Rhetoric & Technical Communication
Rhetoric & Technical Communication
Aaron A. Toscano, Ph.D., Associate Professor, Dept. of English

Resources and Daily Activities

  • Charlotte Debate
  • Conference Presentations
    • Critical Theory/MRG 2023 Presentation
    • PCA/ACA Conference Presentation 2022
    • PCAS/ACAS 2024 Presentation
    • PCAS/ACAS Presentation 2021
    • SAMLA 2024 Presentation
    • SEACS 2021 Presentation
    • SEACS 2022 Presentation
    • SEACS 2023 Presentation
    • SEACS 2024 Presentation
    • SEACS 2025 Presentation
    • SEWSA 2021 Presentation
    • South Atlantic MLA Conference 2022
  • Dr. Toscano’s Homepage
  • ENGL 2116-014: Introduction to Technical Communication
    • April 10th: Analyzing Ethics
      • Ethical Dilemmas for Homework
      • Ethical Dilemmas to Ponder
      • Mapping Our Personal Ethics
    • April 12th: Writing Ethically
    • April 17th: Ethics Continued
    • April 19th: More on Ethics in Writing and Professional Contexts
    • April 24th: Mastering Oral Presentations
    • April 3rd: Research Fun
    • April 5th: More Research Fun
      • Epistemology and Other Fun Research Ideas
      • Research
    • February 13th: Introduction to User Design
    • February 15th: Instructions for Users
      • Making Résumés and Cover Letters More Effective
    • February 1st: Reflection on Workplace Messages
    • February 20th: The Rhetoric of Technology
    • February 22nd: Social Constructions of Technology
    • February 6th: Plain Language
    • January 11th: More Introduction to Class
    • January 18th: Audience & Purpose
    • January 23rd: Résumés and Cover Letters
      • Duty Format for Résumés
      • Peter Profit’s Cover Letter
    • January 25th: More on Résumés and Cover Letters
    • January 30th: Achieving a Readable Style
      • Euphemisms
      • Prose Practice for Next Class
      • Prose Revision Assignment
      • Revising Prose: Efficiency, Accuracy, and Good
      • Sentence Clarity
    • January 9th: Introduction to the Class
    • Major Assignments
    • March 13th: Introduction to Information Design
    • March 15th: More on Information Design
    • March 20th: Reporting Technical Information
    • March 27th: The Great I, Robot Analysis
    • May 1st: Final Portfolio Requirements
  • ENGL 4182/5182: Information Design & Digital Publishing
    • August 21st: Introduction to the Course
      • Rhetorical Principles of Information Design
    • August 28th: Introduction to Information Design
      • Prejudice and Rhetoric
      • Robin Williams’s Principles of Design
    • Classmates Webpages (Fall 2017)
    • December 4th: Presentations
    • Major Assignments for ENGL 4182/5182 (Fall 2017)
    • November 13th: More on Color
      • Designing with Color
      • Important Images
    • November 20th: Extra-Textual Elements
    • November 27th: Presentation/Portfolio Workshop
    • November 6th: In Living Color
    • October 16th: Type Fever
      • Typography
    • October 23rd: More on Type
    • October 2nd: MIDTERM FUN!!!
    • October 30th: Working with Graphics
      • Beerknurd Calendar 2018
    • September 11th: Talking about Design without Using “Thingy”
      • Theory, theory, practice
    • September 18th: The Whole Document
    • September 25th: Page Design
  • ENGL 4183/5183: Editing with Digital Technologies
    • August 23rd: Introduction to the Class
    • August 30th: Rhetoric, Words, and Composing
    • December 6th: Words and Word Classes
    • Major Assignments for ENGL 4183/5183 (Fall 2023)
    • November 15th: Cohesive Rhythm
    • November 1st: Stylistic Variations
    • November 29th: Voice and Other Nebulous Writing Terms
      • Rhetoric of Fear (prose example)
    • November 8th: Rhetorical Effects of Punctuation
    • October 11th: Choosing Adjectivals
    • October 18th: Choosing Nominals
    • October 4th: Form and Function
    • September 13th: Verb is the Word!
    • September 27th: Coordination and Subordination
      • Parallelism
    • September 6th: Sentence Patterns
  • ENGL 4275/WRDS 4011: “Rhetoric of Technology”
    • April 23rd: Presentation Discussion
    • April 2nd: Artificial Intelligence Discussion, machine (super)learning
    • April 4th: Writing and Reflecting Discussion
    • April 9th: Tom Wheeler’s The History of Our Future (Part I)
    • February 13th: Religion of Technology Part 3 of 3
    • February 15th: Is Love a Technology?
    • February 1st: Technology and Postmodernism
    • February 20th: Technology and Gender
    • February 22nd: Technology, Expediency, Racism
    • February 27th: Writing Workshop, etc.
    • February 6th: The Religion of Technology (Part 1 of 3)
    • February 8th: Religion of Technology (Part 2 of 3)
    • January 11th: Introduction to the Course
    • January 16th: Isaac Asimov’s “Cult of Ignorance”
    • January 18th: Technology and Meaning, a Humanist perspective
    • January 23rd: Technology and Democracy
    • January 25th: The Politics of Technology
    • January 30th: Discussion on Writing as Thinking
    • Major Assignments for Rhetoric of Technology
    • March 12th: Neuromancer (1984) Day 1 of 3
    • March 14th: Neuromancer (1984) Day 2 of 3
    • March 19th: Neuromancer (1984) Day 3 of 3
    • March 21st: Writing and Reflecting: Research and Synthesizing
    • March 26th: Artificial Intelligence and Risk
    • March 28th: Artificial Intelligence Book Reviews
  • ENGL 6166: Rhetorical Theory
    • April 11th: Knoblauch. Ch. 4 and Ch. 5
    • April 18th: Feminisms, Rhetorics, Herstories
    • April 25th:  Knoblauch. Ch. 6, 7, and “Afterword”
    • April 4th: Jacques Derrida’s Positions
    • February 15th: St. Augustine’s On Christian Doctrine [Rhetoric]
    • February 1st: Aristotle’s On Rhetoric, Book 2 & 3
      • Aristotle’s On Rhetoric, Book 2
      • Aristotle’s On Rhetoric, Book 3
    • February 22nd: Knoblauch. Ch. 1 and 2
    • February 29th: Descartes, Rene, Discourse on Method
    • February 8th: Isocrates
    • January 11th: Introduction to Class
    • January 18th: Plato’s Phaedrus
    • January 25th: Aristotle’s On Rhetoric, Book 1
    • March 14th: Mary Wollstonecraft’s A Vindication of the Rights of Women
    • March 21st: Feminist Rhetoric(s)
    • March 28th: Knoblauch’s Ch. 3 and More Constitutive Rhetoric
    • Rhetorical Theory Assignments
  • ENGL/COMM/WRDS: The Rhetoric of Fear
    • April 11th: McCarthyism Part 1
    • April 18th: McCarthyism Part 2
    • April 25th: The Satanic Panic
    • April 4th: Suspense/Horror/Fear in Film
    • February 14th: Fascism and Other Valentine’s Day Atrocities
    • February 21st: Fascism Part 2
    • February 7th: Fallacies Part 3 and American Politics Part 2
    • January 10th: Introduction to the Class
    • January 17th: Scapegoats & Conspiracies
    • January 24th: The Rhetoric of Fear and Fallacies Part 1
    • January 31st: Fallacies Part 2 and American Politics Part 1
    • Major Assignments
    • March 28th: Nineteen Eighty-Four
    • March 7th: Fascism Part 3
    • May 2nd: The Satanic Panic Part II
      • Rhetoric of Fear and Job Losses
  • Intercultural Communication on the Amalfi Coast
    • Pedagogical Theory for Study Abroad
  • LBST 2213-110: Science, Technology, and Society
    • August 22nd: Science and Technology from a Humanistic Perspective
    • August 24th: Science and Technology, a Humanistic Approach
    • August 29th: Collins & Pinch’s The Golem (Science), Ch. 2
    • August 31st: Collins & Pinch’s The Golem (Science), Ch. 3 and 4
    • December 5th: Video Games and Violence, a more nuanced view
    • November 14th: Boulle, Pierre. Planet of the Apes. (1964) Ch. 27-end
    • November 16th: Shelley, Mary. Frankenstein. 1818. Preface-Ch. 8
    • November 21st: Shelley, Mary. Frankenstein. 1818. Ch. 9-Ch. 16
    • November 28th: Shelley, Mary. Frankenstein. Ch. 17-Ch. 24
    • November 30th: Violence in Video Games
    • November 7th: Boulle, Pierre. Planet of the Apes Ch. 1-17
    • November 9th: Boulle, Pierre. Planet of the Apes, Ch. 18-26
    • October 12th: Lies Economics Tells
    • October 17th: Brief Histories of Medicine, Salerno, and Galen
    • October 19th: Politicizing Science and Medicine
    • October 24th: COVID-19 Facial Covering Rhetoric
    • October 26th: Wells, H. G. Time Machine. Ch. 1-5
    • October 31st: Wells, H. G. The Time Machine Ch. 6-The End
    • October 3rd: Collins & Pinch’s The Golem at Large (Technology), Ch. 7 and Conclusion
    • September 12th: Collins & Pinch’s The Golem (Science), Ch. 7 and Conclusion
    • September 19th: Collins & Pinch’s The Golem at Large (Technology), Prefaces and Ch. 1
    • September 26th: Collins & Pinch’s The Golem at Large (Technology), Ch. 2
    • September 28th: Collins & Pinch’s The Golem at Large (Technology), Ch. 5 and 6
    • September 7th: Collins & Pinch’s The Golem (Science), Ch. 5 and 6
  • New Media: Gender, Culture, Technology
    • August 19: Introduction to the Course
    • August 21: More Introduction
    • August 26th: Consider Media-ted Arguments
    • August 28th: Media & American Culture
    • November 13th: Hank Green’s An Absolutely Remarkable Thing, Part 3
    • November 18th: Feminism’s Non-Monolithic Nature
    • November 20th: Compulsory Heterosexuality
    • November 25th: Presentation Discussion
    • November 4: Hank Green’s An Absolutely Remarkable Thing, Part 1
    • November 6: Hank Green’s An Absolutely Remarkable Thing, Part 2
    • October 16th: No Class Meeting
    • October 21: Misunderstanding the Internet, Part 1
    • October 23: Misunderstanding the Internet, Part 2
    • October 28: The Internet, Part 3
    • October 2nd: Hauntology
    • October 30th: Social Construction of Sexuality
    • October 7:  Myth in American Culture
    • September 11: Critical Theory
    • September 16th: Social Construction of Gender and Sexuality
    • September 18th: Postmodernism, Part 1
    • September 23rd: Postmodernism, Part 2
    • September 25th: Postmodernism, Part 3
    • September 30th: Capitalist Realism
    • September 4th: The Medium is the Message!
    • September 9: The Public Sphere
  • Science Fiction and American Culture
    • April 10th: Octavia Butler’s Dawn (Parts III and IV)
    • April 15th: The Dispossessed (Part I)
    • April 17th: The Dispossessed (Part II)
    • April 1st: Interstellar (2014)
    • April 22nd: In/Human Beauty
    • April 24: Witch Hunt Politics (Part I)
    • April 29th: Witch Hunt Politics (Part II)
    • April 3rd: Catch Up and Start Octavia Butler
    • April 8th: Octavia Butler’s Dawn (Parts I and II)
    • February 11: William Gibson, Part II
    • February 18: Use Your Illusion I
    • February 20: Use Your Illusion II
    • February 25th: Firefly and Black Mirror
    • February 4th: Writing Discussion: Ideas & Arguments
    • February 6th: William Gibson, Part I
    • January 14th: Introduction to to “Science Fiction and American Culture”
    • January 16th: More Introduction
    • January 21st: Robots and Zombies
    • January 23rd: Gender Studies and Science Fiction
    • January 28th: American Studies Introduction
    • January 30th: World’s Beyond
    • March 11th: All Systems Red
    • March 13th: Zone One (Part 1)
      • Zone One “Friday”
    • March 18th: Zone One, “Saturday”
    • March 20th: Zone One, “Sunday”
    • March 25th: Synthesizing Sources; Writing Gooder
      • Writing Discussion–Outlines
    • March 27th: Inception (2010)
  • Teaching Portfolio
  • Topics for Analysis
    • A Practical Editing Situation
    • American Culture, an Introduction
    • Cultural Studies and Science Fiction Films
    • Efficiency in Writing Reviews
    • Feminism, An Introduction
    • Fordism/Taylorism
    • Frankenstein Part I
    • Frankenstein Part II
    • Futurism Introduction
    • How to Lie with Statistics
    • How to Make an Argument with Sources
    • Isaac Asimov’s “A Cult of Ignorance”
    • Judith Butler, an Introduction to Gender/Sexuality Studies
    • Langdon Winner Summary: The Politics of Technology
    • Oral Presentations
    • Oratory and Argument Analysis
    • Our Public Sphere
    • Postmodernism Introduction
    • Protesting Confederate Place
    • Punctuation Refresher
    • QT, the Existential Robot
    • Religion of Technology Discussion
    • Rhetoric, an Introduction
      • Analyzing the Culture of Technical Writer Ads
      • Rhetoric of Technology
      • Visual Culture
      • Visual Perception
      • Visual Perception, Culture, and Rhetoric
      • Visual Rhetoric
      • Visuals for Technical Communication
      • World War I Propaganda
    • The Great I, Robot Discussion
      • I, Robot Short Essay Topics
    • The Rhetoric of Video Games: A Cultural Perspective
      • Civilization, an Analysis
    • The Sopranos
    • Why Science Fiction?
    • Zombies and Consumption Satire
  • Video Games & American Culture
    • April 14th: Phallocentrism
    • April 21st: Video Games and Neoliberalism
    • April 7th: Video Games and Conquest
    • Assignments for Video Games & American Culture
    • February 10th: Aesthetics and Culture
    • February 17th: Narrative and Catharsis
    • February 24th: Serious Games
    • February 3rd: More History of Video Games
    • January 13th: Introduction to the course
    • January 20th: Introduction to Video Game Studies
    • January 27th: Games & Culture
      • Marxism for Video Game Analysis
      • Postmodernism for Video Game Analysis
    • March 24th: Realism, Interpretation(s), and Meaning Making
    • March 31st: Feminist Perspectives and Politics
    • March 3rd: Risky Business?

Contact Me

Office: Fretwell 255F
Email: atoscano@uncc.edu
Science Fiction and American Culture » March 25th: Synthesizing Sources; Writing Gooder » Writing Discussion–Outlines

Writing Discussion–Outlines

Writing processes are going to be different for us, and I’m not trying to say you must follow rigid outline. However, outlines help you see where you need further support, which will increase the length of your essays.

Example to Analyze

What is good writing? Better yet, what is effective writing? Is there a difference? Obviously, I have some great examples of good writing, and, although you may think I’m too modest to discuss my own work, I do so below. WordPress isn’t showing paragraph breaks in their “Quote” block feature, so I had to use “**************************” to show the breaks.

Science Fiction as a Source of Technical Communication

In order to embrace science fiction as technical communication, readers must understand that science fiction is more a contemporary cultural comment than a prediction of the future. Predicting the future can be a reality of science fiction (e.g., the submarine in 20,000 Leagues Under the Sea [Verne 1870/1995]), but science fiction is a product of its culture. Even if the author (or director in the case of film) intends to predict the future, the author is still a member of a particular culture and absorbs that culture’s ideology. [S]cience fiction acclimates audiences to technology by adhering to a dichotomy. Science fiction narratives often present technology as benevolent or malevolent. The technologies that enslave humanity in films such as the Terminator series reflect a dis-ease in a culture that increasingly seems to give up autonomy to machines. In contemporary, real-life factories, robots and other automated technologies are more efficient than human labor and often make certain jobs obsolete, thus, contributing to anxiety about advancements in technology taking away jobs. Also, many science fiction narratives comment on the increased surveillance possible with technology (as is the case in Orwell’s [1949] Nineteen-Eighty Four). On the other hand, narratives such as the Star Trek universe of films, television shows, and literature predominantly reflect an attitude of benevolence in technologies. In this universe, technology allows diverse groups (in the form of various alien life forms) to combine forces and explore the universe; medical treatments are expertly diagnosed by waving hand-held devices over patients; and weapons “humanely” stun victims.

**************************

Technology as benevolent and always good to pursue is not a universally held value, but it is a dominant value of Western cultures. American culture, especially, holds technological advances highly. Even accursed office products such as fax machines and desktop computers are considered better than the “old way” of communicating through typed correspondence. American media celebrate the release of new technologies by reporting on their initial sale and interviewing early adopters. Contemporary consumer products become characters, celebrities even, for the public much like technology in science fiction narratives can be seen by audiences as characters helping to move along plot elements. Whether the technology creates a setting as in the case of the galaxy-traveling spaceship in A Hitchhiker’s Guides to the Galaxy series (Adams 1979), which uses an “Improbability Drive,” or the robots acting as characters in the many stories by Isaac Asimov (1950/2004), technology and science are major characters of science fiction. Even though science fiction rarely focuses on possible, at least, contemporarily, technology or science, the narratives still acclimate audiences to perceptions of technology and science and implicitly or explicitly propose that science and technology, which are always advancing, continue to provide solutions and change conditions for humans and society overall. Although believing technology changes culture assumes a technological deterministic paradigm, technology is still socially constructed even if the public believes technology changes life. The commitment to the belief that scientific and technological advancements will improve life is necessary for society to believe in order to allow institutions to pursue advancements.

**************************

A major example of a science fiction narrative that explains how humans in industrialized societies commit to technological advancement is Isaac Asimov’s (1950/2004) I, Robot. Asimov’s novel, which is actually a compilation of short story serials, projects a future where machines take on humanlike qualities in the form of robots….

–excerpt from Toscano, Aaron A. (2012). Marconi’s Wireless and the Rhetoric of a New Technology. Dordrecht: Springer. 22-25.

By the way, this passage is 556 words and would be nearly 2 full pages properly formatted for an essay (double-spaced, 12pt font, 1-inch margins, etc.).

Possible Outline–forget about the “exact” rules of an outline. Below is a possible outline based on the excerpt. Some writers (including me) like using outlines, and others find they stifle their writing. Outlines are just tools you may or may not choose to use. Don’t let anyone tell you there’s an absolute reason to always or never use them. Feel free to send them my way, and I’ll straighten them out.

  1. Science fiction comments on contemporary culture
    1. Not a predictor of the future
    2. Sci fi Acclimates audiences to technology by adhering to a dichotomy
      1. Technology as benevolent or malevolent
      2. The Terminator series reflects this dis-ease
        1. Giving up autonomy to machines.
        2. Anxiety about advancements in technology taking away jobs
      3. Sci fi on increased surveillance (1984)
      4. Some Sci fi narratives reflect an attitude of benevolence in technologies
        1. Star Trek and exploring the Universe
        2. Diverse groups
        3. Advanced medical technologies
        4. Humane weapons
  2. Technology as benevolent is a dominant value of Western cultures
    1. American culture holds technological advances highly
      1. Office products aren’t perfect but considered better
        1. Fax machines and desktop computers
        2. Disdain for previous “archaic” technologies
      2. Media report on new technologies
        1. Popularity surrounding new gadgets
        2. Technologies similar to characters in texts
          1. Plot devices, settings
          2.  Improbability Drive (Hitchhiker’s Guide)
          3. Robots in I, Robot
      3. Sci fi acclimates readers to technology
        1. Technology and science always seem to improve
        2. Technology and science often offer solutions to problems
      4. Public has a technological determinism view of technology
        1. Believe scientific and technological advancements improve life
        2. Public belief allows institutions to continue funding new R&D
  3. Industrialized societies commit to technological advancement
    1. I, Robot reflects this commitment
      1. Machines take on humanlike qualities
      2. Robots eventually run the world
      3. Humans slowly give over control to the machines
    2. Although I, Robot is fiction, it reflects culture
      1. Main character interviewed by a young reporter about robot history
        1. Robots, metaphors for hi-tech real-world tools, do not follow their programming
        2. Each chapter identifies the progression of the technology
        3. Eventually, super robots create new robots
      2. Always-advancing technology is a cultural belief
        1. Fiction can be a form of technical communication
        2. Reflects social attitudes
        3. The rhetoric of technology
  4. Asimov didn’t predict the future
    1. Communicated culturally mediated messages about technological development
      1. Effect of technology on Labor
      2. …

You get the point. Notice that the attempt is to start broad and then focus the reader by providing details or by on narrowing the topic. Using repetition, the author keeps the audience focused on the main idea while supporting the main argument. Remember, repetition isn’t the same as redundancy: “Let me forewarn you ahead of time”; “Charlotte’s economy reflects the overall economy as a whole”; others…Don’t mistake being thorough for being redundant. In fact, risk being redundant for the sake of being thorough–every assertion needs to be defended. Your thesis or topic sentence is an assertion that takes the entire essay or paragraph to defend. In longer works, you might find you need to remind readers what the purpose is.

Transitions–Transitioning between paragraphs is important for maintaining a good flow in your writing. Using headings helps for long documents, but there’s this technique called the Known-New Contract that helps for paragraphs within sections. Below are groups of sentences–the last and first of adjacent (consecutive) paragraphs:

Para 1 (last): In this universe, technology allows diverse groups (in the form of various alien life forms) to combine forces and explore the universe; medical treatments are expertly diagnosed by waving hand-held devices over patients; and weapons “humanely” stun victims.
Para 2: (first): Technology as benevolent and always good to pursue is not a universally held value, but it is a dominant value of Western cultures.

Para 2 (last): The commitment to the belief that scientific and technological advancements will improve life is necessary for society to believe in order to allow institutions to pursue advancements.
Para 3 (first): A major example of a science fiction narrative that explains how humans in industrialized societies commit to technological advancement is Isaac Asimov’s (1950/2004) I, Robot.

Para 3 (last): This is discourse surrounding the rhetoric of technology.
Para 4 (first): Asimov (1950/2004) did not accurately predict the future, but he communicated culturally mediated messages about technological development.

Wait a minute! Those last two violate what we’ve been talking about…don’t they?

The first two are what we’d call “implied” transitions. This is normal for the first paragraph of a new section–the topic paragraph. Readers expect the author will cover the assertions made in the paragraph in later paragraphs; therefore, as long as the author conforms to audience expectations about what will come next–doesn’t start writing about circus seals after introducing readers to I, Robot–readers shouldn’t have too much trouble following along. Remember, this discussion on transitions is a guide and not a prescription for exactly how to write. Writers have much leeway in how they communicate, but, in technical writing situations, you may find your prose is much more limited than in more creative endeavors.

Note: sometimes it’s impossible or awkward to reference the previous paragraph directly. However, readers shouldn’t be surprised by what comes in the next paragraph. They should be able to follow your train of thought without your jumping to a new topic without a clear transition. Even an implied one–one not written–could be helped but meta-discourse phrases such as, “In addition to the previous example, this is another similar topic…”; “Although the above is a prevailing attitude, it’s important to consider nuances in culture…”; “Next,…,” are helpful if not overused.

Outlines

While we’re on the subject of outlines, I have a very generic outline that might help you structure your Social Construction of Technology Essay. I referenced this in my feedback to some of you, so here is the example:

I. Introduction
     A. Mention an American value
     B. Mention another American value or one related to the first value
     C. Identify the technologies that embody these values
     D. Briefly mention that capitalism is driving much of technological production
II. Discuss American culture
     A. Example of first value
          * proof
     B. Another Example of first value
          * proof
     C. At least one more example
          * proof
III. Transition to discussion on second or related American value
     A. Example of first value
          * proof
     B. Example of first value
          * proof
     C. Example of first value
          * proof
IV. Now, discuss your technologies
     A. First Technology
     B. Second one
     C. Third one
V. Discuss how an American value (such as capitalism, profit motive, etc.) drives technological creation
     A. Discuss how important this value is for the economy, society, businesses, the military, etc.
     B. If you’re doing consumerism, here would be a good place to discuss planned obsolescence and how that conditions us to buy new things
VI. Conclusion
     A. Summarize your main argument
     B. Explain if future technologies will be dependent on capitalism
     C. What else?

Grammar Refresher

Many of you have asked about grammar rules, so I’m offering you a Web page that provides some details on big issues. Check out this page from a different class for a Grammar Refresher. Also, ENGL 4183 “Editing with Digital Technologies” will teach you how to write prose that sings!

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