Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL 4275/WRDS 4011: “Rhetoric of Technology” » January 25th: The Politics of Technology

January 25th: The Politics of Technology

Announcements

  • The UNC Charlotte Speech (and Debate) Team–opens in Instagram
  • Charlotte Motor Speechway has judges…want to watch?
    • Next weekend: January 27th & 28th
    • Mebane (formerly COED) and CHHS buildings
    • No experience needed!
    • Fill out this Google Form
  • Hidden Brain (podcast) had interesting topics last week
    • Work 2.0: Life, Interrupted (multitasking and interruptions & convenience over effectiveness)
    • Finding Focus (in a world full of distractions)

Plan for the Day

  • Everybody’s a Winner!
  • Online Presence and evolution of the assignment
  • Discuss Technology and Yourself, a Reflective Essay
  • Looking ahead to Monday’s (1/30) writing discussion

Chapter 2: “Do Artifacts have Politics”

This chapter is often anthologized and (even more frequently) cited in STS (Science, Technology, and Society studies). We could fix our attention to many areas or try (and fail) to cover everything. I suggest we aim to discover what Winner means about “the politics” related to technology.

  • Technology in authoritarian or democratic societies: technologies adhere to the values of the societies from which they come.
    e.g. In (supposedly) democratic society technologies “are described as democratizing, liberating forces” (p. 20)
    • What technologies could you argue for or against their democratizing or, alternatively, oppressive potential?
  • Winner wants us “to see the social circumstances of [technological] development, deployment, and use” (p. 21).
  • Notice Winner’s definition of politics: “arrangements of power and authority in human associations as well as the activities that take place within those arrangements” (p. 21)
    • The above definition is different for capital-P Politics, which refers mainly to the pathetic political parties we (and other cultures) endure.
    • Consider lowercase-p politics as “office politics,” “school/academic politics,” “dating politics,” “gender politics,” etc.
  • Robert Moses and engineering a racist and classist landscape (pp. 22-23).
    • Of course, this is only one example of racist urban planning…it’s not like we could find other examples…
      • “New Deal public works projects were of no help as they built swimming pools everywhere in the district except where black people lived” (Brentin Mock, 28 May 2014, para. 7).
      • More on “Pools, Picnics, and Protests” (Emily Sachs Pratt Chat blog).
      • “Redlining, the purposeful process of denying groups equal access to loans or similar services, kept African Americans in the 1930s (and beyond) from acquiring loans for houses, creating segregated communities that affect wealth transfer to this day” (Toscano, 2020, p. 2).
      • See also Richard Rothstein, The Color of Law: A Forgotten History of How Our Government Segregated America. New York: Liveright, 2017)
      • “In the 1950s and 1960s and 1970s, new expressways sliced right through historically Black areas close to Uptown, displacing hundreds of households and businesses. Schools were torn down for pavement. Commercial activity in those neighborhoods paused. Property values next to the highways plunged” (Soloff 2020).
  • “Technological change expresses a panoply of human motives, not the least of which is the desire of some to have dominion over others…” (p. 24).
  • Technological advancements and iron worker union busting in 1880s Chicago (p. 24).
  • Planned obsolescence: the process of manufacturing goods that will eventually become outdated or “worn out” because of use, fashion, and/or updates (e.g. Windows 3.1, 95, 98, …, 11).
  • Paying attention to just the functions of technologies is an imperfect/inadequate critique of technology (p. 25).
    • Ignoring the plight of disabled persons…oversight or willful ignorance?
    • “Looking at prosthetics as socially constructed, their development responds to an unconscious (and also conscious) demand to not see disabled/disfigured individuals. The glass eye or face implant does not just allow the individual to hide disfigurement; it also allows the public to ignore both otherness and events that led to disfiguring injuries” (Toscano, 2020, p. 22)
  • “The technological deck has been stacked in advance to favor certain social interests and that some people are bound to receive a better hand than others” (p. 26)
    • In what other social situations can we say the proverbial “deck” is stacked?
    • NC Educational Lottery: a tax on those bad in math…
  • Why some people hate tomatoes–biological engineering (p. 26).
    • Perhaps this is why so much salt and sugar is added to food (beyond what might be sufficient for preserving foods).
    • Guess what happened to me when I return from Italy…did I mention I was in Italy for 6 weeks last summer?
  • “Scientific knowledge, technological innovation, and corporate profit reinforce each other in deeply entrenched patterns, patterns that bear the unmistakable stamp of political and economic power” (p. 27).
    • What are some examples?
    • “U.S. land-grant colleges and universities [have] tended to favor the interests of large agribusiness concerns” (p. 27).
    • If government funds (tax dollars) go to universities R&D that create new technologies, don’t we own these technologies?
    • Why do private companies seem to be the only ones profiting?
  • “Societies choose structures for technologies that influence” social activities (p. 28)
    • We can also say the culture reinforces what “systems” are appropriate.
    • Who structures the built environment?
    • Also, “different people are situated differently and possess unequal degrees of power as well as unequal levels of awareness” (pp. 28-29).
  • Engels: authority and subordination are part of all social organizations.
    • Yikes! Who wants to touch that argument?
    • Engel’s (via Winner): “The roots of unavoidable authoritarianism are…deeply implanted in the human involvement with science and technology” (pp. 30-31).
  • “[S]ome kinds of technology require their social environments to be structured in a particular way in much the same sense that an automobile requires wheels in order to move” (p. 32).
  • “If we examine social patterns that characterize the environments of technical systems, we find certain devices and systems almost invariably linked to specific ways of organizing power and authority” (p. 33).
    • When you examine technologies, are you thinking about the political power structure that produces the technology?
  • Chandler: the politics of 19th- and 20th-century technologies–“a large-scale centralized, hierarchical organization administered by highly skilled managers” (p. 34).
    • What are the patterns of hierarchy or control in general in the organizations with which you engage? Think about pages 35-38.
    • Winner, writing in 1986 and citing Silk & Vogel from 1976, is quite prophetic when he brings up “patterns of authority that work effectively in the corporation become for business[people] ‘the desirable model against which to compare political and economic relationships in the rest of society'” (p. 37).
    • Then, in 2010, we get Citizens United v. FEC…
  • Great observation: “In our times people are often willing to make drastic changes in the way they live to accommodate technological innovation while at the same time resisting similar kinds of changes justified on political grounds” (p. 39).
    • What do you think? If we assume Winner is addressing freedom–after all, he just got finished discussing hierarchy and authoritarianism–what technologies do we accept that, in effect, reduce our freedoms?
    • If no technology can exist without being compatible with “the system,” what, then, is THE system?

Question to Consider from Chapter 2 (time permitting)

These questions come directly from the bulleted questions above. Pick one (1) and briefly discuss it. Then, be ready to share your thoughts with the class.

  • What technologies could you argue for or against their democratizing or, alternatively, oppressive potential.
  • What are other social situations (other than technological production) where the proverbial “deck” is stacked? Think relationships, organizations, socio-economics, etc.
  • What’s the pattern–the “unmistakable stamp of political and economic power”–of video games? Aren’t they an innocuous technology?
  • Who structures the built environment?
  • Yes-No-Maybe so…
    Consider Engels: Authority and subordination are part of all social organizations.
  • What are the patterns of hierarchy or control in general in the organizations with which you engage? Think about pages 35-38.
  • Comment on Winner’s Great Observation above.
    • What do you think? If we assume Winner is addressing freedom–after all, he just got finished discussing hierachy and authoritarianism–what technologies do we accept that, in effect, reduce our freedoms?
    • What does he mean by the statement that we resist similar changes on political grounds?
    • If no technology can exist without being compatible with “the system,” what, then, is THE system?

Next Class

We’re going to have our first writing reflection discussion on Wednesday (1/30). Marc Bess from the library has been kind enough to come to class and lead us on research stuff, and we’ll focus on writing as thinking after that. Consider how writing is a map of one’s thinking. We’ll also talk more about the first assignment, the Technology and yourself reflective essay.

David Noble’s The Religion of Technology is coming up soon…


Works Cited

Soloff, Katie Peralta. “Highway Construction Harmed Black Neighborhoods in Charlotte. Now Leaders are Trying to ‘Untangle’ Past Mistakes.” Axios Charlotte, 20 Oct. 2020.

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