Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL 4275/WRDS 4011: “Rhetoric of Technology” » January 30th: Discussion on Writing as Thinking

January 30th: Discussion on Writing as Thinking

Plan for the Day

  • Marc Bess From Atkins Library
  • Writing and Reflecting: Discussion on writing as thinking
  • Discuss Technology and Yourself, a Reflective Essay Draft
    DUE next week: Monday, 2/06
  • Wrap-up on Winner if needed (from last week)

Writing and Reflecting

Many professors try to ignore the artificiality of the classroom and ask students to write for an audience other than them. It’s futile to think that students have anyone other than the professor (and that professor’s guidelines) in mind when writing.* I’ll go round for round with anyone who thinks otherwise (that statement is for those out there beyond this class who still pretend that their students actually conceive of an audience other than the professor for class assignments). Therefore, we’re not going to pretend you’re writing for any other reason than to get a grade. However, the discussion will help you beyond this classroom.
*There’s an article related to this if you’re interested: Toscano, Aaron A. “Student Struggle with Career-Oriented Assignments: An Analysis of Résumés and Cover Letters. International Journal on Studies in Education (IJonSE), vol. 5, no. 2, 141-157. https://doi.org/10.46328/ijonse.127

Audience and Purpose

Don’t let anyone tell you any differently: The two most important considerations for any communication situation are Audience and Purpose. Yes, “purpose” assumes context. In order for your writing to be effective, you must communicate in the appropriate way to the intended audience (or audiences—primary, secondary, tertiary). You must have an intended audience (but know that you could have multiple audiences). You must also realize a purpose for writing: why are you communicating? That assumes a goal. The most well-crafted prose that is aimed at an inappropriate audience and with an unclear purpose is ineffective communication.

Writing as Thinking

Writing is a map of one’s thinking. As you write, you’re composing more than just prose—words on a page. You’re also refining your thinking about a topic. I’ve been studying the composing process for quite some time (my own and students’ processes). This activity and the others are not the end-all-be-all of writing instruction. A goal for courses on writing is to incorporate writing and reflection on writing throughout a student’s college career. I’ll give you a little background about how I developed my approach to writing and teaching writing.

Although it’s important to have grammatically correct writing, we’re not going to focus on that in these discussions. We’re going to talk about style and content, which can be stifled by an assumption that writing is about correctness. I’ll say it once or twice this semester: No one fetishizes grammatically correct sentences. People write to convey ideas, support their ideas, and persuade others about their ideas. Of course, they also write to entertain, inspire, instruct, and communicate, but we’ll focus on the essay in this class, and that genre is about making sound, logical arguments that have proof to back them up.

Before we get too far along, let’s look at the requirements for your first essay: Technology and yourself, a reflective essay.

Focus on Adding Proof to the Pudding

Below is an excerpt from Winner (p. 25). We’re going to examine this to determine how we can add proof to the assertions he’s made. Remember, there are all kinds of writing genres. There’s no single format (or formula) for the essay genre, but proof, evidence, and sound arguments are vital to its effectiveness.

To recognize the political dimensions in the shapes of technology does not require that we look for conscious conspiracies or malicious intentions. The organized movement of handicapped people in the United States during the 1970s pointed out the countless ways in which machines, instruments, and structures of common use—buses, building, sidewalks, plumbing fixtures, and so forth—made it impossible for many handicapped persons to move freely about, a condition that systematically excluded them from public life. It is safe to say that designs unsuited for the handicapped arose more from long-standing neglect than from anyone’s active intention. But once the issue was brought to public attention, it became evident that justice required a remedy. A whole range of artifacts have been redesigned and rebuilt to accommodate this minority.

Winner, Langdon. “Do Artifacts have Politics?” The Whale and the Reactor: A Search for Limits in an Age of High Technology. Chicago: U of Chicago P, 1986: 25.

The above passage is an example of good writing. As part of a larger work (a book) it fits nicely into Winner’s discussion for both the second chapter and the entire book. It would not be consider “complete” for a 7-10 page essay. Why?

*For starters, it doesn’t offer much proof. It assumes the audience understands the social situation regarding individuals with disabilities in the pre-Americans with Disabilities Act era. Winner doesn’t need to go into detail because he assumes his audience understands the topic. You can get away with that in a book because you have to pick and choose what to go into great detail about and, generally, it’s assumed your audience is familiar with the ideas and examples you could use. Naturally, you’re going to shortchange some things over others in any writing. The goal is to pick and choose wisely to have more effective writing.

*Essays that you write require proof, and you want to strive to have no loose ends. I hesitate to say “assume I know nothing about the topic” because that’s not accurate (although it will be for some topics). In your essays, you should focus on supporting all you claims with good examples. Choose your topics wisely, and aim for explaining a smaller topic in greater detail than trying to cover a broader topic in less detail.

*Aim for reader-based prose: that’s a writing style where you take the reader through your discussion to your conclusions, and you don’t make the reader “jump” to your conclusions without a proper bridge.

Revisions for an Essay

Let’s try to find out ways to revise this for an essay that requires proof. Don’t get bogged down on correctness concerns (grammar, spelling, punctuation, etc.); instead, think about ideas that will support Winner’s assertion. Consider the above paragraph to be a shell, and evidence is going to fill that shell.

The following Outline might help visualize Winner’s structure and main points:

I. Topic sentence: “To recognize the political dimensions in the shapes of technology does not require that we look for conscious conspiracies or malicious intentions.”

[The rest of this paragraph discusses disability concerns. Based on Winner’s ideas, what are the potential forces that shape technology? List the forces, and give examples that prove those forces may shape technology.]

II. Activism of People with Disabilities in the US in the 1970s

  1. Technologies ignore the conditions people with disabilities face/encounter
  2. Buildings aren’t constructed to accommodate people with disabilities
  3. The built environment prohibits citizens with disabilities from more fully participating in society

[We can all probably agree with the above statement, but we need proof. In what ways are people with disabilities politically active—big ‘P’ Politics—and how are people with disabilities affected by the built environment?]

III. The conditions people with disabilities face is ignored by those without disabilities

[How so? Theoretically why? Think socially. Remember, Winner wrote this in the mid-1980s, so you probably will have to guess what changes have occurred or reflect upon old buildings and technologies that you’re familiar with.]

IV. Once the exclusion of people with disabilities was brought to the attention of the mainstream, the public was sensitive and willing to remedy the situation.

[How so? What examples prove the above statement?]

V. Artifacts have been designed to accommodate people with disabilities by making social participation easier.

[What are these artifacts? Are they simply programmed or engineered, or are there values embodied in these artifacts?]

I’m fully aware that some of the above points can be (ful)filled with the same evidence.

Disclaimer: The above outline looks like a 5-paragraph essay format. There are some serious reservations to the 5-paragraph essay, and, time permitting, we’ll discuss those (*See discussion below). For our purposes, though, you should focus on the fact that providing sound reasoning for assertions is imperative for any essay you write.

Writing Workshop

Today, you don’t need any kind of draft for the Technology and Yourself Essay, but you’ll need some kind of draft–printed or electronic–for the Social Construction of Technology Essay workshop on 2/27 (at least have an outline). You will all be “called on” in a sense because, without a draft, you’ll lose In-class participation points. We might do peer reviews, but we’re going to discuss the drafts and help provide ideas for how to explain your point of view. Professors often lie to students and tell them that personal feelings and opinions can’t be wrong (see Postmodernism discussion at the bottom of the page); unfortunately, they can be. In the context I’ve asked you to consider, if your feelings or opinions aren’t based on sound, logical proof, they’re wrong, or you’re not explaining why you reach the conclusions you reach. Aim for reader-based prose and not writer-based prose. The reader isn’t in your head with ALL the same assumptions you have, so you can’t expect they will “just get it.”

*The Five-Paragraph Essay Controversy

I’ve already explained the gist of this, but I have a further disclaimer to provide more context about what is and is not effective writing. Remember, any communication that doesn’t adhere to audience expectations or has a clear purpose will most likely be ineffective, especially in professional contexts (this is a Technical/Professional Writing course). Consider this disclaimer alongside our discussions of technologies being neutral: The appropriateness of the five-paragraph essay depends on the context, and it’s a limited context in my (expert) opinion.

The five-paragraph essay (sometimes called the three-point-five paragraph essay) is a nearly ubiquitous model for high school essays. Fortunately, it has fallen out of popularity in college composition courses because following a writing format has proven to be stifling to student expression. When asked to follow a format like the five-paragraph essay, students often focus on filling in the “necessary” slots instead of reflecting on what they want to communicate. Just as students are stifled by focusing too much on issues of correctness, formats for (or modes of) writing also stifle reflection and creativity because they constrain writers. Worrying about rules takes attention away from thinking about higher-order concerns: ideas, organization, audience, and purpose.

But isn’t a blank page just a stifling for students who don’t know where to begin? Yes. Five-paragraph essay outlines (or any outlines) can be helpful pre-writing as thinking, a place to organize one’s ideas to be more confident about one’s purpose. Personally, I outline any writing over five pages. Full disclosure: I think that contributes to my writing being longer than it should, but that’s also an editing issue…but this isn’t about me, so we’ll ignore that.

The above I, II, III, IV, and V points aren’t meant to be for an entire essay; instead, they’re instructions for an activity on adding proof, using evidence to support or just explain claims. The traditional five-paragraph essay has an Intro, Point 1, Point 2, Point 3, and a Conclusion. That type of structure is fine for some students who can benefit from some structure when they’re not sure how to begin. After all, what professor will allow the student to skip the assignment because they just didn’t know where to begin? I’m waiting…

In conclusion, the five-paragraph essay has some merits, but, for college-level writing, it is too stifling a format.

Winner’s Great Observation

Time permitting, let’s discuss the validity of Winner’s argument that we let technology control us because we’re amenable to hierarchy…we just pick and choose which we’re comfortable with and which we’re not. Great observation:

“In our times people are often willing to make drastic changes in the way they live to accomodate technological innovation while at the same time resisting similar kinds of changes justified on political grounds” (p. 39).

  • What do you think? If we assume Winner is addressing freedom–after all, he just got finished discussing hierachy and authoritarianism–what technologies do we accept that, in effect, reduce our freedoms?
  • What does he mean by the statement that we resist similar changes on political grounds?
  • If no technology can exist without being compatible with “the system,” what, then, is THE system?

Next Class

On Thursday, we’re going to discuss your next essay and Nelly Oudshoorn’s “The Decline of the One-Size-Fits-All Paradigm,” which is on Canvas. Also on Canvas are my books–they aren’t required reading but may be of interest for your future assignments.

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