest of you will have a course total out of 1000 points.

By the way, you have these two assignments due this week:

  • Critical Thinking Essay (Due Friday, 3/10, 11:00pm–no extensions)
  • Weekly Discussion Post #8 (Due Friday, 3/10, 11:00pm–as always, no extensions)

You won’t have Weekly Discussion Posts for the next 2 weeks, but you will for the week of 3/28, and it will be on George Orwell’s Nineteen Eighty-Four.

Highlights from Introducing American Politics (pp. 82-176)

After that cheery conversation, let’s discuss something benign like US politics. Before jumping over to February 7th’s page, let’s have some definitions:

  • politics: consider the extended definitions from Merriam-Webster.
    • Entry #5 is what I refer to often as “little-p politics.”
  • political philosophy: often has a definition related to government, but that’s not the entirety of the definition.
  • political philosophy: this definition is perfect for our course on The Rhetoric of Fear

Kevin Passmore’s Fascism: A Very Short Introduction (pp. 92-155)

Now that you’re experts on F/fascism, you can officially use the term(s) to win arguments, denigrate political opponents, and win debates.* Obviously, Passmore’s book was more of an exploration on the variety of elements of fascism, and, in the spirit of postmodernism, it resists a grand narrative. What I hope you noticed–and what I’ll call on you (perhaps directly to you…yes, you)–was that there are political elements that seem(ed) to be fascistic that are alive and well today. Although Passmore resists telling us that the contemporary** far right is specifically fascist in the pure “sense,” just mentioning “the far right” in the context of fascism juxtaposes these concepts. Not to put words into his mouth, but it’s hard not to notice that even he recognizes the uncanny resemblance. However, his last chapter provides an important warning for our discussion on rhetoric, in general, and the rhetoric of fear, specifically.

*Speaking of debates…
**contemporary: now, perhaps the past decade or so; modern: the Enlightenment forward; modernism: usually the first half of the 20th century.

Some key areas to focus our discussion:

  • p. 92: Overall, I’m behind Passmore’s desire not to make F/fascism be anything; however, I think Eco’s point was more of a warning based on his lived experience in the Fascist state of Italy.
    • The end of Eco’s essay “Ur-Fascism” makes the point clear with a quotation:
      “I venture the challenging statement that if American democracy ceases to move forward as a living force, seeking day and night by peaceful means to better the lot of our citizens, fascism will grow in strength in our land” (Franklin Roosevelt, 4 Nov. 1938)
    • Passmore is correct about the need for falsifiability, as we read…
  • p. 95: “…the Patriot Movement: a hotch-potch of militias…”
    • “Only the gun-toting citizen could defend the original constitution…”
    • “This hostility to a pro-globalization federal government…
    • It’s important to consider that globalization (like evolution) exists whether you believe in it or not, whether you support it or (think you do) not.
  • p. 97: “The [Alleanza Nationale] AN cited revolutionaries of left and right…”
    • “…the Italian right’s most extreme element is [Il Lega Nord], which is obsessed with immigrations and believes the EU to be run by pedophiles.
    • Sound familiar? What to Matt Gaetz and Silvio Berlusconi have in common?
  • p. 100: spiritual nationalism in post-Soviet Russia.
    • Gennady Andreyevich Zyuganov is still alive.
  • p. 101: “The very conservative [Russian] Orthodox Church possesses considerable influence–it sees homosexuality as a threat to the nation.”
  • p. 102: In Western Europe, the far right castigates the European Union (EU) as an agent of globalization just as Americans attack the UN.
    • There’s a common fear of world government in far-right (and far-left) groups and conspiracies about secret groups that are leading us there.
  • p. 103: “The [American and French] student uprisings of 1968….Students indiscriminately accused contemporary governments of fascism, and helped empty the term of specific content.”
  • p. 105: “Economic difficulty coincides with a sense of cultural disadvantage.”
  • p. 108: The race question is equally complex in the recent resurgence of the far right. Anti-immigration policies are universally important but extermination is rare.
    • Not sure that’s a silver lining…
    • “The bringing of the African to America planted the first seed of disunion” (beginning of The Birth of a Nation [1915]).
    • Although there’s some question about whether or no Woodrow Wilson said the film was “…like writing history with lightning. My only regret is that it is all so terribly true,” (c.f. Mark E. Benbow) there’s no doubt that this film was hugely popular.
  • p. 118: “Fascism sought to complete Italian Unification, an objective justified by the need to compete with [non-white] ‘races’.”
  • p. 119: “Mussolini promoted Fascist universalism as an alternative to Nazi racism. In 1930, he ridiculed biological racism.”
  • p. 120: David Duke’s kinder, gentler Klan.
  • p. 123: “Yet the very vagueness of their principles permits resists to adapt their ideas to whatever purpose they espouse.”
    • “Racism is a prejudice erected into a system.”
    • In Florida, you can’t be made to feel bad about systemic racism, so a law tries to ignore systemic racism. STOP WOKE Act
    • Team DeSantis did, eventually, define woke…
  • p. 126: “‘Natalist campaigns implied that woman were primarily mothers, and should perhaps be for bidden in other roles.”
  • pp. 127-128: “Women must inculcate national values in their children, and as consumers…they must ensure that families consumed national products.”
  • p. 132: Anti-birth control policies.
  • p. 133: “And although most women reject the feminist label, they take for granted many of the conquests of feminism.”
  • p. 136: “The resulting diversity of fascism was such that potentially any social group could find anything to please it.”
  • p. 140-2: Corporatism not synonymous with fascism…but not irrelevant either.
    • p. 144: Business won out because strikes were banned and unions were declared to be agents of the state.
  • p. 146: “…big business has demonstrated an enormous ability to adapt to regimes to which it is opposed in principle.”
  • p. 151: “Fascism is a contradictory set of interrelated and contested ideologies and practices that cannot easily be categorized in terms of binary opposites such as tradition and modernity or radical and reactionary.”

Anti-Union Message (“Contemporary”)

Vincent Curatola (aka. Johnny Sacks from The Sopranos) did a couple anti-union ads in 2008. Let’s see if we can’t analyze them rhetorically.

  • “CDW Minnesota Senate Ad on Private Ballots” (2008)
  • Coalition for a Democratic Workplace “Changes” (2008)

Consider Curatola’s Mafia persona as a crime boss from the show (Tony was under him). Also, consider the various Mafia myths you might be familiar with from popular culture. What do these ads try to communicate about this law?

Propaganda Fun Part 3 (sort of…)

I seem to have messed up my division of this documentary Obsession: Radical Islam’s War Against The West. We ended at around 35 min last class (2/21). The entire film is 1 hour 20 min. To draw our attention to specific areas, let’s watch the following excerpts that will be relevant to today’s discussion:

  • 42 min 15 sec – 49 min 44 sec
  • 59 min 30 sec –1 hr 15 min (essentially the end)

Refer to p. of Passmore’s book for a reference to the Nazi-al-Husseini pseudo-alliance. Also, in case it gets lost, this film is propaganda, and I’m showing parts of it to demonstrate how the rhetoric of fear is used in relation to Nazism in very bizarre, contradictory ways. I’m not promoting the film’s ideas at all.

Next Couple of Weeks

Remember, no class next week (3/14) or the week after (3/21). Our next class meeting will be 3/28, and we’ll discuss George Orwell’s Nineteen Eighty-Four. I’m not going to provide many quotations because I want you to have them. Each of you should have 10 important quotations* to discuss. By discuss, I mean you have the quotation and can say something about how it relates to a key theme in the book and/or to our discussions of fascism (and totalitarianism). You can ask questions as participation, but you need to have already made many connections between the book themes and our class focus on the rhetoric of fear.

*Why 10 quotations…well, more likely than not, several of you will have similar quotations if not the exact same ones. I’ve already chosen these, so you have to find others:
1) War is Peace
2) Freedom is Slavery
3) Ignorance is strength

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