Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
Science Fiction and American Culture » April 24: Witch Hunt Politics (Part I)

April 24: Witch Hunt Politics (Part I)

Plan for the Day

  • Jesse Walker on Conspiracy Theories (not assigned reading)
  • John Cheever’s “The Enormous Radio,” 1947
  • Shirley Jackson’s “The Lottery,” 1948 (Available here with an audio version)

Jesse Walker on Conspiracy Theories

Conspiracy theories are important to consider in this class both because they often come up in science fiction texts and because they demonstrate American cultural anxieties about the unknown. They also reveal the comfort provided by a simplistic explanation of something real and imagined. Jesse Walker’s goal is to provide a history of paranoia in the United States through a look at conspiracy theories, and he uses the term moral panic. Here, Walker cites Stanley Cohen’s description of moral panics:

A condition, episode, person, or group of persons emerges to become defined as a threat to societal values and interests; its nature is presented in a stylized and stereotypical fashion by the mass media; the moral barricades are manned by editors, bishops, politicians, and other right-thinking people; socially accredited experts pronounce their diagnoses and solutions; ways of coping are evolved or (more often) resorted to; the condition then disappears, submerges, or deteriorates and becomes more visible.

Cohen, as cited in Walker, p. 1

Cohen first coined this in 1972 and could not have imagined the way “expert” would devolve into the farce it has become with the rise of social media. Walker also cites Erich Goode’s example of the “folk devil…an evil agent responsible for the threatening condition” (11). It is difficult to provide and exact genesis of fear, hatred, paranoia, etc. within a population. In fact, Walker proposes that how one presents a conspiracy to survey respondents might affect the response, but he buries this in an endnote: “People may, for example be less inclined to embrace JFK and 9/11 theories when they are proposed alongside such obvious kook-bait questions as…’Do you believe that shape-shifting reptilian people control our world by taking on human form and gaining power to manipulate our societies, or not?'” (n25, 346).

Walker takes some issue with the quintessential text on paranoia in American culture, which is Richard Hofstadter’s “The Paranoid Style in American Politics,” but much of the criticism seems misplaced and concerned with Hofstadter’s not addressing enough conspiracies in American History; however, that’s an unfair attack (straw man fallacy) considering Hofstadter was only writing an article and not a 300-page book like Walker. What Walker does point out that few recognize is that conspiracy theories aren’t just a condition of bad times, but “the 1990s, a time of relative peace and prosperity, were also a golden age of both frankly fictional and allegedly true tales of conspiracy….But there is also the possibility that peace breeds nightmares just as surely as strife does” (15). As I mentioned this semester, there was a brief respite in fear mongering about socialism after the collapse of Soviet-style communism, but it was brief. It didn’t take long before the right-wing insinuated that Bill Clinton and other democrats were trying to usher in socialism that would destroy freedom. And the fear mongering continues to today:

  • Clinton Healthcare Reform 1993 (socialized medicine)
    • “Harry and Louise” Campaign from the Health Insurance Association of America (HIAA)
  • The Affordable Care Act (aka Obamacare)
    • “Socialist” Income Redistribution (para. 6)
  • 15-Minute Cities (2/23/2023)
    • If it isn’t car-centric, it’s authoritarian!
    • NPR article/podcast 8 Oct 2023

Walker on the White Slavery Syndicate

Walker brings up a conspiracy theory from the early 20th century that might need our attention to see how, although bogus, these conspiracies move some in the public to look to the government for answers (even though they also think government is the problem…another of many American contradictions).

  • “a vast international white-slavery syndicate” circa 1900 that trafficked women and girls (11)
  • the international prostitution syndicate led to the Mann Act of 1910, which, in turn “gave the first major boost to the agency that would later be known as the Federal Bureau of Investigation” (12)
  • The Bureau of Investigation, founded in 1908, was responsible for investigating brothels, so the White-Slave Traffic Act of 1910 expanded their powers…
  • Boxer Jack Johnson’s 1910 defeat of white boxer James Jackson Jeffries led to race riots
    • Jack Johnson was accused of violating the Mann Act
    • Owned a desegregated restaurant
    • Married a white woman
  • Eventually, the FBI would use affairs to try to bring prominent “agitators” down
    • Charlie Chaplin gave a pro-Soviet speech in 1942 (the USSR was an ally in WWII)
    • Chaplin’s affair with Joan Berry led to his being prosecuted under the Mann Act in 1944

As seductive as it may appear, the conspiratorial view is that the government planted stories of an international prostitution ring that required a strong federal “police agency” to coordinate its prosecution; however, no syndicate existed. The FBI’s powers grew as they sought to take down agitators that went against social norms, meaning segregation. The First and Second Red Scares were also reasons to expand the FBI’s powers, so they made up stories of communist cells being everywhere. There is truth in the story: the FBI’s powers and scope rose throughout the 20th century. It is easier for some to believe this was a master plan of governmental overreach. The more complicated answer is that the FBI’s rise is a reaction to public fears that enemies are everywhere and need to be stopped.

Did the proto-FBI have a PR team that said, “let’s purposely instill fear in the population, so we can grow our power?” Very unlikely. Did newspapers sensationalize events (the so-called white slavery syndicate, organized crime, communist cells infiltrating the United Stated) during a cultural rise in fears about communism, integration, and general anxieties of modernism/modernity, which also coincided with the expansion of the FBI and, eventually the CIA? That isn’t as great of a story because it’s too ambiguous and makes it seem like there wasn’t one person orchestrating the entire thing…Remember, we’re not here to end the conversation; we’re just keeping it going.

Middle-Class Anxieties Post-WWII

You’ve heard the phrases “middle class” and “middle America,” and they have overlapping definitions. You’re also most likely aware that “middle-class” fluidity means something slightly different in different eras and places, but it’s hard not to recognize the prevailing assumption that we all strive to pursue or maintain middle-class lifestyles (or upper-class, but that requires more discussion outside the scope of today). Anna G. Creadick’s research examined the post-WWII American consumer and reviewed surveys, statistics on income, records of all kinds, etc. to present a snapshot of the “average” middle-class person. It’s important to quote her at length:

Regardless of their socioeconomic conditions, it seems, postwar individuals felt pressed to “pass” as middle class, an identity that was cast more as a matter of surfaces and appearances than structures or depth. This tension is at the center of the iconic 1955 postwar text, Sloan Wilson’s novel The Man in the Gray Flannel Suit. In the context of a general postwar transition from scarcity to abundance, the gray flannel suit itself both masked and revealed the paradoxes of a growing middle class. This exterior uniform allowed the postwar “middle” to be perceived—and to perceive itself—as normal, as unified, as uniform. The suit itself, or the “white collar” of the shirt beneath it, was a tautological mark: wearing a suit meant being middle-class; being middle-class meant wearing a suit. But a closer look at the culture surrounding this midcentury uniform reveals that this variety of “normality” was only suit-deep—not only for those Americans still in the process of moving into the middle class, but also for those who might be expected to embody it most perfectly. American middle class identity was becoming a performance, fashioned out of consumer surfaces.

Creadick, Anna G. Perfectly Average: The Pursuit Of Normality In Postwar America. U of Massachusetts P, 2010, 68.

John Cheever’s “The Enormous Radio“

Let’s reflect on the short story in this class’s contexts of science fiction and American culture. Before listing specific quotations, how about some questions:

  • What is the role of the “middle class” identity? In fact, how do we define “middle class”?
    • bourgeoisie literally means “city-dweller” in French
  • What anxieties materialize through the radio’s special broadcasts?
  • What contemporary comparisons can you make between the Westcott’s lives (of post-WWII New York City) and contemporary families?

There has been lots of research done in literary studies and science, technology, and society studies (STS) on appliances and domesticity. This short story is one of many that discuss an appliance or new gadget that disrupts the family home. Of course, as we all know, artifacts represent the societies from which they come, so the “thing” is never the real problem…remember, it’s never the dirty dishes—they did nothing to be broken.

  • p. 33: “Jim and Irene Westcott were the kind of people who seem to strike that satisfactory average of income, endeavor, and respectability that is reached by the statistical reports in college alumni bulletins.”
    • College education
    • Darrel Huff’s “How to Lie with Statistics” discusses finding average income of college alumni through surveys
  • p. 34: “…the noise of music amplified so mightily that it knocked a china ornament from a table to the floor.”
  • Then, “A man was speaking on the station Jim had chosen, and his voice swung instantly from the distance into a force so powerful that it shook the apartment” (p. 35)
    • This “aggressive intruder” emitting “violent forces…made [Irene] uneasy.”
    • p. 35: “…the ‘Missouri Waltz’….reminded her of the thin, scratchy music from an old-fashioned phonograph that she sometimes heard across the lake where she spent her summers.”
      • Where do you summer?
  • p. 37: “She overheard demonstrations of indigestion, carnal love, abysmal vanity, faith, and despair. Irene’s life was nearly as simple and sheltered as it appeared to be, and the forthright and sometimes brutal language that came from the loudspeaker that morning astonished and troubled her.”
    • Sounds like contemporary media…
  • p. 39: Jim notices that Irene’s demeanor change: “She interrupted her hostess rudely and stared at the people across the table from her with an intensity for which she would have punished her children.”

How does it all end? Happily ever after, right?

Shirley Jackson’s “The Lottery”

This is a much-anthologized short story and probably not the first time you’ve come across it. While there are many reasons to believe this is a thinly veiled account of Shirley Jackson’s psychological state at the time, we know the intentional fallacy isn’t the end of the interpretation. The quotations of the short story are important, but let’s ask these questions:

  • What does this say about ritual in society?
  • What are the reasons against giving up the ritual?
  • Ultimately, what exactly does Tessie Hutchinson find to be “unfair”?
  • One quote needs to be discussed in relation to this class:
    “‘Listening to the young folks, nothing’s good enough for them. Next thing you know, they’ll be wanting to go back to living in caves, nobody work any more, live that way for a while. Used to be a saying about ‘Lottery in June, corn be heavy soon.'”
  • What’s the significance of this taking place on June 27th?
    • Initium Aestatis: June 27th summer festival

Last Class

Tuesday, 4/29, is our last class of the semester. Below is what we’ll be discussing, and well try tp recap the semester.

  • “The Monsters are Due on Maple Street” The Twilight Zone, 1960 (here)
    • 2003 Remake on YouTube
    • Conformity, an American Cultural Value

Works Cited

Cohen, Stanley. Folk Devils and Moral Panics, 3rd ed. Psychology Press, 2002.

Hofstadter, Richard. “The Paranoid Style in American Politics.” Harper’s Magazine, 1 Nov. 1964, pp. 77-86.

Walker, Jesse. The United States of Paranoia: A Conspiracy Theory. HarperCollins, 2013.

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