Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
ENGL 4275/WRDS 4011: “Rhetoric of Technology” » Major Assignments for Rhetoric of Technology

Major Assignments for Rhetoric of Technology

Participation (Every Class Meeting)

This is not a drill-and-skill type of course. I expect everyone to be involved in class discussions, which are extremely important for critical thinking. You must contribute to class discussions. Twenty percent (20%) of your grade is based on participation.

In-class participation means you are ready to be called on at any time to respond to a question, prompt, and/ or suggestion about the course material. Yes, I will call on you in class periodically, so be prepared to demonstrate that you’re reflecting thoughtfully on the readings. Thoughtful reflection doesn’t mean you give THE answer; instead, it means you show awareness for the complexity of our subject by describing your interpretation or asking questions that demonstrate critical thinking (as opposed to certainty). We embrace ambiguity in this course.

Additional-class participation means you respond to questions, prompts, and/or suggestions about the course material without being called on or through the Supplemental Participation section on Canvas.

Merely showing up will not get you participation credit—you must engage the course materials. If you’re not in class, you can’t receive credit, so your participation grade will be affected. I will note your participation (or lack thereof) daily. Thoughtful participation means that you engage critically in our discussions or ask engaging questions about the subject. Simply making jokes or telling the class an irrelevant story about some garbage reality program does not warrant thoughtful participation. Doing work for another class or distracting other students will lower your participation grade—even to the point of falling below 20% (meaning, you can have a negative participation grade).

Please see me ASAP if you’re concerned about your participation grade because you’re shy or if you don’t understand these requirements. Telling me at the end of April that you didn’t participate because you’re the quiet type or because you didn’t understand what “thoughtful” meant will be too late. The purpose of participation is for students to have control over their own learning and to reinforce critical thinking generally and “critical technological awareness” specifically. I am willing to provide a quasi-alternative to supplement a student’s participation grade, but please note that discussion, which allows speakers to exchange ideas, is an extremely important component of critical thinking. One alternative is to do class reflections you post online. Please discuss this alternative with me early in the semester…like today!

Technology and yourself, a reflective essay (due 2/06; revision due 3/01)

Please Note: What’s due on 2/06 isn’t a draft but a fully completed essay.

This is a personal essay, but it has to show you’re thinking beyond the function of the technologies you use. I want you to discuss your feelings, beliefs, and goals surrounding technology. It’s best to focus on a single (or a few) technologies than to try to cover many different ones. This essay is reflective and should show you’re critically thinking about the technologies you use. Don’t make surface observations or discuss how it works.

The overall goal is to identify to what extent you’re critically aware of how technology permeates your life. Remember, this essay isn’t about the function (i.e., use) of technologies; instead, I want you to reflect upon your feelings, associations, and projections (assumptions of the future) about technology. What does technology mean to you?

Below are the format logistics (I don’t take off for formatting, but I am always asked about formatting so…):

  • Typed, double spaced (except heading), 12 pt font
  • 1-inch margins all around
  • Page numbers (anywhere)
  • A title other than “Technology and Yourself [Essay]”
  • First draft at least four (4) pages; Final draft is at least six (6) pages
  • Works Cited/References page (if you use ANY sources)

Although this is a personal reflection, it’s not an unorganized “freewriting”; it’s supposed to be a polished work. You’ll have a chance to workshop these essays and revise. It is due on 2/06, and your revision is due 3/01.

Social Construction of Technology Essay (due 3/22; revision due 4/04)

Please Note: What’s due on 3/22 isn’t a draft but a fully completed essay.

As you read and participate in class discussions, consider the technologies that you’ve come across. You’ll need to choose a technology and describe how it represents the society from which it comes—be that American, Western, Industrial, etc. In order to do that, you’ll need to identify a few cultural values that your technology conforms to. Also, you shouldn’t just list or state the values. You must describe (make an argument for) why you feel those values are part of a culture.

I do not expect you to go into a tremendous amount of technical or historical detail in your essays; instead, try to pick a technology that might fit our discussions regarding American values in general (of course, you may use a technology from any culture, so refer to those values). Although we might all agree that a particular value (e.g., individualism) is an American value, you must offer support for such a claim—you can’t just state it.

After you identify and describe the values, you must describe how those values are embodied in the technology. You may use “I” and even bring in personal examples, but you have to defend your reasons for arguing the way you do. You are required to use outside sources–sources from the class reading and sources outside of our readings. A nice split would be to cite at least 4 sources from our class readings and 4 sources from outside our class readings. Below are the format logistics (I don’t take off for formatting, but I am always asked about formatting so…):

  • Typed, double spaced (except heading), 12 pt font
  • 1-inch margins all around
  • Page numbers (anywhere)
  • A title other than “Social Construction of Technology [Essay]”
  • First draft at least nine (9) pages; Final draft at least twelve (12) pages
  • In-text citations: you must use quotations from the course reading and, if you choose, outside reading
  • Works Cited/References page (I don’t care which style–MLA, APA, Chicago, etc.–you use for your paper, but please choose one)

Over the course of the semester, the above ideas should make more sense. You’ll have a chance to workshop these essays and revise. Please start thinking about a contemporary technology you can identify as embodying values of a culture. You’ll turn it in on 3/14/2024 and have a revision back to me on 4/04/2024.

Please don’t e-mail me a draft and say “look at this.” Office hours are Mondays & Wednesdays 4:00-5:00 pm and by appt. If you’re wondering if one particular technology over another would be better suited, please ask, and I’ll offer some advice.

Technology Project (due 4/25)

This assignment is supposed to be your chance to be creative. I hesitate to give specific guidelines because I want you to be bold and not do a traditional type of assignment. Although I don’t have specific guidelines, you should produce something worthy of a final project for a 4000-level class. It is worth 20% of your grade, so it’s a pretty big deal. I originally wanted to have you do a visual-audio type of assignment, but that would require us to get away from the highly theoretical things we discuss. Therefore, I have some options, but they all have to do with showing your understanding of the various subjects we cover within the rhetoric of technology.

Regardless of which one you choose, you must cite all text, visuals, etc. that you use. Therefore, you must do research outside of the class readings.

Option #1

A historical-rhetorical analysis of a technology. This was going to be the only choice, but I’m all for options. We’ve discussed the discourse surrounding technologies all semester, so you have models from which to work. Pick a technology and find historical information about its reception. I’m sure I’ve told you one or two stories about Marconi’s wireless and the popular press, so that can be a model for you, but we’ve also talked about other technologies in society.

Your main goal is to analyze the rhetoric of the discourse surrounding a technology. Consider how the texts communicate and adhere to the values of the time period (progress, military superiority, instant gratification, etc.). Advertising, charities, special interests, politics, sales, and media are several good places to look. Make sure you use vocabulary from our readings and cite enough sources. Page length is at least 6 pages, and this is considered the boldest option, so taking risks and being exploratory will be graded favorably.

If you aren’t finding and discussing what others say about the technologies (their reception and promise), you aren’t fulfilling this assignment’s goals. This discourse you analyze may come from interviews, newspaper/magazine articles, etc., but it should come from a historical context–before the year 2001.

Option #2

Create a webpage (or webpages) that define and describe several of our concepts this semester. It can be all text, but visuals are appreciated. Comparable to a 6-page paper, but it needs to show some creativity. Don’t just put up 6-pages worth of text online and think that’s enough: use hypertext, embed videos, place images, create interactive menus, etc. This requires some web development skills.

Option #3

Do another social construction of technology essay. (This is different from Option #1 because you’ll be using more of your analysis on the technology instead of analyzing the rhetoric of others). Pick a different topic/technology and describe it as a socially constructed artifact. Remember, you have to define the values it embodies first, and then describe how the technology embodies those values. This choice assumes you will do a better job than on your Social Construction of Technology essay (in other words, I’ll grade a bit harder). However, you only need this to be at least 6 pages.

Option #4

The visual “essay.” If you’re savvy with various software, you may choose to create a project that showcases those skills and demonstrates technology from the points of view we’ve taken this semester: rhetoric and culture. You may use audio, video, images, and text to convey your message, but you must cite EVERYTHING you borrow. Consider writing a script for this option.

Please Note: This option, as do all options, requires a separate presentation. Don’t just submit the same thing for both assignments.

Option #5

An essay on rhetoric in society. Advertising, charities, special interests, politics, sales, and media are several good places to look. Make sure you use vocabulary from our readings and cite enough sources. Page length at least 6 pages.

Unlike option #1 where I ask you to consider a historical context, this should be an analysis of discourse after 2001. Focus on contemporary rhetoric.

Option #6–Science Fiction and the Rhetoric of Technology

This is a tradition English paper on literature, but, for this class, you need to focus on Neuromancer and other readings from this course. In at least 6 pages, explain–make an argument that requires a thesis and proof–how these texts relate to our course discussions on the rhetoric of technology. Consider Bazerman’s definition for this assignment and reflect on contemporary cyberspace technologies or situations (e.g. artificial intelligence, cyber-security concerns, etc.) our readings have inspired.

Whatever you do, don’t summarize the texts! Also, don’t use long quotations to pad your essays (for any of these options). I expect your writing to be at least 6 pages, and quotations will be in addition to that required writing.

Technology Project Presentations (due 4/23 and 4/25)

Basically, you get up and present on your Technology Projects. I will score your presentation on a scale of 1 to 10 for the five categories below (50 pts total):

  • Appearance of preparation
  • Eye contact
  • Voice Projection
  • Relevance
  • Time—don’t go over five minutes and don’t go under four minutes (practice so you get it just right)

Although it may seem like too much extra work, you should practice your oral presentations in order to gauge how long your part will take. You can’t possibly convey all the choices you made as an information designer in the time you have. Therefore, you must choose your points wisely. Whether you’re finished talking or not, I’ll cut you off if you go longer than your time limit (4-5 min). I will stop you mid sentence if need be.  Again, preparation is crucial. I can’t stress enough how important it is to be prepared for all oral presentations.

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