Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
Science Fiction and American Culture » February 25th: Firefly and Black Mirror

February 25th: Firefly and Black Mirror

Plan for the Day

  • Firefly “Jaynestown” (2002)
  • Black Mirror: “Fifteen Million Merits”
  • Essay #1 Comments and Grades
    • Support all your assertions
    • Weave external sources into your essay
    • Support all your assertions
    • You can ALWAYS write more about any topic in this class
    • Support all your assertions

We’re not meeting as a class on Thursday, 2/27, because you’ll have your Midterm Exam. It will open up tomorrow–Wednesday, 2/26, so you can take it wherever you want. You’ll have 75 minutes as soon as you start, but make sure to finish by 11:00pm of Friday, 2/28.

Firefly: Myth and Control

It took me a while to get around to Firefly. I believe I first saw it in 2013 or 2014, but I’d heard about it for quite a while. People used to say it’s the best science fiction show out there. No one was lukewarm about the show: if they saw it, they loved it. I do think it’s a great show, but I think the praise is a bit exaggerated. I posted such a remark on Facebook, and boy did I hear about it! The person even deleted my post. I do like the ideas in the show, but the actors and delivery are lacking. Anyway, the show only had one season, and they did a film after called Serenity. They did the film right, and I highly recommend it. It would be best to watch the series first, but, you can go straight to the film.

I chose this particular episode because it gives you a sense of all the characters, and it has some heavy ideas–slavery, myth, being a man, religion–in 45 mins!

Terms for Discussion

  • Ideology: prevailing cultural/institutional attitudes, beliefs, norms, attributes, practices, and myths that are said to drive a society.
  • Hegemony: the ways or results of a dominant group’s (the hegemon) influence over other groups in a society or region. The dominant group dictates, consciously or unconsciously, how society must be structured and how other groups must “buy into” the structure. For example, the former Soviet Union was the hegemonic power influencing the communist countries of Eastern Europe during the Cold War.
  • Systemic: (adjective) pertaining to an entire system, institution, or object; something ‘systemic’ cannot be removed from the system.
  • Genre: literary or other textual products “with certain conventions and patterns that, through repetition, have become so familiar that [audiences] expect similar elements in the works of the same type” (Dick, p. 112).

Structuration Theory

Before getting into myth, I wanted to highlight a theory about control. What are the things that control us? We aren’t just controlled be force–police, parents, politicians, etc.–we’re also controlled by ideology, but it’s often invisible, and we don’t reflect upon it. Mark Fisher claims that “Control only works if you are complicit with it” (22). I like to consider Anthony Giddens theory of structuration when I think of Fisher’s argument. Structuration theory proposes that humans operate under a pre-existing social structure, which controls actions. Citizens abide by and reproduce the overall structure, but this means they consent to the agents of social control that govern them. Consider the following quotations from Giddens:

  • “social structures are both constituted by human agency, and yet at the same time are the very medium of this constitution” (New Rules for Sociological Method 121).
  • “To examine the structuration of a social system is to examine the modes whereby that system, through the application of generative rules and resources is produced and reproduced in social interaction. Social systems, which are systems of social interaction, are not structures, although they necessarily have structures. There is no structure, in human social life, apart from the continuity of processes of structuration.” (Studies in Social and Political Theory 118)

Reflecting and advocating Giddens’s theory, James W. Messerschmidt summarizes that “structure both constrains and enables social action” (p. 77). I’ve mentioned that media reproduce ideology, normalizing it. Well, it was already normalized, but it’s impossible to determine whether or not the media (broadly) developed the ideology first or reflected the ideology. We don’t need to worry about a starting point, however, because we can identify instances where culture mediates rules, norms, repetitive behaviors, etc. We can claim that our actions are not solely individually motivated. We reproduce and justify the social system by operating within it.

Giddens’s theory hasn’t been debunked and, although there are criticisms of his initial theory, there are many expansions of his theory. Structuration theory is a useful interpretive lens for cultural studies because it allows us to focus on agents and rules. Simply put, our actions create our world; our interactions maintain or recreate the world. Why do we agents follow rules? Why are there rules? In view of our texts, do humans (or aliens or robots) have any agency, or do they just respond to rules (their code—coding, program language)?

Jaynestown and Myth

As you watch this episode, think about how myth is created. Below is a definition of myth:

  • Myth: Lillian Feder’s definition–“Myth is a narrative structure of two basic areas of unconscious experience which, of course, are related….In other words, myth is a form of racial [national, social, regional, etc.] history–a narrative distillation of the wishes and fears both of ourselves and the human race” (Dick, p. 188).
    “[myths] tap into our collective memory,” our unconscious.
  • “Myths are ultimate truths about life death, fate and nature, gods and humans” (Dick, p. 189).

What comment could this episode be making about myths? Why do you think we believe in the good of Robin Hood-type characters? How does this episode complicate our version of reality and history regarding “great” historical figures? At the end of the show, the captain (Malcolm “Mal” Reynolds) tells Jayne Cobb that probably “every man who’s had a statue built of them was some kind of [scoundrel].” I wonder if we can reflect on that in relation to Confederate Monuments…

Some Key Moments of the Episode

This episode would go along great with the novel Autonomous by Annalee Newitz, but that’s more Canadian than American, so I didn’t assign it (but, as usual, I encourage you to read it…reading good science fiction makes you a better person). The novel has the theme of indenturedness (or slavery), which is where the Jaynestown episode picks up, and the “mudders” are indentured workers (think minimum wage, and then think 1 Million times worse). Speaking of minimum wage…the great contemporary philosopher Chris Rock has something to say about it.

  • The shift boss tells the crew that they “pay the mudders next to nothing and pass the saving onto you.”
    • Here are some stories about Nike’s sweatshops circa 2000:
      • Two Cheers for Sweatshops (9/24/2000)
      • Nike accused of tolerating sweatshops (5/19/2001)
      • And Wikipedia even has a page devoted to it
  • Boss Higgins runs the town of Canton and tells Inara she can call him “Mr. Higgins” because only people he owns use the title “Boss” for him.
    • Think about the nature of work and undocumented workers taking on jobs Americans don’t want.
    • Simon tells the crew that the ancient Egyptians used to give the slaves beer “liquid bread” to keep them alive and sedate them from rebellion. {There has been more recent evidence that slaves were not the only workers building the Egyptian Pyramids.}
  • River tries to “fix” Shepard’s Bible, but he tells her the Bible doesn’t need fixing; faith is about believing in something.
    • This scene is an obvious foreshadowing of why the mudders need the “Hero of Canton.”
    • Mal tells Jayne that his statue (an idea) isn’t about him; the Robin Hood myth is something the mudders need because life is too terrible without hope.
  • The episode makes viewers reflect on rituals, which are habits, customs, practices that cultures share and pass on, but the members don’t always know where they started.
    • Inara’s “interaction” with Boss Higgins’s son is a critique of the “losing one’s virginity” ritual. However, afterwards, the son does become a man…exploring that might be a good Essay #2 topic.
    • What are some rituals that you have? Have you ever reflected on why?
  • Here’s Tor.com’s summary and critique of the episode

Also, here’s a goofy cartoon (two parts) that uses Nathan Fillion’s Captain Reynolds persona.


Black Mirror: Conformity and Monotony

I do like Black Mirror, but I haven’t gotten around to anything past season 2. The show can be intense for American audiences, so keep that in mind if you venture further. I chose “Fifteen Million Merits” because, although this is a British show (so you might need the subtitles on to understand what they’re saying), there is much in the episode relevant to American culture. As you watch the episode, make connections to similar texts you know about. Also, consider the vocabulary below:

  • simulacrum: the replication (upon replication) of a subject without being able to find the concrete beginning; similarity, likeness. In postmodern theory it refers to a copy or simulation of an item, event, or idea for which the original referent (the reality or real thing) does not exist.
  • synecdoche: a rhetorical device that uses a term that refers to a part of something to mean the entirety of something. For instance, people used to say “nice threads” when referring to somethings clothing or outfit. Or people might say “the White House” when referring to the entire Executive Branch of the Federal Government.
  • hyperreality: More real than real!?! Or, as White Zombie would say, “More Human than Human.” The idea of “hyperreality” is often associated with a viewer (an audience in general) believing the media-generated simulation is real or more real than an actual event, personality, condition, or, ultimately, an experience.
  • foreshadow—to hint or present a situation that will be clarified or expanded upon later in a story.
  • irony—(although there are various definitions) actively working against one’s stated or assumed goals; to destabilize oneself by actions contrary to one’s professed worldview.
  • sarcasm—stating one thing but meaning another (usually obvious) thing opposite of the statement.

Below is an excerpt from an interview I did with a video gamer. Notice how “real” immersive video games feel to Brent during his experience as a helicopter gunner while playing Battlefield Vietnam (Electronic Arts). (Toscano, p. 17, 2011)

Brent’s penchant for first-person shooters suggests that he enjoys embodying the avatar’s persona: As the helicopter “gunner” in Battlefield Vietnam (Electronic Arts), Brent is in an Army attack chopper firing on the Vietcong listening to Creedance Clearwater Revival’s “Fortunate Son” and the Rolling Stones’ “Satisfaction”—two popular songs from the Vietnam Era. Brent was never in Vietnam, but the music and his sense of attacking the VC from a software-engineered helicopter helps him better incorporate the soldier’s persona from representations he has seen in films such as Platoon (1986) and Full Metal Jacket (1987), popular war movies he watches. The video game is a synecdoche of experience and a simulacrum at best. Unlike real war, Brent’s only risk is temporary eye strain and not serious injury or death—he is engaged in a fictional world. Juul (2005) points out that “games project fictional worlds through a variety of different means, but the fictional worlds are imagined by the player, and the player fills in any gaps in the fictional world” (p. 121). What makes the video game a figured world is that the world of the helicopter gunner is simulated via the video game’s programming and accepted by gamers who enter the “text” for this virtual experience. Like Brent’s situation above regarding what it feels like to be in Vietnam, a gamer’s interpretations come from other sources—culture. Video games (and gamers) are products of the culture(s) from which they come, and we can read the culture—its values, fears, and “history”—in video games.

Black Mirror: “Fifteen Million Merits”

Instead of direct quotes, I want to draw your attention to particular instances in the episode. Notice all the screens the characters interact with, and try to think about where they are. Is there an outside somewhere? Also, notice how the characters indulge in the fake, hyperreality of the screens, which is something Bing is upset about at the end.

  • Notice the screens around Bing’s room when he wakes up. There’s an animated rooster crowing.* What technologies do you use to wake, fall asleep, stay asleep, etc.?
    *If you’ve ever been to Key West, FL, you’ll find roosters and chickens all over the island. The roosters crow throughout the day and not just at dawn.
  • The first contestant song we hear on “Hot Shot,” the reality singing/talent show is “I Have a Dream,” which is an ABBA song. Think of this as representing the fact we assume we can live in our own world with our own soundtrack.
  • The exercise bikes they ride are metaphors for monotonous work that we have to do to make money. Think about the phrases people associate with work: “the daily grind,” “9-to-5,” “going the extra mile,” etc. Some jobs are great, and some jobs, well, it’s a paycheck.
    • Along the line of hyperreality, many stationary exercise bikes now provide videos that allow users to follow the road.
  • Dustin, the dirt bag who rides next to Bing loves those shows that humiliate people. TruTV seems to exist only to broadcast such shows.
    • There’s a social comment here that could be we (not everyone of us) are comfortable with our situation when we see others in worse situations.
    • Also, think about the people you know who find a way to complain EVERY TIME they go out to eat. Dustin denigrates the workers in yellow suits for distracting him for a second while watching his shows.
    • He even relishes in the video game that allows players to mow down the zombie-like workers in yellow suits. Relate this to what players can do in video games today. ***WARNING: even though this is a video game, it’s very disturbing. Not required viewing, but important if you’re interested in video game studies.
  • The episode comments on advertising, specifically, our over saturation of advertising. In this future, your default is to watch, and you have to pay to skip ahead.
    • An interpretation of the default being opt-in relates to the fact that we’re born into society; we don’t choose to enter. Our default is we’re opted into the culture.
    • When Bing first talks to Abi (in the restroom…I guess this future doesn’t have different bathrooms based on gender), he’s bombarded by an advertisement for porn: “Hey regular user..”
    • It seems that the ads cater to your feelings, so, as his body responds to being attracted to Abi, an ad pops up to meet his needs.
  • The episode ends with Bing’s rant against consumerism. He believes we blindly consumer worthless products.
    • Bing tells Abi we buy “stuff…goofy things we purchase.”
    • Ever been to a tourist shop in Myrtle Beach? If so, you know the worthless thing people sell and make tons of money on.
    • When Bing goes on, he bypasses having to drink Cuppliance, the beverage that makes contestants conform to the judges’ and the show’s norms. The others have to drink the Kool Aid.
    • Bing’s rant is that the system has commodified everything–even rebellion. The irony is that the judges turn his rebellion into a commodity and give him a show to host. With the extra merits, Bing gets to live in a more spacious room with a bigger screen to help create the illusion he’s viewing nature.
    • Even Bing’s Shard is commodified because one can outfit an avatar with it…for a price!

The conclusion is bleak. One interpretation is that we need to make more money to buy bigger and better illusions. Commodities are comforts we can indulge in. Check out the Zombies and Consumption Satire page if you’re interested in that connection.

A Note on Beauty

The next show from The Twilight Zone is “Eye of the Beholder” and comments on cultural standards of beauty. “Fifteen Million Merits” also has this comment. Abi gets selected to get on the show first because she’s deemed prettier than some of the others who have been there longer. No matter how entrenched the bureaucracy, you can get ahead if you’re pretty.

  • Most of the characters create avatars that display conventionally attractive characteristics.
    • It’s possible to interpret Bing’s attraction to Abi as just another iteration of the boy-falls-in-love-with-pretty-girl narrative. After all, Abi conveys conventional beautiful characteristics and conforms to white female standards. Of course, media predominantly use conventionally attractive actors…even when commenting on how culture shouldn’t make us conform to limited ideals of beauty.
    • Another interpretation is that Abi makes Bing feel something. He pretty much goes through the motions until he sees her. She’s something real to him, and it’s a welcomed change from the fake he accesses through technology.
  • Abi sings well, but she’s not wanted for her singing; instead the judges want her to be a sex worker.
  • Notice that even the female judge, Charity, supports the other judges’ desire for her to do porn. She claims “some of us girls might watch you.”
    • However, Charity does shed a tear, signaling she feels bad for pushing Abi that way, but, what can she do? She must conform to the business model that appeals to the male gaze.
    • If you’ve seen A Handmaid’s Tale, you’ll know Aunt Lydia, who’s reprehensible because she helps the patriarchy condition women for a life of servitude.

In the end, Abi turns into an interchangeable sex worker, demeaned by a faceless man on “Wraith Babes.” Her personality is gone; in fact, Charity tells her she won’t feel any shame because “We medicate against that.” Compare that to Rikki’s sex work in The House of Blue Lights in “Burning Chrome.”

Next Class

We return to face-to-face class after Spring Break on Tuesday, 3/11. We’ll discuss Martha Wells’s All Systems Red (2017), so make sure you finish reading it. Then, we jump right into Colson Whitehead’s Zone One (2011), so catch up on the reading. Finally, your Midterm Exam will be on Thursday, 2/26 (probably open on Wednesday), and you’ll do it on Canvas.


Works Cited

Dick, Bernard F. Anatomy of Film. (5th ed.). Bedford, 2005.

Fisher, Mark. Capitalist Realism: Is There No Alternative? Zero Books, 2009.

Giddens, Anthony. The Constitution of Society: Outline of the Theory of Structuration. Polity Press, 1984.

Giddens, Anthony. New Rules for Sociological Method. Basic Books, 1976.

Giddens, Anthony. Studies in Social and Political Theory. Routledge, 2015.

Messerschmidt, James W. Masculinities and Crime: Critique and Reconceptualization of Theory. Rowman & Littlefield P, 1993.

Toscano, Aaron. “Enacting Culture in Gaming: A Video Gamer’s Literacy Experiences and Practices.” Current Issues in Education, vol. 14, no. 1, 2011, pp. 1-30. {available here}

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