Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
Science Fiction and American Culture » April 1st: Interstellar (2014)

April 1st: Interstellar (2014)

We aren’t meeting as a class today, but we’ll be back together on Tuesday, 4/03.

Essay #2 is due Friday, 4/04, 11:00pm, on Canvas.

Overview

  • Velvet, the Halloween Cat!
  • Zombie Fun from Green Day
  • A Note on Science and Technology
  • More on Cultural Studies
  • Interstellar (2014)
  • Maybe revisit Stanely Weinbaum’s “A Martian Odyssey”

As I’ve probably mentioned, Interstellar is in my top 10 for favorite movies. I saw it twice in the theater, so that means something because I’ve only done that a few times. I did, however, see The Hangover in the theater 3 times…

More Zombies in Pop Culture

About two years ago, the more-pop-than-punk band Green Day released the song and video “The American Dream Is Killing Me,” and it has zombies (Warning: gross stuff and violence). If you’re ok with some gorey stuff, check it out. Maybe you can compare it to Fall Out Boy’s “Love From The Other Side”…or just the video game series Fallout.

Science and Technology

I’m not going to have anything definitive to say about this topic. Each one–science and technology–could be the basis for an entire semester (or entire career). I do want to reiterate that science fiction has science and technology as major plot elements as well as themes. Interstellar makes a big (and obvious) comment on the value of pursuing scientific discovery. I study technology from cultural and rhetorical perspectives. Simply put, that means I look at how technology is a product of the culture from which it comes and the rhetoric of technology, which is what message does a technology convey and how do we perceive/understand technologies.

Cultural Studies

Simply put, studying culture. Having a cultural studies lens means one looks at ideas, values, movements, society in general as being mediated be prevailing characteristics of a group (often on a large scale). This approach attempts to find (or read) the meanings of artifacts (ideas, technologies, and texts—including literature, film, music, etc.) as products of the cultures from which they come. There’s a social demand for new science and technology. Of course, initial reasons for researching a science or developing a technology can change based on how consumers use the technologies in ways not intended by inventors.

No artifact or idea is created in a vacuum—devoid of external influence. Scientists, engineers, authors and the materials they create are products of the characteristics of their culture, which includes the culture’s moment in time. Although we can’t identify universally essential features of each individual, we can argue (and support) what appear to be prevailing values of a culture. Unlike analysis that aims to “unlock” meaning based on an individual’s life (e.g. psychoanalysis), a cultural studies perspective interprets individual and group actions as primarily influenced by culture. People don’t like to hear this because it emphasizes that we’re really just herd animals.

There are other types of interpretations of science, technology, and society. One thing to remember is that in the Humanities, we don’t consider any one discipline having THE answer. Instead, we arrive at answers based on the questions we ask, which are mediated by our disciplinary epistemologies. Cultural Studies is inherently interdisciplinary because it borrows methods of interpretation from a variety of disciplines: History, Sociology, Philosophy, Anthropology, and others. My research and the classes I teach usually consider science and technology from historical and sociological perspectives—time period and society, respectively.

The (Sub)Cultural Study of Science and Technology

This class is going to take a different approach to science and technology. Instead of explaining how something is constructed or applied, we’re going to consider the value humans place on science and technology. We should view scientific fields as a variety of subcultures. Although biologists, chemists, physicists, etc. share the assumption that the scientific method is the appropriate way to produce knowledge, they focus on different aspects of the natural world (or universe).

Within those disciplines, members speak to each other through, essentially, their own language. Not only do they share a technical slang (jargon), they share assumptions of knowledge. We call these communication systems connecting members of a discipline discourse communities. It is difficult for an outsider to enter the conversation (or understand what they’re reading or hearing) because discourse communities tend to speak to themselves. Often non-scientific and non-technical audiences consume knowledge of the field through a filter. Perhaps a journalist or discourse community member conveys knowledge in general terms, picking and choosing the details to provide.

Another important consideration for us is how the expert’s authority is used to convince a lay audience that doesn’t fully understand the details of a science the way a member of the discipline would. There are many accounts about scientific and technological that identify assumptions that guide scientists and engineers to particular conclusions. Such an activity is the basis for critical thinking—don’t just read for information: read to discover the meaning and reasons behind expert conclusions. This doesn’t necessarily mean debunk or criticize the experts; instead, it means analyzing their epistemology, which is discipline specific.

Interstellar (2014)

Let’s focus on some key areas and think about the adventure aspect that we can relate to Weinbaum’s story in the next section. It’s interesting that Murphy comes into Cooper’s room in the beginning and wakes him up saying she thought he was her ghost. Well, she’s not wrong! Also, the interviews you see in the beginning on the TVs remind me of the way Band of Brothers is framed. I HIGHLY recommend that show (if you can stomach gore—missing limbs and such things). Also, all “quotations” below are really paraphrases.

  • Early on Cooper tells Murphy that “science is about learning what you don’t know…get to the how and why” and that leads you to conclusions.
  • Science fiction often brings in environmental themes. Although there’s no mention that the Earth is dying from our treatment, metaphorically, post-apocalyptic stories often allude to environmental destruction as a cause.
    • The Earth in Interstellar is dying, so the government put its attention on farming and not reaching for the stars to create new science.
  • The government also wants to control science, so it “corrects” textbooks as Murphy’s teacher claims. She cites that the Apollo mission was faked to bankrupt the Soviet Union into spending money on useless rockets.
    • There is a belief in American culture that the arms race was a planned American attempt to make the Soviets bankrupt and not just good luck.
    • After all, the Soviets were mired in a war in Afghanistan in the 1980s…
    • Lastly, the parent-teacher conference is also a comment on the way non-scientists try to regulate the message of science. Think about evolution, global warming, stem cell research, and the “parental rights” forces.
  • Cooper represents the exploratory nature of humanity. Compare this to Weinbaum’s “A Martian Odyssey” below. He claims “we’re explorers and pioneers not caretakers….We used to look up in the sky and wonder; now we look down in the dirt.”
    • Read metaphorically: Nolan (the director) could be warning us to not neglect scientific pursuits: look forward and not to the past. Cooper’s phrase “down in the dirt” could be interpreted as “having our heads in the sand.”
    • Cooper could also be alluding to the fact that we’re being myopic, short sighted. A major reason for SETI (Search for Extraterrestrial Intelligence) is technological spinoff: the technologies we “discover” that we can use in applications other than searching for ET.
    • On Interstellar‘s Earth, NASA had to do Lazarus in secret because, with the food shortage, public opinion wouldn’t let them spend money on NASA.
  • The sarcasm of the robots is pretty funny, and, not surprisingly, I quite like that.
    • TARS tells Cooper that absolute honesty isn’t the best policy with emotional beings, so his honesty setting is at 90%.
    • Think about it: “Does this {article of clothing} look good on me?” If it didn’t, would you sat so?
  • Cooper tells TARS he “[doesn’t] like pretending we’re back where we were. I want to know where we’re going.” He’s an explorer like the many who left their homeland and explored the Earth.
    • We can interpret Cooper’s point to mean exploration = progress.

The Issue with Love (in Interstellar)

You might have picked up on my sarcasm surrounding love. Well, even I could set that aside and enjoy Interstellar. Some of you may want to do your Essay #2 on this topic (perhaps comparing it to the chapter Asimov’s “Reason” from I, Robot). Cooper believes his love for his daughter, Murphy, is why the 5th-dimensional beings chose him to communicate to his daughter; also, Dr. Amelia Brand claims love is observable, quantifiable, and powerful. See “Illusion of Love” on February 11th’s page to read what I think…

  • The idea that Cooper can communicate with his daughter across dimensions is a comment that love can do anything {blah}.
  • Cooper also explains parental love.
    • As parents “we’re just here to be memories for our kids. When you’re a parent, you’re the ghost of your children’s future.”—very eerie if you ask me.
    • Of course, that line foreshadows that we learn Cooper is Murphy’s “ghost.”
  • Cooper tells Dr. Amelia Brand that he didn’t tell Murphy the Earth could end because “You make sure you tell your children they’ll be safe, and that doesn’t mean telling a 10 year old the world’s going to end.”
    • Later, Prof. Brand, the father, tells the older Murphy he didn’t tell his daughter for similar reasons.

Dr. Mann…the Best of Us

Well, I’m sure we all hate Dr. Mann, and there’s good reason to. However, put his situation in perspective: How mad are you when you miss your connecting flight or your trip to Vegas is delayed? Don’t you say, “I’d do anything” to get out of this airport? Don’t worry, though. Dr. Mann (in the person of Matt Damon) was better prepared the next time he was stranded on a planet in The Martian (2015), and he needed rescuing.

  • Dr. Amelia Brand tells Cooper “Dr. Mann is the best of us. He’s the reason we’re all here.”
    • This statement ends up being ironic because he was the reason they went to his planet based on manipulated data.
    • There’s also hubris in his statement: “I never really considered the possibility that my planet was not the one.” It’s quite arrogant to think you’ve got the planet trillions of light years away (next to a black hole) that’s the one.
    • Also, the one who finds the planet gets to populate it, making that person feel like a god.
  • Dr. Mann is quite infuriating when he gives Cooper that speech about “Our survival instinct is our greatest strength.”
    • He does explain to Dr. Amelia Brand and Cooper in his base camp that he knew and agreed with Prof. Brand’s policy of not telling people the Earth was doomed.
    • “Prof. Brand knew people wouldn’t work together without believing they could find a solution.” He says people are shortsighted and care about immediate family, but we’re too individualistic and “focused on our immediate needs and family” to “have empathy beyond our line of sight.”
    • What does that comment say about us? Not good. Perhaps it just means without the illusion of hope, we won’t conform and work together as a society.

By the way, I think a Hipster must have engineered those landers because who else would have perfected “retro rockets”? Then again, engineering requires a lot of math, and there aren’t any Hipster mathematicians because math is so derivative.


Stanley G. Weinbaum’s “A Martian Odyssey” (1934)

In the past, I’ve paired Interstellar with Weinbaum’s “A Martian Odyssey” (1934), which we discussed way back on January 30th. Considering the Final Exam is cumulative, maybe you’ll want to revisit the discussion and think about the themes of conquest, colonialism, exploration, etc.

Next Class

We’ll probably start Octavia Butler’s Dawn on Thursday (4/03). We’ll also discuss American culture, and I’ll explain how to reflect on it and argue a position about it.

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